Madden NFL 12 scores 1.4 million first-week sales

Pigskin sim's first-week revenues jump 16 percent over Madden NFL 10 despite selling half a million fewer copies; digital revenues continue climbing.

Retail sales for the game industry have been grim of late, but digital revenue streams are helping to pick up the slack for publishers in a big way. Electronic Arts provided the latest example of this today, announcing that Madden NFL 12 has sold through 1.4 million copies in its first week on store shelves.

Madden 12: Fewer yards of offense, but more points on the board.

In the process, the game posted revenues that were up 10 percent over those of its predecessor, Madden NFL 11. In turn, that game's revenues were already up 5 percent over Madden NFL 10.

However, Madden NFL 10 sold 1.9 million copies in its first week on shelves, a total that EA called "discouraging" at the time. Putting the numbers together, Madden NFL 12 sold 26 percent fewer copies than Madden NFL 10, but it brought in nearly 16 percent more in revenues.

The publisher did not directly address that swing, but it did say that digital revenues for Madden NFL 12 were up 78 percent over its immediate predecessor. Last year, Madden NFL 11 saw first-week digital revenues jump 200 percent over the prior year's edition of the game. As for what gamers were buying to drive that digital growth, EA said they combined to purchase 200,000 Madden Ultimate Team card and coin packs in Madden NFL 12's first week on sale.

For more on the game, check out GameSpot's review of Madden NFL 12.

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73 comments
gcfreak898
gcfreak898

We want Nfl 2k13. Last madden I bought was 2010. 2011 was garbage. 2012 still garbage. Can't we just allow other people to use the Nfl to make good football games. Not only would it give us gamers better football games. But, the NFL would make more money than their exclusive contract with EA.

vainkain
vainkain

Honestly, I am amazed at the amount of time individuals spend attempting to demean the actions of others. I can understand not liking a game or a company for that matter. This is how I feel about COD, but I respect the fact that maybe the sheep actually like the game. Who am I to tell someone how to spend their money? I don't like black licorice but apparently someone does or they wouldn't make it. I guess it is human nature to insult anyone that doesn't share like views. Sad if you ask me.

coop36
coop36

Theyre still making tons of money. Just not the profit they projected. In all honesty, I doubt it will change anything. This has shown millions of people will still buy it. The majority is easily impressed. Thats life.

godzillavskong
godzillavskong

I contributed to that figure with my purchase, and while I like some of the improvements, it still needs some tweaking in the gameplay dept. I have yet to get a copy of Madden that is as responsive as the NFL2k series. It's like they get caught up in the animation and causes a delay on the controller. Its still a decent game. I think they should take a year off to actually dig heavy into the development of the game, but we know they aren't going to do that, especially with the $$ they make year after year.

dark_rising76
dark_rising76

EA is lucky that I love FIFA and NFS Shift series, otherwise I would petition to bring back 2K football games.

98stang
98stang

EA giving the pirates a reason to continue their evil ways!!!

98stang
98stang

LOLOL 1.4 million suckers!!! I was a sucker last year Madden 11, NOT this year. There are some great people on the internet spending their time and adjusting the rosters of Madden 11 to be updated to this years roster/depth charts (ALL FREE of charge)!! If EA cared about their customers a fraction of what some people on the internet do, they would reward loyal customers via discount by trade in of the previous years game. (Example) Madden 11 to Madden 12 is not a major upgrade.... therefore trade in half off. If there where major upgrades then maybe free DLC.

yuhdednow
yuhdednow

I bought the game but I draw the line at paying real money for extra stuff like MUT packs and scouting reports for online opp.

jdog68
jdog68

EA & Madden just do all of us real football fans a favor and just DIE!!!!!!

Seis_Siete
Seis_Siete

Why can't I see the same hate for CoD? Everybody just sings its praises as if they completely overhaul the game each year. At least Madden improves the gameplay aspect unlike Call of Weiners.

Serpens_Solida
Serpens_Solida

This year I'm finally part of the ppl who dropped the towell. I'm not buying it for the first time maaany years. The same for NHL 12. What pisses me is the fact that the programming is not realistic, it's just a fixed condition to try to make it look realistic. Last year in Madden 11, I made a test. I sent a pass to a WR that was under a personal cover, the trajectory was to just stand still and catch the pass, but just after sent the pass, I took control of the WR and moved it away. The CB was totally alone, and the ball hit his hands about 20 times, and none of them he intercepted the ball; realism? my a$$.

grungeman91
grungeman91

I don't think there's been a decent Next-Gen Madden since 2008 or if ever, This game will keep getting recycled year-to-year because of the lack of competition since EA owns the license and it's ridiculous to have to shell out 60 bucks for a roster update every year, I wish NFL would give the license to different companies like 2K again instead of just solely EA and this will probably light a fire under their a**es. I still think Madden 2005 is the best football game I've played in my lifetime.

zidan4000
zidan4000

just wait until the new PES and FIFA releases , it is gonna be the same but this time it is in europe and middle east.

SkamArtist
SkamArtist

This is totally unrelated but...why does the splash screen on the video look like Mike Vick just fell from a building and blood and debris is splattered all over the ground....yeah I know that was pretty morbid.

SkamArtist
SkamArtist

This may not make sense to some of you, but I buy Madden right before the new one comes out. I bought '11 about 2 months ago for 10 bucks. Yeah I know the rosters are not updated (oh well). But I feel I am getting my money's worth by paying such a small amount. Madden isn't a bad game, it's gotten stale and it's def not worth 60 dollars.

DirtyAl
DirtyAl

Thats because they used less socially necessary labor time to produce madden 12. When you cut and paste a majority of the code from last year to this year, you save a fortune on man hours it would have taken to build a new engine. They obviously didn't spend much in the way of commentary.

nastyhotpocket
nastyhotpocket

[This message was deleted at the request of the original poster]

AgentRaven77
AgentRaven77

I am a Madden Fan and alway be a Madden Fan. i buy it everyyear, and I just got on PS3 and Xbox 360

semi74
semi74

[This message was deleted at the request of a moderator or administrator]

CWEBB04z
CWEBB04z

im one of those 1.4 millions suckers

shakensparco
shakensparco

1.4 million suckers. It's a strong reminder that the majority of gamers out there aren't educated and look at what's good and what's not, they just watch commercials.

KaBo0m
KaBo0m

I'd pre-order madden 20 if it let me

odino
odino

$60 for a roster update? No thanks, I might as well stick to an older version with the same gameplay. Apparently there are 1.4 million suckers out there though.

stziggy
stziggy

Talk about rewarding mediocrity.

valdarez
valdarez

Instead of making a better product and increasing it's consumer base, EA Sports is simply milking their existing customer base for more $$$. Gamers are basically paying more money for less. Gamers have been on the losing end of the NFL Exclusivity deal since 2005 and this is more proof.

stuntman_shed
stuntman_shed

This is what happens when theres no competition. A half rate game with the major changes happening to the rosters of the teams

hunter8man
hunter8man

Rented my copy from Gamefly, and I'm so glad I did. I would have been pissed spending $60 on such a mediocre product.

nissanmaxima
nissanmaxima

The last NFL game I bought was NFL 2K5. I have not bought a game published by EA since NFS High Stakes on PS1 (only Sony console i've ever owned also). Remember folks, EA put there sorry NBA game on the back burner. Same thing needs to happen to Madden.

Son_of_Bmore
Son_of_Bmore

Good if this rerun is selling good wait 4 MW3 sells 2 come in

COPMAN221
COPMAN221

It sure speak volumes when I can dust off my Dreamcast, pop in my NFL 2K and still have more fun than playing any Madden game. Hey why bother try to build a better FB game when you have the rights to the NFL and people who don't know any better keep buying you crappy game, Right EA? :(

tyeman64
tyeman64

I apologise for contributing to that number. Biggest mistake of my life

Neo_Sarevok
Neo_Sarevok

@ phatmatt030 Problem is they really haven't added anything not just in one year, but several years! Pop in Madden 08 and various issues that are present today were still present then, including nano-blitzing, rocket catching, weird locomotion running, etc. Yes, they've added cosmetic improvements, like 3D grass, pylon physics, and mascots, but these add nothing to the core gameplay, which fans are clamoring for. EA needs to reevaluate their priorities and realize while they may be putting out a presentable football game, they are not addressing the presentations underlying core fundamentals.

freedomspopular
freedomspopular

Not really sure why everyone hates it so much. I've owned 02, 04, 05, 08, and 10, and this is the most fun I've ever had playing Madden. Could they still improve it? Most definitely, but I think it's way better than 10 was.

Just2Solid
Just2Solid

Im so sick of this junk..... the bad announcing, the nets that arent realy nets because you dont see the ball get caught by them, the ball going through 2 peoples backs then being caught for a touchdown, the terrible ball physics, no user touchdown celebrations like they have in fifa, the stupid amount of time they spend on things that dont matter like cut scenes, the terrible defense and rediculous user catches in triple coverage because the computer is stupid, the boring kicking meter, oh yea and last but not least the fact they charge us 60 $ every year for some crap that was the same version with a few minor updates as the year before..... People need to stop buying this & take a stand otherwise we will never get a real football game...... nfl 2k5 had more right in it then madden 12..... Imagine if they kept making games, who knows where football sims would be now days!! Madden needs competition , thats the only way we will ever get a good game because too many idiots buy that game & retarded things like player cards year after year........

SopranosFan
SopranosFan

See that is the funny thing. Fewer people are buying the game because we are tired of the garbage like this but EA doesn't care because the ones that are still buying it are making up for us by paying for this stupid garbage.

Ghosthunter54
Ghosthunter54

Sales like those will sure encourage them to work harder and push the game much further than they have been. Not.

ohjtbehaaave
ohjtbehaaave

I played M12 at my friends house and it's an ok game actually. Problem is EA/Tibuorn should have delivered us this level of FB game 4 years ago... and M12 now should be light years better. It's an ok effort... but nothing to really get that excited about. It's like "B" type score imo. When you see what a sports game like NBA 2K12 is doing it's just a SMH situation with Madden on how slow it's improved and how stagnant and unexciting Madden has become over the years.

Netherscourge
Netherscourge

Why would anyone buy this garbage? EA has proven they CAN'T make a decent NFL football game year after year on Next-Gen consoles. Heck, the whole Tiburon Team quit before the game released - what's that tell you about the game's quality? I havent't bought Madden since Madden 10. I laughed at everyone who bought 11 and 12 and will keep laughing at these people until they stop supporting these yearly $60 roster updates.

phatmatt030
phatmatt030

I really don't get why everyone is saying Madden is terrible. You simply can't add a ton of new features in one year or else the next year will suck. People don't get that. It may feel like a ripoff, but hey a lot still play it. I actually enjoyed this years game. I feel the whole gameplay is smoother from 11.

COPMAN221
COPMAN221

EA may have fooled some people but they didn't fool me. I hope they choke on the NFL license and lose millions for having the nerve to shell out the same garbage rehashed game year after year.

nore105
nore105

Madden needs to go away. Time for the NFL to let multiple companies make football games. But Madden does have better tackling and Franchise Mode this year. Game is worth it if you want Franchise Mode. Otherwise, just a rental.

huerito323
huerito323

This is pathetic!! Those people are the reason EA keep making crappy football games. Stop buying Madden games every year people!! Jesus Christ I feel like I'm taking crazy pills!! People are so freaking blind!

xophaser
xophaser

I wondered why people buy the same game every year like Madden (upgrade graphic and jersey update), then I wondered why people buy FPS games all the time, same different.

XboxGuy1537
XboxGuy1537

What a rip-off copy and pasting the exact same game every year and making minor updates.

mapmaker187
mapmaker187

Once EA charged to play madden online (if you rent or buy used), I stop buying madden. Sales copies are down a half a million, so others aren’t buying either. EA padded their revenue report by including “digital sales” such as player cards. Why they padded their sales figures is an easy conclusion, EA doesn’t want to divulge what’s occurring, people are not buying the game. We are not buying the game for an obvious reason, it sucks. Prior to EA cornering the Football market, Madden was fun. It was. Not anymore. Competition brings out the best in competitors. EA’s decision to monopolize videogame football backfired in a big way. Don’t believe the hype! When we stop buying games, the industry cares. As more of us decide to boycott, they’ll take notice, trust me. If these greedy corporate leaders continue to find ways to suck us of every cent, we will get tired and stop buying games. The decision to charge outrageous prices for additional content will backfire as more of us will stop buying games and counsels. Watch!

bizuit
bizuit

@djseuung, there are a ton of things they could do to it that they don't. First, speed means WAY to much in this game, the Raiders are good to take online because of this, you can user every catch as long as you have a step on them. If it was this easy Raiders would be good every year but they haven't been good since 01, but they've been good in Madden for years. Second, they need to fix the pinball affect, if you run into your lineman make him do something other then stand there and stay blocking who ever, make him fall, flinch, anything. Fix the freaking screen plays, I hate how one guy can stand there in front of your three lineman and tackle your guy right after you catch the ball....It has been like this for YEARS. Make going over the middle have consequences, any receiver in the game can go over the middle and catch the ball, great receivers can do this because they don't fear over the middle but the majority can't, put something in the game that represents this (catching in traffic doesn't work like this). This is just a few things that have been in the game for years and has never been fixed, instead we get PRE-GAME ANIMATIONS...FIX THE GAME EVEN A LITTLE BEFORE THEY PUT CRAP LIKE THIS IN.

shaunchgo
shaunchgo

I bought it... it's actually pretty good. The run game is as fluid as ever - reminds me of NCAA. The thing that annoy me are people that complain that "it's the same game... just new rosters... " It's a football game, what else do you want? Beer & hotdog vendors? A printable team schedule everytime you start a game? Random drunken fights in the stand? I don't get it.

anomaly3001
anomaly3001

CaptainHerlock obviously you haven't played NFL2k5 there is a lot that EA could do with gameplay, animations, and innovation!