Microsoft Expects to Sell "Millions" More Xbox 360s

Head of Xbox Phil Spencer also says TV and Kinect are "critical" to the long-term success of the Xbox One.

Microsoft has already sold more than 84 million Xbox 360s to date, but the company doesn't think the platform is tapped out just yet. In a new interview with Metro, Head of Xbox Phil Spencer said the company expects to sell "millions" more units of the aging console before the generation is over.

"If you bought your Xbox 360 a year and a half ago, I think we have an obligation there," Spencer said when asked why he thinks there are last-gen-only sequels (Borderlands: The Pre-Sequel) and cross-generation games like Forza Horizon 2 being made. "We're going to sell millions more Xbox 360s before this generation is done and when people make a [monetary] commitment to us, they're gonna come in and buy an Xbox 360, I want to make sure that there's content for them."

"It's an investment in the new generation of consoles, not every game is going to go to 360 but I want to make sure the 360 has a healthy line-up of software from us and from third-parties. And I think that's important," he added. "Not everyone bought an Xbox One at launch."

"We're going to sell millions more Xbox 360s before this generation is done" -- Phil Spencer

The Xbox One launched worldwide in November 2013 and Microsoft sold more than 3 million units before the end of the year. Microsoft has not shared a new sales update so far in 2014, only to say the console has shipped--not sold--five million units as of March 31. In May, the PlayStation 4 was yet again the top-selling console in the United States, according to data released this week by the NPD Group.

Also in the interview, Spencer addressed two Xbox One features that were not discussed much during Microsoft's E3 press conference: Kinect and TV offerings. Spencer said TV functionality is "incredibly important" to Microsoft's long-term success on Xbox One. However, games must come first, he said. "You only get permission to use [TV functionality] if you get the person to buy the console to go play Titanfall or Halo or Forza or GTA or whatever," Spencer said.

Microsoft has more than a dozen TV projects in the works from its Xbox Entertainment Studios division. These include a multi-part documentary series about the recent E.T. landfill dig in New Mexico, a World Cup-themed show, a comedy program from funny people like Sarah Silverman and Michael Cera, and a documentary from Oscar-winning producer Simon Chinn about how technology affects our world.

Regarding Kinect, Spencer said the camera technology is "critical" to Microsoft's overall success with the Xbox One, mainly because it is a differentiating factor for the platform, he said. Microsoft started selling Xbox Ones without Kinect last week, and at GameStop at least, these units are "flying off the shelves." Spencer contends that removing Kinect from the official Xbox One bundle will actually lead to greater Kinect sales in the long run.

"We've had over a billion voice commands used since we've launched, we've got games that are using gestures in interesting ways… I think the idea that every game is going to turn into a purple-boxed game that's a Kinect exclusive game was maybe [laughs] not the future," Spencer said. "And I don't think the future that we really want."

"We've got games that I think use Kinect in a natural way or they choose not to. It's more about supporting the creative and the game to deliver the right experience, rather than trying to exploit a certain part of the platform for kind of a PR purpose," he added.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Discussion

180 comments
northArrow
northArrow

This article surprises me. I feel like Microsoft abandoned us 360 owners more than 3 years ago. While the PS3 was getting some amazing games at the end of the last gen, my 360 was relegated to playing only multiplatform games.

While I loved my 360 as a whole, why should I get a Microsoft console if all it can do is play the same games that another console offers in addition to some great exclusives.

cynicritic
cynicritic

I'm so lost this new generation. I've been an XBOX 360 player this gen and truly feel all that fine console needs is updated graphics. If it 'aint broke don't fix it you know? 

But this new gen has so far DISGUSTED me with Apps and TV, Windows 8-style UIs and Motion control infecting console gaming. I am honestly appalled that there is no true hardcore gaming to be done on consoles anymore. Instead we have all-in-one boxes. I don't even have a touch screen or camera on my phone, WHY in Hell would I want to adopt this App craze in my gaming? I don't watch TV either. I literally only own a TV for gaming. 

All I want. All ANY true gamer wants from a new generation is updated graphics and games. NOTHING MORE!

And this is why I am scouring the web trying to find a PC I could switch to. A pure gaming PC. No Apps, No TV, No Windows 8. To be used with the reliable and perfectly fine 360 controller. 

But they're out of my price range at this time. I'm not ashamed to admit it. The price is the ONLY reason I am not officially jumping ship.

What is console gaming coming to? Remember when PS and XBOX were pure gaming consoles? As if games aren't already suffering when the things are designed for your average Joe consumer and not core gamers.

I boot up my 360 and all I see are ads for pop music or mind-numbing films. WHY?

Is it because console gaming is slowly dying so they're pulling a Beyond Petroleum and moving into other areas?

Seems like it...

So that's it. I am frozen in place and don't know what to do. I just want the gaming and NOTHING more. Suppose I will have to save for a PC. 

DVONvX
DVONvX

I can't believe they're still talking about kinect. Let it go Phil................................................let it go. 

rmiller365
rmiller365

I wonder how many of those people had to buy more than one console in that 84 million. People complained about the Xbox one being too expensive but I spent $800 on two 360's that died out. My friend is on his third. I know the later models fixed the rrod issue but so many people had to buy more than one.. Still I love my 360, the hunk of crap that it is. I'm glad both new console s didn't have a fiasco like that again.

blacksheperd
blacksheperd

I love phil spencers optimism and enthusiasm.

thecman25
thecman25

who would want that crappy console when you can get the ps3 for a better experience 

handofkain
handofkain

Really?! Isn't that generation's end a little bit "overdue"? I think they should just get over the last gen consoles and start focusing on developing good games and optimizing them for the new gen consoles instead

zintarr
zintarr

They expect the return of the RRoD?

Sideways8_4ever
Sideways8_4ever

people are buying 360s still because no one wants that turd of a new console

skeet1964
skeet1964

He's delusional.  Shows where MS focus "really" is.  Last week "its all about the games" was just a ploy to increase market share.  Their main goal still hasn't changed.

nazgoroth
nazgoroth

I currently still own one of the early jasper models (end 2009). (Final elite model). If it were to break down on me i'd buy a Xbox 360 slim version in a heartbeat to be honest.

The amount of games i own for this system top 100. And i'll be damned if i can never play them again.

Defender1978
Defender1978

Since the "all-in-one" Xbox One can't even play my 360 or XBLA games then the probability of me purchasing another 360 in the future over an Xbox One is good.  

4kgamer_lmxxx
4kgamer_lmxxx

The Wii U is available for $300 which will be getting a lot of exclusives and some cross-gen multiplats. That seems like a lot better deal than getting a last-gen xbox 360 for $250...


These guys should drop the price if they really want these nearly 10 year old consoles to sell "millions"...

Peugeot_Rocket
Peugeot_Rocket

@rmiller365 

Yeah, the 360's reliability numbers were less than impressive. I know people who have bought new systems in last year or two who have issues. I question how well they take care of their systems and whether they have adequate ventilation though.


Oddly, enough, the 120GB Elite I bought nearly four years ago still works excellent and it has probably seen a couple thousand hours of use. The only issue is that the drive sticks after I move the console. Once I get it loose again, it works fine until the next time I move it.

Peugeot_Rocket
Peugeot_Rocket

@thecman25 

I own a PS3 and 360 and wouldn't give either of them up. They are both fantastic consoles.

By not owning a 360 you miss out on some great games. Your the only one who loses out when your a fanboy.

Sevenizz
Sevenizz

A million times false and overly opinionated.

Peugeot_Rocket
Peugeot_Rocket

@handofkain 

It's not a matter of just getting over last gen. People are still buying last gen consoles because of the price and game catalog. If you are a developer, it makes sense to make last gen games because there is a much larger market there than with current gen. 


This is a transitional period that happens with every generation change. The old generation is always around for at least a couple of years (at least in stores).

Sevenizz
Sevenizz

This must be your first next gen transition. The last PS2 game just came out a few months ago.

nyzma23
nyzma23

@zintarr ROFL all rrod cost already paid by android patent unlike sony that still can't recover from ps3 fiasco

sirchick
sirchick

@4kgamer_lmxxx no one wants a Wii U we just want the games nintendo make, but they force us to play it on Wii U... its annoying.

northArrow
northArrow

I wish there was an option for both. While I don't fault you for being interested in that stuff, for me (and cynicritic it seems) it's just useless garbage that eats up hard drive space and drives up the cost of a console.

handofkain
handofkain

@Peugeot_Rocket @handofkain Yes, but this gen the console architecture changed drastically and developing the same games for both generations results in lower quality games and also results in less sales for the new gen.

sirchick
sirchick

@Stevo_the_gamer @skeet1964 because why would there be people buying it...most games are going to eventually be developing for the next gen only. You might aswell save up a bit longer and get the top end console.

To sell "millions" is far far too much of an exaggeration.

CrillanK
CrillanK

@Tech-head Realistically, it's current gen.  In a skewed fanboy world, it's last gen.

4kgamer_lmxxx
4kgamer_lmxxx

@sirchick @4kgamer_lmxxx How is that any different than Xbox users wanting some of the Sony exclusives or Playstation users wanting some of the Microsoft exclusives?

Peugeot_Rocket
Peugeot_Rocket

@handofkain @Peugeot_Rocket 

Yes, that's correct but it's so early in the current gen's life that I think most developers are still opting to support the larger install base. That is where the most money is right now.

There are already games in the pipe that are current gen only that will be coming out later so things are certainly moving in the right direction.  We aren't even a year into the current gen life cycle though (not counting Wii-U) so we just have to give it some time.

Trust me, I can't wait to see what this gen's hardware is capable of when developers are soley focused on it. My eyes are on The Division & new AC.

kingofpeasants
kingofpeasants

@gammagreen @Stevo_the_gamer @skeet1964 No one with common sense purchased an xbox one in may for the most part... M$ told everyone about the price drop for june.In june we will see alot more units sold for the month of june. The xbox one with kinect has been selling but people wanna jump in at 399 instead. 100$ is most peoples biweekly food budget....

Stevo_the_gamer
Stevo_the_gamer moderator moderator

@sirchick @Stevo_the_gamer @skeet1964 The PS2 went on to sell millions after the PS3 was released. The console has a strong library of games that reaches to every demographic, most importantly, it's dirt cheap to get into. A perfect gift for upcoming teens, or young adults. This isn't far fetched in the slightest.

sirchick
sirchick

@Defender1978 @sirchick @4kgamer_lmxxx because of the games not because the console provides a multimedia experience.... so my point still stands.. we all just want the games so we need to get the wii u for them.

nazgoroth
nazgoroth

@4kgamer_lmxxx @sirchick

You have a valid point there, with one exception however. Ps/ Xbox have 3rd party games... lots of them, the WiiU has very little.

Your point is still valid however.

sirchick
sirchick

@4kgamer_lmxxx @sirchick its not any different.... but people want powerful consoles not a lackluster one...theres only so much room/money for consoles, so you might aswell get the most powerful one you can get so you have more options...

Also not all titles by sony/micro are exclusive to their console..but mario etc has been exclusive since the start..

Think how many people will flip sh*t if they made mario multiplatform at least one of the mario titles. The game industry would flip tables for weeks over how awesome the news was.

It be more hype than the craziness that occurs when GTA announced the next title.

handofkain
handofkain

@Peugeot_Rocket @handofkain Yeah me too. That's why I'd like them to sooner ditch the old gen and concentrate on the current. And it's weird when people expect so much from the latest gen and then end up getting crap (at least in graphics and fps) like watch dogs because they took care to develop it for last gen. I sure hope this doesn't happen for another highly anticipated game. 

rolla020980
rolla020980

@sirchick @4kgamer_lmxxx 

My "retro" game room consists of an SNES, N64, Wii, and will soon have my "to be retired" fat 360 (the slim gets to stay for now). It is still growing and I won't count out Sony consoles, but it is Nintendo for the mario's and then XBOX all the way. 

rolla020980
rolla020980

@isane-bishop @4kgamer_lmxxx 

IDK... there are some decent PS3 exclusives, but very few have any replay value or multiplayer content. God of War is over in like 6 hours, Uncharted never impressed me. Sony seemed to focus on the single player game without giving any thought to the multiplayer... maybe the service couldn't handle it.  Gears, Halo, Left 4 Dead... those were as much multiplayer games as they were single player.

rolla020980
rolla020980

@4kgamer_lmxxx 

$250 is the cheapest I found... sure it comes with a bigger drive, but that is a full $100 over the base 360. Maybe Sony should launch a 4GB PS3 for $149.

Sevenizz
Sevenizz

Go to VGChartz. Read the charts. Be quiet.

sirchick
sirchick

@rolla020980 @sirchick @4kgamer_lmxxx i would honestly consider getting xbox after sony this time around ( i have both and was previous an xbox/pc)

The ps4 just seems to have got it right this time.

northArrow
northArrow

I'm just the opposite of you. I don't enjoy MP gaming, and to me it feels like that's all Microsoft does. (Even the new Fable will no longer be an SP game). I loved my 360, it was the only console I owned last gen, but I certainly feel like I got the short end of the stick on exclusive games.I absolutely hated Gears, when I think of bland, brown generic shooters, that's the first game that comes to mind. I would have loved an Uncharted or Last of Us instead.

Sevenizz
Sevenizz

Wow, Sony's marketing has really reeled in the simpletons, hasn't it.

rolla020980
rolla020980

@sirchick @4kgamer_lmxxx 

Too early to tell which will be better, but I am too poor for both and I already have the One, so no PS4 for me for a while. 

sirchick
sirchick

@Sevenizz so you're saying sophisticated intelligent people buy the xbox one, that seems simple minded, no? 

I would insult in response, as it seems your comment is trying to do that, but I'm not immature so i'll ignore it. 


It is just my opinion as i own both consoles that the ps4 is more enjoyable. I turn my PS4 on all the time, the xbox only for when i want to play an exclusive for it and there are not many on it that interest me.

Therefore if some one could only buy one or the other, i would recommend ps4.