Microsoft is currently exploring "hundreds" of concepts for original Xbox One TV programming, corporate vice president Phil Spencer told Bloomberg in a new interview.
"They have literally hundreds of ideas that they are incubating right now," Spencer said from the 2013 Tokyo Game Show. "We will have some new announcement for TV shows coming pretty soon."
Separately, Spencer told Reuters that Microsoft is "very close" to announcing some of these initiatives. He described these as "Nancy projects," referencing former CBS Television Studios president Nancy Tellem, who was brought on last year to lead a Los Angeles production studio creating "interactive and linear content for Xbox and other devices."
Some of the Xbox One-exclusive TV content in development will be unrelated to games, Spencer said. However, he explained, "I do think there will be a certain level of interactivity to what we do."
The Xbox One launches in 13 territories across the world on November 22 for $500.