Microsoft on PC gaming -- "We're very dedicated to that space"

Creative director Ken Lobb says following "One Microsoft" reorganization, gaming team is "getting very strong support internally."

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Microsoft is bullish on the prospects for its own PC gaming endeavors going forward, so much so that creative director Ken Lobb has said, "We are very dedicated to that space." Speaking with RockPaperShotgun, Lobb explained that Microsoft's recent "One Microsoft" reorganization means the company is better prepared to "go after" PC gaming in a meaningful way.

"We love PC. It’s obviously a source of huge revenue for Microsoft. The reality is that in years past we were the Xbox division. Although many of us love playing on PC, we can only make so many games. We can only do so much," Lobb said.

"Now we’re one [unified] Microsoft. I don’t see this as pressure. I see it as an opportunity. We have more support internally to support PC more," he added. "That’s great! My only expectation would be, please let us continue to do that over a five-year period so we can have real impact. That’s how it feels right now. We’re getting very strong support internally. So we’re really going after PC."

Last summer, Microsoft hired former Valve director of business development Jason Holtman, whose position at Microsoft will see him focusing on "making Windows a great platform for gaming and interactive entertainment." It's unclear what specifically Holtman is working on at Microsoft, and Lobb said he could not make any announcements about any major PC games in development.

However, Lobb did say about PC gaming at Microsoft: "We are very dedicated to that space."

Asked if Microsoft was thinking about traditional big-budget AAA PC games or free-to-play or browser experiences, Lobb said business models depend on the type of game you're making.

"Free-to-play, to me, is not a decision to be made as a business model at the end [of development]," he said. "It really comes down to what type of game are you building, developer, and how do you want to monetize it? Do you pay upfront, do you want to have DLC, do you want to have a sustainable ongoing experience, do you want to go after free-to-play?

"It’s more about the game design than support for a particular monetization style," Lobb added. "We don’t believe that to be on PC you must be free-to-play or microtransaction-based."

Microsoft's PC gaming endeavors thus far have left much to be desired (Games for Windows anyone?), so why will things be different this time around?

"The only way we can build trust in our community is by making great games," Lobb said. "The PC community is more vibrant than it’s ever been before. I love it. We build a platform and other people make games on top of it. We do things to help set up the development community, and we also love to make games for you."

Discussion

225 comments
nomadski69
nomadski69

I am a gamer, Ken Lobb, not a bl**dy "space".


Cut out the suit jibber jabber and put your code where your mouth is.

Sl4cka
Sl4cka

If you're so dedicated, why don't you port your xbox exclusive games to PC?

theKSMM
theKSMM

Microsoft needs to bring their four gaming environments -- XBOX, Windows Phone, Windows RT and PC -- as close together as possible.  Being able to leverage their efforts across multiple platforms will be like catnip to developers.

Maslowo
Maslowo

The reason PC gaming is dead was the PC community's repulsion to "Games for Windows". Personally, I never had an issue with it. Although, I may have been the only one to like my PC account to my Xbox Live.

cirugo
cirugo

is there actually an audience somewhere that this sort of bullshit resonates with?

TheWatcher000
TheWatcher000

You just can't make this stuff up.

ONE DAY after Holtman, the guy who was hired to show how bullish they are on this "Space" leaves, this ridiculous story comes out.


Are they even aware he left the company?  Do they even have any IDEA what is going on at their company?


Considering what they put the gaming world through with Games For Windows, you'd think they would have the sense to quietly slink away before getting lynched.

mikeslemonade
mikeslemonade

Pure Microsoft PR because they know they're losing against PS4, so they have to spin up other ways to make it seem like they are winning.

MetaMods
MetaMods

April fool is here already????

Hurvl
Hurvl

Is that a threat?

blackothh
blackothh

i had to come back here and laugh

LordCrash88
LordCrash88

I guess that's why Jason Holtman left Microsoft..... /sarcasm

mr_nee
mr_nee

THIS ARTICLE DOESN'T SAY ANYTHING! JUST MARKETING BULLSHIT "I LOVE, WE ARE PSSIONATE, WE ARE DEDICATED".


GS COULD HAVE JUST AN ARTICLE SAYING "WE HAD A CHITCHAT WITH SOME MS GUY"

AuronAXE
AuronAXE

Didn't Jason Holtman leave the company today? But anyways, everyone loves PC, it's just that PC games usually don't make nearly as much profit as console games do. They care about money first and foremost since that's what they need to create content so PC gets shafted. Crowdsourcing is proof that there IS money in the PC market, but it isn't profit, it's budgeting for games.

Because that's what we care about. Games. We don't care about lining publishers pockets with money. It's the devs who should get treated the best, and crowdsourcing is an opportunity for them to make games without corporate shills breathing down their necks.

wagnagdag223
wagnagdag223

I'm content with the way things are now, and could care less about any of these new fan dangled online subscription-based clod (cloud) services.  I never once was interested in clod, nor MS's gaming console.  They lost me at office 2013.  Even worse, when the win OS goes full clod, I dread the day when I have to pay a service-fee just to look at the desktop.  If they want us to stop using windows 7 in order to use and play their software and games, they're gonna need a much better excuse/incentive than this.

Wraith3
Wraith3

I think you made a mistake by typing "bullish". I think you meant bullsh*t. Microsoft had it's chance and PC gamers are done with them.

Defender1978
Defender1978

There is a lot of Xbox bashing here mostly to the tune of Microsoft should drop the Xbox.  While I have no desire to run out and buy the Xbox One, I have been gaming on the Xbox for 13 years and for the last 8 years the 360 has been my go to system for just about everything even with a pc, a ps3 and a wii sitting next to it.  Xbox is a great console.  The only reason I don't own the Xbox One is the fact that I have 200+ games on the 360 and none of them work on the new "All-in-One" console.

Maverick6585
Maverick6585

OR, you could just let the devs port the games and release them on Steam without the god-awful GFWL like normal people.

Defender1978
Defender1978

I want to see Halo and Gears of War return to pc.  

Penguinlord1
Penguinlord1

I'm probably drunk right now, and reading this all wrong. Yup, probably am. Have to be.

holtrocks
holtrocks

*coughbullshitcough*. Microsoft has been trying to kill PC gaming for years now, they are about to lose everyone, Mantle and Mantle variants will replace directx, steamos will make windows irrelevant, and we can finally say a final goodbye to Microsoft. Surface tablet's are really cool though.  

Brakkyn
Brakkyn

Thanks, Microsoft.

I look forward to seeing the results of you backing up these statements.

thechuck11
thechuck11

 Start porting/releasing halo games for PC, you'll gain instant recognition by pc gamers and if they go well some trust too, something to build off of

SingletreeAve
SingletreeAve

They did hire ex Valve business development director Jason Holtman to head up this renewed PC gaming initiative.  Rumor has it that he already left Microsoft.

lonesamurai1
lonesamurai1

Bottom line if Microsoft is going to have success again in the PC Gaming space they are going to need to work with Valve, Nvidia and talk to industry vets to understand where they need to be, because they have neglected PC Gaming for so long, not knowing that it was going to explode like it has and that is Microsoft's problem in a nutshell, not being able to see the forest for the trees. Tablets and phones could have been Microsoft's playground they had a decent mobile platform that they let rot in Windows CE. (Pocket PC) I'm not saying it was super great but they had a tremendous opportunity to make something special and didn't, so now Apple has enjoyed tremendous success in and where was Microsoft, unprepared of course. My point is they need an Oracle at at their Delphi because they never see what's coming and are constantly caught of their guard. 

Also their just saying all of this to get PC Gamers to look the other way when SteamOS drops because they want us on Windows 9 instead

Thanatos2k
Thanatos2k

The moment Microsoft announced the Xbox was the moment they turned their back on PC gaming.  Which is absolutely insane if you think about it.


Microsoft is a software company that makes Operating Systems, and software for those Operating Systems like Office, Outlook, and Exchange.  That is where their money comes from.  The Xbox was not profitable for many many years and still doesn't even approach a fraction of their total revenue.

Traditionally, the biggest benefit of the Windows OS that helped it to destroy the competition like Apple has been the amount of games available to be played EXCLUSIVELY on the Windows platform.  Thus in order to push their Operating System as the best choice for a PC, Microsoft should be invested in getting people to game on PCs and developers to develop games for PCs, NOT consoles.


Microsoft should never have developed a game console.  They are literally competing with themselves.  Every person that gets an Xbox for their gaming needs no longer needs Windows.  That's why Microsoft needs to sell off their Xbox business and fast.  They are doing irreversible damage to their core business and for what?

Jinzo_111887
Jinzo_111887

Dedicated to PC? If they were, they wouldn't have shut Games for Windows Live down.

pyro1245
pyro1245

Prove it. Let's see another Flight Sim.

Grenadeh
Grenadeh

Fake PC gamers unite! No one actually has a problem with MS when it comes to pc gaming.

Xatsuna
Xatsuna

Microsoft talking nonsense again. I haven't seen a decent game made for PC after the release of Age Of Empires 2.


Age of Empires 3 + AOE online was super bad and Gears of Wars does not count cause it was not originally made for pc.


PC exclusive from Microsoft! Please stop talk nonsense. They just gonna port over some Xbox360 games again.

Gamer_4_Fun
Gamer_4_Fun

Microsoft isn't doing much, hardly, only Valve is the one trying real hard to improve PC gaming and have been doing a great job. Wish they made a dedicated 'videogame mode' of Windows so it focuses all its process exclusively on videogames and get more performance.

Kunasha
Kunasha

Microsoft gave a shit about Windows gaming from 1995 to 2001. Then came XBox, and it's been dead for Microsoft ever since. They have slowly killed off every last PC exclusive studio they had as well or forced them to work on XBox 360 games instead - or combined both. (Ensemble, we miss you! :( )


Meanwhile you're making it nearly impossible to buy PC games on Windows without going to a 3rd party vendor, and building a store with XBox 360 games loaded front and center for purchase. When you start up the gaming app in Windows 8, you're even greeted with an XBox 360 controller as the app logo! And while that is happening, the PS4 controller is more PC compatible than the XBox One controller.


And you DARE SUGGEST you care about PC? Get the fuck out, Microsoft. As gamers, the sooner we can get our arse off the Windows platform the better. SteamOS/Linux is where we need to be, tbh.

daikkenaurora12
daikkenaurora12

" But we're more dedicated to the space in your pocket called your wallet" said Microsoft under their breath.

theKSMM
theKSMM

@Maslowo You weren't the only one.  I actually think they abandoned it too soon, especially considering that they would eventually go on to release the Windows Phone and Surface devices.

J-007
J-007

@Thanatos2k  That statement I believe is true...they should simply stick to pc for games. MS are just knocking themselves against the wall here

Hvac0120
Hvac0120

@Thanatos2k Microsoft shouldn't sell the Xbox business. They should take advantage of the fact that they have 2 gaming platforms and capitalize on that. If everything that makes an Xbox was also built into Windows, then consumers have the choice of a convenient, preconfigured Xbox or a Windows Gaming PC. It meets the needs of the high and low ends. On top of that, they can leverage mobile technologies to bring a competiting Xbox device on the very low end that would play older Xbox and PC games on a $100 micro-console...

Okay, so micro-console might be pushing it, but I believe Micorosft can leverage both the PC and the console to secure a larger audience of gamers. They just need to stop bullying people into Xbox live subscriptions and focus on providing services that consumers will flock to whether they want a console or PC.

troll_eat_troll
troll_eat_troll

@Thanatos2k I think that I'm glad MS made the XBox to be honest.  Imagine without the XB1 I am sure the PS4 will be just like the XB1 when it was first announced.  There was a few articles I have read on GS and other gaming sites how Sony was planning to do the same on their PS4 as the XB1 but due to the backlash of the XB1,  they scrap their plan to include the camera in every console package and removing the drm that require online connection and preventing used games.

So without competition I think it would have been worse than the XB1 and with a higher price tag than $500.

SpicaAntares
SpicaAntares

@Thanatos2k

Are you aware that their entertainment division produce over 50% of their revenues?

pyro1245
pyro1245

@Thanatos2k  They saw the pie and wanted a piece. Too bad they gave up the cake to get the pie.

pyro1245
pyro1245

@Jinzo_111887  well I think shutting down GFWL was the best thing they could have done for gaming.

SingletreeAve
SingletreeAve

@pyro1245 And make it free-to-play then charge then charge ridiculous amounts for planes with cockpit view and other expansions... Wait they already did that.

SpicaAntares
SpicaAntares

@pyro1245

Got that one right! PC, MS and Flight Simulator are 3 words you can put in a sentence, they go together since the beginning of PCs. Just wondering if they can be returned to the same sentence since MS sold FS to Lockeed Martin.

Grenadeh
Grenadeh

@Kunasha  That's patently false but alright. I'm not sure what you're talking about - buying PC games literally can't be any easier or more affordable or more full of options than it already is. As far as gaming app in Windows 8, no one uses Windows 8 and even if you do there is literally no reason to ever do what you're describing.

Hvac0120
Hvac0120

"We haven't found an acceptable way to charge people to access the Internet they already pay for on their PCs. We think we've almost figured it out." - Microsoft

/sacarsticFakeQuote hahaha

pyro1245
pyro1245

@SpicaAntares @Thanatos2k  no can't be. according to their Q4 profits, xbone sales account for a little more than 1% of total profit. WHat other entertainment things do they have?

Jinzo_111887
Jinzo_111887

@pyro1245 @Jinzo_111887I suspect they have shut it down so they could try charging for online multiplayer on the PC with a new service. Hope it blows up in their face if they try it.

Kunasha
Kunasha

@Grenadeh @Kunasha  Nope, you're quite right. No PC gamer uses Windows 8's new interface or the new app and game stores for it BECAUSE IT DOESN'T OFFER ANYTHING USEFUL TO A GAMER. PC gaming is very full of options indeed, but none of them involve Microsoft. That's exactly what I said.

pyro1245
pyro1245

@Jinzo_111887 @pyro1245  now that I think about it the last gfwl game i bought I had to crack because it wouldn't accept my key. MS has become pretty terrible at releasing games