Media Molecule director: It takes women working on games to change the industry

Media Molecule director Siobhan Reddy says that initiatives in education will encourage a new generation of female developers.

In an interview with BBC Radio 4 (via Develop), Media Molecule studio director Siobhan Reddy has said that women in game development need to be more visible to attract more girls to consider a career in the industry.

Reddy believes games can be more than they are now if more women developers work on them.

Reddy believes that games can change if female developers work on them. "I think it takes women working on games for games to change. And I know that there are all sorts of discussions about where it is now and where it has been, but I'm interested in where it is going, particularly the type of things we're making at Media Molecule, and lots of other studios are making games which are for both genders and all ages," she said.

Reddy suggested that current educational initiatives that teach programming, as well as game jams, can help shape the next generation of female game developers. She sees the industry facing a "million dollar question" about why there are fewer female designers and programmers, and suggested that statistics revealed that girls had been put off from working in technology and gaming fields by their peers and teachers by the time they reached year eight in school.

"I think [it] is incredibly sad because it is a massively exciting industry and it's still very, very, very young. We're still at the tip of the iceberg phase," she said.

Reddy also said she thought the current lack of female creative directors and studio heads was a shame, but suggested the best way to solve the problem was to simply start creating content.

"I'd say to people who are interested in getting into the industry, just start making games or find the various things that are going on within your community or within your country, because there are a lot of things going on," she said.

Media Molecule is best known for its PlayStation-exclusive franchise, Little Big Planet. The studio is currently working on the Vita game Tearaway, a title inspired by papercraft. The game will launch on October 22 and 23 for North American and European markets respectively.

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419 comments
tongchang
tongchang

I dont trust women enough to marry them. But LBP and its offshoots were pretty good games. 

Hurvl
Hurvl

New ideas often come from new people, men and female, but if the system (preconceptions on what sells etc.) won't allow it, no equality between sexes will change anything.

sk8oridie44
sk8oridie44

Okay. 

I'm tired of discriminating talents based on their race or sexuality. You're not creative because of your sexuality or race, but your potential as a HUMAN. 

jsmoke03
jsmoke03

i dont doubt bringing more women in the industry will change the industry....but as long as these women have a voice and position to make creative decisions. i hope that they get the image and representation they want in games so we can put the whole women are being objectified business to rest and just play

timdogg42069
timdogg42069

I really hate the title of this article, so sexist lol

SpazldNinjaDude
SpazldNinjaDude

And a woman is now heading up Xbox, replacing Don Mattrick, good news then? Media Molecule think so.

tigerpirro
tigerpirro

amillionhp said


The pay gap is a myth pulled out by feminists whenever they want their
agenda pushed. The reality is women are inherently less valuable than
men in the workforce as a general rule for various reasons and that is
why they are payed less. Maternity leave, marriage and the inevitable
quitting afterwords, possible harassment issues with male
co-workers(legitimate or not). Women as a general rule tend to be less
career focused than men as well. 
Obviously
i'm generalizing and that isn't fair but nothing in life is. If you're
an employer, you tend to look at everything as it directly translates
into money for the company and efficiency. At that point it should
become obvious why men are more valuable statistically speaking.
LOL
at women soldiers just as good as men. Did you have the pleasure of
actually seeing them in action? My experience with women in the Marines
tells a completely different story. Almost NONE of them could handle the
same conditions and stress as men could.


So, @amillionhp, to start with the pay gap is not a myth and you actually seem to know this since you actually go on to try to defend inequality of pay. It is a statistically proven fact. It does differ some form country to country but in general they make about 2/3 as a man doing the same job.

As to women being less valuable in the workplace, it amazes me that people still think like this in 2013. But to stick more to the points, starting with maternity leave. I myself am at this time on maternity leave taking care of  my 14 month old son. Once you stop breastfeeding there is no reason why you cant share or switch. And i personally are having a blast getting to know my son.

Why marriage would force make a woman have to quit her job? I see no valid reason why that would be true. My wife works and she is still good at her job, even after getting married and having a baby. Why would that change?

As to the possible harassment issues from male co-workers. Penalizing women for some men not knowing how to behave is infantile, not to mention morally despicable. That is like punishing victims of violence for standing in the way of the offender.

If you really think that men are more valuable then go and find me that statistic. Since you seem to think that your statement is a fact or self evident then it should not be hard to find whole bunch of credible sources and studies on the subject. I you don´t then please ask yourself why it does not exist.


I did have the pleasure of seeing them in action and they preformed just as well as and other soldiers. Now i have actually had the pleasure of meeting and working with marines and while in general i have mostly good things to say i did also see some disturbing things. 

You say that the female marines under-performed compared to their male counterparts. I ask you how well you would perform if you could not trust or count on your squad mates. You should know how deep that trust needs to be for a unit to work well. So yes, i have seen instances where women are not really let in, even if many of them try to the point of lying to themselves that everything is fine. Those women do not perform well, but that is because they are human, not women. Men who are somehow different and not really "let in" suffer the same fate.

Now, i could write all day on the military, unit cohesion and so on but in my experience, units with women generally outperforms "normal" units. Not because girls are better or worse soldiers but because the whole unit strengthens with the diversity.


Sorry for the long post.

Have a nice day and peace out! 


Dieknochenblume
Dieknochenblume

Interesting to see so many people think that gender = difference in sexual organs.  

It just goes on to prove that a single gender (in this case, male) gets the same kind of cultural upbringing and similar perspective, along with the same prejudices. Another gender can therefore bring new and contrasting ideas on board. The evidence is right here.

I can only innovate as much, and thousands of similar "me"s can only innovate as much, if we keep being on the defensive about such a normal and logical statement: integrating as many perspectives as possible into our creative process. Sheesh.

musalala
musalala

For once I agree with one of these fem-articles from gamespot, And the lady is very correct in her analysis,  more to the point she doesn't leap out and scream "the reason is sexism," like every one else.

granola_goodnes
granola_goodnes

I agree with her.  The video games industry is a sausage-fest right now.  Diversity can only be good for it.

edpeterson
edpeterson

Wow, it's so crazy how many people don't even seem to have read the article at all. I think that's a trend online, people just read the headline, make assumptions about the article, post their comments, and leave without even reading the contents of the article they just clicked on. Also, judging from some of the comments I would be surprised if some of these commenters have ever actually talked to women, let alone had a girlfriend.

Anyway anyone with a basic understanding of psychology knows that viability changes things. If more girls see that women can be fine working for game industries and they have passion for games they are more likely to follow their dream and work on games instead of get intimidated and going on to do something else. Everybody should be able to follow their dreams and do what the job they want to (and not be intimidated by idiots)!

Also, obviously (unless you're stupid of course), women have different perspectives than men and diversity can lead to more creativity and innovation.

TirOrah
TirOrah

I think that if you're really passionate about getting a career in the videogame industry, you'll try despite the demographics. Diversity is always good, boith in gender and opinion. At the same time I think that the industry's attitude just needs a change. Whether or not that requires women, well I don't know. I guess we'll see. Assuming, of course, that attitudes will be changed. That would be enough of a miracle...

VarietyMage
VarietyMage

Siobhan Reddy, it's going to take a lot more than just hiring more women to change the game industry for the better.  The ethic of providing a great game has to be put above making profits if the game industry is going to remain sustainable.  If game companies keep putting out crapware (Diablo 3, SimCity, etc), and hardware manufacturers keep putting out privacy-invasive systems like the XB1, the game industry will collapse because people will stop buying those products.  If you want to see how the game industry should work, look at how the Witcher 3 devs are working.  They've got the right idea.  Also, look at Blizzard and EA - they both have the WRONG idea.

JDWolfie
JDWolfie

The new leader of the Woman's Suffrage movement.

(And isn't what she is wearing a little too casual?)

JimmeyBurrows
JimmeyBurrows

So many people here seem to hate women, this isn't even a "feminist issue" it's just that she believes a more diverse team will bring more ideas to the table... And well, that's kind of a no brainer.

genjuroT
genjuroT

Hm, she said it herself; Girls are put off by tech and gaming fields. Not all, but most.

craigc05
craigc05

I came to this article intending to count how many comments I would need to scroll through before I found some loser rehashing the tired reactionary argument against affirmative action. 

I'm not sure whether to be pleased or disgusted to find that the very first comment I saw (by DamnILoveGames[AndHateWomen]) was EXACTLY what I was looking for even though the article explicitly talks about training women (i.e. making them skilled) to participate in the industry.

DamnILoveGames
DamnILoveGames

What? I think that the way the industry is pushed forward is the creativity and know how of the designers, not the gender of the people making them. Pull a random woman with dull interests (which by no means am I saying every woman has) off the street and pit her against a creative male games designer. Who will benefit the game more? The dull female just because she is a woman? Or the trained male designer? This feminist BS needs to stop, because it just makes people hate them even more!

OldKye
OldKye

@timdogg42069 Lol how exactly? cause they said the word "women"?

That's like saying it's racist when African Americans call each other "Black" lol. 

Your sarcasm is to strong for me lol.

M3o5nster
M3o5nster

@tigerpirro You're a rare case... I've personally never met a man who took maternity leave. I've met many women who have though... I'm all for equality, but the exception rarely becomes the rule.

I personally see nothing wrong with defined roles in marriage, as long as both parties agree to it. Men as a whole are designed more for physical labor, this is just a natural fact. So I don't agree with this new way of thinking that says a man that wants to provide for his family while his wife takes care of the household is a caveman.

Axlerzero
Axlerzero

@tigerpirro Yes, you are right, tigerpirro.  There is a pay gap between males and females.  It's not due to sexism.  Generally women work less hours, take more time off, have more sick days, value flex time over a higher pay, travel less, and do not negotiate their salary as well as men.  Something that most people don't know is that young, unmarried women without kids make more money than their male counterparts in the major cities across the States.  That also isn't due to sexism.

The feminist wage gap, that amillionhp was referring to, doesn't compare apples to apples.  It's nothing more than a propaganda piece. 

M3o5nster
M3o5nster

@Dieknochenblume If a black person made the same statement, would it be front page Gamespot news? Anyone can bring new and contrasting ideas... That was my point. Try not to miss the forest for the trees.

tigerpirro
tigerpirro

@musalala

I know that one gets sick of hearing "the reason is sexism", but that is because it is generally true. Especially in games.

DarthLod
DarthLod

@granola_goodnes Really? How would you know? I know quite a few women who work in the industry. Women have been doing it for years. It's been "diverse" for a long time. This is just a propaganda piece for politically correctness and shoving agenda's down everyone's throat. Period.

M3o5nster
M3o5nster

@edpeterson What you don't seem to understand is guys like that usually get women easier... Nice guys rarely get the hot chicks. Is it all the men's fault? Nope, maybe it's society, or the women's for chasing bad boys and/or rich men.

Anyway, that's off topic. I still stand by, a woman who is talented enough and works hard enough will make it in the game industry. Diversity for the sake of diversity isn't the way to go about it. If you read the whole article, she said that motivation is also a problem. For the most part, women just aren't into game design/programming. So we can't just blame the men for everything... She touched on a few different areas in this article that could be addressed.

edpeterson
edpeterson

@JimmeyBurrows Yep, actually the sexist comments are another reason why there should be more women in the video game industry. I mean if you're a woman wanting to go into the game industry and you look at the comments in many gaming articles and how sexist some of the people are on there, you would be far less likely to work in the game industry since you might feel like you're going to get harassed by losers like them. Which actually hurts everyone. It hurts gamers because it keeps up the stereotype that gamers can't talk to women and will never get a girlfriend. It hurts the game industry because of lack of diversity and thus less innovation/creative ideas from people of other perspectives, and it hurts women who want to in the game industry.  

DarthLod
DarthLod

@craigc05 And your comment is typical of people like you as well. Enjoy your politically correct mindwash. I'll think for myself, thanx. The fact that she is saying that somehow women can magically change and make gaming "better" is flat out proof of the superiority complex people like her have DUE TO AFFIRMATIVE ACTION!

WhiteBlackGrey
WhiteBlackGrey

@Geminon Did you even read this damn article? She is just encouraging women to work in the game industry as well. Because it is fact that this industry is leaded mainly by men and many women who would love to work with them to create games are discouraged because of that and because of idiots like you who are impolite jerks. It is not about the gender in general, god she could as well encourage men to work there but she is a woman and made it far and she wants to show others that it is difficult - be an example, a rolemodel - and that they should not be afraid if they are creative and love games.

But some complete fool like you shows perfectly why it's not easy at all. 'feminist bitches', really? What's wrong with you? They are normal people like you. It IS about talent. But if people like you start to insult women they will get afraid even though they are just as creative as men to even try to work for something they love. Why are you so insensitive? Would talk like this with your mother as well?

tigerpirro
tigerpirro

@M3o5nster @tigerpirro 

I live in Sweden and here it is pretty (and increasingly) common for men to take half of the maternity leave since it is encouraged by the government both financially and politically.

I don't want to force people that want to have defined roles to do stuff differently. I just want to remove the barrier caused by people expecting you to do things a certain way. Like Sinatra said, "i did it my way" and i am going to try to keep doing that despite what people think.

A lot of people has criticized (sometimes very openly) my wife for forcing her husband to stay at home with our child not realizing that i wanted this. People then go on to criticize her for leaving the baby with me since it could hurt the child on the basis of me being a man and therefore not being able to care for a child. Their logic is that a man has a masters degree in engineering and was a Sergeant in the army simply cant care for something as complex as a child. The sexism goes both ways and neither is pretty.

If a family wants to have more defined roles that is absolutely fine with me as long as they do it because that is their way, regardless of old misconceptions or people pushing to hard for change.


In general i would highly recommend men to try to take some leave to care for their kids, it truly is a great experience. Even if i have rarely been this tired in my life.


Thanks for your comment.

tigerpirro
tigerpirro

@Axlerzero @tigerpirro

Women generally work more hours than men (see http://www.oecd.org/els/family/43367847.pdf) it is generally not until the age of 40+ that men work more hours than women.

That women work less and take more time off and so on is a misconception. So the wage gap is not just a propaganda piece.

... young, unmarried women without kids make more money than their male counterparts in the major cities across the States

This does not amaze me since more women than men are graduating college (and the gap is widening), but if they start out ahead in pay how does the dudes that start out with lower salary (which must be due to them being less educated and so on for the job) manage to blast past their more qualified female counterparts in a few years?

Also the fact that less and less men actually finish college has a sexist piece to it. it is becoming less and less "manly" to be smart and/or educated. Instead of people thinking of brains as manly it is increasingly becoming "nerdy" or even a outright "feminine" trait.

Sexism is not something that is bad for just women, it is really bad for men to. Having a unthinking aggressive hulk as a rolemodel for manliness is bad (i am being a bit hyperbolic here to make a point but i believe you are intelligent enough to see my point) for men and women alike. The same goes for the current stereotype that we have for women. Just look at the amount of idiotic female characters in games. Sure there are one or two good ones to but you have to wade through a lot of filth to get to a tiny nugget of reason.


Have a nice day.

musalala
musalala

@tigerpirro @musalala I disagree, we are living in an era where women are free to pursue any career they choose, its not like universities are barring women form doing courses that enable them to get into the industry, but rather women are not interested in doing them. She states (not sure if this is factually true or not)that young gilrs are discouraged from following certain career paths.So the problem is not sexism its lack of interest ...women just don't give a flying f*ck about games

WhiteBlackGrey
WhiteBlackGrey

@DarthLod @craigc05 She is just encouraging women to work in the gaming industry because they are just as creative as men are and this industry always needs diversity. She is not saying than women alone makes them better.

It is just fact that a lot more men work in this industry than women do. And because of such harsh words of male audience grils do not dare to try and work there. Men and women work differently and if they work together things would receive a lot diversity. That's all what this article is expressing. Have courage and work with other people to make games if you love them.

JimmeyBurrows
JimmeyBurrows

@WhiteBlackGrey"They are normal people like you" I found a mistake in your comment, I don't think you meant to insult all women and other normal people.

DamnILoveGames
DamnILoveGames

@JimmeyBurrows @DamnILoveGames How? If she's dull and uninteresting like in my previous comment then what unique ideas could she have? On the other hand, if she's creative and imaginative then sure!

Axlerzero
Axlerzero

@tigerpirro No, I'm going to have to disagree on the 40+ aged women that work less than men.  It's starts much earlier than that.  There are stat's (I'll get to that later) that counter yours, and reality also says otherwise.  Typically, at what age do you find women wanting to start a family?  Here in the States, and in other countries, it's generally between 25-35 yrs old.   The feminist wage gap is a propaganda piece.  As I said, it doesn't compare apples to apples.

Now with boys/men thinking school is less manly.  Have you ever thought on how those boys and men came up with that conclusion?  Perhaps it has something to do with the female centric learning style that public schools have today.  Nearly all teachers are female with no positive role model for boys.  And lower marks for boys by female teachers.  http://www.independent.co.uk/news/education/education-news/female-teachers-accused-of-giving-boys-lower-marks-6943937.html

On youtube, check out: /watch?v=qUxcgdKNDmI .  He explains the pay gap much better than I ever could.  And link to stat's are in his description, as I stated above.

ShirkDawg
ShirkDawg

@tigerpirro @ShirkDawg @Axlerzero Some women do place a high emphasis on being sexy. It would be ridiculous making most characters this way, but there's no denying that there are some people like that out there. I wouldn't say that a lot of male characters are intelligently written either and just come off as dumb husks, but I'm not offended by that since I know far too many people who are like this.

tigerpirro
tigerpirro

@ShirkDawg @tigerpirro @Axlerzero 

I am not talking about all characters being intelligent, i am talking about them being intelligently written. As in well portrayed.

Not just to be something sexy to look at while you gun stuff down.

And i dont want to ban such characters either, i just dont want 9/10 of the female characters i encounter in games to be so poorly written that it hurts my brain. I want fuller and more realistic personalities, to get that we need more women in the industry.

That is actually happening but to slowly and with a lot of ugly stuff floating to the surface along the way.

ShirkDawg
ShirkDawg

@tigerpirro @Axlerzero There are plenty of good female characters and even if there weren't, having every character be intelligent or something else often valued wouldn't be very representative of the human species.

musalala
musalala

@tigerpirro @musalala

"Maybe it is and maybe it is not representative, but it is real stories from real people and there are a lot of them."

Its absolutely NOT representative at all please stop....

"Do you really think that the gaming industry treats them exactly the same as men (keep in mind that it is statistically proven that they make less pay and less advancement than men in the same position)?"

 And are you sure there is no other explanation? Men are more likely to work longer hours, Prioritize career over family, don't take maternity leave, men tend to choose careers that offer high salaries than women,why would a company, any company engaged in making a profit ,pay equally when the returns are not justifiable? The problem with these gender gap stats is they don't take all this into account. 

"I have to go and play with my son now, but ask yourself this. If you have/ever have a daughter, would you want her to be treated in the way women around you are treated? Everything from coworkers grabbing her ass at parties, lower pay, "tits or gtfo" and "make me sandwich" stuff and however hard she works men with less experience, drive and education are promoted above her."

Any women who doesn't report this blatant kind of harassment is just plain insane, again this is not the stone age their are avenues for you to report such blatant sexual harassment.

So what you are saying is women need the help of men to fight sexism.....



tigerpirro
tigerpirro

@musalala @tigerpirro 

I just pointed out that many countries does bar women from education and so on, i did not say the whole world does.

Maybe it is and maybe it is not representative, but it is real stories from real people and there are a lot of them. 

Do you think that it is a isolated problem? 

Do you really think that the gaming industry treats them exactly the same as men (keep in mind that it is statistically proven that they make less pay and less advancement than men in the same position)?


I have to go and play with my son now, but ask yourself this. If you have/ever have a daughter, would you want her to be treated in the way women around you are treated? Everything from coworkers grabbing her ass at parties, lower pay, "tits or gtfo" and "make me sandwich" stuff and however hard she works men with less experience, drive and education are promoted above her.

Just think about the world for a bit. You are entitled to your opinion but i think that the world can and should be better than it is right now.

Have a nice and beautiful day.  

musalala
musalala

@tigerpirro @musalala But not in the west or in Asia where the bulk of the industry  (99%) is found, you can't tell me that in america or europe women aren't allowed to choose whatever career path they want.Hell even Afica (I live in south africa) we don't have any hurdles barring women form doing whatever degree they want, In fact women over here get preferintial treatement and are permitted to do a certain degree's even if they failed to meet the enrty requirements.And a hastag on twitter is not representative of the whole industry.

tigerpirro
tigerpirro

@musalala @tigerpirro 

In many counties they ARE barred from education and career.

Any yes, they are socialized away from any "tech" jobs since they are considered unfeminine.

The women that do get tech degrees are then discriminated against. Check out #onereasonwhy if you think that it is just a very few isolated instances.

M3o5nster
M3o5nster

@Dieknochenblume @DarthLod @granola_goodnes Maybe only 1 in every 100 want or are good at being game developers. When you look at the top selling games, the ratio of men to women playing surely isn't 1 to 1.

The opportunity is there, but is the motivation?

Geminon
Geminon

@WhiteBlackGrey @JimmeyBurrows 

you seem pretty mad. are you on your period? 

the article is feminist propaganda. and you are a dumbass for buying in to it.

i have fulfilled my "fuck you" quota for the day. thanks.