Microsoft on playing Xbox One early -- "No Taco Bell required"

Xbox boss Aaron Greenberg takes pop at Sony's PlayStation 4 promotion with fast food restaurant.

Microsoft's worldwide Xbox One tour is underway, and as Xbox boss Aaron Greenberg pointed out on Twitter today, gamers don't need to visit Taco Bell to try the console early.

"Nice to see fans playing #XboxOne before it launches, no Taco Bell required ;-)," he said. Greenberg is Chief of Staff for the Devices and Studios Group at Microsoft.

Greenberg's tweet was in reference to Sony's recently announced partnership with fast food restaurant Taco Bell for its "Play The Future First" promotion.

Fans can buy a specially marked Taco Bell product for a chance to win a PS4 that will be shipped on November 12, three days ahead of its launch.

As part of the Xbox One tour, the Xbox team will visit over 75 cities around the world to demo the Xbox One and let fans go hands-on ahead of launch on November 22.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

275 comments
StickyJr1
StickyJr1

I just noticed that there is an Xbox One promotion with McDonald's, which was likely to have been known internally when Aaron Greenberg made this comment was made. I hope someone rubs this is his face for the whole pot/kettle situation.

Veenox
Veenox

No Taco Bell required! But we will spy on your living room to know what kind of ads we can run on your console!

holtrocks
holtrocks

When did billion dollar company's start to be run by 9 year olds in the school yard?

AllForJMJ
AllForJMJ

Come try out the Xbox One on our worldwide tour!

(Xbox Live Gold subscription required.)

jerryification
jerryification

I just can't wait to see the Xbox one fail miserably.  It will be hilarious to see the cockroaches at Microsoft squirm about 

themc_7
themc_7

MS don't be mean to Sony. You've used similar marketing tactics as well.


Sidenote:

Why wasn't this Xbox one tour announced? They made stops all around Toronto that I could have gone to, but I never heard anything about it till now. 

kasumi45
kasumi45

How Ironic. Microsoft Sony means getting THE CONSOLE EARLY not trying the console early. You use mountain dew as a reward to get the xbox one early..

MapleLeafKush
MapleLeafKush

I dont see the big deal? isnt M$ offering Xbone by buying doritos and Mt.Dew sounds a bit hypocritical to me...

John_Aguilera
John_Aguilera

Silly Microsoft. They promoted the original Xbox with Taco Bell.

EPaul
EPaul

Shots fired!!!

steelmouth
steelmouth

so which lucky 75 cities are those, any chance we will get the same love here in Gaborone

Whargies
Whargies

Well for me, I like Taco Bell, PS4, and Xbox One. So It's a win-win-win in my eyes.

Triton
Triton

Not a fanboy of either or really care about Taco smell, but I think there is difference between playing a demo and having system early. (3 days early?).  Must say I like the commercial.

SuperDutchy
SuperDutchy

I'm not really sure what that xbox one or playstation 4 is, but I sure do love me some Taco Bell.  If you haven't tried it, they have a new item called the "Smothered Burrito". Damn that's tasty!  Just remember to reserve your toilet bowl before hand...or else.

blue_shift_91
blue_shift_91

lol. sony jabs at microsoft and it's hilarious. microsoft jabs at sony and kids piss their pants in rage. 

Twiztid-Maddox
Twiztid-Maddox

I'd rather eat Doritos and try to win an XBOX ONE, than eat Taco Bell and try to win a Playstation 4! At the same time, I'd rather buy a Playstation 4 than an XBOX ONE!

Enundr
Enundr

ok well the thing between whats been said here , theyre DEMOING the xbone , not giving them away ahead of release. not sure where the idiocy comes and goes there ......

nparks
nparks

No promotion is worth enduring the "food" sold at Taco Hell.

ray1man2hot
ray1man2hot

chipotle is way better than taco bell they should have done a promotion with them. its always packed in there.

ominous_prime
ominous_prime

That may be, but Microsoft is working with Mountain Dew for the chance to win an XBOX One at Every2Minutes.com. It's promotions, and nobody cares.

ZeroX91
ZeroX91

"Sega does what Nintendon't"


RobDev
RobDev

Well i'm glad that Ms have so many spare xbone machines to go on a tour, all the Ps4's seem to be tied up in pre-orders.

RobDev
RobDev

MS need a new division. they hire people to follow their senior staff around and punch them in the balls if they even consider opening their mouths in public. Yes, they are not going to say something stupid EVERY time but they have a suspiciously high ratio.

zintarr
zintarr

Is this guy really this much of a fucking idiot?!

Does he not understand the difference between "giving" the product away for "free" early vs demo's for consumers? He is comparing apple to oranges. 

atopp399
atopp399

https://www.every2minutes.com/

 Hypocritical much Microsoft?  Wow, they sure know how to make themselves look like idiots.  Having a contest with Mountain Dew isn't much better.

rulo90
rulo90

And yet MS tries to make fun of Sony.. Well it looks to me that MS is full of window lickers... And cheap asses at least if you try the taco bell shit people get a FREE PS4 and get to KEEP IT even if its just days before release... not just play a demo.

BTW whats with that MD shit.. bitches cant keep it real i guess.

agrippa86
agrippa86

Good one about time the shoe is on the other foot considering how Sony is always going 2nd at E3 and blasting Microsoft in some way.

SacredGray
SacredGray

So Sony was modest and polite about competition with the XB1, and in return they get this. And somehow people thought how Sony has been acting is unprofessional?

Breyant
Breyant

I'm pretty sure I've seen a "Mountain Dew required" Xbox One promotion... so, yeah...

blackace
blackace

They should have said, "Nice to see Sony fans NOT PLAYING PS4 games before launch." That would have been funnier.

pyro1245
pyro1245

Eddie writes an Xbone article -> all PS4 people go to bash MS. Eddie writes a PS4 article -> all Xbone fans go to bash Sony. I see what you're up to, Eddie. Well played.

josh7845
josh7845

It seems like whenever someone on the Xbox One dev team speaks, they either a) contradict what another dev said and give us the impression that there's no clear vision behind the console or b) attempt to insult the gaming community or other companies within the video game industry. 

xolivierx
xolivierx

Sony  = Boeing 747 flying at high altitude

Microsoft = that poor little luggage forgotten at the airport

xolivierx
xolivierx

No taco bell indeed, only Pizza hut!

KiriharaZro
KiriharaZro

@daabulls23  

Haha yeah and remember this?  " Every10Minutes.com Xbox 360 Promotion with Pepsi" . This morons don't have memory

xbr85
xbr85

@blue_shift_91 I hear you. Some of the people here probably wouldn't defend their own mothers the way they defend their favourite game company, even though said company wouldn't really give a s**t about them. The civilized gamers are becoming rarer and rarer on the internet, fanboys everywhere....

xbr85
xbr85

@ZeroX91 In retrospective, it should have been Sega doesn't what Nintendoes

gadflyzim
gadflyzim

It's actually because Sony's jabs had substance...you know, with something to back it up. MS just continues to look ridiculous is all!(I actually think both will be great consoles btw)

Whargies
Whargies

@youngweezy407 @ray1man2hot So true. Also Qudoba's is usually empty too.

sanchango
sanchango

@TabularBeast @SacredGray I was confused too, I was going "didn't sony call out on microsoft a couple of times before this?" I may not be up to date, but I think this is the first time Microsoft has retaliated or even taken a jab at sony(though it is hypocritical *cough* mountain dew*cough*)