Microsoft touts Xbox One "realism" in new ad

Latest advertisement for Microsoft's new system claims, "If it was any more real, it would be real."

Microsoft today launched a new Xbox One video advertisement on YouTube that touts the system's ability to deliver realistic graphics, but in a somewhat creepy way.

The video splices together Ryse: Son of Rome gameplay with footage of a man in his bathroom, who is frightened to discover he is bleeding, only to realize it's not real.

"If it was any more real, it would be real," the advertisement's narrator says.

The Xbox One launched in late November 2013 and has sold more than 3 million units so far.

Competitor Sony hasn't used any such freaky videos to promote the PlayStation 4, but gamers have probably not forgotten the creep way in which the company promoted the PlayStation 3 years earlier.

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
519 comments
NTM23
NTM23

I'll be getting an Xbox One next month but um... That's a really bad ad.

Daian
Daian

PS4 has better capabilities so does that mean that PS4 games are real?

epsilonone
epsilonone

XBOX ONE turning people into a manic schizophrenic.


g0ldenpr0pet
g0ldenpr0pet

Only the mindless zombies will play into a company's marketing/propaganda campaign. The question to be answered is, "which console is the best value for a consumer?". The PS4 is the easy answer to that question. 


Odd advertising tho...this could backfire.

undo
undo

They're not even ashamed to promote Xbox's graphics with a mediocre title gameplay-wise. Sadly meaningful.

SiLenTWarrior29
SiLenTWarrior29

720p is as realistic as it gets lol but yea this dude is crazy. He hallucinating lol

Fursnake
Fursnake

According to the study from that other GS article about hallucinating after too much game time, this guy has been playing WAY too long.

Furwings
Furwings

"Competitor Sony hasn't used any such freaky videos to promote the PlayStation 4, but gamers have probably not forgotten the creep way in which the company promoted the PlayStation 3 years earlier."


Eddie, your sheer lack of professionalism, shines through once more. First, mentioning Sony's ads for the PS3 (a console of the previous generation) has nothing to do with the Xbox One at all. Secondly the "creep" Sony ads you make reference to were WAY MORE than 3 years ago! Try 7 years ago!

rad8045
rad8045

I am buying a PS4. 

I know , I know, I am a legend.

cboye18
cboye18

I don't want realism, I want the opposite....

blackace
blackace

It just does everything.

electricalbill
electricalbill

Yes why can't Microsoft release catchy memorable ads for the Xbox One. All these creepy/surreal ads don't hold much memory after the ad is done. They should go for being the entertainment hub approach that shows off all the features you can do besides gaming.

electricalbill
electricalbill

Unfortunetely it seems like it but I still rent to see whats up.

themc_7
themc_7

Ryse looks worth a rent, but not much more. A friend told me it was really repetitive.

BelaidKL
BelaidKL

They can advertise Ryse to me all they want, I am NOT buying the game

Monsterkillah
Monsterkillah

Awesome

Deff getting this game if i have the Xbox One

Sevenizz
Sevenizz

Good job MS - much better marketing than Sony who showed a Gladiator type fight in an ad - but had no Gladiator game at launch. Tricking casuals into thinking Ryse is multi platform?

ace-meza
ace-meza

that must be one of the worst ad i have ever seen

berserker66666
berserker66666

Anything you say Microscums. Any good CGI can make anything look "Real"

Aaronp2k
Aaronp2k

The only thing I see from microsoft that has become real is my suspicions that the console would suck badly. I was always going to buy the ps4 anyway being a true gamer I always go for the system which is best for gaming. 1080p at 60fps is as good as it gets for consoles, for anything else pc all the way.

cjmilla527
cjmilla527

@g0ldenpr0pet Value is perspective man. What is better value to me may be worse value to you. The Ps4 vs the Xone is really a simple decision of priority's. If your using your console to game and only to game id give the crown to the Ps4 for being 100 dollars cheaper and having a slight edge on hardware. If your looking for a all in one media solution for your living room at have to say the Xone is what you would want to consider. 


For me the decision was easy because I have a PC that will eat the Ps4 and Xone alive specs wise so at that point it came down to what was going to be better for my living room over all and that was a easy answer for me and was the Xbox one. Not being able to push media from my PC to ps4 was the major deal breaker for me having a massive media PC in the next room with Terabytes filled with movies would be annoying that I could not play to ps4 to watch them over my network. 


Whats better will differ on what it is your looking for exactly in a console and if its just a grunt to play those discs you pop in it than clearly the PS4 is your winner. But if your looking for a machine that you can play games on stream media from your PC,watch your cable through,plug virtually every device you own into than its pretty obvious that Xbox one is what your gonna want.


Oh and the hardware difference although is slightly better on the ps4 just wont matter being as every developer makes games for the weaker console anyways and will look virtually the same on both machines so really it comes down to exclusives at that point.

poopoohed
poopoohed

@Furwings

You're reading it the wrong way, guy. He didn't say "the playstation, 3 years earlier.." He said "The playstation 3, years earlier." He forgot a comma lol.


Grenadeh
Grenadeh

@Furwings Actually it has everything to do with the story because the topic is marketing - Sony has had similar and frankly, fucking weirder ads to promote both the PS2 and PS3.

Hjindee
Hjindee

@cboye18 Games with amazing gameplay, epic story, a game you simply cant let go of until you are finished....but no..

GRAPHICS!!! UUUUUUH!!!... -_- 

Grenadeh
Grenadeh

@themc_7 It's repetitive in that you don't learn new basic attacks. You have about 90 or whatever executions to learn for different execution genres but the combat doesn't change - just like combat doesn't change in any other hack and slash game. The only difference being the combat mechanics literally always stay the same - block, attack, shield bash/knock enemy off balance, block, attack, block.  The game itself is quite fun, has a good story, wonderful graphics, and plenty of memorable moments. 


Having said that, I'd wait until its a little cheaper or at least has some substantial story DLC. I bought all my Xbox One games with Christmas/Birthday money but I wouldn't have paid full price for them otherwise. Well other than KI and Crimson Dragon and Spartan Wars which I paid for.

poopoohed
poopoohed

@Sevenizz

Excellent comment I'm sure Microshaft is very glad to have you here ;-)


Lol insecure much?

blackace
blackace

@Kristan1711 Sony makes a musical ad showing no games or hardware. lol!! Come again?

MAGIC-KINECT
MAGIC-KINECT

@Kristan1711 No offense, but Americans can make ads for the USA as Americans can relate.  Much like a tv "advert" from the UK, Japan, Australia might be a bit off to Americans. Cultural differences. ;)

Grenadeh
Grenadeh

@Aaronp2k "true gamer" meanwhile every good game on PS4, PC gamers played it last year. Fuck off and die you self-righteous pathetic prick. I'll be playing PS2 on an HDTV where it looks even worse than on a CRT TV, being an actual gamer, if you need any help with my request.

Ensabuhnur
Ensabuhnur

@Aaronp2k


funny thing I consider TRUE gamers to be people who look to play GAMES regardless of systems specs.  True gamers are just as amused in HD as they are playing an old school game on an 16 bit system.  As opposed to trying to claim specs somehow matter to gaming, so please stop claiming something you are not.



Cheers to all the real gamers who game on every system they can.  Have not missed a major exclusive on any console in decades.  

19James89
19James89

@Aaronp2kBut the PS4 like any other device never holds 60fps at all times. In fact if you watch Digital foundary's frame rate comparisons of Battlefield 4 between the XB1 and PS4, you'll see that at times the PS4's frame rate drops below that of the XB1 and vice versa, also the Xbox One's colour scheme looks a lot better than the PS4's dark and drab colour scheme.


The PS4 will be a great console as will the XB1 and give it a few years and the XB1 will be pushing the PS4 in terms of visuals and 1080p, 60fps. Apparently there are a few bottlenecks with the XB1's architecture which developers will need time to adjust to, when they do, I doubt there will be much difference between the two consoles apart from which exclusives you prefer. 




Furwings
Furwings

@Grenadeh @Furwings Irrelevant now though. Most have forgotten about those initial PS3 ads as 7 years ago is considered ancient history in the tech/electronics industry. It'd be like saying "hey remember that Atari ad from 1982?"

BelaidKL
BelaidKL

@blackace If I were to state I was going to buy Ryse I guarantee you would have not posted that reply.. But a shed of negativity and all of a sudden people state the obvious.. I'm not buying the game, don't care who cares, just stated a fact.. Didn't enjoy it during their tour and all reviews don't seem to be highlighting any good besides the fact the graphics are nice... Nice to know you cared enough to reply though

Furwings
Furwings

@Grenadeh @Furwings I don't consider that commercial freaky, it just sucks. It was ok at first, but it tells the uniformed masses absolutely NOTHING useful about the console, shows no actual gameplay footage etc. Honestly Microsoft's commercials for the Xbox One overall have been much better, more informative. Sony needs to kill the Perfect Day ad with fire ASAP and get some better commercials soon.

BelaidKL
BelaidKL

@blackace You clearly cared enough about my opinion to go on and say you don't care... If you honestly felt that way you wouldn't have commented at all.. If I had wrote 'Great advert, can't wait to buy the game' I know for a fact you wouldn't have put 'No one cares'.. And I replied back.. Didn't say i didn't care though? And it's also contradictory to say "no one cares about your opinion.. Blog it' because A) that in itself is an opinion so technically 'No one cares' and B) What difference does it make if I write it in a blog or in the comments section of the article it's intended?

blackace
blackace

@BelaidKL No one cares about your opinion or what you buy. Blog it. I'm not buying Knack. Anyone care? Nope!! You cared enough to reply back. lol!!

zpluffy
zpluffy

@Kristan1711@MAGIC-KINECT



Yet you buy and use American inventions. . Anyways back to the context. Look, I could easily pull up a bad Brit commercials and pull up a very creative US commercial and say Brit has no creativity and US commercials are better. It just depends on the directors. Some directors are bad, some are good. They don't have to be Americans, Brits, Filipinos, Samoans, Indians, Germans, etc.

john1217727
john1217727

@19James89@Morphine_OD@Aaronp2kYou change your opinion all the time. Your own words: "The PS4 will be a great console as will the XB1 and give it a few years and the XB1 will be pushing the PS4 in terms of visuals and 1080p, 60fps." And you've been talking about building your own PC. Let's face it mate, you're really a Xbox troll trying to disguise yourself as a reasonable person.
:

brian_ghattas
brian_ghattas

@19James89 Yet another ridiculous opinion from somebody who knows nothing about what he's talking about.

19James89
19James89

@Morphine_OD@19James89@Aaronp2kI happen to think that despite the PS4's 1080p/60fps stuff that the multiplatform games of BF4 and COD Ghosts looks better on the XB1 and I'm not the only person to think that. 


The PS4 has nothing going for it as far as I'm concerned, Sony have built this console up as a 'supercharged PC' which is just complete nonsense. It's a low-end gaming PC and that's a fact. At least with the XB1 it's been designed for the living room, sure it's not perfect and I wouldn't buy one, but if I had to choose between the XB1 and the PS4, I'd buy the XB1. 


The hardware is made better i.e. attention to air ventilation, the power supply is kept separate, always a bonus. The interface is better, the controller is better and more importantly Xbox Live is better, more secure and the games on the XB1 already better games on the PS4. 


As I said the people who bought a PS4 have paid £349.99 for a free mini-game in Resogun which wouldn't look out of place on the PS1. If that's considered good investment by some people, fair play, but for me that's a total waste of money.