Microsoft seeking 'Gunpowder' trademark

Xbox maker's mark to be used for "entertainment services, namely, providing online video games."

Microsoft has filed a trademark application with the United States Patent & Trademark Office (USPTO) for a new project called "Gunpowder."

The trademark description sheds little light, noting only that the mark will be used for "entertainment services, namely, providing online video games."

The trademark application was filed January 15. A Microsoft representative told GameSpot, "Microsoft often acquires various trademarks as part of its ongoing business strategy, but beyond that we have no comment."

The USPTO in November denied Microsoft's trademark application for Killer Instinct, citing possible confusion with Fox's since-ended TV series of the same name.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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50 comments
hypgnosis
hypgnosis

Herp derp derp derpity derp *What most peoples opinions amount to*

buccomatic
buccomatic

that's about as crazy as apple trying to trademark the shape of a square.



Landsharkk
Landsharkk

I don't get why this is news. I mean this trademark could be used for anything, maybe a small mobile division in a European country or some south american division, etc.

There's absolutely no context behind this trademark, so why is this even a topic suitable for a news article?

This could even be a codename for some future project that they just wanted to have trademarked early on.   

Amorphis2k
Amorphis2k

This is why I have a Playstation...

steelmouth
steelmouth

that name wont excite anyone,MS will need kick ass trailers to sell this one

Flint247
Flint247

Gunpowder? Not only is it odd, but not a good name at a time like this.

Zloth2
Zloth2

Uhhh, Microsoft?  I think your focus groups are messing with your heads.  That's an insane name to use.

xsonicchaos
xsonicchaos

I'd provide them with the keg, but who am I kidding? I can hear these pigs getting fat.

chemergency7712
chemergency7712

It's not a game called Gunpowder, it's another stupid f***ing gimmick called Gunpowder. -__-

MW2ismygame
MW2ismygame

Probably not the best choice of words, considering the sh*t storm recent events have created. 

blackrunie
blackrunie

i read on the connected tube domain of my favourite tv network that xbox's new game will be a school murder simulator and frankly it's obvious, i mean if i can connect video games and violence for no reason, i can connect gunpowder and murder simulator.  /fox viewer

before the (said) idiots show up, this is a satirical post, i don't mean i watch fox.


CLOCKWORKIAN
CLOCKWORKIAN

You see Microsoft is a company of simple taste. I'm looking forward to the trademark of "Dynamite" and "GASOLINE!"

IanNottinghamX
IanNottinghamX

After the Sandy hook shooting and all the insane finger pointing at video games as violent entities I think Microsoft will second guess using  the word Gunpowder....

theKSMM
theKSMM

I wonder if Sony or Microsoft are considering streamed games as a component of their future consoles.  I'm not sure at all if that's what "Gunpowder" is, but what would be an exciting prospect.

skunkpants
skunkpants

The names ''KIller Instinct'' and ''Gunpowder'' in entertainment services doesn't help the situation with the critics linking games to real life violence.

Landsharkk
Landsharkk

@Amorphis2k Put down the crack pipe, because you made absolutely ZERO sense with that comment.

Sevenizz
Sevenizz

@Flint247 Yea, because the trend as of late is to stuff gunpowder into your musket.

parrot_of_adun
parrot_of_adun

@Flint247 At a time like this? Unless it's a game reenactment of some school shooting, then I don't see your point. "Gunpowder" is no more offensive now than "The Boondock Saints" was in 1999.

INF1DEL
INF1DEL

@MW2ismygame I don't understand. Some asshole shoots people and suddenly anything related to guns is taboo? At least in regards to gaming, because the guy played video games? What is this shit? I hate politics.

V3rciS
V3rciS

@blackrunie lol u serious? these people are fvcking nuts


Saketume
Saketume

@IanNottinghamX They need to work the word "school" into that title somehow. "School of Gunpowder" maybe

Aria1368
Aria1368

@theKSMM well! we know SONY for sure, since they've bought Gaikai...

collinmul
collinmul

@skunkpants  

Totally agree with you.  I'm not "offended" myself, but I sense that critics would give the name some grief.

Its not like Microsoft to be tone deaf - and a name like this, if it came to light in a big way so soon after Sandy Hook, may prove overly, unnecessarily controversial in a society where everyone is pointing fingers at everyone else for horrific tragedies.

Wonder if they'll change the name.  (I don't care either way.)

wwlettsome
wwlettsome

@skunkpants Yeah, I'm kind of with you there. Seems like a really odd choice of names, especially since MS is your typical large public corporation and doesn't really want to get people worked up.

BrickMcIronhard
BrickMcIronhard

@skunkpants Since Killer Instinct has been around since the 90's it isn't a big deal, but yeah "Gunpowder" seems a poor choice considering everyone is out to blame video games for gun violence lately.

slayer1090
slayer1090

Actually it seems anything related to video games is getting the shitstorm. I've seen more things blaming video games in the past month than actual guns, stupid people indeed.

parrot_of_adun
parrot_of_adun

@INF1DEL @MW2ismygame They do it every time something bad happens, not that it makes any sense.

Hell, Clear Channel didn't want people listening to "Ruby Tuesday" because of 9/11.

blackrunie
blackrunie

@V3rciS 

yes i'm completely serious, that's why my post says ''this is a satirical post'' at the bottom. good job looking through my double sarcasm, or should i make that triple now...

blackrunie
blackrunie

@Saketume 

maybe a bit more subtle ''Ghoul of Shunpower'', pointing out how most shooters tend to have been shunned and picked on, the ''ghoul'' that springs from shunning people.

theKSMM
theKSMM

@Aria1368 That's what I think, but I wonder if they've really figured out how to monetize it and integrate it into their services (i.e. PSN).

RadView
RadView

@elbauto 

Where is the dislike button?  Oh how I miss you 'thumbs down'.

POKE777GM
POKE777GM

@elbauto you deserve a medal of honour for your treason against common sense

blackrunie
blackrunie

@Relvar @blackrunie 

talk about a solid wall of text, you should really use some empty lines.

america is one of the tightest countries to smuggle anything into since 9/11 and even before that, do you really think, if weapons were to be outlawed, guns could be easily smuggled in?

influence of violence? how violence affects children. violent video games and movies don't affect children, that's the whole point: that there has been no proven link between those two.

Relvar
Relvar

@blackrunie @Relvar

I agree in principal.... however, it DOES affect us when a kid decides to shoot up a shopping mall or a school. Unless your willing to agree to put armed guards everywhere (which doesn't always work, but is a great deterrent) there is only a limited number of responses to the problem. Taking peoples guns away won't work (If you do that the only people with the guns are the criminals and you lose your ability to revolt if the government becomes tyrannical) so the best you can do is try to reduce the influence of violence on the kids. One option would be to make parents legally responsible if their kids go on a shooting spree, but what happens when the kid is 18? 20? 30? - I think the best solution is to mandate that kids can't buy the games on their own - at least require a parent/guardian to be on-site when the kid buys the game.... If your over 18 (heck, even 16) you shouldn't have any issue. It's a horrible situation, but SOMETHING has to happen, and it's the only real option. They also should implement something like the "watershed" in the UK for violence on TV (no ultra-violent shows before 10PM) and put similar restrictions on buying violent movies.

blackrunie
blackrunie

@Relvar 

what's wrong with desensitizing? it could actually help if you had to stop the bleeding on a wounded person and you're used to the sight.

WE don't have to do anything, the parents should. if they don't, it's their responsibility.


o016945
o016945

@Relvar lol...oh LOL so hard. Seriously? Fox is the only network with a glimmer of biased free reporting? Everyday conservatives remind me why they are such idiots. Of course, you probably believe in the liberal conspiracies, Obama is a Muslim, and Obama is not born in this country. The second portion of your post makes more sense.


No worries because Fox News, Karl Rove, and the Tea Partiers, are damning their base. They'll be lucky to ever see power again.

Relvar
Relvar

@blackrunie @V3rciS I think he meant that YOU are nuts you liberal nutjob.... Fox is the only network with even a glimmer of bias-free news these days, and even they are falling further and further to the left. I don't agree that games should be censored, but lets call a spade a spade - they DO desensitise some people, and common sense laws to keep the most violent games (FPSs, GTA, etc.) out of the hands of 8 year olds may be needed. It should be the parents jobs, but if they aren't doing it what are we supposed to do?

collinmul
collinmul

@theKSMM @Aria1368 

 The thought is Sony will make the PS4 backwards compatible through their online service, as they have switched chipped set makers from one console cycle to the next.  Who knows, maybe Gaikai will just be for PS+ member.

Streaming is better than emulation (see 360 doing original Xbox games), so I like this.   The added benefit would be the ability to host viewing parties of games as they are played (which is perhaps the only thing I like about OnLive right now).

Hopefully Microsoft will be streaming games, too.