Microsoft 'committed' to Japan for Xbox One

Xbox executive Don Mattrick says company believes Japan is an "important market" after Xbox 360 wasn't a big hit in the region.

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The Xbox 360 has not been a runaway success in Japan, but that doesn't mean Microsoft is shying away from the region with its all-new Xbox One next-generation platform.

"We're committed to Japan," Microsoft president of Interactive Entertainment Business Don Mattrick told OXM during a roundtable discussion recently.

"We continue to build on our partnerships, we continue to build on our offerings for consumers inside of that space," he added.

Mattrick explained that Japan is an "important" market for Microsoft's gaming business and said the company's investment in the region will not slow down.

"We think it's an important market. And we'll continue building on the working investment that we've done over all these years," Mattrick said. "There'll be more news in appropriate ways [for each geographical region], including the content partners, all classes of content, what's been tweaked and what's the same as what we're rolling out in the US."

The Xbox One launches later this year. For more on the platform, check out GameSpot's interview with Microsoft Game Studios VP Phil Spencer on used games, always-on rumors, and Kinect. 2.0.

Discussion

549 comments
Ranma_X_basic
Ranma_X_basic

Yeah. you said that before about the 360 and look how well THAT turned out. face microsoft japan is Sony and nintendo Territory and they didn't much care for the 360 that much and they won't care for xbox one. just concentrate on US gamers and maybe other countries that'll have gamers probably buy one.

this is just my opinion!!!


juan99692k6
juan99692k6

Microsoft is hilarious lol,  trying to convince Japanese people to buy  a  Xbox  is like trying  to convince them to buy a "Ford".  good luck with that. lol

lostn
lostn

They're not going to court Japanese developers into exclusivity by throwing cash around. They know it's futile. The Japanese won't buy this console. The key aim is to make sure they make games for it at all, and they will. It's easy to port games between consoles, and there's nothing to gain in not doing so.

YukoAsho
YukoAsho

Microsoft might want to try to get their TV nonsense to work in Europe first.  As it stands, even people who aren't into games don't have any reason to buy the Xbox One unless they're American sports gambling dudes ages 18-34.  Japan will NEVER buy the Xbox One.  EVER.  And with the PS4 not hampered by a BS CPU architecture like the PS3 was, the possibility of Japanese developers going back to ignoring Microsoft is high.  FFXV is already PS4 exclusive...

IanNottinghamX
IanNottinghamX

Believe me when  I say the only thing the Japanese will use these things for is to sandbag Tsunami Floods.....

ArataWata
ArataWata

I don't think the Japanese are stupid enough to waste money on your shit, Microsoft.

I mean, this ain't American we're talking about.

FTB_Screamer
FTB_Screamer

I don't think the XBOX USA will do well in Japan.

steelmouth
steelmouth

I though a million x360 in Japan was quite good so here is hoping for 2mil for the xbox one

Waynespread
Waynespread

Good luck making money anywhere in the world with your piece of shit console you money sucking assholes.  Sony for life!

epichotcheese
epichotcheese

Your kinect voice control will never work in Japan. It's IMPOSSIBRU!!!

SNESNOSTALGIA2
SNESNOSTALGIA2

I thought alot of the ire over Xbox one was relegated to message boards until I was driving home from work on Friday. I was listening to some tech edition of NPR radio. They usually talk politics but they started randomly talking about the reveal of the Xbox one and how confusing the product was. They went into some very valid and interesting details that I don't want to type here to keep this short but I said to myself "this really is a far reaching thing that might seriously have an adverse effect on this products success going forward."

Good luck with this MS cause you're gonna need it.

Reuwsaat
Reuwsaat

Every article I see about X1 news is like maximun-trolling from Microsoft, seems like the CEOs passed throught some intense radioactive session and lost a chromossome, and now they are throwing shit in the fan.

Merseyak
Merseyak

haha  really an american company like microsoft trying to push crappy tech on japan that is a laughable offence haha

hadlee73
hadlee73

If they want Japan, they need a mascot. And sell a plushy of that mascot with every console :P

enoslives7
enoslives7

Sorry micro$oft, but you guys are a joke outside of the US. Unless they start pumping out zelda, mario, and metroid games, the island cult  of Mario, Japan, won't touch am xbox.

Shielder7
Shielder7

Baaahahahahahahahahahahahahaha

Man if there was ever a doubt Microsoft wasn't delusional this ended it. 

logan7699
logan7699

and that most likely the TV support will not work...so 80% of the conference means nothing ..so why would it sell...

SchumiF1
SchumiF1

Even if they weren't lying about this, it would be kind of stupid to put a lot of time, money, and effort into marketing this in Japan. Just look at how "well" the 360 has done there....

Aentikraist
Aentikraist

hahahaha that guys at Microsoft are a total joke ah gee  suckers are funny indeed XD  ill wait for another  episode of "The things(jokes) that Microsoft do"  hope its soon

majestix1988
majestix1988

bad supporting on its games...thats 360 games fails at japan even in overseas( japan sale = budget to sell overseas)

CW1252
CW1252

Microsoft: "We're committed to Japan''

Japan: いいえありがとう。我々は米国のテレビにコミットしていない。(No, thanks. We're not committed to U.S. television).

tightwad34
tightwad34

Sure you should try and sell some extra units in Japan, but they will never be a large fanbase. It would be like blasphemy over there if the 360 tried to overtake their market. And I am with them. PS4 all the way.

Spartan_418
Spartan_418

The 360 didn't get off to a good start in Japan because it lacked a lot of the really crappy games that Japanese people like at launch.

It needed more train simulators, and anime junk. It would have been a runaway success if they had just released a Monster Hunter game for 360.

jxsilicon9
jxsilicon9

Microsoft will be lucky if this piece of junk sales in US. Just what I need another DVR/cablebox. Who has room for that giant piece of crap? And then you hear about all the horrible features its going to have.I thought I was watching  a cable company commercial instead of a n xbox reveal. Having to sign in every 24 hours,used game codes, always on kinect.And you think Japanese much less Americans want all this crap. People already have dozens of devices in their homes doing this and we don't need another.

Justforvisit
Justforvisit

Microsoft committed to Japan.....haha

Wonder what their next big business plan is? Bringing soccer to america? :P

WantYouBad
WantYouBad

The Japanese hate anything not Japanese, they will never accept the Xbox. Maybe if it was commited to more games and some J-style RPG's it might have a chance.

lostn
lostn

@epichotcheese It doesn't even work in Australia. It's not a supported feature due to accents differing. In fact, I don't know which countries outside of the US support the voice commands.

YukoAsho
YukoAsho

@epichotcheese Seriously, they're probably only going to put in English commands.  More importantly, no one in Japan has the ROOM for the fucking Kinect.

YukoAsho
YukoAsho

@SNESNOSTALGIA2 I hope this will effect the gaming industry as a whole going forward.  It's becoming clear that we need another 1983 to cleanse the system.

YukoAsho
YukoAsho

@enoslives7 Sony does well in Japan too.  Japan was like the only place that really embraced the PSP.  Only reason the Vita hasn't had as much fortune is because it's the Vita and... yeah...

YukoAsho
YukoAsho

@Shielder7 Yeah, you'd think two ABYSMAL failure consoles would be enough.

YukoAsho
YukoAsho

@logan7699 That's actually another thing.  How much of what MS was talking about will be limited by what cable provider you have?  If I'm on Uverse and you're on Comcast, for example, will one of us have a worse experience?

YukoAsho
YukoAsho

@Spartan_418 Closed-minded much?  WONDER OF WONDERS, people have different tastes in different parts of the world.

Exceed20XX
Exceed20XX

@Spartan_418 It did have a Monster Hunter, Frontier. I don't know if it amounted to much there though.

IceJester45
IceJester45

@Spartan_418 Don't forget the mahjong games and dating simulators.

The people who praise Japanese gamers for not liking first-person shooters should keep the kinds of games that sell well over there in mind.

jxsilicon9
jxsilicon9

@WantYouBad 

Thats not true. Explain baseball,mcdonalds,starbucks,etc in Japan. Japanese like those weird,random colors games. Xbox is centered around Halo and hardcore gamers.Wii is the most general video game system which is why it sells everywhere and there isn't anywhere you can't find it.It beat out ps4 and xbox 360 in total sales. Female gamers,occasional gamers,etc all have Wiis. Playstation is the second most general games system. You bring up xbox 360 and most will point to Halo,COD,etc and its for hardcore games which is how xbox has advertised from the start. Can you even think of any platformers on xbox off your head?Of course not. So unless microsoft concentrate more on games across various genres instead of trying to dominate home entertainment they will fall behind in most markets.

silvergol
silvergol

@WantYouBad Stop using racism! Xbox do so many silly things on Japan!

They do so many bad press,bad marketing!.

Spartan_418
Spartan_418

@YukoAsho or, alternatively, one could try to have a sense of humor. I was joking, and of course that's not the real reason why 360 was a failure in Japan.

Yes, people in Japan have different tastes, but despite that, the train simulator genre seems extremely boring from a Western standpoint and it's hard to understand why it's so popular, even in Japan.

Dark_Arcitekt
Dark_Arcitekt

@IceJester45 @Spartan_418 You may be correct, but at the same time more than a few RPGS or at least a few MMOs could have done the trick. You cannot really blame them for not wanting an FPS machine. Add some diversity and it will do better.

IceJester45
IceJester45

@jxsilicon9 "Can you even think of any platformers on Xbox off your head? Of course not."

Kameo: Elements of Power and Banjo Kazooie: Nuts & Bolts. That doesn't include downloadable titles like The Maw and 'Splosionman.

Funny, I also can only think of two PlayStation 3 platforming series off the top of my head: Ratchet & Clank and Sly Cooper.

WantYouBad
WantYouBad

@jxsilicon9 Those are globalized food chains, it is hardly the same. Japan as a whole is incredibly prideful, more so than other countries, and is in hands with more Eastern collectivism than Western more independent-centric culture.  And when it comes to something like video games they hold a very egocentric  and conceited attitude. It is somewhat shameful to purchase Western gaming/consoles. Do I think all Japanese feel that way no, do I think most do? Yes.

YukoAsho
YukoAsho

@silvergol @WantYouBad To be fair, commercials in Japan are shit in general.  SERIOUSLY, go to Youtube and look up the Japnaese Resistance 2 ad.  That's all you need to know.

IceJester45
IceJester45

@Dark_Arcitekt @IceJester45 @Spartan_418 The Xbox 360 had a large number of JRPGs early on -- Lost Odyssey, Blue Dragon, Eternal Sonata (which came out on the Xbox 360 more than a year before it hit PS3), Infinite Undiscovery, The Last Remnant, etc.

For a few years, the Xbox 360 was THE platform for JRPGs. And, yeah, it helped in Japan...a little. The Xbox 360 was more popular over there than its predecessor was. But, regardless of its lineup, Microsoft still will have a hard time competing in Japan with its being a foreign company and relative newcomer to console games.

Also, the Xbox isn't really an FPS machine now. Sure, CoD, Battlefield and Halo sell well. But, CoD and Battlefield do well on the PS3 and PC, too. And Forza, Fable, Dance Central, Minecraft, Trials and the who's who of non-FPS third-party releases also do well on the system.

IceJester45
IceJester45

@Sfr528 @IceJester45 @jxsilicon9 Wow. I can't believe LittleBigPlanet didn't come to me sooner, considering that it is, by a wide margin, my favorite PlayStation 3 franchise.

Yeah, platformers have been relegated to the online marketplaces, for the most part.

Sfr528
Sfr528

@IceJester45 @jxsilicon9 The Little Big Planet games were kinda awesome as well.  It seems the platforming genre is basically dying out for mainstream games not released on Nintendo systems.  There is also quite a selection of platformers being released through Indie developers... if those count.

jxsilicon9
jxsilicon9

@WantYouBad 


Game consoles are also globalized. Have you been to Japan. You can hear various American music at stores,cafes,clubs,etc. Like I said before. Japanese and Europeans have a more rounded game genre. Xbox is primarily hardcore gamers and thats how its advertised.

kouji03
kouji03

@WantYouBad ignorant POS dont say anything about a country you have no idea with