Metallic rose added to DS rainbow

New shade of pink previously available only as limited-edition Nintendogs bundle now a regular stand-alone offering for Nintendo's popular portable.

Yesterday, industry stat-trackers NPD Group loosed its monthly sales dump. While the industry overall saw continued dramatic sales growth, up some 40 percent year over year thanks in no small part to Rockstar's Grand Theft Auto IV and Nintendo's Mario Kart Wii, one noticeable drop-off was immediately apparent. A far cry from the nearly 600,000 units in February and 700,000 units in March, Nintendo's stalwart portable the DS managed only 415,000 systems in April.

Metallic rose, not to be confused with coral pink.

While Nintendo hasn't offered an explanation for the decline, the system maker has taken predictable steps to rekindle interest in the best-selling device. Nintendo said today that the metallic rose DS, previously released as a part of a limited-edition Black Friday bundle with Nintendogs, would become a standard, stand-alone color choice.

The metallic rose DS Lite joins the portable's 2006 launch hue polar white, as well as the systematically rolled-out onyx and coral pink, and the two-tone crimson/onyx and cobalt/black. (A limited-edition gold DS bundled with The Legend of Zelda: Phantom Hourglass was released alongside the metallic rose bundle last year.)

Nintendo has tapped a handful of celebrity talent to promote metallic rose's arrival as a standard offering. Beginning May 19, Ugly Betty starlet America Ferrera and American Idol alum Carrie Underwood will flaunt the new shade of pink in a TV ad campaign. The publisher also said Liv Tyler would plug the crimson/onyx DS Lite in upcoming television spots, much like Nicole Kidman did in Europe last year.

The metallic pink Nintendo DS Lite is expected to be in stock at retailers later this month.

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Discussion

39 comments
kkkkknaruto
kkkkknaruto

vista on psp is so nice and i downloaded ff7 n gow n its soo freakn cool best portable games of da yr

kkkkknaruto
kkkkknaruto

i feel sorry for ne1 who owns all da colours cuz psp is a better system n u noe it is....once hakd dat is lol

willripyouanew1
willripyouanew1

another shade of pink.. yeah that's what the girlies were wating for..

willripyouanew1
willripyouanew1

another shade of pink.. yeah that's what the girlies were wating for..

necronaux
necronaux

Yet another color, but wait... it was already released as a limited bundle? Those people hawking them on e-bay aren't gonna be happy. Isn't the market saturated yet? How many DS's can someone own? Sales must be sliding, now, they've even got celebs pushing them.

EPaul
EPaul

@siLVURcross The psp has beaten the DS in japan for a few months now

siLVURcross
siLVURcross

"This is the beat the PSP? At no point has the PSP ever NOT been beaten by the DS." DS sales worldwide: 70.6 million PSP sales worldwide: 34 million. (As of 2007) DS sold twice as much.

ihma
ihma

i dont like the ds lite, ive gone thru 3 crimson ones and the buttons on them suck compared to my ds classic, which sucks since i like the crimson one

prioritymail
prioritymail

Nintendo knows how to get that paper! How can you resist the DS when its in your favorite color

gmagnus
gmagnus

This is the beat the PSP? At no point has the PSP ever NOT been beaten by the DS.

EPaul
EPaul

This is to beat the psp no doubt i want a light blue or lime green one

Legend002
Legend002

We really need a green DS here but that is cool too.

MatthewNintendo
MatthewNintendo

Give us a red ds, I've been waiting for that colour, we don't have even a two tone one in europe. I'd consider selling my ds just to get the red if they decided to release that colour.

wintergirl01033
wintergirl01033

I hate pink. When the time comes, I might even sell my DS to get more money for wii games.

Jebril
Jebril

Well obviously the DS will sell less most people who wanted one now have one, but 416,000 is still amazing.

nini200
nini200

I wish Nintendo would do one of these in Magenta. I'd buy another DS just for that color.

IncrediBurch
IncrediBurch

I'm with OfficialBad, Green needs some attention. A darker shade of pink? Come on!

chibi-acer
chibi-acer

Nice. The coral pink was a bit too bold, but this has a nice shade, and isn't as plain as the white or black DS's.

halomonkey1_3_5
halomonkey1_3_5

if this had been there when i bought my coral pink DS then i would have gotten it for sure(unless there was metallic/neon green(I'm a 15 year old male BTW))

Platyphyllum
Platyphyllum

I've been wanting a green one for a long time...

SaintRasmus
SaintRasmus

This is really gonna save my day. !! A Metallic rose. (Ironic)

AngelCage
AngelCage

Nintendo Boss: "Dam!!! we sell 200k less DS units this month... what we will do?" Nintendo Exec: "I have and idea, if we release a new color for the DS... say something like ... Metallic Rose a lor of people who actually have two or eve three DSs will run to buy the new one, just like every time we release a new color" Nintendo Boss: "I like your new and original idea, or system is the better one cause we have the most varied line of colors, even the girly ones"

enoslives7
enoslives7

horrible color....bring out some neon colors !!!!

japanesegoth
japanesegoth

when are we going to get regular colors? like not more pink.

Tenjikuronin
Tenjikuronin

Lol.......maybe Sony should try this color scheme for the PS3......

Rect_Pola
Rect_Pola

Another redish color. No green? No 'pikachu' yellow?

PlasmaBeam44
PlasmaBeam44

Jeeze, where is Enamal Blue? I've been holding out on getting a DS because I want that color. (don't worry, my brother owns a DS so there is one that I play all the time).

Merl57
Merl57

oh geethus get me one!

Kolt-Python
Kolt-Python

I'm still wondering why major markets like the US are getting fewer colors than other countries or getting them at a rather late stage. O_o

Lum_Yatsura
Lum_Yatsura

You have to admit, DS is seriously lacking for fans of certain genres. Even compared with GBA. GBA had an entry in none other than the legendary Fire Pro Wrestling series at launch. Yet DS took nearly 3 years to get its first wrestling game, and that was a strange one.