Microsoft cutting Surface RT price by $150 - Report

Sources say price cuts will be announced as early as next week alongside news of battery-equipped keyboard.

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Microsoft will implement a significant price cut for its Surface RT tablets as early as next week, multiple sources have told The Verge.

Each model would be cut by $150, according to the report, making the 32GB entry model available for $350 instead of $500.

The rumor comes after a Bloomberg report claimed the Surface tablet line has underperformed for Microsoft, selling 1.5 million units since launch in October.

By comparison, Apple sold 19.5 million iPads last quarter. No mention was made of a price cut for the Surface Pro line, which begins at $900.

Sources also told The Verge that Microsoft will reveal new accessories for its Surface tablets, including a battery-equipped keyboard cover.

New Surface RT pricing, according to the report, will be as follows:

  • Surface RT 32GB - $349.99
  • Surface RT 64GB - $449.99
  • Surface RT 32GB with Touch Cover - $449.99
  • Surface RT 64GB with Touch Cover - $549.99

Discussion

176 comments
Restivus
Restivus

Reminds me of when the Blackberry tablets went on sale, just before they were flushed out of the market.

ASUS Chief Executive Jerry Shen stated, “It's not only our opinion, the industry sentiment is also that Windows RT has not been successful.” Citing weak sales and the need to take a write-down on its Windows RT tablets in the second quarter, ASUS will be focusing its energies on more productive devices.

http://www.anandtech.com/show/7213/asus-reports-disappointing-vivotab-rt-sales-stops-making-rt-tablets

Redsyrup
Redsyrup

Anyone considering this should give the BlackBerry Playbook a look. You can find refurbs for around a hundred bucks. They're well built, have a good battery and slick OS. Not much of an App store but the built in web browser supports full Java and Flash so the web is your oyster.

enoslives7
enoslives7

I know hundreds of gamers and not a single one of them has a surface. 

Microsofty needs to just give up on the mobile market. Everyone of their devices has been an epic fail....see Zune, Kin, Windows Phone, Origami, etc.

soolar79
soolar79

The seven sins of corporate greed 


1.You dont answer in time, you stay away, youre not honest with your answer

2. You dont appreciate them, you dont think their input is important, you dont listen, you dont care what they like and dislike.

3. YOU DONT PROTECT THEM, and you neglect the fans, if they feel neglected you are opening the door to your competitor.

4. YOU ARENT HELPING THEM, you have to show them that you are good, and that the stuff you make is great, or someone else will. 

5. DO NOT GUESS! Do not guess what your customer wants! DO A MARKET RESEARCH! LOOK AT WHAT YOUR COMPETITION IS DOING RIGHT!

6. You arent keeping the same style, this is the only fucking thing you are doing right you fucking idiots!

7. YOU ARE LOOSING YOUR CUSTOMERS! CAUSE YOU MADE THEM LOOK ELSEWHERE

THIS is the 7 SINS in BUSINESS MANAGEMENT YOU DUMB Microsoft Fucktards!

Yaaaay For Nintendo and Sony

southsideblk
southsideblk

I will probably never my ms products again, nothing worse than a business run by rich people with smug entitled attitudes. That being said, if they want this garbage or the pro to sell, they need to fire their marketing team. Instead of showing what tablet can do, they opted for people dancing all over the damn place with loud obnoxious music blaring in the foreground (background music being the silly clicks).

Not only was the message lost in that hectic shuffle of nonsense, it didn't really seem targeted at anyone in particular, not real business people, not the social broke college kids, not the anti social rich kids, no one. I have a hard time finding a computing product serious if all you show are "little white girls krumpin and a middle aged guy break dancing on a table during a meeting". BUT, if you are a metro sexually inclined hipster who dances in the middle of meetings while also flinging your 500$ product to business partners and random (what looked to be catholic students for some odd reason) then I guess this is for you.

Even apple commercials while overly simplistic, always succeed in getting the mind numbingly simple message across. Surface commercials won a lot of praise, but any well choreographed scene will. However, a high paced dance routine will not convince many people they need to buy this for their computing, sharing, gaming or office work needs. Just like most gamers will not consider buying a gaming system who's priority is messaging, the cloud, and ads. MS entire marketing team needs to be abolished.

Tadgerot
Tadgerot

Excellent news, that means I can trade my piece of shit iPad in for one. Honestly, I have grown to hate my ipad..please let the surface be better :(

FallenOneX
FallenOneX

Considering that's the price I was willing to pay for a larger Nexus tablet, they now have my attention. The only thing I'm worried about now is the amount of space the OS takes up.

steelmouth
steelmouth

But I want a Pro please give it a price trim too

Tripwolf
Tripwolf

Solid move. I'm honestly happy with my Kindle Fire HD 8.9" but I think that's a pretty decent deal.

Still not a M$ fan but maybe this restructuring will shake stuff up enough to get them back in the game.

blueboxdoctor
blueboxdoctor

At this point the iPad has such a presence that any other company will need to do something really big to standout.

Still, Microsoft needs to get back in line, as their PC sales aren't much better, but I wouldn't be surprised if that changed if they went back to an OS interface made for desktops/laptops instead of their windows 8 interface.

bigmikeOK
bigmikeOK

Hmm....again, CNET and this site are both under CBS Interactive making CNET the sister site of Gamespot. This feels like a story much better suited for Gamespot's sister site, why exactly is it here?

JLCrogue
JLCrogue

When are they going to lower the price of the Surface Pro? I want to get a powerful Windows tablet that can play PC games, like Civ V, on it. The Razer Edge looks cool, but is also pricey and doesn't have very good resolution or battery life. As much as I like the Android and all of the apps and games available, I would still like a Windows tablet that can play Civ V on it. Any suggestions? I'm not getting an iPad because Apple products are for people who don't know how to use a real computer.

toddx77
toddx77

The biggest problem is the lack of apps.  I was going to hold out for for windows 8, but I ended up switching to Android and I am glad I did because many of the apps I use on android are not on Windows 8.  Windows 8 may have cool features, but if I can't access all the comics and manga I have bought digitally because those apps are not on windows then why should I switch?

Carosl2124
Carosl2124

I used one of these before. They are not close to what the ipad can do. I would rather wait for the ipad 5 or buy the Sony Xperia Tablet Z. The Sony Duo 11 walks all over M$'s Surface.

thequickshooter
thequickshooter

price is still atrocious 

speak with your wallet, don't give in to their bullshit 

bmart970
bmart970

I think the Surface is cool since it can be a tablet or a laptop, but I don't think I can justify buying one.

Megavideogamer
Megavideogamer

Only 1.5 million surface tablets sold since last October's launch priced at $500.00. Now Surface tablets priced at $350.00 should sell better. But Microsoft is late to the tablet craze. So catching apple with iPad 1,2,3 and Mini is difficult to do. The hipsters are with apple. With none for MS.

Xristophoros
Xristophoros

Things are not looking good for Microsoft these days... underwhelming tablet line and a decline in overall PC sales, Windows8 turning out to be a disaster, and a piss poor reveal of the X1. They have a lot of work to do to turn things around. 

sonic1210
sonic1210

MS has truly presented us the future trend of portable PC(Pro,not RT).But now it's not the right time to pay for them.

bluefox755
bluefox755

@soolar79 Corporate greed and good customer service aren't mutually exclusive.  Companies take care of their customers BECAUSE it's good for business, not because they care.

Triton
Triton

@southsideblk 

 Most successful business are ran by rich people. You ever worked for a poor person?

blue_shift_91
blue_shift_91

@southsideblk 

welcome to the corporate world. might want to take a hint if you can only single microsoft out as the one "business run by rich people with smug entitled attitudes."

as i recall, one of the most critically acclaimed commercials to this day was Apple's 1984 macintosh ad, in which a chick threw a sledgehammer at a screen. to their success was also the ipod silhouette commercials, and their ipad application montage commercials. what "message" do you see in any of those that other companies still lack?

marketing isn't as simple as you think. and it damn sure ain't about the "messaging" you're talking about. you run an ad featuring all the "computing, sharing, gaming or office work needs" your product satisfies, and i guarantee you the length of that ad will either drain your marketing budget and/or fail miserably upon the eyes of your consumers.

senjutsu
senjutsu

@toddx77 I wonder what those apps look like on Android. I use Comic Zeal on iPad. 

Branden_Lucero
Branden_Lucero

@Carosl2124 i-devices are for isheep who pay premium over a barely acceptable improvement from a last generation model. 

streamline
streamline

@Megavideogamer For their lower priced tablet, MS doesn't have enough good app developers even after they offered to give monetary incentives to certain developers to make apps for them.

Branden_Lucero
Branden_Lucero

@Xristophoros piss poor reveal of the X1? X1 had a great reveal, and even better E3 conference. Windows 8 is faster than Windows 7 and is easy to use - its too bad consumers dont at least TRY to play around with it, without automatically assuming its awful. 

hell, even the Nokia Lumia 1020 boosts a 41MP camera, which is literally 5 times more than the standard industry, all on Windows Phone 8. 

this is exactly why i will not give my business to Apple. not only does Apple buy out patents, because they are 99% of the time not creative and lazy to do anything on their own, and sue for every little thing to make themselves feel like the right company, but for the fact that Apple has nothing more than uncreative in general. they sell you something that barely has a fuckin' improvement over the last, at a premium price all over again. and apple consumers are stupid enough to fall for it. 

senjutsu
senjutsu

@sonic1210 Bah, the pro is loud, has a fan in it, and is pretty big. It's mainly a laptop with the screen at the place of the keyboard. It'll be nice when they can make it the same size as a normal tablet.

streamline
streamline

@GSGuy321 How nice of them. They usually don't help anybody, unless it's to help themselves to other people's money.

southsideblk
southsideblk

Rich business owners are not the problem, its entitled, rude, condescending rich business owners that believe their companies cannot fail who are the problem. There are a nice amount of franchises that are independent, meaning the store owner is not rich by any means, so yes many people can and probably have worked for a poor person, i have. II would have stated business owners in general, but the larger businesses seem to be more entitled and ignorant than the small.

southsideblk
southsideblk

You have noises what i do for a living, so please do not assume you know my experience on marketing. That being said, MS did not always have the attitude it has today, and many people can see that as clear as day, if you are unable to, I cannot not help you. Nothing wrong with being rich, I'm not far from it, but pretending your customer base owes you, have no rights, and are too dumb to know what they want is dangerous. Backlash over windows RT, xbox one, windows 8, and the condescending attitudes of Orth and Mattrick are prime examples of this.

Your points would have much more merit if this was a post pertaining to a different company, but it is not. You want to include other business mistakes in your post, be my guest. I however commented on a MS issue concerning MS on an MS related article. I really don't care what mistakes apple made in the past concerning advertisement and marketing. MS cannot afford to make mistakes like this again and again, the consumer is not only more fickle today, but they have many more options than they did in 1984, so your example falls flat.

You talk about ad featutre draining the marketing budget or failing, but explain to me how other less powerful, less productive companies can pull this off. Microsoft has pulled off MANY good advertisiments, commercials and strategic moves before, these were not among them. You know how many people i get daily asking me what the surface RT does ? 2 branches had to cancel their contracts with MS because RT could not handle the exchange program imposed on it. Do you have any idea how many people thought it was a full fledged windows OS, but hey what do I know, I'm only using my work experience coupled going by the backlash and sales of the surface.

One of us is wrong, I'm sure the negative cloud and patheic sales surrounding nearly everything MS has produced since win 7 will tell you who.

emerin76
emerin76

@senjutsu @FallenOneX yeah the OS takes up 16 gig.  However you can slot a micro sd, and there's a usb port also for thumb drives, portable HDs ...or whatever

Wattsburg0
Wattsburg0

@Branden_Lucero @Carosl2124 I still have an iPad 2, iPhone 4, and a MacPro two generations old.  They all still work great.  No need to upgrade each time they come out with something.  I gave up on Microsoft and my wife tried an Android but we both hated it.  Maybe it was just a bad phone.

UrbanMessiah
UrbanMessiah

@streamline @Megavideogamer  

True, not many apps, but then again when it runs Windows 8 and can double as a laptop, does it really need many?

Plus, lets face it...most apps are pretty lackluster. Only a few truly stand out...

Xristophoros
Xristophoros

@Branden_Lucero I agree with you about apple. I have only owned one apple device all my life and aside from the aesthetics of their products, they don't offer anything truly groundbreaking. They have become stale and they continue to cash in on old ideas. I would go for a BlackBerry 10 over an ipone any day.

Also, I have been a Windows user all my life, beginning with Windows 98. Don't think I am a Microsoft hater because I'm not. I just don't see any incentive whatsoever to switch from Windows 7 to 8. The fact that Windows 8 was designed with an obvious focus on gesture controls and tablet devices is my main problem with it. They should have released two versions of Windows 8, one for tablets, another for Desktop PCs to take advantage of the strengths and weaknesses of each platform. Instead they went for a one size fits all mentality and it has hurt them. The sales speak for themselves.

And about the X1, you gotta be kidding me. That was not a piss poor reveal? They were blasted by everyone on the internet for a reason. They reverted their strategy and did a complete turnaround due to all the backlash they received. Even despite their efforts to paint a prettier picture, the fact the Kinnect is mandatory for the sole purpose of collecting user habits and crunching them into statistics for marketing purposes does not concern you? Implementing gesture controls to see when you laugh in a movie or taking note of how many people are in the room with you does not concern you at all? The fact that they have lost their focus and are not putting their best efforts in what matters most (the games) is okay? They are making achievements for TV shows and movies for god sakes. That says it all. I don't like the direction they are going in one bit and have never been a fan of any of their exclusive IPs (which they only have 5 of anyways). No thanks, I'll stay clear of the X1 as will millions of other people.

blue_shift_91
blue_shift_91

@southsideblk 

how is ANY company COMPLETELY innocent (or even completely guilty) from "pretending your customer base owes you, have no rights, and are too dumb to know what they want?"

where did i say apple's ads were mistakes? they weren't.

what does any of your work experience have to do with Microsoft's marketing plans?

and what the hell makes you think their mass marketing approach will magically fix all the problems you've listed?

i think you might want to reread your original post.


streamline
streamline

@UrbanMessiah The RT can't run real Windows 8, so it can't run Windows 8 programs. If you want Windows 8, you need to pay >$900 for the Surface Pro. That's why they resorted to paying developers to write apps for them for the RT.

Branden_Lucero
Branden_Lucero

@Xristophoros @Branden_Lucero i'm getting both. its just a fuckin' video game console. this is the future and this is what's happening. we dont have to like it, but we will deal with it regardless. if no one wants to deal with it, then they can simply stop supporting the future of technology all together and stay coherent to the past, but that doesnt mean the rest of the industry is going to wait on them. 

Xristophoros
Xristophoros

@Branden_Lucero Those external surveillance measures you speak of in the outside world are not in our control. Some things cannot be avoided. We have enough of that crap to deal with already, so why add more of it, in your own home, in your own living room none the less? Why are you okay with being a guinea pig for the corporations? Microsoft has already said that advertising is gong to be a big focus for them next gen. Expect to see tons of 3rd party ads littered all over Xbox live dashboard as well. If you don't look for exclusives in you game consoles, then what's the point? That is what makes them special. Sony owns 16 development studios across the world that make exclusive content for their hardware. You cannot get these games anywhere else. For me that is a HUGE selling point. When it comes down to it, I like the games on Sony platforms best and I think Sony has the full interest of gamers in mind when developing their strategy. They know very well we are not ready for an online only / DRM generation of gaming and never once considered restricting people from trading/playing used games. Just think a bit more about the choices that are presented in front of you and try to be more objective with what you are defending and why. You haven't given any good reasons as to why you are supporting the X1. Probably because you don't have any. Each to his own I guess.

Branden_Lucero
Branden_Lucero

@Xristophoros @Branden_Lucero exclusives are overrated. disappointing most of the time. they do not sell me. i prefer multi-platform gaming way more than anything. i buy a multi-platform games with extensive search on which version will be best on what system [or even PC]. X1's DRM policies are nothing special. they arent anything new. DRM has a future it will not die, and it will not go away. people can postpone it, but it is inevitable. DRM has accelerated far more than just living in the world of computers. it has made its way to phones, to tvs, to even every day vehicles. as far as the Kinect goes. people complain way too much about it being all surveillance. pahlease, people really are gonna complain about it that? what about shit like Google Maps? the fact that anyone can now find exactly where your house is, picture for picture, without even having to drive for it, doesnt bother anyone? the fact that they've literally created a 360 degree rotation of your full house that anyone in any part of the world can view right on the internet., and yet people are complaining about a plastic device that sensors your movement, that nearly ALL SUPER STORES, BUSINESSES, etc have set up 24/7 no matter where you go. people are fuckin' funny...