Microsoft expecting an "army of huge franchises" at E3

Xbox boss says gamers have a lot to look forward to from this year's industry event.

Between Microsoft, Sony, Nintendo, Electronic Arts, and Activision, there will be an "army of huge franchises" to look forward to from this year's Electronic Entertainment Expo. That's according to Xbox boss Phil Spencer, who made the comment to GameSpot in an interview from the Game Developers Conference last week discussing the overall health of the AAA business.

So far in 2014 "bad" news has abounded. BioShock creator Irrational Games announced that it is effectively closing down, Sony cut numerous jobs at God of War developer Sony Santa Monica, Thief developer Eidos Montreal laid off 27 people a week after release, and just this week Sony eliminated jobs at multiple UK studios.

"I think at this year's E3 between us and EA and Activision, Sony, and Nintendo, you're going to see another army of huge franchises coming" -- Spencer

Spencer said he doesn't know the specifics of every situation, but maintains that the AAA game business remains a successful enterprise and this will become clear when E3 rolls around this summer.

"I don't think it's a reflection of the vibrancy of the industry," Spencer said, referencing the news discussed above. "If you look at attach rate on the consoles right now, people investing in the great new AAA IP, it's great. I think at this year's E3 between us and EA and Activision, Sony, and Nintendo, you're going to see another army of huge franchises coming."

News about downsizing is more a reflection of the size and scope of AAA games today, Spencer said. As part of the normal development cycle for big-budget games, studios staff up and then shed employees when they are not needed. This not not atypical, he said.

Spencer said no one bats an eye when jobs are cut during the development of major movies because this ebb and flow is standard operating procedure. He told us that over time, he expects video game development to evolve to a point where development practices and procedures become more normalized.

"I think the model for how studios deal with that peak and valley is still evolving," he said.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

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Discussion

598 comments
steelmouth
steelmouth

an army of games don't mean isn if its muilti plat, so about an army of exclusive AAA games for the Xbox and let the 3rd parties be extras not the main event. Thank you.

Albaficas
Albaficas

and u think sony wont ms ?


stop it already u cant beat sony in the exclusives games department so stop trying

SexyMiralda
SexyMiralda

Sounds more like an army of games with micro-transactions!!

GrenadeLauncher
GrenadeLauncher

MS announces sale to Amazon. Grenadehh, DIGN, unreal101 and sundowner all jump off a cliff in grief.


Thank you based MS.

khuzko
khuzko

 xbox one: where we watch you, watch us, watch you...

joeysaba123
joeysaba123

XBone still watching you with Kinect Camera btw.

kujel
kujel

Outside of Nintendo Japan is meaningless to gaming, with that said his remark about Japan makes me seriously doubt anything he says.

smackdowner360
smackdowner360

Damn still tryiing to recover from the X1 lauch with all the exclusives.Looks like this holiday the wallet is gonna be hurt again.At least the PS4 owners dont have to worry about hurting their wallets with games like Xbox owners.I know they have 3 exclusives right now hell i bought 4 exclusives at the X1 launch with KI,Ryse,Forza 5,and Dead Rising 3.Since then have gotten PVZ and Titanfall.Microsoft just wont slow down on the exclusives at all and now they have to take things out of E3 due to they have to much damn this is insane

Cheekz77
Cheekz77

Are They All Made by EA? LOL

naz99
naz99

Lol Microsoft..


Not:


"An army of huge games!"


But:


"An Army of huge franchises"


And that's why i don't do XBOX ;P


Disclaimer: the above is personal opinion pls keep rage and flame to a minimum ;)


blackace
blackace

@Albaficas They'll be showing more exclusives then Sony at the E3. Wait and see.

steelmouth
steelmouth

@Albaficas  I Have realised Sony beats MS in terms of quantity but when it come to the top quality they pretty much even, Check the sales numbers, of all the many Sony exclusives there are as many best sellers as they are on the Xbox

rasterror
rasterror

Sony announces sale to a hot dog vendor in New Jersey. Since the company is rates as junk status they felt it was worth four coneys and a Gatorade.

SexyMiralda
SexyMiralda

@sleepyinmorning  Gamespot has many annoying things with its website....


a) the home page just freezes for a good number of seconds when I first try to load it.

b) the thumbnail picture in the comments won't appear even though I've set my thumbnail many times.

c) still no facility to add JPEG's in comments (No wonder why IGN is very popular when it comes to gamers providing comments!!!)

translucent17
translucent17

Wow 4 shitty exclusives at launch and then Titanshit the game where you run around and shoot people I have an xone and I didn't even buy that game I don't give a shit how many people think it's good, it takes more substance than that to entertain me.

streamline
streamline

Maybe he is talking about McD's and Starbucks.

smackdowner360
smackdowner360

@GrenadeLauncher @smackdowner360  Why is that?Im going though it for a 5th time  have over 50hrs in it between the single and coop.Its the best looking game out  the combat is brutal and the controls are smooth.The game hit a million copys thats anything but a joke.Dont let some of the reviews make you stupid just because they didnt get paid to give it a great review.It was a hit with the gamers sold solid and all around amazing game

rasterror
rasterror

Ryse is actually a pretty good game. Best looking game out, great story, and decent gameplay. I really enjoyed it.

rasterror
rasterror

Still scored better than Second Son and The Last of Us.

smackdowner360
smackdowner360

@eternal_napalm  Over 4 million people has in just under 4 months in 13 countrys.No other console before or now could do that.Took the PS4 57 countrys to do 6 million lol

cainetao11
cainetao11

@rasterror That is what its about. I don't wish failure on anyone. I don't see wishing negativity something that enhances my life. I'm a gamer, not a corporate cheerleader. Ridiculous to hate another option for something one professes to enjoy.

rasterror
rasterror

No, you're a Sony fanboy. A regular fan would, even though he doesn't like something, he would respect what it represents and the fact that it's here. I have no reason besides Second Son and Resogun to want a PS4 but I respect it and I wouldn't wish doom on a company that thousands of people rely on to feed their families. That's just immature.

rasterror
rasterror

I'm no Xbox fanboy. I just can't stand Sony fanboys.

GrenadeLauncher
GrenadeLauncher

@smackdowner360 @GrenadeLauncher"Im going though it for a 5th time  have over 50hrs in it between the single and coop."

The consequences of an awful game drought. I hope you get a game soon!


Ryse is a disaster and it did not sell a million. It was a hit with Xbots with nothing else to play.

rasterror
rasterror

Man you Sony fanboys are so sad. So your opinion which you formed a biased opinion against even though you've never even touched it is more credible than people who have played and it enjoyed it? And it's people like you that keep me from wanting a PS4. I don't want to run into idiots like you on PSN.

smackdowner360
smackdowner360

@GrenadeLauncher @smackdowner360 @eternal_napalm  Haha 13 countrys is not 70% of the market.Wow do you people stay up at nite to make this stuff up?The X1 is in 13 countrys and will ship in another 26 countrys in september 2014 everybody knows this.That will make it 39 countrys by years end