Matt Hazard (re)deploys March 3

D3 and Vicious Cycle's so-called '80s action hero achieves gold status in advance of next month's release on 360, PS3; "classic" installment coming to XBLA, PSN this summer.

Ask a variety of game-industry executives and they'll probably say that a sequel generally sells better than an original property. So what's the best way to get around that nagging issue for game companies that want to create new games? One strategy: Make the all-new game and just tell everyone that it's a sequel. It's a theory adopted by D3Publisher and Vicious Cycle for Eat Lead: The Return of Matt Hazard, and it will soon be put to the test.

Today, D3 and Vicious Cycle announced that Eat Lead: The Return of Matt Hazard has gone gold and been shipped to manufacturers for mass production. The tongue-in-cheek action adventure is expected to launch for the Xbox 360 and PlayStation 3 on March 3.

As the game makers tell it, Eat Lead marks the return of '80s action game hero Matt Hazard (voiced by Arrested Development star Will Arnett), who sets out on a mission to once again thwart the nefarious machinations of his many, many nemeses. Leading the revolt against Hazard is his longtime archrival Wallace "Wally" Wellesley (voiced by Neil Patrick Harris of Doogie Houser MD fame).

Along with the gold announcement, D3 and Vicious Cycle said that they will "rerelease" a "classic" installment in the Matt Hazard franchise for Xbox Live and the PlayStation Network this summer. Titled It's Hazard Time, the downloadable game will return the aging action hero to his nonexistent shooter roots, though no other details or pricing information were revealed.

For more on D3Publisher's out-of-the-box marketing tactic, check out GameSpot's interview with the Matt Hazard promotional team.

Got a news tip or want to contact us directly? Email news@gamespot.com

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26 comments
xxxxTRISTAMxxxx
xxxxTRISTAMxxxx

I played the main game for the xbox 360...it was ok, this game had so much potential.

PodXCOM
PodXCOM

Oh, and there is this MMO game called Global Agenda too.

PodXCOM
PodXCOM

[This message was deleted at the request of a moderator or administrator]

Glade_Gnarr
Glade_Gnarr

Interesting Idea, creating a past for a new franchise. Then again, it's not like we need a new "classic" franchise.

jadefury27
jadefury27

this looks to be a surprise hit. it has plenty of humor but how will it play? i mean it's coming from d3 the have E.D.F. & ONECHAMBARA under their belt so i hope for the best here.

BioShockOwnz
BioShockOwnz

I think this will be a 7.0-7.5 on Gamespot, so a good game. I'll definitely pick it up at some point -- not sure if that'll be on launch or after.

spongeliv
spongeliv

"I'm an ideas man Michael. I think I proved that with **** mountain!" Can't wait for this game! It's the final countdown!

viewtiful_jay
viewtiful_jay

I can't wait to see this how this game turns out. The marketing and premise for it have really gotten me interested, I'm just hoping the gameplay doesn't completely suck.

Templar_Bladema
Templar_Bladema

Gaming prediciton: 7-8.5 -Good: Interesting idea, varied gameplay, many many varieties of enemies -Bad: Controls (a little spot), some levels are better than others, story is not going to be developed as much -Unknown: Bosses (seem good, but maybe there are a few that either suck or are too hard for their difficulty)

Templar_Bladema
Templar_Bladema

Wallace "Wally" Wellesley? Redeployment?? March 3rd!? Sign me up

Ripper_TV
Ripper_TV

The idea, no doubt, deserves some attention. But I think the quality of the finished game is gonna be rather low. The_Owner, If I were them, I would bet on 8 bit for sure.

tidyspidey
tidyspidey

I'm with you alienfreak78 - a decent bit of comedy in with an awesome game is so rare these days.... hope this one lives up to what I've read about it.

alienfreak78
alienfreak78

I really want this game to be awesome. Funny games are always a good thing. Crossing my fingers!

richioso
richioso

@INMATEofARKHAM "MLB the Show and Halo Wars both ship that day already... " Hmmm... A boring console game about a boring field game and a sub par RTS based on a stale franchise, why would they release in that week? I wonder.

werc96
werc96

Gotta give this game credit for having the B@lls to come out with a funny/refreshing story, Not the heavy drama/Action stuff which we've been getting lately (((Which is great as well))) I just hope it turns out to be good!

natnatmc
natnatmc

lol, Why is everything happening on my birthday?

INMATEofARKHAM
INMATEofARKHAM

I really love the idea of this game... AND I really want it to be a hit but what's up with choosing that release date? MLB the Show and Halo Wars both ship that day already... :(

The_Owner
The_Owner

I wonder if this could lead to a "classic" 8bit or 16bit era prequels. Maybe other games featuring the character in some of the genres it's making fun of?

sk8erwarlock
sk8erwarlock

I wish i had enough money to buy this AND street fighter 4 :(

AAKH
AAKH

Looks fun. @ ewmgreendawg: Agreed. Will Arnett is hilarious.

GeigerdolylWodd
GeigerdolylWodd

Neil Patrick Harris? Just imagining his face makes me laugh

ewmgreendawg
ewmgreendawg

Will Arnett + NPH = I'll play it just to hear the dialogue. Fried cheese WITH CLUB SAUCE!