Microsoft: Blu-ray 360 not being discussed

Xbox 360 group product manager ends speculation about talks with Sony; talks up Xbox Live Marketplace.

by

Blu-ray winning the format war against HD DVD was a major coup for the PlayStation 3, which comes with a Blu-ray player. Microsoft, which was selling a HD DVD player add-on for the Xbox 360, promptly withdrew the extinct player from sale.

The Xbox 360 plays DVDs, but since the triumph of Blu-ray, there have been reports that Sony and Microsoft were talking about adding Blu-ray functionality to the 360, either by way of an add-on or built into a new high-end SKU.

However, Aaron Greenberg, group product manager for the Xbox 360, has dismissed these rumors. In an interview with Reuters, he said, "Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience."

Instead, the company will be continuing to invest in Xbox Live Marketplace, where users can download movies, music videos, and in the US, TV shows.

Greenberg also added that the 360 had been having some supply issues in February, which left sales figures behind those of the PlayStation 3 in the US, but he said that was going to change. "By April, we will be in a very healthy inventory situation," he promised.

Discussion

388 comments
Darkblyth
Darkblyth

i think the games people buy the money will go to sony

-OneDayMan-
-OneDayMan-

Personally, I don't think Microsoft should or will invest in Blu-ray gaming, I wouldn't even buy it, it would be too confusing. If it did had a Blu-ray add on, I would've only buy it to play Blu-ray movies. Since HD DVD is dead, there's only Blu-ray and downloading hd movies ain't really something I would do since the internet company charge extra for exceeding that extra gb on my plan or if Microsoft exceeded the time limit to watching the movie more, maybe that would've change my mind to actually taking the gb out of monthly plan from the internet company to download the HD movies.

legostarwar12
legostarwar12

Why cant they make a HD DVD/Blu-ray xbox 360?

RonLau
RonLau

In response to Darkride 66's comments: You make a fair point regarding the PS3 being still in its infancy and that people didn't buy the 360 for its games lineup. The one thing I forgot to mention is that I bought the 360 two years after it was released, so in fact people like me would have bought the 360 for the number of quality games that it offered. i think we're referring to two different demographics in that case. If the PS3 is increasing in terms of number of quality games it has to offer, I'm all ears, but as far as I know, Microsoft has secured quite a number of exclusives to the 360 at least for the time being which could be anywhere from 2 to 3 years until those games appear on any other platform. The early launch of the 360 is a double edged blade for its progress, though a risky decision, appears to have paid off for Microsoft at the moment. The number of games which they have exclusive to that console and the generally well received xb live service along with userfriendly settings for the console itself have contributed immensely to its success. The PS3 has YET to accomplish this especially with their online services, BUT they are improving no doubt. With the 360, however, Microsoft certainly has more Next Gen Console experience and acclaim thanks to the early launch. Should they be able to take advantage of this fact rather than simply RELY on name alone, it won't be impossible to keep ahead of Sony's PS3. Naturally a platform which is more popular is likely to attract more developers to it. With love, RonLau LOL...disregard my parting words...randomness for randomness sake...

RonLau
RonLau

personally speaking though...if you buy a ps3 just for the blueray player alone it'd be a waste of the other hardware and software you could use the ps3 for...

kryepride
kryepride

I can do without 360 gaining Blue-ray capabilities. Investing more is a better choice in both the short and long term. If anyone wanted a Blue-ray player anyways I suggest buying a PS3. Due to the fact that (even though expensive compared to the 360) is still cheaper then most Blue-ray players currently on the market.

nobdow
nobdow

A blue-ray player would be nice but only as a external drive, not in a whole new console. There are too many xboxs already.

Mertado
Mertado

This isn't news. MS has said the same thing since Sony announced that the PS3 would include a Blu-Ray player (MS is going to concentrate on the Live marketplace and digital distribution for HD movie content, not HD hardware). This is a bored news editor with no news taking very OLD news and trying to spin it as current. There were never any 'rumors' "that Sony and Microsoft were talking about adding Blu-ray functionality to the 360, either by way of an add-on or built into a new high-end SKU." That whole article was BS and conjecture and you all fell for it. MS already has too many 360 versions (SKU's) as it is and they know it. Adding another will muddy the console waters too much to make the 360 a clear choice in any prospective buyer's mind. IF MS were to work with the Blu-Ray association, it would be along the lines of a an add-on drive a la the HD external drive, or a feature of the next console (if there is one). Gamespot is SEVERELY slipping since the Gerstmann/Navarro departure.

McGregor
McGregor

Spedz02 I agree, I'm waiting for microsoft to either wow me with a new must have rpg (like kotor). FF has been tempting me on the PS3, and if funds weren't an issue i'd already have my PS3 on my shelf. Even if at the moment it was just a glorified Blu-ray player. In due time the PS3 will see it's share of game time.

darkride66
darkride66

RonLau said "Currently speaking, the xbox 360 has way more games with quality gameplay than the PS3 does at the moment. For that reason, I have an Xbox 360 and not a PS3." See my earlier comments. If quality and number of games were the deciding factor, no one would have bought a 360 at launch. The PS2 had it beat with number of games and quality. Of course, that's not why people choose the 360 back then, they choose the system because of the promise of bigger and better things, and eventually the 360 delivered. That same type of logic goes into a PS3 purchase at the moment, except at this point a year in there's no shortgage of quality titles available. Metacritic lists 48 titles 80% and up, 90 titles rated 70% and over, so when you're done watching your fancy Blu-Ray titles and Divx shows there's more than enough quality titles to keep you occupied while the PS3 goes through it's infancy. The 360's lineup is beginning to be less and less of a factor as the PS3 beefs up it's games lineup, and the worldwide increase in PS3 sales confirms this. Blu-Ray has only every been just one part of it.

TheRealMantera
TheRealMantera

[This message was deleted at the request of a moderator or administrator]

Spedz02
Spedz02

I hope Microsoft offers a blue-ray add-on. That way when I finally upgrade the TV to HD I'll be set. I may pick up a PS3 when the next FF comes out unless Microsoft can wow me with some good RPGs. I have to say I like Lost Odyssey. I'd like to see another KOTOR, but we'll see.

MetalMan300
MetalMan300

@darkride66 Very true, you have a good point. And thanks for just saying your comment and not ranting on me like a fanboy :)

lordmt
lordmt

Cool maybe something new coming out =D.

RonLau
RonLau

Phooie...What's with the HD DVD VS Blueray argument anyway...Should I ask what the true purpose of a console is? For the games of course...right now, what's with the fuss with blueray having a clear graphical advantage over the 360 DVD format anyway? If you're looking at comparisons between multiplatform games, that'd be a joke because the reality of it is is that the results of these comparisons almost always shows that the graphical quality on both consoles is highly similar with differences in quality that are negligible. Blueray is still relatively new technology, but the DVD format is a tried and tested format, so I'd be more than willing to stick with a DVD player you could pick up for a far lower price than a blueray player. (Reminder; you buy a console primarily for games not movies). I love flashy snazzy graphics when I'm playing my games, but hellooo here...it's gameplay which truly makes or break a game. Currently speaking, the xbox 360 has way more games with quality gameplay than the PS3 does at the moment. For that reason, I have an Xbox 360 and not a PS3. So, to conclude, if you're talking about which console, the PS3 or XBOX 360 is better, based on the definition of a console to be a GAMING machine, the XBOX 360 is definitely better. However, if you're talking about which machine is the better FILM viewer, that distinction would go to the PS3.

invictuslemming
invictuslemming

Mmmm, I love how any article that mentions 360 or PS3 turns the forums into a crazy fan boy argument as to why one console is better than the other. Why do you people make things so personal and get offended when someone makes a simple comment? It's not like you designed the console, and have something to lose if someone else doesn't love it to death like you do. Ah well, I suppose I'll never understand this concept, at least I can draw entertainment from reading these comments. As for the actual article, if I want a blu-ray player I'll buy a PS3 simply because its the same price as the cheapest standalone blu-ray player on the market right now, but not until Final Fantasy comes out. At that point I'll add it to my Wii and 360, I buy consoles for the exclusives. 360 when halo came out, Wii when mario came out, PS3 when FF comes out. Each has their own merits and let downs, to say one is the god of all that exists is just caving into the corporate marketing machine. Flame away if you disagree :) I enjoy reading it.

darkride66
darkride66

nemesis9632 said "Games are what make a system not power." So, just curious, how did you ever get a 360 with this philosophy? When the 360 came out, it had no games vs the PS2. If you believe in games over hardware, you would have never made the leap into this generation until maybe 2 years in. As for sloppy programming, I'm not a tech guy but I know that uncompressed sounds, textures, etc means your processor doesn't have to worry about compression and is free for other tasks. That's hardly sloppy programming in my opinion. It sounds like trying to make use of a medium to it's full potential.

dvros
dvros

Yes Microsoft.. sign a deal with Sony.. :D

don_bidarian
don_bidarian

nemesis9632: "but why do you need sooooooo much space for a game that is >15 hrs long????" dude if you're a 360 fanboy you dont need to say those noobish stuff, MGS4 already use the full 50GB of the blu-ray, the FFs probably use the whole space too, you can deny that: more space=more features=more details. i dont own any next gen consoles yet, right now 360 is better cause it has better games, but 360 is limited to DVD9 while PS3 has blu-ray, in future the difference between 360 and PS3 games will show up when the producers face the lack of space. microsoft isnt dumb, they know soon they will need more space for their games, HD DVD lost the war already, so its normal if microsoft go for blu-ray.

nemesis9632
nemesis9632

I just read the post that "AnimalMother27" wrote, I remember reading this sort of trash back when the consoles first came out. Who care about a powerful system. You could have the most advanced system on the market and it would be nothing but an expensive paper weight if it has no games. Games are what make a system not power. Just a little tip for you to remember. I have a 360 and I will just say that the PS3 has a had a very shaky start and I refuse to put down on a system that has the smallest section with hardly (didn't say none) any good games. All the blu-ray disc does is leave room for some sloppy programing (not all games) but why do you need sooooooo much space for a game that is >15 hrs long???? I may pick a PS3 later when I do invest in a blu-ray player seeing as a blu-ray player and the PS3 are the same price. It would only make sense to pick one up. That's my 2 cents....

Franzkill
Franzkill

Whoever gave aliencomet's post a thumbs down seriously needs to be shot. The most constructive thing I've heard in this entire comment page

okassar
okassar

Wow,a lot of people are fired up about this.I have a 360,but I STILL would like a nice little Blu-ray peripheral because that would be affordable.Some people are radically saying we don't need Blu-ray,dude,it's going tot ake over DVD,of course we need it.But it comes down to whether MS will go ahead and make a cheap Blu-ray peripheral or we go buy a seperate one anyway.With Blu-ray peripheral,we can enjoy all the benifits of the 360 + Blu-ray.If you own a 360 too,you have to admit that would be pretty nice and practical.

darkride66
darkride66

MetalMan300 said "xbox live marketplace is so much better and cheaper than blu-ray." Um, not quite the same thing, my friend. The videomarketplace is fine for people who don't mind quality issues and who are just looking for a rental. Blu-Ray is for people who want to own their movies. The only one who should be worried about the videomarketplace are the good folks at Blockbuster. Mind you, they've had to contend with video on demand services for years, and they're still around. I'd say the number of people with satellite boxes or cable with VOD services at this point far out number the amount of people with 360's, highspeed internet and credit cards. I don't see XBL videos as anything more than a couple extra bucks in MS's pockets. It's a good service, but it's certainly not for everyone.

MetalMan300
MetalMan300

AnimalMother27, you musn't have read the article too well, since microsoft DOESN'T WANT BLU-RAY because xbox live marketplace is so much better and cheaper than blu-ray, anf thats why sony is getting playstation home, because they know its so much better and microsoft beat them to a good online service years ago. Dont be an idiot. Im not a fanboy, Im simply stating the facts.

bart723
bart723

[This message was deleted at the request of a moderator or administrator]

AnimalMother27
AnimalMother27

[This message was deleted at the request of a moderator or administrator]

aliencomet
aliencomet

blu-ray isn't just for movies. games benefit from it too. has anyone seen how many dvds"Lost Odyssey" is on? its on 4 dvds. that's right, we have gone back to the days of putting a game on multiple disks. bluray could hold the entire game of "Lost Odyssey" on one disk.

Darkblyth
Darkblyth

if they do that they have to give the money to sony and it be the same price as the ps3

guyguyguy1234
guyguyguy1234

I want a 360 blu ray player. Its cheaper which means if this comes out i will get a blu ray player.

GTA5Addict
GTA5Addict

Blu Ray helps with VIDEO GAMES, which is the primary function of a VIDEO GAME CONSOLE.

Gooshnads
Gooshnads

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pentium4dude
pentium4dude

I 10000000% AGREE with Shadowstep99999!!!!!!! It is a game console and it is MOSTLY what people will buy it for.

Shadowstep99999
Shadowstep99999

Xbox 360 doesn't need blu ray ffs its just a dvd player, the xbox 360 is a VIDEO GAME CONSOLE

Dion4ever
Dion4ever

Lolz at Microsoft, they fail for this generation onwards.

Azhar85
Azhar85

we know the future is blu-ray disc...but is today is called a future..because i don't even see many peoples today use BD in their daily life...DVD is most likely our universal drive today....maybe BD will be follow up shortly...i hope so....

bladealpha92
bladealpha92

Microsoft just wont admit that they are beat. I mean that they they have the losing HD-DVD and Sony has Blu-ray. I think that Sony's PS3 doesn't stand a chance against the Xbox, and if the Xbox were to get Blu-ray, Sony would be out of the market. I hope that future Xboxs have Blu-ray movie compatibility and that Microsoft will admit that Blu-ray is better. Microsoft WAS talking to Sony about merging Blu-ray between them, but I don't think it is going to happen because of Microsoft's current status in this so called "format war".

canydhour
canydhour

Excuse you jivemaster? Crap? The PS3 has crap games? Were you smoking crack or something of that nature? I swear that there are a couple of good games on the PS3. So far, the PS3 hasn't disappoint with games. And for the people saying 'oh, I don't need Blu-ray11!!11' really should shutup. I bet none of you could actually do research on Blu-ray and what it means for the future.

Itsdewdewbabiee
Itsdewdewbabiee

Downladable HDDVD online sounds like a good idea in a perfect eutopian MS wet dream... But the fact that people love to collect things are in our very human nature.... Its great for all those techno geeks who have bigger hard drive to store all those HDDVD movies, and even one day video games, unless its free I wont pay a single dime for DL content. Still the whole bigger portion of the consumer market would rather have tangible items, rather than some content that you purchase over the internet, that can be accidentally erased... Mind you MS windows is a piece of junk... Soon MS will create a chip that can be implanted in our heads that we can DL content strait to our brains and we wont have to bother with computers anymore, all for just 3999 + intallation costs + membership + your unborn child, MS disclaimer not responsible for red ring of death and or blindness.

RockZillaX
RockZillaX

I say this because I am thinking those that rip into one system or the other must only have one. I have a PS3 an Xbox 360 Elite shared via HDMI into a 42" plasma and a wicked Yamaha DTS power amp with wellings 7:1 speakers. A kick ass PC with a HD DVD with 2x 20" Asus monitors with a spare HDMI out to my Plasma. I Love my 360 for gaming the most and the PS3 for blu-ray and my PC for HD-DVD. I fail to understand why everyone argues one system over another. To each his own I say.

swb21
swb21

If you careless about blur-ray there is no point in getting a PS3. Personally, I could careless about blu-ray. This really isn't a big deal.

darkj21
darkj21

ill have to agree the hd dvd player was superior but this summer when the new firmware 2.0 for blu is released it will obsolete hd dvds main features that were advantageous mainly online interface website interactivity which will be better, pic in pic was released with 1.1 recently. And the 25gb advantage with the larger support of the bluray association was a nail in the casket to begin with. Putting it inside the ps3 was their ace, I am a huge sony fan since ps1 but i recognize hd dvd was a great format and ms software for the movies was great but the were both similar. And in the end prolly 5 years most things will be digital downloads like bill gates had said and since windows is in most everything i think he can achieve that himself. my laptop and q are both windows so you deal with whos winning a format. heck i wouldnt mind picking up a hd dvd player if all those movies go to 5 bucks 1080p transformers had sounded good for a while.

1010will
1010will

Dude i don't care about a **** Hd Player i don't even have An HD-TV I want a system i can afford and still have the best game out there if money was not a problem i would get a $4000 gaming computer

OatmealKing
OatmealKing

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thenephariouson
thenephariouson

anyone heard of 'Blu Ray over IP' cos if you havnt, you will soon! : )

Cowman
Cowman

blu-ray platform is crap. whatever tricks Sony used to win the war I may never know, but they killed the superior format with it. So good on your part Sony! If ever a blu-ray update came for the 360, i would stay far away from it.

stfolife
stfolife

LOL yeah they were out of supplies so is nintendo yet they're still ahead....

thenephariouson
thenephariouson

alex13echo "This might just be the downfall of 360 if they don't add a blu-ray player, especially if DVDs and HD DVDs become obselete." .............LOL, just so you know, XBL owners can already DOWNLOAD HD films via marketplace and it wouldnt suprise me at all if MS make all games tottally downloadable via XBL on the next gen console as we can already download original XBOX titles as well as Arcade games this way, therefore negating the need for Physical media altogether! Regarding storage, i already have a 300Gb drive connected to my 360 with over 70 High Quality films on it, so you see... couldnt care less about Blu Ray.

thenephariouson
thenephariouson

The 360 doent need Blu Ray at this stage as its only real advantage is the movie department, itll be at least another 12 months before it becomes more accessible anyway, MS will simply include it in their next gen console by this time every manufacturer will be making Blu Ray drives (Panasonic, Samsung, Toshiba, etc). XBOX will still have the best online service with more cross platform games (future of gaming). I chose my 360 for the gaming experience, not the movie experience.

lhardwick692
lhardwick692

hmmm..ps3 sales top xbox360 and they said its due to a shortage..yeah right..as for microsoft getting blu ray add-on -if sony was smart they wouldnt let microsoft do this..it would hurt sales of the ps3 and the ps3 having the player built in is what will help sony win the console wars..not to mention the ps3 is the cheapest way to get a blu ray player...so make microsoft cook in their own niche and watch sony start winning this war..

Delongman
Delongman

@ ChemicalTaint Very good post. I think all the debate is mostly focused on the effect that these formats will have in the future. It's only obvious that one day Blu will have so much amplitude that it will influence the way in which people entertain themselves (just like the dvd slowly ousted VHS) whether by movies or games. This is my opinion...