Less Than Half of GameStop's Customers Know They Can Trade In Games

Even though much of the retailer's revenue comes from trade-ins, only 40 percent actually know that it's possible to sell old games back to GameStop.

Video game retailers have for many years offered trade-in programs to incentivize people to shop at their stores. The policies have been controversial, but the ability to sell back used games is valuable for many consumers.

But surprisingly, a significant majority of customers have never even heard of video game trade-ins. "Believe it or not, only 40 percent of the people who walk into a GameStop store today know that we accept trades of games," GameStop president Tony Bartel said in an interview with VentureBeat

This is an area of potential growth for the company, then, since 100 percent of profits from the sale of used games goes directly to GameStop. In fact, a good portion of the company's total revenue came from used games--about $1.2 billion per year. For the company to grow this number, it's going to have to expose trade-ins to more people, something that Bartel acknowledges: "What we're constantly trying to do is create awareness. We'll continue to do that. The Power Up Rewards [program] is a powerful tool for us to drive awareness of our trade program. You'll see it in our stores. You'll see it in interactions with our store associates. We're on a constant quest to inform the public that there’s a residual value for your games."

At the same time, GameStop has been capitalizing on the growth of the digital games market even in its physical stores. Last week, GameStop revealed that most of its digital sales (via season passes, credit codes, etc.) came from brick-and-mortar locations.

The company is also seeking to get involved earlier in game development to further its preorder bonus program, but its CEO promised that it would not meddle with the creative process.

Do you trade in old games at GameStop? Let us know in the comments.

Alex Newhouse is an editorial intern at GameSpot, and you can follow him on Twitter @alexbnewhouse
Got a news tip or want to contact us directly? Email news@gamespot.com

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Discussion

131 comments
FLEEBS
FLEEBS

Anyone who doesn't know this is an absolute i d i o t.

zero8requiem
zero8requiem

If you wanna take the time and go online or find someone willing to pay you however much you spent on a game go right ahead. Otherwise don't expect a corporation to buy something from you for what you want for in cash. It's called business, buy low sell high.  Isn't that pretty much the same thing you are doing selling it for the highest profit? Otherwise I've gotten up to $45 credit back for a new game. FYI, I'd rather spend $55 on a used game that can be returned if I don't like it than $60 for a new game that cannot be returned if I didn't like it.

daikkenaurora12
daikkenaurora12

That doesnt seem likely to me unless you include clueless moms and people who dont play games.

Hurvl
Hurvl

Gamestop is a store I immediately associate with used games sales and 60 %  of its own customers don't know they allow trade-ins? That's astonishing, even more so than the fact that they think they can sell a used game for just 5 dollars less.

SIDEFX1
SIDEFX1

That is because Americans are stupid and yourselves.

Defender1978
Defender1978

They buy used games?  I've wondered for years where they got all of those used games.  I just figured they picked them up at pawn shops, garage sales and swap meets.  Thanks!

Thanatos2k
Thanatos2k

Also the Gamestop president is lying.  How can 60% of people shopping there not know about trading games when the employees will harass you about it every time you bring something up to the register?

Thanatos2k
Thanatos2k

People who shop at Gamestop are stupid?  Next they'll suggest the same thing about the people who shop at WalMart!


Anyone serious about video games went to ordering online a long time ago.  They deliver the games to your door, you don't have to deal with the obnoxious employees, and the game won't be "out of stock" if you didn't preorder it.

darthnayus
darthnayus

Well, I do have a different opinion. This is the trick: when they have buy 2 get 1 free you choose new games for $50 each one (with the pro card), 100/3=$ 33 each one. Then you wait until they offer 40% extra in credit as they are new, or almost, you go an trade them back I asure you, you get $40 (which is a profit) or at least the same you paid. I have done this couple of times and I have $300 dlls in credit B). The only inconveniant is that you must rush with the games otherwise the will loose value pretty fast. NEVER trade games that you pay full price for them, it is a rip off

UnrealPro
UnrealPro

Less than half know about it? No, because EVERYONE knows Gamestop gives you a shitty return for your used products, even if they're like new minus the seal and still include manuals and other accessories.

UnrealPro
UnrealPro

Article is an advertisement paid for by Gamestop.

chicopitbull81
chicopitbull81

And the power up rewards program is a rip to they need to lower the amount of points you need to get so you don't need 10,000 points to get a t-shirt or $10.00 off anything in the store

chicopitbull81
chicopitbull81

No I don't trade my games in at gamestop for 1 reason. You buy a game for $60.00 say you only play it once or twice and two days later Gamestop only offers $15.00 to $25.00 for the same game you just bought from them for $60.00 two day be 4 and then they turn ard and sell game for $54.99 used don't seem fair for the customer

sammoth
sammoth

Let me fix this title for you.....


"Less Than Half of what you paid for a game of customers got ripped off at GameStop. The same game gets resale at almost $5 less than a new one. Most customers have no idea they are getting ripped off."



VenkmanPHD
VenkmanPHD

At first I thought... that's surprising.

Then I remembered how stupid the average person is, so I'm not surprised they miss the 400 signs in giant sizes all over the stores/windows offering trade ins, or the guy who hands you a flyer where one side says nothing BUT that EVERY TIME you walk into the store.

This number is low, because people are oblivious morons. Good luck fixing that gamestop.

hystavito
hystavito

I'm usually the one that's always reminding people in comments about how the average gaming consumer these days isn't like us and we might be surprised at how little they know, etc., but this surprises me, I would not have expected such a low percentage.  The reason though, is because I figure most average gaming consumers don't even shop at Gamestop/EB or gaming specific stores, so the people that do must be at least a little more towards the informed end of the spectrum and therefore more than half of them would know about trade-ins.  That, and the fact that they advertise it like crazy, mention it when they answer the phone, and so on, at least here in Canada at EB.


But I guess I was pretty far off on my assumptions.  Now that I think about it though, these stores do have locations inside malls, even my small city has one in both malls, so there's potential for random traffic there.  Most of my experience with EB has been at a small plaza location, no major stores, where I cannot imagine many random stop ins from people that don't know about trades.

MooncalfReviews
MooncalfReviews

Good. They give you crappy trade in value. Sell your games online instead, people.

edgewalker16
edgewalker16

We have all heard of it.  However, Gamestop's trade-in values are so horrendously awful that we just do not bother.

Deano
Deano

I've traded some games in the past, you get so little for it I'd rather just keep it for nostalgia value, maybe i'll play it again in a few years.

Mr_Mark_Legion
Mr_Mark_Legion

because the sentence "trade in your used games" that can be seen several times throughout the store just isnt specific enough.

Rafficus_III
Rafficus_III

Why would you want to? You get better value from other companies that didn't spawn the scourge known as pre-order exclusive DLC.

Jarten
Jarten

Thing is that trading in games isn't really all that worth it. Yeah you get a little bit of spending credit but then later on you find yourself wanting to go back and revisit the game but no longer have it. That, and the amount of credit you get is so low you are really losing more money in the end. It's only good if you really don't care about the games anymore at all and want to try and see if you can get something new with what you get.

veryDERPY
veryDERPY

dont all of have have a big banner half the year telling you that? if they REALLY didn't know where the hell they think the used section came from? china?


nobody is that blind

Caanimal
Caanimal

Or most people prefer to keep what they buy?

xXxIRyanxXx
xXxIRyanxXx

Or most people dont want to sell a $60 game to Gamestop for $5 to see it on the shelves for $30.

Pyrosa
Pyrosa

How does Gamestop even still have customers?  People physically waste time going to a store, when they can just have games delivered or downloaded?  That time can be spent gaming or doing other things (even non-gaming, but that's OT).

Zork_Wesker
Zork_Wesker

I don't believe this. They force you to tell everybody when you work for them.

TheExxorcist
TheExxorcist

Havn't been to Game$top in years... Craigslist works wonders:)

Hurvl
Hurvl

@Thanatos2k Do people erase it from their memories as retaliation? "Don't you try telling me something without me asking about it, because I'll just auto-delete it when I leave. Fight the power!". That people aren't aware of this is mind boggling.

Metroid827
Metroid827

@UnrealPro Yeah, I really think what they give you should be based on the condition the trade-in is in. That would certainly convince me to bring in my games since I usually keep them in great condition.

VenkmanPHD
VenkmanPHD

@Jarten Trade in value is really high actually. As long as you aren't trading in some crappy and/or old game.

The fact that you can take a few beaten and never gonna play games again and trade them in to get enough credit to get a brand new game and 2 used ones is not LOW value.

VenkmanPHD
VenkmanPHD

@veryDERPY Dude, it's America. Maybe you don't live here but 3 out of 4 people are completely useless morons.

VenkmanPHD
VenkmanPHD

@xXxIRyanxXx Except that doesn't happen. Ever. And just because you bought Skate 1 when it was the hot new game, doesn't mean that 5 years later it's worth anything more than 5 bucks.

VenkmanPHD
VenkmanPHD

@Pyrosa I specifically buy my brand new games on release at gamestop, beat them, and trade them right back in. I get at LEAST 30 bucks back from that game, and put it towards my next game. Making that game only 30 dollars brand new.

Anyone who doesn't understand the value of gamestops trade-in program doesn't play games very often, or doesn't understand supply/demand.

Caanimal
Caanimal

I can bike to my usual GameStop and back faster than a game being shipped to me or me DLing, which usually takes hours if not days to complete w/ my provider.

roman4545
roman4545

@Pyrosa how is that physically waste time for going to a store ? Ever heard of exercise like speed walking ? 


Have games delivered or downloaded <--- Here one of the reason why you people are so lazy and unhealthy !

Dissentioncc
Dissentioncc

Well, for one you can't resell downloaded games (most of the time). And going to a store to pick something up is quicker than ordering it and waiting for it to get there.

zero8requiem
zero8requiem

@TheExxorcist I admit craigslist can be a good place if you have honest people. Knew a guy who bought COD Ghost for 360 and the guy only gave him 1 of the 2 discs.  It's not like you can make them return the money to you either.

edgewalker16
edgewalker16

@VenkmanPHD @edgewalker16 Old games can be the most sought-after.  Ever traded a game into Disc Replay (Midwest region so far as I know)?  Go to their counter display cases and you'll see Gameboy games through 3DS.  Want to know the selling price of a used copy of Pokemon Red?  Close to $50.  I dare you to walk into a Gamestop and ask them to buy your copy.  They'll laugh.  A majority of the reason gamers do not trade into them is because they do not accept a vast majority of games from old-gen systems.

sammoth
sammoth

@VenkmanPHD  No it's worse than it's ever been. They offer maybe $15 for a fairly new used title.

VenkmanPHD
VenkmanPHD

@roman4545 @Pyrosa lol while I don't think I'd ever speedwalk to gamestop... I agree.

People are too quick to sit on there ass all day and do nothing. Get some cardio in you. It's the main reason we americans all die of heart failure.