Microsoft trademarks "Every Street United"

More evidence of Xbox Enetertainment's new TV show arrives, as trademark covers "Entertainment services, namely, an ongoing series featuring sports."

Microsoft has filed a trademark application for "Every Street United," the name of the Xbox TV show that the company reportedly greenlit earlier this month.

The trademark application was filed on October 17 with the United States Patent & Trademark Office (USPTO). It covers "Entertainment services, namely, an ongoing series featuring sports provided through television and webcasts" as well as "Downloadable video recordings featuring sports; Pre-recorded DVDs featuring sports."

Despite the growing evidence, Microsoft has yet to formally announce Every Street United. If accurate, it would be the first reality show from Xbox Entertainment Studios, the business unit established last year and led by former CBS TV executive Nancy Tellem.

Every Street United will reportedly span eight 30-minute episodes that will each profile a local street soccer player in countries like the United States, Spain, Holland, France, Argentina, Brazil, Ghana, and South Korea. The final episode could be shot at the 2014 World Cup in Brazil and feature the eight players going head-to-head in a 4 vs. 4 match.

The only Xbox One TV programming announced thus far is the Halo show produced by Saving Private Ryan director Steven Spielberg and the upcoming Quantum Break show that will tie into the game.

Microsoft corporate vice president Phil Spencer said last month that Microsoft was exploring "hundreds" of ideas for original Xbox video programming and that an announcement about the first offering would be made "pretty soon."

A Microsoft representative told GameSpot, "This series has not been announced and we do not have any specifics to share at this time. We're excited to be working on several projects and look forward to providing additional details soon."

The Xbox One launches in 13 territories across the world on November 22 for $500.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Discussion

46 comments
mikemaj82
mikemaj82

"Every street united" sounds more like a spy thing than anything else.

okassar
okassar

This has to be intended for the global audience vs. American. Americans, including myself, are not going to watch a stupid inspirational soccer show. That's not to say I'm against increased forms of media on Xbox Live. I welcome it. If I'm going to pay for the service you might as well add more to it. 

Diegoctba
Diegoctba

Would be funny to watch americans and south koreans playing soccer.

deathstream
deathstream

There are no secrets anymore.  Why do these companies still try to surprise people?

PartyGavinParty
PartyGavinParty

Microsoft has offered surveys on how to improve their service over the last year or two... I bet a bunch of people just christmas tree'd the survey for points and Microsoft took it seriously. Great going guys.   

blackace
blackace

I liked watching "The Guild" That short series program is pretty funny. I wonder what programs Viacom will be releasing for the PS4. lol!! 

"Anything you can do, I can do better." lol!!

robertcain
robertcain

Looking at this article, it's easy to see why PS4 is leading 2 to 1 right now; a sizable chunk of what MS has been saying is often veering away from what consumers want most from a new gaming console. This may be a solid feature in time but not enough people are interested or want it aside from mainly an audience in the US who like their TV a lot.

DarkSaber2k
DarkSaber2k

Xbox, TV, Sports!
 But the REAL question is: What achievements will you get for watching it?

Riddick123
Riddick123

A TV show about street soccer will add to the entertainment value of this system.  This will be one awesome experience.  Can't wait.

malokevi
malokevi

TV TV TV NSA SPYBOX TV TV CLOUD POWER DRM TV TV TV TV

blobby-blobby
blobby-blobby

You probs have to pay more for this TV service so they are releasing some crummy TV shows to try and fool people into believe it's well worth the money...  hahaha

UNCStriker88
UNCStriker88

I think this show sounds awesome, and I hope they make another "Street" game!

BelaidKL
BelaidKL

Being an avid footballer, I'm rather interested in this show... Hope it works

El_Zaggy
El_Zaggy

MORE Xbox EnEtertainment's

Queuingreturns
Queuingreturns

Oh dear.

"TV. TV. TV. TV. TV."

They said they would go in that direction and they weren't lying either.

Xbone = cable box.

se007
se007

@thehunt3r_orion MS fanboys are way more entertaining than sony's! Can't say I agree with all that you wrote but you got some good points. I think that MS overall makes good products but that's because they have have great engineers and developers but they management are simply terrible! It runned by bunch of greedy old fags that absolutely disconnect with their target audience! I mean when they launched 360 they had much better team with robbie bach, j alard, peter moore, they were much more passionate and likable people. But with likes of phil harrison and don mattrick they took some wrong turnes with xbox that's for sure! And who's idea was to choose 40 year old prick like larry hryb to be a pr spokeperson? A very dumb decision indeed.

deathstream
deathstream

@PartyGavinParty 

There is a market for this and it isn't very expensive to produce.  Not my thing, but a good early addition to the TV lineup, assuming they ever actually announce it.

N1K0LA191
N1K0LA191

@robertcain Yeah, wherever you got these statistics it is terribly false. Look again.

deathstream
deathstream

@robertcain 

That 2:1 article is garbage.  The poll was from June to September (which means it includes pre-reversal figures) AND the methodology was not disclosed.

Xirtahm
Xirtahm

@DarkSaber2k I imagine them being ad-related.  Remember when they were talking about how the Kinect could be useful in that field?  You have any idea how awesome it would be to get an "ACHIEVEMENT UNLOCKED" blip for drinking a can of Coca-Cola during a Coca-Cola ad?!  THE POSSIBILITIES!!  :O

...  I'd better shut my mouth before they start getting ideas.....  D:

blobby-blobby
blobby-blobby

@Riddick123  

Really?. I love football but programs based round youth football, or just anything trying to entertain in footballing terms is crap unless it's the real thing. Watching a bit of five aside footy or random lads playing street football will be boring as fook.

DMND
DMND

@malokevi I'll watch it while waiting to find a match in any multiplayer game while talking to friends in Skype in the same console. Awlfull huh?

Restivus
Restivus

@El_Zaggy That's a typographical error which should read: Xbox Unentertainment. Which is also trademarked.

DMND
DMND

@Queuingreturns It's a plus, not a minus. For an update about "less" stuff there news for PS4 controller not coming with analog buttons like PS3 did.

MigzBR
MigzBR

@Queuingreturns and a gaming console. They are bring more to the table than just games. That doesn't mean it's a bad thing. I don't get why people are soo negative towards Microsoft for wanting to provide it's users a complete set of entertainment options not just games. Just because they are giving us more that doesn't mean that they will be focusing less on gaming.

R2C25
R2C25

@blobby-blobby @Riddick123 If you had read the article you would know it's not YOUTH SOCCER, but 4 on 4 international championship. I love these type of soccer events as I partook in these type of matches at beach and hardwood.

Riddick123
Riddick123

@blobby-blobby  I wasn't being serious.  I should have said that.  But I thank you for your response.  It will be boring, hence I won't be bothering with the Xbone.  Won't be getting a PS4 either.

MrMilkmann
MrMilkmann

@MigzBR @Queuingreturns Because they don't need to get involved in the TV industry. I have cable for that. And if I wanted to watch TV, I would flip over to my cable box.

MrMilkmann
MrMilkmann

@pspearman @MrMilkmann @MigzBR @Queuingreturns Because I'd rather have it that way. I only need to press one button to have my cable come on, and I can already have my cable on while my ps3 is on. I used to send the audio from my cable box to one set of speakers, for some music, and have my main speakers play my ps3 audio, but those other speakers dont work anymore. But yeah, XBone isn't doing anything for me I couldn't do before.

pspearman
pspearman

@MrMilkmann @MigzBR @Queuingreturns Why should you need to flip over the cable box to watch TV? What's the point in having two boxes under the telly which do different things when one box could do both?

Smartphones are selling like crazy and that is because they are now multi purpose devices, very few people these days buy dedicated personal music players and there is a large number of people out there who wont buy a 3ds or Vita because they can game on their smartphones.

Stop being so deluded and see the X1 for what it is, the next step in living room entertainment.

deathstream
deathstream

@Deadlysyns87 @MigzBR @Queuingreturns 

No, "real gamers" want PlayRoom.