Left 4 Dead 2 getting $25 million ad campaign

It's no secret that publishers spend millions to promote their games. That said, the wraps are often kept tight on the exact amount a company will drop to market a title, particularly when the game in question might get a drubbing from critics. Today, Valve Software and Electronic Arts showed they...

It's no secret that publishers spend millions to promote their games. That said, the wraps are often kept tight on the exact amount a company will drop to market a title, particularly when the game in question might get a drubbing from critics.

Today, Valve Software and Electronic Arts showed they don't have qualms about flaunting their resources, or doubt their latest collaboration will be well received. This morning the two companies announced a $25 million ad campaign for Left 4 Dead 2, the sequel to the critically acclaimed and wildly popular horror survival game.

According to a joint statement, EA and Valve claim that Left 4 Dead 2's preorders are already three times the preorders for the original--the most in Valve's history. The achievement is no easy feat, since Left 4 Dead was the "top selling new property for both the Xbox 360 and PC" in 2008, according to the Bellevue, Washington-based developer.

Left 4 Dead 2 ships on November 17 for the PC and Xbox 360, and GameSpot's recent hands-on preview has the latest details. A demo for the game will arrive on October 27.

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360 comments
kreya
kreya

the real problem with the game is the $ to EURO conversion which is 1:1 (currently the real conversion ratio is 1.6 : 1), not counting those in europe that don't life in euro areas and don't have to pay vat and thus pay another 19%+ which valve does not pay back as they "where appropriate vat is included" themself out of the affair of correctly paying back VATs where unentitled to it. at $45 I potentially would have bought it but at over $70 its a big fat no go for a few hours of repeating zombie splatter. Steam was such a great platform, really but the day the introduced the euro side, it died for me, with price raises from 50 - 100% over the former prices its just inacceptable given that the games are not resellable anymore at all

kreya
kreya

the real problem with the game is the $ to EURO conversion which is 1:1 (currently the real conversion ratio is 1.6 : 1), not counting those in europe that don't life in euro areas and don't have to pay vat and thus pay another 19%+ which valve does not pay back as they "where appropriate vat is included" themself out of the affair of correctly paying back VATs where unentitled to it. at $45 I potentially would have bought it but at over $70 its a big fat no go for a few hours of repeating zombie splatter. Steam was such a great platform, really but the day the introduced the euro side, it died for me, with price raises from 50 - 100% over the former prices its just inacceptable given that the games are not resellable anymore at all

Fat_Boy_Skinny
Fat_Boy_Skinny

mixpython Posted Oct 6, 2009 7:35 pm GMT @fat_boy_skinny.. Ha Ha Ha.. To tell you the truth i didnt realy like the first one, Im much more of a CoD6 man myself, but your reply has got to be one of the funniest and accurate replies ive seen in these forums, I dont normally write but i just had to say sumthin! lol well everyone is allowed to not like this game and i dont mind that, i just dislike all these knobends saying this game sucks lol COD 6 is gunna be 1337 i cnt WAIT ur all wanker fanboys go suck valves cock lol.anyone like that shouldnt post comments f0rg0tt3n Posted Oct 9, 2009 11:49 pm GMT Damn you ppl are stupid. You buy anything that is well advertised. The first game had 4 maps on witch you could play. Is that a game or a damn demo ? You buy your L4D and i'll buy decent games like Dragon Age, Risen, Dirt 2 (games that actual y have more then 2 hours of gameplay) Stop sending me messeges because i don't care about my english problems or about your problems. My native language is Romanian. If you know romanian better then me then you can suck about my english. wtf i thought i told u before (and others like u) to stop spamming this comment box,BAD! f0rg0tt3n BAD! anyway l4d kept me busy for days it had replay value cause it was awesome,and there was 20 maps (not inc. crash course DLC or survival mode) so as u might guess i want l4d2

Fat_Boy_Skinny
Fat_Boy_Skinny

mixpython Posted Oct 6, 2009 7:35 pm GMT @fat_boy_skinny.. Ha Ha Ha.. To tell you the truth i didnt realy like the first one, Im much more of a CoD6 man myself, but your reply has got to be one of the funniest and accurate replies ive seen in these forums, I dont normally write but i just had to say sumthin! lol well everyone is allowed to not like this game and i dont mind that, i just dislike all these knobends saying this game sucks lol COD 6 is gunna be 1337 i cnt WAIT ur all wanker fanboys go suck valves cock lol.anyone like that shouldnt post comments f0rg0tt3n Posted Oct 9, 2009 11:49 pm GMT Damn you ppl are stupid. You buy anything that is well advertised. The first game had 4 maps on witch you could play. Is that a game or a damn demo ? You buy your L4D and i'll buy decent games like Dragon Age, Risen, Dirt 2 (games that actual y have more then 2 hours of gameplay) Stop sending me messeges because i don't care about my english problems or about your problems. My native language is Romanian. If you know romanian better then me then you can suck about my english. wtf i thought i told u before (and others like u) to stop spamming this comment box,BAD! f0rg0tt3n BAD! anyway l4d kept me busy for days it had replay value cause it was awesome,and there was 20 maps (not inc. crash course DLC or survival mode) so as u might guess i want l4d2

f0rg0tt3n
f0rg0tt3n

Damn you ppl are stupid. You buy anything that is well advertised. The first game had 4 maps on witch you could play. Is that a game or a damn demo ? You buy your L4D and i'll buy decent games like Dragon Age, Risen, Dirt 2 (games that actual y have more then 2 hours of gameplay) Stop sending me messeges because i don't care about my english problems or about your problems. My native language is Romanian. If you know romanian better then me then you can suck about my english.

f0rg0tt3n
f0rg0tt3n

Damn you ppl are stupid. You buy anything that is well advertised. The first game had 4 maps on witch you could play. Is that a game or a damn demo ? You buy your L4D and i'll buy decent games like Dragon Age, Risen, Dirt 2 (games that actual y have more then 2 hours of gameplay) Stop sending me messeges because i don't care about my english problems or about your problems. My native language is Romanian. If you know romanian better then me then you can suck about my english.

Inconnux
Inconnux

they need to spend 25 million to try and convince us that this deserves a new game instead of being DLC

Inconnux
Inconnux

they need to spend 25 million to try and convince us that this deserves a new game instead of being DLC

acsam12304
acsam12304

emacdaddy08 said: Posted Oct 6, 2009 2:25 pm PT And to think, on average during a persons lifetime from birth to death, they will go through no more than 2 million dollars....13 people could live their entire lives off what they are spending to promote this game, what a bullsh!t waste of money if you ask me." you know what is more messed up and total BS. when our government give HUNDREDS OF BILLIONS DOLLARS OF free money to wall-street for doing a bad job and destroying tax payers lives and giving out bonuses to wall-street CEOs who ruined everything where i work at a mom and pops store selling pool tables and spas. where we have weeks of littery no customers coming in and we have to zero dollars for the day. and we get no bail out money at all. what we get from the government is a FREAKING letter from teh IRS saying that we are getting od-ited (sorry for the bad spelling) cuz they want to know where we got the extra bit of money!

acsam12304
acsam12304

emacdaddy08 said: Posted Oct 6, 2009 2:25 pm PT And to think, on average during a persons lifetime from birth to death, they will go through no more than 2 million dollars....13 people could live their entire lives off what they are spending to promote this game, what a bullsh!t waste of money if you ask me." you know what is more messed up and total BS. when our government give HUNDREDS OF BILLIONS DOLLARS OF free money to wall-street for doing a bad job and destroying tax payers lives and giving out bonuses to wall-street CEOs who ruined everything where i work at a mom and pops store selling pool tables and spas. where we have weeks of littery no customers coming in and we have to zero dollars for the day. and we get no bail out money at all. what we get from the government is a FREAKING letter from teh IRS saying that we are getting od-ited (sorry for the bad spelling) cuz they want to know where we got the extra bit of money!

acsam12304
acsam12304

well people are right. i want to get this game cuz it looks a bit better but it more of the same. only thing is looks like you can actually run out of ammo and have to go hand to hand combat. which is cool. but should they really offer it as a new game? no offer it as a payable DLC like for $19.99 and make a better part 2 with more features to offer

acsam12304
acsam12304

well people are right. i want to get this game cuz it looks a bit better but it more of the same. only thing is looks like you can actually run out of ammo and have to go hand to hand combat. which is cool. but should they really offer it as a new game? no offer it as a payable DLC like for $19.99 and make a better part 2 with more features to offer

Binzen
Binzen

@f0rg0tt3n Ahda bubuh. Ffffflrrrrrpap. Glorm ffffffmmmmm. All I see is jibberish from you. Learn to type English. Anyhow, I enjoyed the original LFD. But with this, I think I'll wait awhile after its launch to see how it's received.

Binzen
Binzen

@f0rg0tt3n Ahda bubuh. Ffffflrrrrrpap. Glorm ffffffmmmmm. All I see is jibberish from you. Learn to type English. Anyhow, I enjoyed the original LFD. But with this, I think I'll wait awhile after its launch to see how it's received.

NecroPlague
NecroPlague

Same gameplay just different maps... Great work !

NecroPlague
NecroPlague

Same gameplay just different maps... Great work !

solidine
solidine

This still shoudn't have been a sequal. If not DLC, it they should have waited a while before the release, and added way more features. ...Or finished HL2 E3 They do should release The Black Box or something. Update the original HL, give us HL2 E3, and other Portal and something else, maybe.

solidine
solidine

This still shoudn't have been a sequal. If not DLC, it they should have waited a while before the release, and added way more features. ...Or finished HL2 E3 They do should release The Black Box or something. Update the original HL, give us HL2 E3, and other Portal and something else, maybe.

Stec13
Stec13

I thought the sequel was supposed to also be on the PS3 what happened to that!?

Stec13
Stec13

I thought the sequel was supposed to also be on the PS3 what happened to that!?

Justinian103
Justinian103

This games is gonna sell leaps and bounds over the first one, and that game sold like 4 million copies, not counting Steam sales, so probably like 8 million copies. Preorders for L4D 2 are already 3 times that of the first game (myself included), this game is going to be a true gem. Even though it`s releasing in the same month as AC and MW 2 , it`s still going to exceed in sales. Valve has an amazing track record with their sequals, TF to TF2 Half life to Half life 2. L4D is a game me and my friends play on xbox 360 on a weekly basis, besides the fact it`s the freshest multiplayer experience to come out in a decade, and L4D 2 is going to expand on that in every way possible. Oh, and for the morons on these posts I`m buying both MW2 and L4D2, it`s not that difficult to be involved in both games. You don`t have to choose just one.

Justinian103
Justinian103

This games is gonna sell leaps and bounds over the first one, and that game sold like 4 million copies, not counting Steam sales, so probably like 8 million copies. Preorders for L4D 2 are already 3 times that of the first game (myself included), this game is going to be a true gem. Even though it`s releasing in the same month as AC and MW 2 , it`s still going to exceed in sales. Valve has an amazing track record with their sequals, TF to TF2 Half life to Half life 2. L4D is a game me and my friends play on xbox 360 on a weekly basis, besides the fact it`s the freshest multiplayer experience to come out in a decade, and L4D 2 is going to expand on that in every way possible. Oh, and for the morons on these posts I`m buying both MW2 and L4D2, it`s not that difficult to be involved in both games. You don`t have to choose just one.

Wings_008
Wings_008

it's on my to buy list, am probably going to buy it pre-owned though, i just don't have the money to buy a new game

Wings_008
Wings_008

it's on my to buy list, am probably going to buy it pre-owned though, i just don't have the money to buy a new game

lewismetcalfe
lewismetcalfe

It's their money though. So not sure why people are getting uptight about it. If this bothers you then I wouldn't recommend looking at hollywood movie marketing budgets. I also happen to know Hovis spend £100 million on one ad campaign last year. It's bread. And everyone in the UK knows Hovis anyway. But it's their cheddar. It's not their responsibility to pay off peoples lives or student loans..

lewismetcalfe
lewismetcalfe

It's their money though. So not sure why people are getting uptight about it. If this bothers you then I wouldn't recommend looking at hollywood movie marketing budgets. I also happen to know Hovis spend £100 million on one ad campaign last year. It's bread. And everyone in the UK knows Hovis anyway. But it's their cheddar. It's not their responsibility to pay off peoples lives or student loans..

emacdaddy08
emacdaddy08

And to think, on average during a persons lifetime from birth to death, they will go through no more than 2 million dollars....13 people could live their entire lives off what they are spending to promote this game, what a bullsh!t waste of money if you ask me.

emacdaddy08
emacdaddy08

And to think, on average during a persons lifetime from birth to death, they will go through no more than 2 million dollars....13 people could live their entire lives off what they are spending to promote this game, what a bullsh!t waste of money if you ask me.

TrueIori
TrueIori

They can spend all the money they want still won't buy this overprice Expansion. If i even want to play the game i just wait till someone mods, the skins and maps for part one and since it basically the same game i wont have to wait long. @ buzznugget And that the Ultimate middle finger from gamers to Valve . > : )

TrueIori
TrueIori

They can spend all the money they want still won't buy this overprice Expansion. If i even want to play the game i just wait till someone mods, the skins and maps for part one and since it basically the same game i wont have to wait long. @ buzznugget And that the Ultimate middle finger from gamers to Valve . > : )

blasterbones
blasterbones

I don't get people that say L4D1 was "too short". The game is MULTIPLAYER. It's like calling Counter-Strike short. How long you keep playing it depends on who you play with and how you view the game. If you want a deep storyline, then go away. L4D is for people who want awesome actiony co-op.

blasterbones
blasterbones

I don't get people that say L4D1 was "too short". The game is MULTIPLAYER. It's like calling Counter-Strike short. How long you keep playing it depends on who you play with and how you view the game. If you want a deep storyline, then go away. L4D is for people who want awesome actiony co-op.

kavadias1981
kavadias1981

Why spend so much when your average gamer is well aware of L4D2? I just think it is a silly amount to spend when your best advertising is done by websites like GS.

kavadias1981
kavadias1981

Why spend so much when your average gamer is well aware of L4D2? I just think it is a silly amount to spend when your best advertising is done by websites like GS.

cjasko94
cjasko94

I'll be getting this on PC for sure. Probably more content anyway

cjasko94
cjasko94

I'll be getting this on PC for sure. Probably more content anyway

alucard1438
alucard1438

Just picked up a 360 and L4D the other day...The game is awesome. I cant wait for the second one to come out. Altho if it is another Halo ODST than I think a lot of gamerz are going to be pretty ticked off. As HuSSaR83 states, paying for expanesion packs...not cool. At least full price as if it were a full game.

alucard1438
alucard1438

Just picked up a 360 and L4D the other day...The game is awesome. I cant wait for the second one to come out. Altho if it is another Halo ODST than I think a lot of gamerz are going to be pretty ticked off. As HuSSaR83 states, paying for expanesion packs...not cool. At least full price as if it were a full game.

HuSSaR83
HuSSaR83

They doin' this cuz LFD2 is just gonna be upgraded LFD with added weapons and infected. They gonna make it a new game for full price so they need good add campaign to sell this "expansion pack".

HuSSaR83
HuSSaR83

They doin' this cuz LFD2 is just gonna be upgraded LFD with added weapons and infected. They gonna make it a new game for full price so they need good add campaign to sell this "expansion pack".

lewismetcalfe
lewismetcalfe

Hmm, still a bit extreme boycotting it for being early. I personally love LFD, but i've rinsed it dry. I'm totally looking forward to the sequel, which I will def buy around release. But I will be disappointed it they don't deliver with stronger DLC in the coming months. The extra campaign they added last week to LFD1 was pretty weak, felt very lazy - and being an xbox owner I had to pay for it! Not good

lewismetcalfe
lewismetcalfe

Hmm, still a bit extreme boycotting it for being early. I personally love LFD, but i've rinsed it dry. I'm totally looking forward to the sequel, which I will def buy around release. But I will be disappointed it they don't deliver with stronger DLC in the coming months. The extra campaign they added last week to LFD1 was pretty weak, felt very lazy - and being an xbox owner I had to pay for it! Not good

CHAMPION6171994
CHAMPION6171994

@ f0rg0tt3n Sorry, couldn't hear you. We don't pay attention to people who have no life and post retarded comments on the internet. And props to you Fat_Boy_Skinny

CHAMPION6171994
CHAMPION6171994

@ f0rg0tt3n Sorry, couldn't hear you. We don't pay attention to people who have no life and post retarded comments on the internet. And props to you Fat_Boy_Skinny

santinegrete
santinegrete

@f0rg0tt3n: I have to admit your name is quite good. It's the name for you. Most people must think your biased opinions are forgetable ._.

santinegrete
santinegrete

@f0rg0tt3n: I have to admit your name is quite good. It's the name for you. Most people must think your biased opinions are forgetable ._.

buzznugget
buzznugget

It's like a $25 million middle finger to those whiners who think this should be "DLC." I love it! Pre-ordered!

buzznugget
buzznugget

It's like a $25 million middle finger to those whiners who think this should be "DLC." I love it! Pre-ordered!

mixpython
mixpython

@fat_boy_skinny.. Ha Ha Ha.. To tell you the truth i didnt realy like the first one, Im much more of a CoD6 man myself, but your reply has got to be one of the funniest and accurate replies ive seen in these forums, I dont normally write but i just had to say sumthin! lol

mixpython
mixpython

@fat_boy_skinny.. Ha Ha Ha.. To tell you the truth i didnt realy like the first one, Im much more of a CoD6 man myself, but your reply has got to be one of the funniest and accurate replies ive seen in these forums, I dont normally write but i just had to say sumthin! lol