Microsoft is today launching its Xbox Game With Fame program by inviting Xbox Live fans to play ESPN NFL Football against Outkast's Big Boi. Today's event is the first of many scheduled to take place throughout the year as part of the Game With Fame program, and Microsoft plans to give players the chance to test their gaming skills against the likes of Phantom Planet, The Strokes, The Crystal Method, Fefe Dobson, Kings of Leon, Korn, Hoobastank, A New Found Glory, and Thrice.
"Who better to launch Game With Fame than the hottest musical act around: Outkast," said Mitch Koch, corporate vice president of marketing for Xbox. "Just as Outkast's music crosses boundaries and connects people, Xbox Live is becoming a way to link different types of people from all backgrounds and walks of life."
"If you've listened to our music or seen us live, you know Outkast knows how to set it off, and we're about to change Xbox Live forever," said Outkast's Big Boi about the Xbox Live Game With Fame promotion. "Not only will I talk to the Outkast fans out there, but I'll show 'em how we get down in the ATL on ESPN NFL Football."
Big Boi will be taking on gamers around the globe from Los Angeles, where the band is preparing for its appearance at the 46th Annual Grammy Awards.