LGF: Sony exec says customization is key

Michael Denny implores game makers to tap gamers' desire to "participate and create."

LONDON--Games will need to provide a variety of add-on options and keep on developing after their release to survive in the next-generation market, according to Michael Denny, vice president of Sony Computer Entertainment Worldwide Studio Europe. Denny spoke at the London Games Summit today.

According to Denny, developers need to realise that the ability to personalise, customise, and download extra game content is going to be essential to the success of their games. "We face more than just a console generation transition," Denny said. "An 18-year-old today has never known a world without broadband, mobile phones, or MP3s."

Denny told the audience he believes that online communities such as Myspace and YouTube have had a huge impact on the way people interact and will additionally impact the success or failure of tomorrow's games. "Today's games are competing for time share even more than cash. Consumers today have more choice, they have more and better things, and they have louder voices. And the future consumer will have an infinite menu."

Denny also indicated he believes networked connectivity will be essential to gameplay on next-gen platforms. This is because "gamers love to contribute, and more than anything, they love to show off," he explained.

"Today's gamer wants to customise their games to fit their own personality and style and [wants] games to be more interactive than ever before," Denny said. "Today millions of ordinary people have the tools and the role models to become amateur producers... It is the desire to participate and create that becomes the enduring entertainment experience itself."

He concluded by saying that he believed the best weapon in Sony's goal of sustaining interest in big-budget games is to provide carefully timed releases of a range of downloadable options, be they whole episodes or merely new skins for characters. "Imagine a physical gameworld where the player can place and design new objects to help create new and emerging gameplay," he said. "Imagine not just personalising the look of the game, but personalizing the content in such a way that makes the gameplay more relevant to a particular player or group of players."

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422 comments
zerox0409
zerox0409

to shoeman12: Connect-24 i believe...

shoeman12
shoeman12

sounds somewhat like wii connect or whatever it's called, i forgot.

Blazer88
Blazer88

Yes, look at all the customization the PS3 offers,.....um,....yeah,.and that was just the beginnning of my list, the end get even even crazier and less exsistant. So yeah that article sucked. News to Sony, nothing you have said there isn't already being done somewhere else already, and by companies that actually have a clue about doing stuff online no less.

_Sam_
_Sam_

An 18-year-old today has never known a world without broadband, mobile phones, or MP3s :lol: that's true :?

Saluu
Saluu

im sick of imagining.

ACbomber
ACbomber

But i already have my Personal Computer, sony?

Chuong19
Chuong19

Well, that was worthless.

NateNgn
NateNgn

I would like to see how Sony will make customizing more innovative for gamers. With a gaming system like the PS3, I think there's alot of potential for gamers to do fulfill their dreams with customization. I hope they can make customizing alot easier than on the pc. Haha. I'm gonna be smart wait and eventually buy one of the later models of the PS3. I wouldn't want to buy one the day it comes out and later have it overheat like the XBOX 360. So far, the game line up looks pretty good. I just hope Microsoft won't try to buy all the game companies out there and be a hog. That statement of mine is based from what I've seen Microsoft has done. I guess we'll just have to wait and see whether or not Sony will "walk the walk" and not just "talk the talk."

IceDefenseGod
IceDefenseGod

Customization is the best part of almost anything.

DaleJrFanFreak
DaleJrFanFreak

This is something that I think will bring consoles closer to PC's. PC's are great but to get a good on you gotta shell out over $1,000.00. And even then, after a year or so you're going to have to start buying more stuff to upgrade what you have so you can play the newest games out there. I think that the PS3 (and perhaps the 360) are going to try to tap into the flexibility of PC's without the huge pricetag or need to upgrade periodically. Also, anyone that thinks this method for games probably has little common sense. What about racing games where we could perhaps make our own tracks? So that after you beat everything there is to beat you can go online or challenge friends to something that you created. And like he said, games are now competing for more time share than cash, and if you are spending your time on your PS3 customizing/creating then you're not going to be on the PC watching stupid people on youtube or trying to make online friends on myspace since you no longer have any since you never go outside of your house. But, ultimately, this is something that many gamers do want (racing gamers especially, since we get the short end of the stick in terms of customizing when it comes to REAL racing and not street racing) and I think that having this option is going to make games a lot more fun.

somuch4gravity
somuch4gravity

Personally, I just want games that don't suck. Period. Allowing users to customize content is great and all, but it's also an admission of sorts that the producers of the game don't know what will make a great game. It's painfully obvious w/ all the horrible games that are rushed to market on every platform. take your time, make a great game, the end.

nick1500
nick1500

oh wow. customized gaming. isn't that kinda this gen already. man this ROTFL. what can we do now with all this next gen if most of it is ripped from the last gen. Sony really needs new and bigger words to get back its lost reputation now.

smurfa1
smurfa1

I don't understand it. Why does Sony have to copy everything from everyone? Actually it can't be that difficult to come up with something on their own. The only thing they haven't copied is the CPU which seems to be really good. I liked the PS2 but I'm sorry Sony, but I have to say that the PS3 is a disaster and even if I got it free I wouldn't keep it.

Enterprise-E
Enterprise-E

Oh shut up people. Yall act like Microsoft invented Gaming and fire. If it works well why not not use it.

maddaddy8
maddaddy8

well in this war I will be going around in a 360 saying wii because sony sucks!!

Ace513
Ace513

Umm yeah I will stick with my REAL pc and the wii ktnx.

sonicare
sonicare

In other words, micortransactions or a virtual marketplace. Hmmm, where have I seen this before?

cmontyx49
cmontyx49

lol, Microsoft found this out last gen!!!!!!

eddiehgd
eddiehgd

In the winter PS3 rulesz, cause it can warm my house because of its powerfull processors!!!

kenerhai
kenerhai

"Denny also indicated he believes networked connectivity will be essential to gameplay on next-gen platforms. This is because "gamers love to contribute, and more than anything, they love to show off," he explained. " but that dosnt always mean someones gonna pay attention. rather let me reprase that, i dont care if what games you play or how you play them, if you have a ps3, no one cares and no one will pay attention to you.

eddiehgd
eddiehgd

[This message was deleted at the request of the original poster]

ShweyGamer
ShweyGamer

for those who dont know buisness 101 with these companys would of course bash sony or any other company in some form or the other. with whatever articles they read showing cool attempts to pelase the consumer even more.

menmau
menmau

Yeah, dont count on me!!!

RiseFM
RiseFM

more PS3 difference right here. seriously, is anyone buying this crap anymore?

PackersRock
PackersRock

So basicly he want's controlled modding, where you can only use tools and objects that the developers provide for you? Might end up being pretty cool, but I'm not that excited.

Irve
Irve

Great the future ofgaming is £50 games followed by lots of micro transactions to make a half baked product into the game it should have been on release while you spend your game time bombarbed with adverts for McDonalds and KFC ... yay the future of gaming !!

stanislavski86
stanislavski86

Wii is actually the only console remained the others are either hybrids or PC wannabes. PC all the way though.

leonheart_z
leonheart_z

i hate it when nintendo's wiiing fanboys try to compare their toy with the likes of the 360,ps3 and almighty pc..face it kids...yours is just a toy..be content..and if you feel like it..get an upgrade!that's all..no one is shoving the rigs in ur mouth..i am all for customisation..as long as you don't milk the consumers dry for it!

snake_6483
snake_6483

Cant wait for my PS3....... Next year when they make more cause i cant get in line three days early at my local target/wallmart/gamestop to get one. WHY COULDNT YOU GET YOU FLIPPING 2 MILLION UNITS LIKE YOU PROMISED... POR QUE!!!!!!!!!!!!!!

Rezlow
Rezlow

Way to pass the buck onto the Devs, Sony. I realize that a lot of people are upset with MS not allowing user-made content on XBL, but I really think it protects people from shoddy quality, as well as how to organize all this data (maybe you can only grab stuff from your friends, I don't know).

Bloodhawk_DX
Bloodhawk_DX

Kwzy Sony is always looking after the consumers!! that's why I will go with Sony Looking out for them so much they sold us faulty PS1's with the CD holder breaking, faulty PS2's with disc read errors and now they're going to release this monster console that's not only HUGE, but it's also got a nasty pricetag. Let's just hope that their PS3 doesn't start falling apart with all this new unperfected technology. I'll stick to my Xbox 360 for now.

Scarlette0x0
Scarlette0x0

That sound so cool .I love the idea of customizing .I think if they do that they will succeed.They are right Gamers now a day like to customise ,they like to add flair theo their design showcase it and get reputation.Things small like this show and prove that their voice can be heard.Aleast for the gaming world but it so cool .though.I wish for soon

coltACP
coltACP

I don't particularly think PCising Consoles is the way to go in all honesty, MS are doing it and Sony are doing it. It kind of defeats the console ethos, which is essentially a stable 'SET' piece of hardware with 'SET' pieces of software, the Patch put me off 360 and although custom content can be a bonus it really should be made 'free' with the license you have already purchased, or DIY-which requires the player to be commited to creating the content in the first place-most people aren't though (not speaking for myself).

lovermanxxx
lovermanxxx

jeez, gamespot is starting to do my head in with so many little kid fan-boyz!!! but back on topic, the thing i laugh at when people like Denny speak is when they say: Imagine an XYZ function or ABC experience erm, no. i can imagine Angelina and Scarlett in my bed... it doesn't make it real. what I want from you mr Denny, bearing in mind that it is a matter of a few weeks before I spend 600 bucks, is facts. facts about your system and what IS going to happen in the next few months. if i was bothered about what the PS3 will be doing in 12 months, then i would buy it next Xmas. i want to know facts for the next few months now. tell me about the future after you have dealt with the past.

2122
2122

NOOOOOOO PC GAMER WAS RIGHT THERE GONNA CHARGE US FOR ADDONS NOOOOOOOOO!!!!!!! :( THOSE ROTTEN MUTHAS why sony why

menmau
menmau

I love Sony talk.... In 2000, when launching ps2 they were making many promises about PS2, but the most ridiculous for me was the talk about beziers, like Matrox Pharelia card, it was no big deal.....

zerox0409
zerox0409

...this is more bull... why the hell would i want to spend 10 hours customizing (note: just to reiterate it is spelled with a "Z") one level/track/event for an extra 10-15 minutes of half-assed fun?, Sony really needs to think things through before they speak, and for the record, Nintendo's Connect-24 will allow you to update things in a more convenient fashion... while you are sleeping!, no sitting for hours on end figuring out how to work the damn thing in the first place, and no charge to use it because Nintendo does think of it's consumers/fanboys and decided to make online functions free as long as you already have a router or any kind of broadband connection, how silly of me to think Nintendo cares about the little guy without $500+ for everything he needs to play the machine to it's fullest.

stanislavski86
stanislavski86

After reading some of the most ignorant comments on this discussion I am shocked and sadened. Yet I should not be surprised by those reactions because some of you guys really think that the world is turning around US and the inventor of English language are Americans. Those words like 'personalise' is spelt with 's' rather than 'z'. Spelling those words with 'z' is a new American way rather than real English. If you can't hack the way that British use the language(which should be the most correct way), then really don't humiliate yourself on the forums by putting so stupid comments. Why don't you open your Word and change the language to the English (UK) and write that sentence up there. You will be amazed by the red, wiggly lines you get under those words! Or other way, you will be surprised by the absence of the lines. Learn your language, learn your history before you make arrogant comments.

XBOXSUCKS847
XBOXSUCKS847

[This message was deleted at the request of a moderator or administrator]

Dangalf
Dangalf

To really understand what they're getting to, you have to understand "Sony Speak," these people say "Today's gamer wants to customise their games to fit their own personality and style and [wants] games to be more interactive than ever before," what they really mean is: "After charging you $600 for a console, don't forget plus $60 so you can play with a buddy plus $60 for A game, but you'll probably spend at least $120 on those, we, Sony, are giving us an excuse to released half-assed games with the option to make them better, later, for a price! For example, we have this big plan to release one of the biggest racing games on the market, only with no cars or tracks! I'm sure fans will love 'customizing' by having to spend a buck per car and 4 bucks a track, what innovation in ripping off the public-I mean providing a dynamically changing gaming environment!"

XBOXSUCKS847
XBOXSUCKS847

[This message was deleted at the request of a moderator or administrator]

eckertt001
eckertt001

I wish Sony execs would quit flapping their gums.

SolidSmoke21
SolidSmoke21

[This message was deleted at the request of a moderator or administrator]

XBOXSUCKS847
XBOXSUCKS847

i love when people say 600 system all the time, you know theres a 500 bundle right, just has 20gb no memory duo card slots and no wifi