Microsoft conducting Xbox One digital pricing experiment with Ryse sale

Microsoft says discounted Ryse download will be far cheaper than the used price at GameStop.

Microsoft has said it will begin experimenting with its digital pricing on Xbox One.

In response to user requests for cheaper digital games, Ryse: Son of Rome will be reduced to $39.99 between February 18 and 24, with an additional sale on the game's DLC starting on February 25.

"That’s far better than the used price at GameStop and others! Go digital," said Xbox studio manager Mike Ybarra on Twitter.

Ybarra also added that he was "99.9%" sure that the UK would see a similar price for the game--and $40 comes in at about £25.

Microsoft spokesperson Major Nelson said last month that more competitive pricing for Xbox One's digital games was on the company's agenda.

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martingaston

Martin Gaston

Hi! I'm Martin, for some reason or another I have managed to convince the people who run GameSpot that I am actually wor
Ryse: Son of Rome

Ryse: Son of Rome

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475 comments
spec24
spec24

Not for nothing, but the distribution of games is not as cheap as people think - servers and bandwidth take money. That being said, it is still far cheaper than the distribution of physical media - but that does not instantly equate to a lower price. I can usually buy Xbox One games at Amazon for $10-$20 under what the j***a**es as MS are selling a digital copy for - you know, the one I can't sell. Of course people are paying for the convenience of digital copies, so if you think the price is unfair (which is a meaningless concept), then DON'T BUY DIGITAL!!!!!! MS is able to set those prices because people are buying them for that price. It would behoove everyone in this world to do a little research into the field of economics to understand where prices come from, how they work, how markets work, etc., before bitching about prices they don't like. EVERY company is greedy - we all are! And we'd all like to earn more money for whatever product or service we provide and if we could charge obscene amounts we would. The only thing keeping us from doing so is the fact that other people won't buy our products or services at those absurd prices - it's called the price mechanism.

crunchb3rry
crunchb3rry

...so much for "competitive pricing." A few weeks later and it's back to $60 again. Guess Microsoft just wanted to get some sales for a week. Gotta love this modern market, where digital distribution costs the same as boxed retail, and the difference between used and new according to Gamestop is $5. So, basically Microsoft and Gamestop's "normal" idea of competitive pricing is no change in price whatsoever. Cool experiment, Microsoft.

blackmustang58
blackmustang58

Ryse is still $59.99 on US Xbox Store as Feb 18, 11:35 AM CST.


Anyone who take control of price on Xbox Store should get fired.

vault-boy
vault-boy

Wat? Seriously, this is MS's 'big move'? I've bought games newer than Ryse that are much better for much cheaper weeks ago. Seriously, its a $20 discount, I've seen pre-order discounts for that much. 

Well, I guess I'll just stick to good ol' Steam sales.

themc_7
themc_7

Ryse is not a bad game. It's got a good story, great graphics and decent gameplay. However, it is now like 4 months old and it received a pretty low score. They should be selling this for $20-30, not $40.

Urizen316
Urizen316

@themc_7 So underrated game. The criticism it received was on principle and totally undeserved.

WelBluVid
WelBluVid

Yeah but everyone should know by now that, that was a craptastic score paid for by Sony, Ryse is clearly a 7-8 on the scale...

themc_7
themc_7

@WelBluVid  paid for by Sony? You think that the industry is so corrupt that Sony was able to pay off every reviewer and give Ryse a bad score? Tell me your theories about how we never landed on the moon. You strike me a Conspiracy theory type.

alldaelong
alldaelong

Hmm the game sucks, try that with titan fall instead

sh4rkill3r
sh4rkill3r

39.99?!?!?!?!?! HAHAHAHHAHA PC Master Race

spec24
spec24

@sh4rkill3r Master Race of assholes, desperate to convince everyone they are the master race.

MrMars58
MrMars58

The game is still $59.99 somebody messed up it is 2/18/2014 8:45am

PayneKiller
PayneKiller

cant call this a valid experiment when it's a badly reviewed game. How well was it selling at retail before?$20 price drop for a 4 month old game is not uncommon, do this with a brand new game that's highly anticipated if you want to test the waters.

timothyt
timothyt

@PayneKiller  That's exactly what I was thinking.  The game to try this on would be Forza 5, not Ryse.  Both Ryse and Dead Rising 3 also have a gore factor that's going to be a turn-off for some gamers (like myself, where I don't really game late at night and don't want my young daughter seeing either of those games).  Then again, maybe the experiment MS is really running is "will people still buy a game that's good but not great if we charge less than $60 for it?" If that's the question, Ryse is the perfect game for this test.  It's also smart that they're doing it with just one game so it's not a question of "I have $40 to spend; which one do I want, FIFA 13, Forza 5 or Ryse?" where Ryse would lose every time.  Maybe it is a good test to compare sales of Ryse last week (which were probably very light) vs this week...

crushbrain
crushbrain

I just don't get this digital pricing... So, the game costs 60 if I buy it physical... with plastic, and cd, and distribution, and sales commission and inventory costs... and I can return it if I don't like, get my money back... and I can sell it when I am done with it or give it away... But if I buy digital... a medium with no costs at all because it is only abstract 0's and 1's represented by electrons in a wire somewhere... which means it has no lasting value 20 years down the road I can't just pull it out like I do my old Nintendo... and I can't return it and I can't resell it or give it away... But it still costs 40? It should be like 5. As a consumer I still don't get digital. It seems way over-priced to me.

CptMorgan21
CptMorgan21

@crushbrain You still have to pay for the development cost, employees, the facility, utilities etc.  It should be cheaper but they still need to make a profit.

timothyt
timothyt

@crushbrain  I don't know about $5 but certainly less than full retail, absolutely!  EVERY new release digital copy should cost $20 or so less than retail because there's no packaging, shipping or inventory.  They would alienate the retail stores somewhat but could just argue back that they are different products - some people will always want the physical package, manual, etc.  I STRONGLY prefer digital myself and have been burned one too many times by Gamestop offering me $3 for a game they turn around and sell for $19.99, but more power to the people who sell their used games while they're still hot.  DLC has made me pretty much like holding on to my games though (The Last of Us being the latest example).

WelBluVid
WelBluVid

Cheap O, when's the last time you put in an 80HR wk for 5 bucks? Let me guess, I bet you volunteer 70% of your time to the Peace Corp? Greedy bastard!

heznave
heznave

The problem with this "experiment" is that this game still won't sell because $39.99 is still too much. I'd give it a try for $19.99 or less. If I can't resell a game or at least trade it back in, that takes value off right there.

Suaron_x
Suaron_x

As I've posted many times before, MS and the publishers take on a new game is $35, the rest of the money goes to support the retail distribution.  Ergo all new digital games should be $35, period.


As for digital with MS (in reference to the 360), the physical product is still superior.  If I own multiple gaming systems in multiple rooms of my house, I can play a disk on any separate accounts.  With the digital product, I can only play the game on my XBL account.  So if someone else wants to play digital game X but I"m playing physical/digital game Y on my account, sorry MS wants you to buy the product again on a separate account.  

timothyt
timothyt

@Suaron_x  True.  The only real working DRM model is Apple FairPlay, where you can use anything you purchase digitally on up to 10 devices (even at the same time).  If necessary they could just make 2 or more XB1s talk to each other through your LAN (or WiFi) and change the rule to "As long as the XB1 is on the same LAN as your primary XB1" - that would be good enough for me anyway.


That said, you still need to physically move the disc from room to room with physical media.  I'd much rather have digital copy but have it be "household" based than single-system based like it is today.  If I want to play Titanfall on 2 XB1's in the same house it would still mean I bought 2 XB1s and have 2 XBox Live accounts.  MS should make some concessions for that and force developers to accept that licensing model for digital copies, which make developers much more money in the long run since there's no resale (of which developers make $0).

fabregas4
fabregas4

The game is over 3 months old, it's a crappy game not worth full price to begin with, so this is still not a deal. Also comparing to gamestop used pricing is stupid, no smart person would buy a used game at GameStop.

LickTheEnvelope
LickTheEnvelope

I read this as Microsoft is figuring out all the companies surging ahead of them in game sales have digital sales.


Took them a few years to figure that out, seems about right.

noandno
noandno

You'll have to pay me instead

ecurl143
ecurl143

I think this is just a means by which to shift a few more copies, simply because the sales have dried up.

The game is pretty naff and the negative responses from reviews and general vibe about the title suggests that people just don't want to pay 60 bucks for it - so whaddya do? - drop the price for a limited time and see what happens.

If they persuade people to part with 40 bucks, then you know you've kinda hit a sweet spot that consumers will consider spending, even on a rubbish game.

Do that with any other game who's sales aren't looking at all stellar and you may bring some cash back into the coffers so to speak.

But yeah, bottom line is, the game just isn't worth the full asking price.

Dresden05
Dresden05

Finally! hopefully this idea takes on

I have to buy most games second hand and i'd rather give money to developers than Game


monson21502
monson21502

now they are getting smart... no game should be over 30 bucks imo 

mr_nee
mr_nee

@monson21502  in some very rare cases $40 is ok. That's what I paid for GTAV - a money well spent!

Ayato_Kamina_1
Ayato_Kamina_1

Well considering that a game's rate of sale usually drops off the face of a cliff after the first 4 weeks... Reducing it is probably a sensible thing. 


Let's face it, M$ really need to try and get some units shifted quickly, otherwise they risk being left behind. A move like this might have people second guessing their PS4 purchase... although it would take a lot more for me to change my mind.

inspectercoley
inspectercoley

Still not a good deal, the game is 3 months old.

xcollector
xcollector

So they put a crappy game that no body wants on sale and call it competitive pricing? Just remember that you can't get any of that $40 back when you have buyers remorse.

blackace
blackace

The game was decent, but not really worth $60. I won't pay more then $30 for  DD game that's not worth it. I did pay $40 for KI Complete, but that game is incredible. The Dojo training alone is almost worth the price. .

ohara1974
ohara1974

The plot to this game is horrible.....why would i after watching Sparticus want to play as a wife raping/murderous roman soldier? Never mind its nothing more than a QTE game........if they let me play as Sparticus or one of his friends in the group and fight romans this would have been a must have game........but its just another BAD launch title

Grenadeh
Grenadeh

@ohara1974  Are you fucking retarded? First of all, you can't even spell Spartacus. Second of all, you know nothing about Roman history. Don't even cross over into that territory because you're bound to piss off a shit ton of people. Third, in this specific game, Marius is a good person insofar as the actions you can judge him on (as good as any soldier can be). So don't fucking act like "Ohhhhhh I'm morally opposed to playing this character." That's a pathetic reason to fabricate for not playing it and the fact is, if you had any scruples, you wouldn't bother talking about the game.


And, they have that Spartacus game you want. It's fucking terrible, it's a free to play fighting game. It's on PSN and XBL.


Just say you're a moron whose only exposure to anything resembling Roman history is a Starz show that takes wild liberties with the subject matter and that what you wanted was another boring Spartacus game.


There's nothing wrong with the plot to this game, other than the obvious historical inaccuracies and fact that some of it makes absolutely no sense if you know anything about Rome.

nightsinner
nightsinner

Imagine that, run sales on digital content and people may spend money on them.  Who'd a thunk it???  Perhaps if you sold a newly released game at a discount for the digital version over the actually physical media version you may make some sales there too.  It has to be cheaper to sell a game when you don't have to provide the physical media.  Why not pass the savings onto the consumer and perhaps you may sell more digital games and compete with the used games market a little better?  This way I don't gave to feel like I'm getting forced to have prison love and the game companies make money too.  I tell yah, this marketing stuff isn't that hard when you apply a little common sense. 

wcleung9
wcleung9

The game is underrated.

Yes, the combat system is shallow. Don't expect it to be Devil May Cry or Bayonetta.

But the game overall is like watching the movie Gladiator with you being the protagonist yourself. The campaign mode is awesome.

northArrow
northArrow

@wcleung9 You say the game is underrated and then you claim it's shallow.

Why shouldn't we expect it to be at least as good as DMC or Bayonetta? It should have been better, this is supposed to be the next gen.

wcleung9
wcleung9

@northArrow @wcleung9 The combat system is shallow, but the game overall doesn't deserve a low score like 5 or 6.

What's the contradiction?

wcleung9
wcleung9

@northArrow @wcleung9There are many types of action games.


There are DMC and Bayonetta which focus on combat system and combo, but have bad story.

There there is Enslaved Odyssey to the West and Ryse, which have just a so so combat system, but focus on story.

northArrow
northArrow

@wcleung9 Shallow gamesplay and its not as good as DMC or Bayonetta? How bad does a game need to be in order to score a 6 with you?

mr_nee
mr_nee

@wcleung9  And since when is "like watching the movie" a good experience for xboners? Remeber bashing you gave a PS3 game that visually matches this on next-gen? If you like this for uninteractive cutscenes not gameplay, then Beyond:Two Souls is lightyears ahead of this

ohara1974
ohara1974

If they let me play as a roman gladiator it would be a must have....but playing as a murderous wife raping roman no thanx they could give me this game and i still wouldnt download it......

Oozyrat
Oozyrat

@wcleung9 I haven't played it but I've heard from friends that it's underrated as well. Most X1 things are, especially on GS.

Oozyrat
Oozyrat

There's a problem with this. Most people know that Ryse is a 6.5-ish game (about decent). This means most people won't buy it and MS will think that the prices aren't the problem, or use it as an excuse to keep prices high. They should have tried it with a permanent $10 deduction to Dead Rising 3 (great game).

ohara1974
ohara1974

DR3 is unseating fallout 3 as my favorite all time game......the DLC is a little small for $10 it only takes about 2-3 hours to finish.....fallout DLC took over 6 hours for the same money

AnonymousSquid
AnonymousSquid

In today's money, the best games for the NES cost 115$ (60$ at the time). So, 60$ for the best games we get today is an excellent bargain, no matter the format. In any case, you can just wait for the price to drop. Ultimately, if you think you're being ripped off, change hobby. You'll be amazed at the number of great books you can buy for 60$.

Grenadeh
Grenadeh

@northArrow @AnonymousSquid  They weren't, actually. The pricing model for games has not changed since N64. Most were $60, very few were priced cheaper. Do some research please.