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Metal Gear Gears Up

TV and magazine ads, in-store merchandise give-aways for purchasers, in-store sampling, direct mail promotions, PlayStation hardware pack-ins and more demo giveaways will preceed and accompany Konami's upcoming Metal Gear Solid release. The whole promotional campaign will cost the companies a total of US$8 million. But hey, we're worth it.

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TV and magazine ads, in-store merchandise give-aways for purchasers, in-store sampling, direct mail promotions, PlayStation hardware pack-ins and more demo giveaways will preceed and accompany Konami's upcoming Metal Gear Solid release. The whole promotional campaign will cost the companies a total of US$8 million. But hey, we're worth it.

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