Microsoft rules out Xbox 360 price cut

VP Chris Lewis says company isn't feeling pressure to respond to PS3's recent price cut thanks to XBL, Kinect, attach rates.

Arguably the biggest news to come out of this year's Gamescom came from Sony, with the announcement of a $50 price cut for the PlayStation 3. As is often the case following such a move, eyes have turned to how Sony's competitors will respond to the move. For Microsoft's part, gamers shouldn't expect a similar price reduction for the Xbox 360.

Microsoft plans to hold firm on the Xbox 360's price for at least a little while longer.

Speaking to VG247, Microsoft's vice president of interactive entertainment, Chris Lewis, offered a definitive "no" to the question of whether the company is now feeling pressure to drop the price of the Xbox 360.

"As you can imagine, we plan for these scenarios all the time," Lewis said. "For me to sit here and say that was a big surprise would be a lie. Respect for what they do, of course. I love the competition, actually: it keeps us on our toes, and consumers benefit ultimately."

In the US, the Xbox 360 is currently available in $300 250GB and $200 4GB configurations, among various limited-run bundles. After the price cut, a standard-issue 160GB PS3 costs $250, while a 320GB PS3 bundled with Sports Champions and a Move starter kit costs $350.

Lewis went on to say that the Xbox 360's competitive advantage that continues to grow the console's installed base is Xbox Live and Kinect.

"We think we offer great value now," Lewis said. "We have better service provision than anybody. We attach more effectively than anybody. I think Xbox Live's enviable. What we've achieved with Kinect has given us growth that I think others would aspire to at this point in the lifecycle. We're happy with our position. While we're not complacent about the competition, I wouldn't trade places."

Microsoft's console has been particularly dominant in North America. According to NPD, the Xbox 360 has outsold the PS3 in 13 of the past 14 months.

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179 comments
Kravyn81
Kravyn81

Why are they posting stories from over a year ago????

rohn13
rohn13

Wow this has to be the most useless article in the history of journalism. Of course all console manufacturers deny price cuts until the price at the retailers actually change. It would be retarded not to because you would kill your current sales. Of course with both Sony and Nintendo having recent price cuts Microsoft will have a price cut sometime before Christmas. The comments about kinnect giving Microsoft a competive advantage are laughable because there is nothing but laughable kiddy titles available for kinnect and every gamestop in the country has literally hundreds of used ones for sale that people who bought the kinnect bundles have traded in. Most gamestops have actually stop taking them for trade in because they are so overstocked on used ones.

Phazevariance
Phazevariance

@demonkingx5 - No, buying a hard drive is not necessary, and also the xbox hat came with a hard drive was cheaper previously.

TheArcade
TheArcade

I "try" nothing and your reading comprehension was a little off. I was merely pointing out it's a capable online structure is what seperates the men from the boys. Doesn't matter if it's PSN or XBL, which ever ones proven for fighting games is the best. EDIT: Apologies about the last post looking jumbled--initially; I was having trouble finding the indent function, fixed now.

TheArcade
TheArcade

@SolidTy: Dude, I'm going to tell you once more. If you want to debate me then type in the proper font. You can over analyze my posts all you want but when you respond back. At least have the decency to use the normal font. My eyesight isn't all that great so reading your posts is a pain. I went personal because it seemed like you did that to be obnoxious. But if you really are trying to mount a serious argument, all I'm saying is it would a lot more convincing without the light words. Regarding Daigo again, either you're grasping at straws or you didn't understand the nature of my posting that link (which btw isn't bunk). It wasn't credibility for Daigo's claim. I posted it to make a point showing generally Xbox LIVE is the online of choice. Which is clarified in my previous post. The link in that post shows this very relevance. Daigo/Justin point was merely to add to it. You'll notice no where did I say anything about Wong or Daigo's recommendations were in that link (even though Justin's was). Otherwise I would've written, "To find out why Daigo likes XBL better see here:_____" originally I found Daigo's and Wong's mention at other sources. So I really don't see the problem. Far as I'm concerned you're trying to pick a fight with me for no reason. You know I dislike talking to you while you are using that font, yet you insist on typing it anyway. I'm sure I'm not the only one who's irritated by it. This can be considered trolling.

JOKER677
JOKER677

Still seems a bit high should've just went down to 200$ to compete with the 3DS.

Phatjam98
Phatjam98

Moderators of this site are probably some of the worst in the world.

Nibbles37
Nibbles37

360 is the only console that makes sense. User-friendly, fantastic games, you didn't have to have a separate adapter for each instrument for the Rock Band series and Guitar hero series, I'm still using the Guitar Hero II guitar for Rock Band 3! I digress. It still needs a price drop, 300 bucks for a 250gb that doesn't even come with component cables anymore its practically criminal, even the chat pad is still 20 bucks used any place I have seen it. I love 360 but yes everything they put out for it is criminally over priced and until they released the support for flash drives your only option was buying their hard drives or memory cards.

godzillavskong
godzillavskong

@JakeSilverman Have you tried Kinect Sports? How about the pack-in title Kinect Adventures? Those 2, along with Dance Central are all pretty decent games. I just think that saying that Kinect has NO games isn't correct. It doesn't have that many great games I'll give you that, but there are a good select few.

TheArcade
TheArcade

@Spartan_418: If Sony implemented backwards compatibility think of all the potential sales they'd lose out on those HD Collections. They want people to rebuy these games so they can print more money. Same goes for Microsoft that's why they're also receiving these HD collections/compilations.

Nissemean
Nissemean

@TheArcade So the fact is: Ps3 is for actual fun and xbox360 is just for tourneyf-a-g-s.

another_drew
another_drew

@infinity_gauntl lol man i love guys like you. while everyone else is debating and bickering over psn vs xbl u come back with a simple i wish it would go down in price. nice!!

TheArcade
TheArcade

@SolidTy: As for Japan it's funny you mention PS3 is Japan's system of choice. You wouldn't know it seeing as the majority of online tournaments in Japan are on 360. This goes back to what I said, the pros choose 360 because that's where the real competition is. It doesn't matter which land likes whatever console better. It's the online component that seperates the men from the boys.

TheArcade
TheArcade

@SolidTy: Okay firstly, why must you type in that awful glowy text? It becomes a burden to read your posts. It's not clever or cute. How do you expect anyone to take you seriously when you type that way? Just to keep this argument a little bit more subtle can we please forgo with the white text? Now, as per Daigo. I've already seen him mention this during an interview, no where did I say anything about THE ARTICLE mentioning both Daigo & JWong choose LIVE over PSN. I posted that article to show that genrally the pros are playing Xbox LIVE so as far as accuracy is concered you're way off base. If you doubt my word go look it up yourself. The Daigo thing was sighted years ago it's not worth my time to look for it again. I'm also a fighting game fanatic and I'm well aware that SONY sponsors tournaments such as EVO hence why they're all about PS3. But that doesn't mean the pros prefer playing ONLINE on PSN. Your logic dictates that just because they got PS3 machines at EVO it means all the good players are on PS3. Which puts you in the wrong. The high level players play PS3 at tournements because that's all these events will offer. They aren't fanboys, they do own both consoles as I mentioned before. All I'm saying is when it comes to network the general consenseus indicates that majority of tough players are on Xbox LIVE.

Infinity_Gauntl
Infinity_Gauntl

I wish the XBOX would go down in price...I really want one.

CacaPooPoo
CacaPooPoo

What exactly have they achieved with Kinect besides selling a ton of them? I mean, the thing has pretty much NO games. Every single person I know that has purchased one literally used it for a few weeks when they first got it and then never used it again. If they actually want to achieve something with it, put out some games that people that aren't 8 years old or younger might actually want to play. Don't get me wrong.. the 360 itself is definitely my most used console of the three (and I a have them all) but this Kinect crap seems to be just a giant waste of money for a lot of people unless you actually start releasing some real games for the thing.

warhawk-geeby
warhawk-geeby

@Frame_Dragger Couldn't agree more. It's a sad sad truth but we'd all just rather sit on our arse :P Until a full-size simulator comes out I ain't interested! But even then that wouldn't fit in my room. So therefore I'm happy as things are. The last thing I want to do after a day at work is jump around like a mad man. I evolved to have buttocks for a reason.

Rocker6
Rocker6

@godzillavskong Everything would easily be solved if companies followed the DICE example: Develop you game for the PC,the by far strongest platform primarily,then adjust it for consoles,much weaker hardware.But since no one is trying to do that,PC gamers like myself are frustrated that our rigs full of potential arent pushed to their limits,not even closely.Developing the game for consoles and then porting it to PC simply sucks.It should be the other way around,then Im sure less ppl would be dissatisfied.

Spartan_418
Spartan_418

If Sony really wants to increase PS3 sales, they should add back PS2 backwards compatibility. With modern emulator technology they wouldn't even need to include a new chip or modify the hardware in any way, they could just do it with a software fix. MS did it with original Xbox games on 360, there's no reason Sony couldn't do it just the same, given the HUGE hardware power jump between PS2-3

godzillavskong
godzillavskong

@Rocker6 I don't think the PS3/360 is holding back gaming, but I will agree with you that the developers primarily focusing on the PS3/360 as their lead platforms may slowdown the progress of games being , or looking a lot better graphically. It may suck, but I think a lot of people aren't really ready to invest in another console, not to mention the devs having to learn the new architecture of a new system, especially with the ever increasing development costs.

jasonlc3221
jasonlc3221

I lean more towards the 360 mostly because I enjoy their exclusive games more (i.e. Gears of War, Halo for the most part). Killzone is good, but IMO not as good as Gears or Halo. Plus, I LOVE the fact that I get ESPN 3 for free (technically not free since Gold requires subscription fees) so I can watch a CRAP TON of college basketball during basketball season. With that said, I still like a few things about PSN. I love being able to get old PS1 classics and even playing them on my PSP. Also love how PSN has the MLB.TV app so I can watch the games on my big screen instead of on my computer (obviously I don't have a HTPC). Oh, and I love the Back to the Future games that are on PSN only (or PC, but I'm not much of a PC gamer). Pros and Cons for both, but I would say I lean slightly towards XBL even with the subscription fees I pay for Gold.

Rocker6
Rocker6

@TheArcade Good point,I will be more careful from now on about these things...

TheArcade
TheArcade

Just a suggestion but you should clarify that in future posts. Others might find it misleading seeing somebody say 360 has the least exclusives. People often forget/exclude Kinect & XBLA which leads to others spewing about misinformation.

Rocker6
Rocker6

@TheArcade I know,but I dont count these Kinect and kiddy crap as games,and there is a lot of that kiddy crap exclusive to the PC and PS3 too.But Xbox has the most,true,thanks to Kinect.

TheArcade
TheArcade

What are you talking about ask people at EVO who are 360 fanboys? It's all over Evenhubs & Shoryuen dot coms message boards. It's socially accepted and already been established the pros prefer the connectivity of LIVE to PSN. Most people who agree own both consoles. I seriously doubt more than half the community opted to go with 360 because they're pro-MS. You're basically calling Justin Wong and Daigo X360 fanboys just because they've gone on record saying LIVE is better. http://www.dualshockers.com/2010/07/26/why-the-pros-play-xbox-live/ EDIT: On a seperate note turns out Daigo is a tier w****. Imagine that. XD http://boards.ign.com/street_fighter/b6376/204732695/r204733005/

campbell153
campbell153

@lock445 I think the next Xbox is just around the corner, games developers already have the "un-cased hardware" and they are testing its potentiol already! i heard that both the new nex-gen console Xbox and PS4 will run on DX11 hardware which will bring them both on an even par with PC gamers in terms of power and performance, remember PC gamers are running on DX11 now so that means that the nex-gen will happen soon!

TheArcade
TheArcade

@Rocker6 said: Still the best looking game so far this generation. Also, I think you miss counted, 360 offers more exclusives this year than PS3 (loads more). It's just that a lot of those exclusives... unless they're XBLA, Halo, Forza, Gears, are embarrassing (KIDDY GAMES).

campbell153
campbell153

Why would Xbox cut the price for? its already around 200gbp! bargain! and its been that price here in the UK for some time so now Sony`s console has followed suit! about time... might get myself a PS3 now then!!!

Rocker6
Rocker6

@godzillavskong I also dont have problem with how games look on consoles,what bothers me is how no company is willing to explore the full potential of PC.Also I wonder how would a game that pushes current PCs to the limit look and play like.Its sad that Crysis,a 2007 game created on now 4 year old hardware is still the best looking game ever made.The problem is,system requirments grow,but games dont look any better.Gaming will see progress when next gen consoles come that will bridge the gap between hardwares,at least for some time. IMO every gen should last 5 years,then the gap between console and PC wouldnt get too big.Planing a 10 year console life span is outrageous,it helds back gaming too much.

lock445
lock445

After RROD claimed my first Xbox 360, on my second one I was just too uptight that I would get it again, so I sold it, and now I've got a PS3. I'm much more satisfied with the graphics, quality of unity construction, and general experience, but I must say that from my experience, it lacks the visceral thrill and vivid fun I got from the Xbox 360. So, I just ordered the $99 refurbished Xbox 360 deal from Gamestop online, and I'll have both; though the Xbox 360 I will use specifically with the Halo games; absolutely irreplaceable, especially with the real fun that is Xbox Live and party chat with your real-life friends. I believe, knowing that Nintendo's next-gen effort is already unveiled, and after Sony has announced a $50 price cut, that Microsoft will be the last to unveil a new console. Simply put, Microsoft has legitimately been consistently raking up money, and really, they don't have a need to lower the price now or unveil new tech for now. Next-gen consoles releases then, will begin with the Wii U (in my opinion, not a good choice to be a "next-gen" console per se, because it doesn't seem revolutionary; more like Nintendo's response to the 1-2 year life extension of the Xbox with Kinect and PS3 with Move), then go on to the PS4, and finally Xbox 720.

godzillavskong
godzillavskong

@Rocker6 I'm sure the hardware of the 360 is very much behind that of current tech in the PC market, it's just I'm satisfied with the way games look currently on the consoles, with my only gripe is the storage issues of the 360's DVD9. It's never going to stop, once the 720 or PS4 comes out, you'll be having the same discussion a year later, with superior PC tech arriving once again.So I'm content, and I'll keep playing the games they throw at me, no matter how muddy the textures are, or bad the jaggies become.lol

beuneus12
beuneus12

meh, i only want a xbox if someone gave it to me for free. Refuse to pay for online play, no pricedrop can convince me otherwise

mtait01
mtait01

i just swapped mine recently for a ps3 and I 100% certain that I will never go back to M$

Dmitheon
Dmitheon

I'm disappointed they're not matching right away, but not surprised. Their argument: the 4GB console is still under the entry level PS3, at $200.

ryzrocks
ryzrocks

I'll say it again...If PS3 sales go any higher, then Microsoft has no choice but to cut their price and that's the bottom line :P

Rocker6
Rocker6

@godzillavskong No,EA just said Crysis 2 performed worse than expected,they didnt mention anything about platforms.But its a fact that Xbox is getting very outdated,its 6 years old.PS3 isnt much better too.And I hear MS has plans to drag 360 untill 2015.Hope that wont happen,because already huge gap between PC hardware and cosnoles will become even bigger.If that happens howewer,we wont see any signifficant progress in graphics and gameplay untill 2015.Even John Carmack said in one of his latest interviews on Gamasutra this gap is becoming a huge problem.

godzillavskong
godzillavskong

The only thing I don't like about the PSN is the fact that it doesn't notify you when a friend is logged on. It may scroll across the top, but I never really notice it. There also may be a way to turn it on, I just don't know how if there is. I also had the worst time setting up my bluetooth, but that is another issue . PSN just doesn't seem as user friendly as Xbox Live, but I don't dislike it, and I'm glad it's free.

godzillavskong
godzillavskong

@Rocker6 So EA said that the 360 was the weaker console, or is that your assessment?

godzillavskong
godzillavskong

The same can be said if you were to ask PS3 fanboys if PSN is better than Live. Now if you have both, which it seems like several people up here do, then they would be able to get a honest assessment on which one they think is better. Each offer unique bonuses, I prefer Live but I'm glad the PSN is free, so each is beneficial. I haven't noticed any delay or lag times between the two.

constantterror
constantterror

To the people that keep saying I'm a fanboy yall must be really ret@rded cause I already said I'm not a fanboy you just can't read and I don't care if I spell right this isn't school test exams.

constantterror
constantterror

@thearcade Lets see ask people at evo that are 360 fanboys hey is live better or is psn better oh duh they gonna say live is better.

yasinizawesome
yasinizawesome

I think that what Microsoft is doing is a great buisness strategy it shows that Microsoft is always ready so when there is a decrease in sales Microsoft doesn't just panic and go straight for a price cut. They wait until a holiday and give it a good bundle for a reasonable price. The kinect has been doing better than the move but i believe that there all just kiddy play things that parents buy to the children.

superxtreme101
superxtreme101

It's a mistake they should cut the price but whatever this generation is almost at an end so I'm not interested in the tight race between the 360 and PS3, although my guess is the 360 is gonna finish second and PS3 is Third and the Wii is obviously miles and miles away. So lets wait for the next gen WiiU vs PS4 vs Xbox720(i'm guessing)

Rocker6
Rocker6

@TheArcade Actually Crysis 2 is a dissapointment,even EA adimits that,and guess why,because it was made primarily for 360,the weakest console(not counting Wii) and then ported to PC and PS3.Also,maybe everyone is losing exclusives,but this year both PC and PS3 have more exclusives than Xbox360.It was an great console few years ago,but now time is catching up to it and its only slowing down the progress of gaming.

another_drew
another_drew

@phatjam98 why don't you do a little more research champ. I have used both xbox live and psn. and im sorry but i dont see anything real amazing over psn that would warrant fees. they all have the same abilities, save for a few features i.e. party chat. but all in all they perform the same functions. i mean seriously comon, name one thing xbl has thats so major over psn. dont call me a fanboy. im not a fanboy of anything except for the belief that we pay 60 bucks for a game only to have to pay more to fully enjoy that game. sorry but the single player quality of most games these days do not live up to a 60 dollar purchase imo.

mysticstryk
mysticstryk

@buying1999 Outselling ps3? Xbox hasn't done that for some time. Unless your just referring to U.S. sales. @istuffedsunny 2nd place finish? With the ps3 outselling xbox globally every month, its only a short matter of time before their equal in sales. Further, I don't see Microsoft supporting the 360 much after the new systems are out. Sony has a history of supporting previous consoles. Personally I couldn't care less who wins. Nintendo, Sony and Microsoft all did a fine job this generation.

godzillavskong
godzillavskong

@GeigerdolylWodd I'm sure they didn't put the old hardware of the Xbox chipset in the 360 because it would be too costly, not to mention you can pick up a Xbox for around 30-50, so b/c probably isn't their main concern.

godzillavskong
godzillavskong

@steelmouth @Frame_Dragger Yeah, it's just that I have twin boys who are avid gamers also, and "needed" there own 360s to game on. Can you blame em, would you be willing to share yours?lol

Henninger
Henninger

I think they'll drop the price more towards christmas. Right now they dont have to but when the holiday season hits they might.