Microsoft: 'The idea of ownership is morphing'

Xbox executive Phil Spencer says consumers now have more ability to connect with the content they have in new ways.

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The definition of ownership is "morphing," Xbox boss Phil Spencer told GameSpot today in response to a question asking if consumers truly own the 0s and 1s that make up the digital experiences they partake in.

"I do think the idea of ownership is morphing," Spencer said. "I think it's morphing in a way that gives the consumer more ability with the content that they have."

One example Spencer pointed out was the ability for up to 10 family members to log in and play Xbox One games wherever they are.

"The definitions of some of these components do change as the technology enables new functionality," he added.

The Xbox One launches in November for $499, a full $100 above competitor Sony's PlayStation 4, which will launch later this year for $399.

Discussion

2789 comments
nechiken
nechiken

The idea of ownership is not morphing. That's just bullshit companies are dishing out to try to change the minds of consumers. 


And it's working.

TirOrah
TirOrah

"I do think the idea of ownership is morphing," Spencer said. "I think it's morphing in a way that gives the consumer more ability with the content that they have." (followed up with more talk that is purposefully designed to make your head spin and go 'nope, not reading that')

Translation: we think we can get away with more crap for this gen, and as long as we tell people they're smart and that it'll be better than it appears now, they'll follow like little lambs.

I don't want to constantly have negative reactions to anything concerning the Xbox One, but you know...they're making it mighty difficult for me!

cainetao11
cainetao11

the idea may be morphing Phil, but the definition hasn't changed. If I pay someone money to BUY something, I then take ownership of it. That means it is mine to do with as I please. RENTING is closer to what you folks are describing, and that shouldn't cost me $60 a game.

Daemoroth
Daemoroth

Forgot to cross your fingers MS. Making a wish like that with no candles and no lucky charms doesn't bode well.

On the other hand, if you're actually serious, then... /smh

elajeunesse
elajeunesse

After purchasing something, I become the owner of it and can do whatever I want to with it.  Whoever thinks otherwise is a moron.

interrasteral7
interrasteral7

There is no ownership with the Xbox One at all, Microsoft.

Llama345
Llama345

Rent-a-center are some of the WORST places ever... I'm sad to see xbox follow suit. 

Blood_Angel
Blood_Angel

Microsoft should just have saved on the blu-ray player and go all digital, then I would have understood these statements and policies.

tevic
tevic

Do they think they'll sell consoles by laughing at their clients ?

This is really an unheard of commercial strategy.

It proves MS management has completely lost contact with its player base. How sad for a brand that *was* as strong as Xbox.

tevic
tevic

"...it's morphing in a way that gives the consumer more ability with the content that they have."

Corporate arrogance at its worst. This is really disgusting. Now they're laughing at us.

Gargus
Gargus

Ownership is morphing?

If I buy something with my money then it should belong to me 100% and I should have full access with it to do with whatever I want whenever I want because it is mine and I paid for it. There should be no morphing of that at all.

Microsoft seems to want you to pay for their products, but they want you to only be able to do with them what they think you should, thus removing the buyers ownership and sharing it with them under their guidelines. That isn't ownership.

And whats really sad is Microsoft can justify to themselves that you shouldn't have ownership of something you buy, and worse yet is people are defending them in it and agreeing with them. Customers defending a company that wont let you truly own the product you bought. That's damn sad.

rey2
rey2

Microsoft: 'The idea of ownership is morphing'. 

Translation: For Rent.  At least for M$.  What use are those games for that Xbone when it's life cycle is done?

Doesn't feel owned now, right?       

SeAzhrei
SeAzhrei

I agree, it is morphing. Because the US judicial system has laid down with these companies and is on an almost unrestrained campaign to shift things ever farther away from the consumer. So now they feel, more or less correctly, that they can do whatever they want. And anyone who complains is obviously clueless about how the world *really* works!

KrakenDEV
KrakenDEV

He's so right I would have so much more ability with the content, as long as I can afford a high speed internet connection, whatever "xbox live" fee that must be paid, oh and gotta love that "ability" to play my games while the internet is out! 

blackothh
blackothh

the popularity of microsoft is morphing

TigusVidiks
TigusVidiks

No, it's not. The idea of ownership remains the same. - I pay money, in return I own the product and do whatever I want with it. Not much room for "morphing".
You microsoft, are trying to morph people's idea about it.
But that is you trying to morph a concept to suit your needs, not the actual concept(ownership) morphing.-

retsmot
retsmot

microsoft... just admit that your new model sucks and move on. stop trying to defend it and admit its a dumb move, maybe if you guys change some stuff now your xbox one can be saved.

El_Zo1212o
El_Zo1212o

No, you prick. YOU are trying to do away with the idea of ownership entirely. I for one will not stand for it. Score 1 for the Playstation Nation.

keyb0red
keyb0red

I guess this morphing business is like a relationship with a hooker.

Even though I paid good money for one, I dont really own the person. The hooker is never my property. I'm only paying for a service and the hooker will be phoning her p1mp once every 24hrs of our relationship to make sure I still have $ on my card.

And if I should ever want to share this hooker with a friend, I have to make sure said friend has actually been a buddy for the last 30 days.

Does that sound about right Microsoft? I'm a bit slow when you make things too complicated, so I hope I have I got this down right.


VarietyMage
VarietyMage

This is BS.  This moron Spencer is trying to sell cloud software as the future, while stripping people of the right to own what they buy (offline copies that can be played anywhere, without needing an unreliable network intermediary).  He's obfuscating the truth, and that means he should be fired immediately for trying to deceive the public.

commanderxp90
commanderxp90

FU... NO $499.  I go for PS4 with a full of amount on the $399 that is such a great deal with the Sony!

COPMAN221ISBACK
COPMAN221ISBACK

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Wraith3
Wraith3

Oh yeah that's why I had to jump through 50 hoops to get my DLC content on the 360 to work after I HAD TO REPLACE THE 360 BECAUSE OF RROD!

12amHomicide
12amHomicide

These idiots didn't learn a thing from Sony's E3 conference. it servers Microsoft right to lay in the pile of shit they have made for themselves.

ROCKxLEE
ROCKxLEE

All past generation consoles > Xbox One

The_Dragon_Born
The_Dragon_Born

Between Wii U and Xbox One...I'm actually planning on getting a Wii U. Good bye Microsoft, I really enjoyed the 360.

Radnen
Radnen

He contradicted himself: he said it's "giving more ability to the consumer" but he seems to still uphold the fact that Microsoft was in the right to reduce the abilities you have with their trade and play restrictions.

Unholy123
Unholy123

No the idea of ownership is still pretty much the same : I own it I can do what I want with it and use it how I like... 

Whats changing is what The big publishers and console makers are trying to do with owning your own games that you buy they would rather have it so its more like a service your renting from them and then if you do not keep paying they take away the service because that sounds like something people do they charge for services and if you don't pay you don't get to use the service until you realize its them basically taking away your 60 dollar game.

J-007
J-007

Now the whole family can play except those left over relatives

kevkyl
kevkyl

Family o_o that awkward moment when you're playing call of duty with your mom.

TeasingStallion
TeasingStallion

Really? Because restricting what we do with it after we have bought it gives us less ability to do what we want with it.

Maybe what he meant to say was that ownership was morphing in that publishers/Microsoft will continue to own it even after we've paid for it.

Jonas1151
Jonas1151

Next, they will possibly anounce that every system update will cost you 50$.

Blood_Angel
Blood_Angel

@rey2 I believe that they believe that the next gen. after this will be all digital, so you all your games, which are registered to your account gets carried over.

tevic
tevic

@retsmot I fear for them it is too late. The whole architecture of the Xbox One should be rewritten and it's too late.

So lets watch the Xbone fatefully move to it's bitter end.

aaradun
aaradun

@Unholy123 read your manual term of service, you'll be pretty surpised that you don't have the right to use it like you want.

MisterOrange666
MisterOrange666

@J-007 Isn't the system region locked as well? So 10 family members can't REALLY play wherever they are if they are outside said region (if I understand it correctly). Plus, they would need a system as well, correct?

commanderxp90
commanderxp90

@kevkyl Maybe mom keep playing too slowly on the Call of Duty on tutorial maps for all day.

devak108
devak108

@kevkyl "F***ing camper!" *teabags*


"Johnny, is that you sweetie?? Nice headshot, I'm so proud of you!"

KrakenDEV
KrakenDEV

@Jonas1151 no they are system enhancements, the whole idea of updates is "morphing" the consumer really wants to pay that 50 

Blood_Angel
Blood_Angel

@tevic @retsmot This is why I can't take those defending it when M$ said they would also leave it up to the developers like Sony, but M$ still have their architecture build around it, so it's not the same.

pilferk
pilferk

You are right. The Eula restricts lots of stuff...much of it contrary to us law, and especially the first sale doctrine. Guess which actually holds sway, legally? I will give u a hint...it ain't the scraps of paper in your game case.

J-007
J-007

@MisterOrange666 @J-007 I don't think Region locked, they just said 1 Xbone can have up to 10 family members sharing 1 profile wherever they are. That doesn't sound like a revolution if its 1 console having 10 profiles or 10 family members sharing 1 profile. If you have more than 10 family members then you will need another console by the sounds of it. With PS3 that could easily be done already or even better