Microsoft talks Xbox One and PS4 sales marathon

"Titanfall is blowing the doors off, literally and figuratively," says Phil Harrison.

Microsoft corporate vice president Phil Harrison has reiterated the publisher's stance that the sales race between Xbox One and PlayStation is a "marathon, not a sprint."

VentureBeat asked the executive how Microsoft plans to help the Xbox One catch up to Sony in hardware sales. "We’re 120 days into our platform lifecycle," said Harrison.

"We’re happy with our plan. We’re happy with the performances of our key franchises and key partnerships, most notably Titanfall in the last couple of weeks. You can see independent surveys and studies showing our sell-through doubling in the UK as far as hardware," he added, referencing the 96 percent Xbox One sales spike this week.

PlayStation 4 sales crossed the 6 million milestone earlier this month, whereas Microsoft hasn't updated its Xbox One sales tally from the 3.9 million mark it revealed in January.

"We have a fantastic lineup we’ll reveal more of at E3 and beyond," added Harrison. "We have a lot of great surprises to come."

Titanfall is, as you might expect, also seen as a key plus point for the Xbox One. "Titanfall is blowing the doors off, literally and figuratively. Great engagement, just fantastic proof of users not only buying Xbox One, but using it in a very engaged way. More than five hours average use per day, which is amazing."

Harrison was talking at GDC 2014 to promote the company's ID@Xbox scheme, which is designed to tempt indie developers to create software for Microsoft's latest home console. He also referenced the fact that the Xbox One will launch in an additional 26 countries in September.

"That will be 39 markets where Xbox One will be available by the end of the year," he said. "Partnering that with the ID@Xbox program means that I hope we find really culturally relevant local products and experiences coming to our platform. That will really accelerate us."

Written By

Hi! I'm Martin, for some reason or another I have managed to convince the people who run GameSpot that I am actually wor

Want the latest news about Titanfall?

Titanfall

Titanfall

Follow

Discussion

584 comments
devlin85
devlin85

Next time the numbers get released xb1's will be in the lead, they've been saying marathon since the start and ps4 just took off sprinting! but regardless, they are already winning on sales $$, soon to be sales ##'s! 

daviz88
daviz88

titan fall would have been alot better it just had 2 major issues

MICROSOFT

EA aka EVIL ASSOCIATION 

ninboxstation
ninboxstation

so now MS has the best MP next gen shooter, while Sony has the best next gen SP shooter...

sampson3121
sampson3121

September? how many ps4 will sell by then?

jk12324
jk12324

But how many Titanfalls will they have to help them?

pedrovnone
pedrovnone

Let's see... I hope amazing games to come... For xbox one, only the games can change everything. Only excelent games can sell this sistem. 


I hope they produce games like conker, banjoo, perfect dark... not only the shooter games. More fun and comic games.... remembering that sport games doesn't solve microsft problems cause the audience is bigger. 


We need the classic ones. Classic games has to be like its predecessors. Do not change or add anything...


for now, im very disapointed...



mos2000
mos2000

Here's a theory I think is fairly reasonable:


- Per the data out now - It's reasonable to assume that Xbone sales as of March 1st were 4.1 - 4.2MM. 1.8 - 1.9 MM less than PS4.

- Due to the shortage of PS4's and the close race it had in Feb, MS sees an opportunity to get some good PR.

- They reasonably believe that they can run a lot closer to PS4 with March and April totals with the addition of Titanfall.

- They've noticed that after $100 price drop at UK online retailer -- systems flew off the shelf in hours.

- They've encouraged retailers to do a price drop of Titanfall bundle 

- With all these variables, WW sales for Xbone can reach around 500K behind PS4's


Therefore they're not releasing totals until April sales are all gathered (May) so they can say "See the hype is over. Our demand is just as much as the PS4"


Say what you want about the motives -- it's a smart strategy

spilly42
spilly42

I really don't understand you fanboys. It either the X1 is priced too high, or when the prices are lowered, "they are desperate." Stop the hate. 

FULGOREY2K
FULGOREY2K

blowing the doors.....but guessing the price cut means that help is still needed

DARKSPACE
DARKSPACE

Philly baby..., Please do fact talk about how titanfall  is blowing the doors off in XB1 sales baby....  If not then this is really just more excessive pacifier suckling.  LOL.

HAWKLANDER
HAWKLANDER

GREAT !!!!!!! Now I expect to hear yet another delay for the Xbox 360 version of " Titanfal !!!!

augustine777
augustine777

New games if advertised aggressively will increase sales temporarily.  But what happens after the release is the real question.  

mjonk2pc
mjonk2pc

Biggest reason that this generation will not be like last, where the xbox 360 had a large lead, then PS3 caught up, is that there aren't going to be as many double system users this time. Since both the PS4(only need to pay for certain games) and the Xbox One have pay to play multiplayer, most people are only going to have one subscription. The draw of the PS3 having a blu ray player and free online, which made a great second system purchase, is gone. The system that gets the early lead this time is most likely going to keep it. PS4's lack of a paywall blocking Netflix and pretty much everything else does make me think that, if you aren't a hardcore first person shooter fan that thinks Halo is the greatest game ever and don't mind lower resolution(which may possibly change in the future but I doubt it), the PS4 is by far the better choice.  If you choose to just play single player or the FTP games, the PS4 is by far the best choice.

Shantmaster_K
Shantmaster_K

Titanfall should close the gap a bit. Glad both consoles are doing well. I knew they would. 

ninjaroach81
ninjaroach81

Sony has sold more units.


MS makes more per each unit sold.


End result: both companies are making hundreds-of-millions of dollars

It's not like either one of them is going to decide tomorrow to drop out of the console business.  They both sold over 1 million units in the first 24 hours, taken by themselves, both launches would have been the largest in history and they're both still selling.  Thus far, it's been the most successful generation in history and both companies are doing EXTREMELY well.  Whoever wins is irrelevant, because we, the gamers, ultimately win in the end. 

doggiezilla
doggiezilla

A marathon which Microsoft is behind a lap.

TheWatcher000
TheWatcher000

Another day, another Microsoft exec with a terminal case of verbal diarrhea.

Dannystaples14
Dannystaples14

Hmm if that 5 hours per day average is correct that IS pretty good going. I mean that is the same as someone switching it on at 7 in the evening and leaving it on till midnight every single night. I don't watch THAT much TV, and on the average night I don't play that much console, for that to be the average that is awesome.

I do love how the guy sounds genuinely excited as well. Unlike the Xbox One reveal which was kind of like, "SHIT! OMG OMG OMG, I wasn't expecting to be here for at least another year! Yeah Forza! Yeah! We have a car under the stage! Yeah to that one guy clapping in the second row!".

Can't wait for E3, will finally get some concrete evidence of where they will be taking us this generation.

lifegee13
lifegee13

This website is full of haters, dang. This must be the place where it's "cool" to talk bad on people like cowards.

poopoohed
poopoohed

Packing in a supposed AAA title and a price cut is the textbook definition of desperation lol.

naryanrobinson
naryanrobinson

I would just *love* to see the pictures of the doors that got literally blown off by Titanfall.

Uncle-Tunee
Uncle-Tunee

Way back then I liked my 360 more than my PS3, but I cannot ignore how messed up MS is and how flawed their behavior and their XBone is.

Microsoft are a bunch of losers, old people with old ideas, they shit on you gamers and you still try to convince yourself that the XBone was a good purchase as a gaming console? ..shame on you.


But, but teh cloud, the cloud, the holy ESRam, hey and they over clocked! Are you delusional? The XBone is an inferior product, no doubt about it..unless you use it as a media hub. But for gaming? You must be kidding.

Next-gen??? Didn't happen.


Remember when MS developed their copy protection scheme by overburning oder better overpressing DVDs?

That's been in the making for ages, MS was so proud to announce it.

Guess what: C4Eva, one dude, completely shit on them, it took him a few weeks and that protection was a goner.


Remember HD-DVD? Me neither. Another blind alley they took by not going Blu-Ray like EVERY person with a working brain would've done at that time.


Stupid and uninformed statements on press conferences and NSA-backdoors (!!!!) aside, how can you seriously give that company your hard-earned money? Unfortunately these guys are complete noobs in every possible way when it comes to console GAMING.

If you plan on using your XBone as a Media Hub than I really understand you, I'm sure it'll do it's job, but for gaming?

That's what you PS4 is for.


It saddens me that MS learned exactly NOTHING from their mistakes, they just try to go the please-everyone-consumer-way like apple did.



sampson3121
sampson3121

@mos2000 but ps4's will be restocked soon, so even as x1's are selling, ps4's will be selling even more.

DARKSPACE
DARKSPACE

@HAWKLANDER Man the way TF is being handled & marketed for X360 by MS, EA & The Web is as you guys are from a 3rd world country. .  No LOL.

sampson3121
sampson3121

@ninjaroach81 selling more units means selling more of everything else, ps+, games, controllers. the list goes on. so even if MS is making 100 more per unit, in the end sales of all the other things will make sony more money then MS

augustine777
augustine777

@ninjaroach81  

But the Xbox ONE is making less money given that MS has to pay EA money to bundle Titanfall.  And Kinect costs MS $70 to manufacture.  So at this point, MS is making less money than Sony if they continue to give away Titanfall for free.

mjonk2pc
mjonk2pc

@ninjaroach81 People keep saying this all the time. Problem is that no one knows if the companies are making or losing money on the consoles. There have been estimates on them but that's all. Neither company has actually released what their costs truly are. It's all speculation so far. 

combo164
combo164

I never understood people or rather fanboys use of the word desperation. Before all these bundles and drops people complained and wanted either a price cut or something to justify the price tag. Now MS is doing both with the titanfall bundles and price cuts and now people are saying they're desperate. Since when is giving the people what they want desperate? I guess using the word desperate to insult someone is cool.

Dannystaples14
Dannystaples14

@poopoohed  They only did it in the UK. The price drop I mean. And that was only because it was stupidly over priced here to start with. Was the same as $700 without a game.

Thisisstupid
Thisisstupid

@naryanrobinson Didn't they change the definition of literally to also mean figuratively because people were always using it incorrectly?


definition one: This ACTUALLY happened.

definition two: No it didn't.

Ahiru-San
Ahiru-San

@naryanrobinson  that postman was delivering that xbox, tipped on the sidewalk, threw the Xbox+TF bundle so hard that blew off the door and killed the dude that was going to receive it.


actual news!!

mos2000
mos2000

@sampson3121 @ninjaroach81Not true - controllers are part of the cost of making the console also.  If MS is selling 3x more games than PS per unit, then PS 1.5x more consoles sold mean less revenue wise.  Simple math.

mos2000
mos2000

@augustine777 @ninjaroach81This is true, but everyone knows that money lost in each console is not the concern.  The concern is sales of software.  Currently being 2MM consoles behind, Xbone is selling more software than PS4. The clear strategy is to push more units because data shows there's more games attached to each Xbone sold than PS4.

mos2000
mos2000

@mjonk2pc @ninjaroach81 Actually the companies did release these figures:


Sony makes $18 on each console shipped

Microsoft makes $22 on each console shipped


These gains are easily eaten up though by the portion given to retailer. These figures have not been released by chain yet (if ever). 

So both are losing money on each unit sold.  Not including bundles, Sony is losing somewhere around $4 more per console than Xbone

lifegee13
lifegee13

Please you don't interfere with nothing keep hating if makes you tuff and happy. But I will get off the internet to take ya old ass mom's out for breakfast and blunt. Lol, get tougher

Uncle-Tunee
Uncle-Tunee

@sladakrobot @Uncle-Tunee  They are allowed to. No but honestly, where and when?

I am no fanboy, I have all consoles, countless handhelds..sony did a lot right with PS4 and MS messed a lot up with their XBone. I hate MS for acting so completely retarded.

I would like to like MS but they won't let me this time around :(

mos2000
mos2000

@sampson3121 @mos2000You need to ask NPD and analyst....or even gamers, how.  If for every PS4 sold people on avg are buying 2 games but for MS they're buying 5, then that would be an example.

sampson3121
sampson3121

@mos2000 sorry, 6 million consoles sold ps4, MS 3.9 million sold, how is MS selling more games then sony?...if that's what you're saying?

mos2000
mos2000

@mjonk2pc Volumes are close but not rates.  Here's the problem.  If MS can sell more/as many games  with less consoles sold and both companies are losing money on each console sold, then MS is making more money

Less investment on consoles sold/ more revenue on software and games sold

mjonk2pc
mjonk2pc

The attach rates are pretty close too now. With 2 million more ps4 out, even half a game less per system will still be pretty even. I have over 20 games on my ps4, so I'm doing my part damn it

mjonk2pc
mjonk2pc

Those were estimates that AllthingsD released. They weren't official.

lifegee13
lifegee13

Yeah man that's where me and his mom live. But we don't like to bothered Fridays and Saturdays

DARKSPACE
DARKSPACE

@lifegee13 You just defined the cool, tough coward guy that you're speaking of. LOL.  

diggyphelps
diggyphelps

@lifegee13  Really? thanks, bro. My mom has been real lonely since the divorce and it's very kind of you to take her out. Let me know if you need some cash or something.

Uncle-Tunee
Uncle-Tunee

@sladakrobot @Uncle-Tunee  Yep, the PSP go was bad until "unlocked", guess all those companies shit on us when it comes to money.

But MS is performing really horrible this time, that's all I am saying.

In one sentence: MS behaves incompetently and amateurish and they can do way better than that.

sladakrobot
sladakrobot

@Uncle-Tunee PSP Go,BC of PS3,hack on PS3,linux on PS3,no memcards with the Vita,support and repairs.