Madden needs more innovation - EA Sports exec

Andrew Wilson says long-standing football franchise will have more significant gameplay changes in next iteration.

The Madden franchise may not be known for significant core changes in its every iteration, but Electronic Arts hopes its investment in Madden NFL 13 will buck that trend. EA Sports executive Andrew Wilson said in an interview with GamesIndustry International that the series has fallen short when it comes to fresh thinking.

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"I do believe that Madden did not have the level of innovation that some of our other franchises have had," Wilson said. "I think [Madden games] were still doing great things, they were great playing games and they were significantly more than roster updates." He said the team behind the core gameplay in this year's edition was 50 percent larger than last year, and the budget was the largest ever in the series' 20-year history. The game's new Infinity engine, which allows procedurally generated animations to affect the outcome of plays, is chief among the in-game alterations, as well as Kinect voice support before and during plays. Peripheral elements such as connected-careers mode and online seasons have also received attention.

EA's earnings report released last week revealed that preorder figures for Madden NFL 13 are up 25 percent from last year's edition, but Wilson said the franchise still needs to stay on its toes. "We recognize a need to fundamentally innovate in Madden. We have a brand new leadership team: Cam Weber, Roy Harvey and these guys. Roy Harvey did a fantastic job with NCAA; he made it the best football game on the market at the time. I think he did it this year with Madden."

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Discussion

0 comments
tizzomr
tizzomr

Hire me. No franchise mode was a HUGE mistake, and connected careers, is unfinished, no to mention bug ridden.They should have just beefed up franchise mode, instead of wasting time and money. The things that are cool about connected careers, could easily have been implemented into franchise mode. The new physics engine, is pretty much, just the last of the last generation, but with the new graphics, FINALLY. I play to get my fix, but this game makes me bitter, after 20+ years of football gaming, to have this unfinished game presented as a finished game, is unfortunate.

Ayato_Kamina_1
Ayato_Kamina_1

Madden has left out some absolutely key features that every game prior has had. Upon the release of Fifa 13 i'll be trading madden in for it.

 

Regarding people having difficulty finding offline season mode... you can call these people dumb if you want, but if a mode isn't OBVIOUS to find (and let's face it, it's the most sought after mode) then that is a flaw in game design.

 

No fantasy mode is a disappointment too.

GeneralBulldog
GeneralBulldog

What floored me was the lack of create a team, pretty much a staple since Madden left the PS1/Saturn generation. There's a lot of good in this game, I love the move to HD (finally!), the passing system, the new tackling system (wonkiness and all), the new commentary team (sans creepy CG intro), and lack of miscellaneous pop songs.  But Madden still is missing too much to warrant a full purchase, it's fun but not great or even close to classic.

theshortsshow
theshortsshow

"he made it the best football game on the market at the time. I think he did it this year with Madden."IT'S THE ONLY FOOTBALL GAME ON THE MARKET!!!!!! Give us some options again. Bring back NFL2K, that was a game. At least Madden was forced to innovate back then. Now, no competition is an easy paycheck for all the hail mary gamers... I don't believe in Madden anymore. 

theshortsshow
theshortsshow

he made it the best football game on the market at the time. I think he did it this year with Madden."ITS THE ONLY GAME ON THE MARKET.... WTF!?

Stickman2119
Stickman2119

Its American Football, so it better than FIFA. FIFA is a great game, but not a soccer fan, GO PACK GO!!!

chilipalm
chilipalm

Up 25%??  Who are these idiots in the 25%?!

KBABZ
KBABZ

My only response was

"You don't say?"

DeIuxe
DeIuxe

Honestly the brain dead console gamers that buy Madden every year without caring if there are new changes or not are as much to blame as EA for the lack of innovation in this series. Why change it at all if the game sells so much regardless if there is innovation or not?

D1zzyCriminal
D1zzyCriminal

AMERICAN Football.

 

Fifa is a Football game.

 

 

tightwad34
tightwad34

This has got to be one of the most redundant statements I have seen in quite a while. Let's change a game that has been the same for 10+ years, ya think?

airfoemoe
airfoemoe

Yea it should be more innovative, they should turn it into a shooter.

Freezezzy
Freezezzy

Maybe if Madden got some competition, then it might see some innovation.

Slyster1181
Slyster1181

Madden hasnt chanced since the PS2... Do people still believe these clowns? Once they bought the NFL License any chance of a good football game went out the window.

svaubel
svaubel

Thought this has been the usual joke about Madden for several years now. They talk 'innovation' but when was the last time they delivered?

 

freedomspopular
freedomspopular

We've only been saying that for...I don't know...10 YEARS!!!

SolidTy
SolidTy

Innovating a massive franchise has it's share of problems from Final Fantasy to Killzone to Uncharted to Halo to Mario to Madden to Half-Life. One side of the coin is delivering what the fans expect and have proven to like. The other side of it is not stagnating or alienating that core fanbase from buying the next game in the series. Quite the juggling act.

Maverick2448
Maverick2448

This is news to these guys? Where the hell have they been? 

Mozuckint
Mozuckint

And it took you how much time to realize this?

inline243
inline243

 @buccomatic You can still play season mode. People are just to dumb to figure out that it has been renamed to connected career. aka you can play it online if you want.

JMcN76
JMcN76

 @theshortsshow I was going to say the EXACT same thing. There's two games on the market--Madden and NCAA--both made by the same company, so the guy had a 50% chance of making Madden the best game on the market. Give me a break, EA.

-Jonce-
-Jonce-

 @D1zzyCriminal You can't seriously expect the folks in America to call their own sport 'AMERICAN' football do you?

TheCatIsRed971
TheCatIsRed971

 @D1zzyCriminal

 ^ Mr technical over here, in america where the game and website are based its just called football, and that other game played by 3rd world nations is soccer

TreFacTor
TreFacTor

 @inline243  @buccomatic People aren't dumb, they know about connected careers, they just don't like it! Read the bad reviews on amazon and you will see that people know....it's just missing so much from the previous franchise.

Ayato_Kamina_1
Ayato_Kamina_1

 @inline243  @theshortsshow I've played it, and i've played NFL 2k5... NFL 2k5 had more innovation in it than madden has had for 15 years. There were modes that were weird and felt fun. Like first person mode.

theshortsshow
theshortsshow

 @JMcN76 It's seriously mind boggling how this was possible. NFL wants money, EA wants money, the sole reason both are making it is the consumer yet both completely have disregarded a quality product in place of money. Until we stop buying this shit (i haven't since 2007 - rented every one to hope) This website needs to stop playing Switzerland and stand for something as large as this subject. All of those haters are stuck on one side of the fence for pure bias, THAT GOES FOR BOTH GAMES. until you actually realize that NFL 2K5 really was a major leap forward in gameplay, presentation and pretty much every other aspect for a sports game. It was so good EA had to put out the enormous paycheck for NFL to sell the rights. Thanks EA/NFL for proving the majority of American consumers are ignorant. yeah, other than that...Hooray for football