Lich King, Fallout 3 score MI6 awards

World of Warcraft expansion takes home top honors for Outstanding Overall Marketing Campaign; Bethesda's postnuclear RPG wins in nine categories.

With the recently completed award season honoring the best games of 2008 finally in the rear-view mirror, there was time this week for the industry's marketing segment to dole out its own awards for the best game promotions of the year.

Blizzard knows marketing.

At the MI6 Game Marketing Conference, The Daily Show alum Rob Corddry hosted an awards ceremony that saw more than 61 winners named in categories ranging from Best Limited Edition or Collector's Edition Packaging (Warhammer Online: Age of Reckoning) to Most Clickable Web Site for a Product - Casual Gaming (Ben10 Alien Force Game Creator).

Taking home perhaps the night's biggest honor was World of Warcraft: Wrath of the Lich King, the launch for which earned Blizzard the Outstanding Overall Marketing Campaign award. Electronic Arts also earned praise, with "Maddenpalooza" designated the Most Effective PR Campaign of the year. Fallout 3 was no slouch either, winning nine awards, including Best Online Advertising Campaign and a runner-up honor in the Outstanding Overall Marketing Campaign category.

Written By

Want the latest news about World of Warcraft?

World of Warcraft

World of Warcraft

Follow

Discussion

51 comments
siddarthshetty
siddarthshetty

Blizzard has lot of hit games like WOW,Diablo,SW...

Darkreaper_1
Darkreaper_1

Mr T was excellent in that ad. Made me laugh my head off!

suprosa
suprosa

@gameking5000 WoW graphics aren't amazing at all. There is nothing amazing about them lol. I can't believe you said that. They are drastically inferior to any modern game.

fredwv
fredwv

Blizzard needs to get Chuck Norris for one of these spots.

noxboxlive
noxboxlive

i dont like WOW the fanboys stop me from going to it. with stuff like OMG warahmmer ripped of wow.

jazilla
jazilla

i wanted to read this article but i was too busy farming wolf pelts. what's this article about?

crimsongeneses
crimsongeneses

@gameking5000 WoW is an awesome game, but the graphics are far from "amazing". While it's nice that it will run on virtually any modern computer, it really is being abandoned because of its dated graphics. Blizzard needs to release an optional graphics package that adds bump mapping to every texture, as well as ANY improvement in lighting effects. If they did this I'd certainly renew my subscription, but right now WoW is just an eyesore.

gameking5000
gameking5000

WoW's graphics are amazing but what really makes it strong is the fact that a graphics card to run the game could be a terrible one but could still run the game.

sgt-hawkins
sgt-hawkins

hey terminus tl;dl you need to get over yourself this is a comment page not an attack page

terminus
terminus

There is nothing over-rated about WoW, I have been playing games for all platforms for over 30 years, I have been coding games for over 20 years. I am not biased towards any company or game. World of Warcraft is THE best game period. !@#$ mmorpg or rpg, it is the best game. I am still playing the game nearly everyday, it's been 5 years, no other game can hold that honor. Fallout 3, by the way, is !@#$, nothing to do with the original titles, which were AWESOME. WOW's graphics are still great to me....ofcourse, I have everything maxed, but the cartoon style is excellent for fantasy based games. No other rpg of its vast size can compare. I play everything, including warhammer, not good by the way....graphics are horrid. I'm not the only one who feels this way, look at how many people play wow, they dont stick to it, cause it's ez, or cheap to play...lol it's solid inside and out. The coding is so tight, it makes me jealous. So continue to bash the biggest game ever, not just mmorpg, anything, games that are free to play, don't have as many people playing as wow does. The only company that will ever de-throne wow, will be blizzard themselves, remember this. Guildwars is good too, but no wow. Maybe guildwars 2 will do better in that department with its persistent universe.

confucioussayyo
confucioussayyo

Amen to ES5. Woot. As long as they fix up the NPCs and leveling, it'll be great. Even if they don't, it'll still be worth it. Bethesda has a gift when it comes to world-making.

GodsPoison
GodsPoison

Night Elf Mohawk! I made a Fallout 3 character like mista T before, beat up a bunch of foo's at paradise falls.

Thaymez
Thaymez

I love the WoW advertisments that were on tv. They had that one with "mini me" or whatever and also "Ozzy Osborn." Very awsome advertizments. I don't really like the Mr. T. one though. Mr. T. to me is about as cool as David Hasslhoff or Chuck Noris.

oskuuu
oskuuu

@Sins-of-Mosin: I totally agree, there should be a lot more tv advertising for games... maybe then all the sleeper hit games could have got the popularity they deserved.

brownba3
brownba3

Agree with danielzajko and MrFinal Fantasy - not a big MMORPG fan - did some guild wars but not WOW (not a hater - as Elvis said 20,000,000 fans can't be wrong...). Still have issues and concerns about online gaming and computer security - (and every now and then the lack of connectivity!) - Was happy to see a single player RPG and happy with Fallout (not a Baldur's gate, but a good game nonetheless). Did max out the level and wished for more - haven't done the downloads yet - not sure how much more they give you level wise - wondering if that unlock would make it worthwhile. - reading below - looks like the DLC maight be worth it. Hope that WOW and Fallout's success increase the numbers of good RPGs in the pipeline.

danielzajko
danielzajko

We all know about WoW i mean how many players are out there.. FALLOUT 3 is great game but it could be more levels, come on, only 20 of them. You score 20hth level in about 10 hours on very hard difficulty!!!

MrFinalFantasy
MrFinalFantasy

no hate for World of Warcraft. sides. i don't even Play wow. i am glad Fallout 3 got some awards. good game. i guess i am missing the FUN called MMORPG. but. i guess that's fine for now.

Eazy1891
Eazy1891

@bigbad95: leon and trade pretty much summed it all up yet...i also say it must be very great b cuz i cant stand RPG's but i luv fo...and theres only a few RPG's that i enjoy...

Eazy1891
Eazy1891

im w/ tsunami and j bar...but i have 2 add its overrated and u dont get n e thing from it that u cant get from another MMORPGs...

jbar27
jbar27

I don't understand all the WoW hate either. Hating the game doesn't make you a cool non-conformist; it makes you look petty. If you think you can create a better game, by all means go ahead.

Tsunami_pt
Tsunami_pt

So much WoW hate... Why do you even bother? Your complaints wont change the fact that the game has more players then any other MMO, and that it is FUN TO PLAY. So, you won't make any WoW player quit just by saying that it sucks, it's lame/repetitive/etc.. Don't waste your time and your keyboard. I don't go to say that the game that you play sucks. WoW and Fallout 3 totally deserved it.

Tsunami_pt
Tsunami_pt

[This message was deleted at the request of the original poster]

fazedjb
fazedjb

lol /fail of the lich king...... That should have won "Most ruined expansion of the decade"

gameking5000
gameking5000

Surprised that Fallout 3 got nine awards

trodeback
trodeback

@ Leonagard Totally agree. Fallout 3 has tons of replayability. Went through the game 3 full times from start to finish. They also hit the nail on the head with their DLC, even more of a reason to get back into Fallout 3 after you've gone through it multiple times. Cheers to Fallout 3.

Lamb-of-God
Lamb-of-God

fallout 3 was good but im really psyched about ES5, i really hope its as good as oblivion

Leonagard
Leonagard

everybody likes Fallout because it has a lot of replayability fun and freedom, so if you didint get hooked is because its not your playstyle...

BigBad95
BigBad95

why does everybody love fallout 3 anyway, I dont understand why people like it so much.

isaacmj
isaacmj

Mr. T plays WoW? No wonder the A-team dissolved.

ShroudedEagle
ShroudedEagle

Good old Fallout 3. Let's hope Bethesda can make the next Elder Scrolls game just as good.

bodylotion
bodylotion

Fallout 3 is perfect (for now) in almost every way except for the story and some of the quests. that could be better. One other thing i think FO3 didn't really had was the great humor of Fallout 1 and 2.

johnnie13
johnnie13

i think his Mohawk is gettin to nappy

joelgargan
joelgargan

Haha Has anyone else seen the "Mr. T Flavorwave Oven" Ads? That might changed your opinion on his acting hehe.

Kenji_Masamune
Kenji_Masamune

"I'm a night elf MOHAWK!" epic win. Love that catchphrase. Second only to "Alright chums, let's do this LEEEEEEEEEERRRROOOOYYY

SchumiF1
SchumiF1

I pity da fool! Mr. T rules. Such a great marketing idea to throw him into a commercial.

khariss
khariss

lol they award the advertising campaigns now no surprise ea got an award then

Sins-of-Mosin
Sins-of-Mosin

Those WoW commercials were great, naturally the Mr. T one was the best. I would love to see more commercials for games. It's still quite rare to see them unless it's for a sports game during a sports.. well game. Thou, the Gears 2 ones do stand out from last year. The music always seems to fit perfectly with the mood and setting.

bodylotion
bodylotion

ColdFireTrilogy: Even though WoW can be fun it's not very realistic to say that won't 'waste' much of your time. I haven't played WoW lately but i believe raids were like 3 hours (normal raid). not counting finding a group or dying. 3 Hours is pretty much but maybe FFXI takes even more i dont know. WoW isn't a bad game but you could compare it to "jackass the movie". No story just the same kind of trick over and over again.

Trick933
Trick933

[This message was deleted at the request of the original poster]

alnors
alnors

[This message was deleted at the request of a moderator or administrator]

ColdfireTrilogy
ColdfireTrilogy

Bob ... the game does almost everything it attempts to do right. So what if its not hardcore and so what if it doesn't take months and years to get anything done (FFXI). Ever wonder why WoW is popular while those games only hold a niche of followers ... because as hard as it is to believe, most MMO players dont have enough time to devote to a boring grind fest... WoW caters to people who actually want to be able to DO something worth while in the game while still not requring the game to take your whole life away... (some people will and still will get addicted, but thats like every game)

Bobzfamily
Bobzfamily

WoW has to be the most overrated game out there, even among MMORPG's. Every expansion and update Blizzard releases is over-hypedx10