Microsoft: Titanfall is a "game changer" that will help sell Xbox Ones

Chief marketing officer Yusuf Mehdi says, "It's hard to overstate the importance of Titanfall to the Xbox One release this year."

Respawn Entertainment's highly anticipated multiplayer shooter Titanfall is a cornerstone of Microsoft's strategy for the Xbox One in 2014 and its release next week should move systems at a significant clip, according to chief marketing officer Yusuf Mehdi.

"It's hard to overstate the importance of Titanfall to the Xbox One release this year," Mehdi told Bloomberg Businessweek. "For us, it's a game changer. It's a system seller."

This statement of confidence is not much of a surprise coming from Microsoft, which signed a deal with publisher Electronic Arts to bring Titanfall exclusively to Xbox One, Xbox 360, and PC. Microsoft even made Titanfall the focus of a new Xbox One bundle that includes a system and a copy of the game for $500. The Xbox One normally sells for $500 by itself.

The Xbox One got off to a quick start, selling 1 million consoles in 24 hours and more than 3 million by the end of 2013. However, Microsoft has not announced a sales update for the platform so far in 2014, while competitor Sony has done so twice: in February to announce sales of 5.3 million and again this week to reveal the console has sold more than 6 million systems to date. The PS4 is even outsold the Xbox One in the US during January by a 2:1 margin, according research firm NPD Group.

Microsoft's camp would of course be delighted if Titanfall's release next week leads to a jolt in Xbox One sales, but that remains to be seen. Titanfall officially launches March 11 for Xbox One and PC. An Xbox 360 version--developed externally at Bluepoint Games--will arrive on March 25. Respawn confirmed this week that the game's DLC season pass will include three expansion packs and sell for $25. The game was developed by numerous former Call of Duty developers, including Infinity Ward cofounder Vince Zampella.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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1915 comments
ca5tlebravo
ca5tlebravo

People should wonder and worry about why there are no videos or screens for the 360 version. Is it because it will look the same as the XB1? Microsoft should have delivered a "first class" experiance on XB1 not 792p 30fps. That is something to be expected on 360

dysonlu
dysonlu

Wow!  The hype built around this game is incredible.  A multiplayer-only game with bots and mechs is now a "game changer".  Really?!  It will probably sell well and it will move a significant number of Xbox One's.   But it will not make Xbox One sales surpass PS4's.

megakick
megakick

Games are new game changer.


daikkenaurora12
daikkenaurora12

Yes its a game charger.  Changing games from being about stories to just multiplayer only FPS.  lame

Carpetfluff
Carpetfluff

The single most annoying thing about Titanfall is the way Microsoft keep positioning it as if they had something to do with it. Push the game by all means, but don't keep trying to take credit for it. Half the time I forget they're not publishing the damn thing.

itsuhsjan
itsuhsjan

I feel like it'd be more of a system seller if they didn't have it coming to 360 as well.

wtsmitty
wtsmitty

Dead Rising 3 I still ache to play far more then Titanfall though it does look amazingly fun, though with no campaign it strongly rubs me the wrong way. Countless Titan deathmatches will get boring after the 50th time, though it does look way more fun then Call of Duty can ever hope to be.

starjay009
starjay009

A system seller ? Please. Titanfall as a game is hardly worth the hype. It's COD with mechs and bots. Nothing special about it. But Xbox fan boys and girls will always fight tooth and nail for their beloved system by offering numerous excuses. I played the beta on PC and it sucked ! Played it for 3 hours and then removed it from my system. It was boring ! Surely, Microsoft have put in all their eggs into one basket. Doesn't bode well for them. But then again, when you have brand new CODs selling every year thanks to a section of gamers, Titanfall shouldn't do badly. Sadly, that's the state of our gaming industry - mediocrity sells !

UKFX
UKFX

8 vs 8 isn't it? or is it 6 v 6? Well anyway, it's clearly a limitation. For a game like that, I think the ideal number would be 12 vs 12 anywhere up to 16 vs 16, but I wouldn't go anywhere below 12 per team or beyond 16 per team - this way it wouldn't seem dead or overcrowded. However bots making up for the lack of human players on a game with a serious limit on player numbers in multiplayer is horrendous.

This is not a game changer Microsoft. Whatever PR and hype you bring won't do you any good. I can also see the novelty of Titanfall wearing off incredibly quickly.


Whitescarver
Whitescarver

Not for me, the game had so much promise than was instantly cheapened by the addition of bots. 

outlawoftorn
outlawoftorn

To me system sellers are games only available on that particular console. Like Zelda is for Nintendo, or The Last of Us was for the Playstation last year. 


Titanfall is also available on the PC, so it should not be categorized as a system seller. Gamers who have gaming PCs and want the game will just buy it for the PC.

rageman322
rageman322

Why buy a Xbone when we can play it on the 360?

cheriban
cheriban

This game doesn't really appeal to me but I honestly can't see anyone spending several hundred dollars on a console for ONE game, especially when the game is available on the PC too. 

yngsten
yngsten

I don't get the HYPE.

Upat3am
Upat3am

Bots are the game changer. Get rid of them and this game will have potential.

brandonmshanks
brandonmshanks

It annoys me that people keep trying to refer to this game as a "game changer." I played the pc beta, and while I could see this game being decently fun for a short while, theres nothing game changing about it. I probably wont even but it, or at least wait for a significant price drop to do so. 

TacticaI
TacticaI

So let me get this straight, Titanfall is going to move Xbox One consoles, even though 360 owners can just buy/try the current gen version before committing themselves to next-gen? 6v6, always online, and all?

ajstrike922
ajstrike922

We are living in opposite world more and more these days. Seems there are more haters, and play station fans on Xbox articles than ever before.

ScottOakley
ScottOakley

I just don't understand why only 6v6? 10 years and 2 generations ago Battlefield 2 had 64 players.

SexyMiralda
SexyMiralda

There is one good thing with the Titanfall bundle package appearance.........which is....





....it atleast doesn't have that puke green colour all-over. LOL!

lordinuyasha21
lordinuyasha21

If you come in here just to knock another console or you feel like you have to "defend" a console than all you're doing is being childish and giving gamers a bad name, on the other hand Titanfall is a blast!

Dannystaples14
Dannystaples14

@outlawoftorn  Surely a system seller will be a game that sells systems?

If some people wanted an excuse to buy an Xbox One and Titanfall is that for them, then it is indeed a system seller.

I mean not everyone has or wants a gaming PC, and like I said a lot of people will be waiting for that one key game that justifies them buying the new console.

And we all know how popular multiplayer shooters are when COD measures its game sales in tonnes.

Dannystaples14
Dannystaples14

@rageman322  Because Xbox One is a new console and will offer 10 years of entertainment? When most people will buy a next gen console sooner or later why not now when a cool game like Titanfall comes out?

I mean I considered it but I care more about Dark Souls II than another EA cash cow. So I'm holding off still. Might wait until Watch Dogs or see if there are any Christmas sales.

Dannystaples14
Dannystaples14

@cheriban  Not everyone has a PC that can play games. And if someone wants to upgrade why not when Titanfall comes out? Titanfall alone for a multiplayer FPS fan will last easily till the summer and beyond. At which point Watch Dogs and Destiny will be gracing us with their presence. 

mattress805
mattress805

That's because the ps4 is number one in sales this gen. WiiU is second. And Microsoft is in 3rd place this gen. Aka. Last place....for current gen console.

UKFX
UKFX

@ScottOakley 6 v 6 because it's probably a similarly poo engine that COD ran on. I don't think these guys know how to make a game that can handle large numbers of players.

Tristan2668
Tristan2668

@Dannystaples14 @outlawoftorn I don't believe in "system sellers". Anyone who buys a $500 console just to play a single $60 game is an idiot. The reason you buy a console is because you want to play more games on that console, 1 sole game should NOT be the deciding factor. In this case it's a nice freebie for someone who was gonna buy xb1 anyways. This is just a marketing scheme so that people are like "People are buying xb1 for titanfall? Must be a beast game!"

UKFX
UKFX

@Dannystaples14 @rageman322Or just use the PC and play Dark Souls II and The Witcher 3: Wild Hunt (when they both come out) and be super awesome and happy.

You won't get 10 years out of that "next-gen" system... nobody will. The Xbox already has 720p 30fps games. It seems most developers now (regardless of console) are catering to kiddies and moronic adults who want graphics over gameplay... the problem with this is that the games obviously don't play to any strength of the console and the hardware limitations mean the experience can end up being nasty. Of course it is early days but I think 3 years from now, these "next-gen" consoles will hit a brick wall... the PS4 having 8GB of GDDR5 and a slightly faster GPU is going to help extend that, but the Xbox in my opinion is going to cause Microsoft some headaches in the next few years.

I don't have either and I don't plan on buying a console anymore because the value of a console is now terrible in comparison to PC, so I find little point in buying one when a mid-spec PC can easily out do a console, yet still have the potential for upgrades.

(Win 8.1 - i5-2500K @ 4Ghz - HIS 7870 IceQ X OC 1100/1250 - 8GB DDR3 and I'm playing BF4 on High Preset with HBAO at 1080p at 80-120fps). This PC wasn't even expensive and I built it myself nearly 2 years ago. I understand people prefer the casual approach to gaming and may not want the fuss in building a PC, but with subscription costs, game prices and next-gen game prices, I opted out of buying a next gen console (when I had £350 saved for the PS4) because logically speaking, in terms of gaming and general use a PC seemed better value and more useful than any console... of course I had a PC at the time but I used that PS4 money to buy the 7870 and a nice bike so I can exercise and not end up a fat bastard.

I'm not saying PC master race, but I think people are intimidated when it comes to building PCs, as I was at first, but it's actually ridiculously easy and once you're done you've got a system that you can use for years on end with some good upgrade options (if you buy the right PSU and board).

Good day peoples. :)

Tristan2668
Tristan2668

@Dannystaples14 Any real FPS fan plays on PC. M&K > controller. Not to mention multiplayer is free on PC. I used to play solely on consoles and decided "screw this" I'm not paying MS to use my own internet to play online. At the time 360 was getting outdated and I needed a new desktop anyways so instead of a console + PC I went with just a decent PC. Glad I switched to PC gaming.

Tommi88
Tommi88

@UKFX @ScottOakley  the ideal number of players in Titanfall is 6v6, play the game and you will understand

Tristan2668
Tristan2668

@Dannystaples14 @Tristan2668 Because titanfall is already on PC. The PC game base is many times bigger than consoles. There's no arguing that. There are also WAY more PC exclusives throughout PC's history like 100's of great indie games on steam that will never touch consoles. Very few good games come out exclusively on consoles and not PC, but never outweighs the amount of PC exclusives. All I'm saying is that if you buy a console it has to be for the exclusives, otherwise what's the point when everyone and their grandma literally already owns a PC already? You can just save the cash from the console and put it towards games and other stuff.

Dannystaples14
Dannystaples14

@Tristan2668  You aren't buying a console for one game. You are buying it for one game and all subsequent games that will be coming out in the next 8-10 years. Like I said multiplayer games are not a one shot and its over deal like a solo game. 

People who like them tend to play them regularly over longer periods of time. I bet most people could make Titanfall last until Watch Dogs comes out. If not they can go back to some of the not so awesome launch titles.

I won't be buying one for this reason. Partly because I can't play games that much overall at the moment but partly because Dark Souls II is coming out.

From this point forward the number of games that come out will be pretty steady. Once the summer is over people won't even remember the slow start the consoles had because they will be busy playing some awesome games. And I bet Titanfall is in that list. So why not just go for it now?

Dannystaples14
Dannystaples14

@UKFX @rageman322  Well if I wanted to be happy why would I play on PC? For me now I'd basically have to buy a new desktop to even play the games. And frankly I don't want an ugly monolith of a desktop in my bedroom nor do I want to piss around ordering all the parts and putting them all together. PCs are more expensive up front which means to play Dark Souls II on PC I'd probably end up paying more than an Xbox One + Titanfall.

The Xbox 360 was a tops console. I had tonnes of fun with it. The new consoles no matter how you look at them are faster and more powerful so how is that not an improvement? Consoles can do tonnes with very little. Because they are designed from the ground up to get the most out of every component. PC hasn't been upgraded at a fundamental level for decades. Which menas you NEED a massive set of components because they are so inefficient.

If I wanted super uber power I'd just go build a PC and this wouldn't even be an issue. But I don't care about graphics, I don't care about resolution and frames and fucking lighting effects.

If consoles can continue making great games I'll continue buying them. And so far I've not seen any indication that that isn't the case.

I'll take a console if it means I don't have to wade through all the shit indie titles and early access garbage on Steam just to find a game.

All you PC fans care about is fucking GPU this CPU that. This CPU is faster per $/£ than this one. I don't fucking care! The population on PC is shit, the people on PC are generally assholes. These days on Xbox most people are in party chat and you can just go on and play the game. Not sat at your desk, not using a shitty keyboard that is based on the same layout as the typewriter. Not having to troubleshoot every other game because of compatibility issues. Or being denied a game because yet again my GPU isn't good enough to play a game properly.

The only shining light PC has is the games are cheaper.

PC building is easy, it is the fact I don't want to do it at all that is the problem. Because like I said desktops are fucking ugly as sin, and the space saving ones are torture to get your hands inside to do upgrades.

Tristan2668
Tristan2668

@UKFX @Dannystaples14@rageman322 +1. I used to be a console gamer, played a lot of 360. I had no idea how to build a PC so I stayed away. A few years ago I decided to get into PC gaming because it is better value and I needed a new desktop anyways. I figured why buy a pc + a console when I can just get a good PC that plays games, has free online and upgradability? I recently put together a pc (bought the previous one prebuilt) just need to get a new GPU and I got a solid gaming rig. Still cheaper than a normal PC + console along with online fees. (not to mention saving money on games on steam)

Tristan2668
Tristan2668

@Dannystaples14 @Tristan2668 M&K is definitely not broken. Also I plug my 360 controller into my pc for games that suit it better, so I have both functionalities. You can say the same for XB live communities. You can't tell me you didn't meet assholes there too... How can you say consoles don't age but PC's do? That makes no sense. They don't go downhill, they just stay constant like consoles so IDK what you are saying. My point is that you can customize it to be better than consoles and it will forever be better. Also your internet is the same on console or PC so I don't see how a pc makes your online experience worse/laggy. You don't need a beast PC to hit 60 FPS, I get at least 70 in BF4 with a gtx 460 which was $250 about 3-4 years ago... 


Anything can be broken down into a weekly payment scheme and seem cheap, the point is, why pay $50 or w/e to use your own internet? That's like giving your ISP a free $50 for no reason. Would you do that even once a year? Or would you rather use that money for a free game?

Dannystaples14
Dannystaples14

@Tristan2668  Mouse is better but keyboards should be made illegal for gaming. It is time we found an alternative to keyboards already. Technology still based pretty much around the technology of the typewriter. Definitely a matter of if it ain't broken don't try to mend but for games I would say it is very clunky and borderline broken.

PC is free sure, but the populations are smaller and the people who play tend to be assholes in general.

I mean Xbox Live used to be like that if not worse but now everyone is in party chat and all of that stuff is gone.

Consoles don't really get outdated as such though do they? My Xbox 360 played games at the start of its life as well as at the end, and it still does now. If not gets better over time. On PC you buy a new set of hardware and then from that point forward it is a steady slope downhill to death before you just have to buy a newer set. PC graphics are good but they aren't so good that I MUST go out and buy a PC this second.

Besides on PC you are hit from two sides online. You need to have a PC that can hit 60fps or you get smashed by people with more powerful PCs and even then someone will always have one with more and so have an advantage and my internet is pretty shit so I have high latency. Which means PCs online gameplay is shocking to say the least for me. On console it is pretty much a level playing field for most of the time.

Xbox Live and PSN are £1 a week if that. I spend more than that on the bus a day.

cheriban
cheriban

@glacius_x @mattress805  Wii U hate may be a 'thing' especially among people who don't actually own the console but the Wii U is second right now and with some great first party exclusives on the way like smash and Mario kart 8 I don't see that changing. 


The Wii U's problem was lack of marketing and name confusion which isn't as much of  problem these days. The xbone's problem is that it's more expensive, no-one likes the kinect and it doesn't really offer any experiences different to ps4. Also they lack a market in the east.


Personally I want a ps4 and a Wii U, then I'm set for my gaming for the next few years.

mattress805
mattress805

Two days ago the Xbone was in 3rd place. Are there new sales figures today. WiiU is a few hundred thousand behind ps4. And Xbone is millions behind ps4 so I'm not sure where you came up with those numbers. Unless they're from today. I haven't checked today yet.