Men in Black II: Crossfire on the Web

Sony Pictures Digital Entertainment has announced that it will launch a series of commercial games over the Internet in conjunction with the theatrical debut of upcoming films. Men in Black II: Crossfire, which will be demonstrated at the upcoming Electronic Entertainment Expo in Los Angeles, will be the first game delivered using the company's new strategy.

"This strategy is our next step in both the commercial delivery of games over the Internet, what we're now calling e-distribution, as well as the next level in online film marketing," said Tim Chambers, senior vice president of Sony Pictures Digital Entertainment's advanced platforms. "Through these games, we are looking to deepen the engagement and experience for our users while extending the studio's brands both on- and offline."

Sony will be delivering three new games over the coming years to coincide with its movie debuts. While initially the games will be for networked PCs, the company plans to eventually release games for networked console systems such as the Sony PlayStation 2.

Men in Black II: Crossfire was developed by WildTangent, and it uses the company's proprietary Web Driver technology. The game is scheduled for release in June.