League of Legends events rival Super Bowl, Oscars on Reddit

The League of Legends World Championships earned more views on Reddit's community hub than the Super Bowl, Game 7 of the NBA Finals, or release of Grand Theft Auto V.

The World Championships came to a close earlier this month with South Korea's SK Telecom T1 winning the championship over Royal Club, earning them the title of best League of Legends team in the world, and $1 million along with it.

Although no official viewer numbers have been released yet by Riot Games, VP of eSports Dustin Beck tweeted during Game 1 of the broadcast that there was an estimated 2 million concurrent viewers watching internationally online through Twitch, YouTube, and AzubuTV in the West, along with streaming services in South Korea and China. Beck added in conservative estimates of an additional 4 million watching on TV in an unspecified number of countries.

GameSpot has obtained social media statistics around the World Championships for Twitter and Reddit.

Starting on September 15 and ending with the final game at the Staples Center on October 4, the official League of Legends Championships '#Worlds' hashtag was tweeted 347,924 times and trended 40 times in the United States, according to Nate Smitha, marketing analyst at Simply Measured, a social media analytics and reporting platform. During the finals #Worlds was tweeted 72,580 times including 20,000 tweets per hour at one point, and 5,189 mentions for "Faker," star player of champions SK Telecom T1.

Social site Reddit, known as the "The front page of the Internet," had over 5 million views for the League of Legends community hub for both the kickoff and finals of the World Championships, according to Reddit General Manager Erik Martin, with 5,799,177 views on September 15, and 5,445,956 views on October 4. The League of Legends subreddit drew more visitors for the kickoff and finals than subreddits for the series finale of Breaking Bad (4.7M views), The Super Bowl (930k views), Game 7 of the 2012-2013 NBA Finals (1.2M views), and release of Grand Theft Auto V (1M views). The final day of the Dota 2 International 3 Championships came close, with 4,052,519 in the Dota 2 subreddit.

"League Of Legends is a huge force," Martin told Gamespot. "Spikes from LoL events on Reddit rival The Super Bowl, Oscars, and even national elections. What's even more amazing is that most people have never heard of it. People also used to dismiss MMA and Nascar and even basketball back in the day. They'll come around."

Martin says that he's now begun to mention League of Legends presentations on Reddit to determine how well the group knows about the site.

"As a quick gauge of how familiar the audience is with Reddit, I used to ask for a show of hands of who had customized their subreddits, or who knew what TL;DR meant, or "cake day" (I don't like this, but it's an effective gauge). These days I ask 'Who here has heard of League of Legends'?, and that tells me all I need to know.”

"We aren't focused on numbers to measure whether we're succeeding with our eSports efforts," Beck told GameSpot before the finals at Staples Center. "We're mostly concerned about providing a great experience for fans. Audience numbers are certainly one metric to help understand whether we're doing that, and to that end we're really happy that fans continue to watch in increasing numbers. We're just as excited to read feedback from players that helps us improve, and to see an incredible outpouring of community support, like the hundreds of viewing parties that are happening around the world for tonight's games."

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Discussion

40 comments
themadmanmike
themadmanmike

I find it hilarious that there people so threatened by the legitimacy of an eSport that they feel they need to explain to everyone why this news doesn't matter. The day of the cave man is ending, please get with the times or be lost forever to your own cognitive dissonance.

Senor_Kami
Senor_Kami

Call me when they pull in billions from merchandising or get TV ratings rivaling NFL/NBA.  Hell, I'd even give you credit for total internet views on all videos of major events for any game for an entire year that rivaled Super Bowl number (last year got 104.8 million people watching at once).


I'm all for televised gaming/esports/whatever, but this is sad and seems like you're desperate for anything to cling to.  "Look at how big we are on Reddit but ridiculously eclipsed by any metric that actually matters."

TheLeftHandDoom
TheLeftHandDoom

I once made a sports post on the r/meme subreddit.  I was down voted into oblivion because they hate sports at Reddit.

WantYouBad
WantYouBad

The Superbowl and Oscars are mainly just US only, not so big internationally. LoL is international, but how many of the watchers of LoL are from the US anyway? I assume VERY few,  Americans are not keen on "professional gaming", hell they still won't accept soccer, you'd get beat up or shamed for saying you watch LoL.


And I would love to know how many of these LoL viewers are under the age of 18? 90%?


Then if you want to categorize by amount of acne per viewer....lol

oflow
oflow

pretty misleading headline.  

Aengelus
Aengelus

Does this really surprise anyone? If you use reddit, you probably expect a gaming event to rival a sporting event.

roguebot
roguebot

I only know a couple of people who've ever mentioned Reddit, and they aren't the type to watch the super bowl, or any athletic event, so this isn't surprising.

FCT-Steve-O
FCT-Steve-O

So an E-sport, a game which requires the internet, is more popular on the internet? Congratulations.


Super Bowl gets 100+million views. LoL Championships get what, about a million? Why is this even a fucking article? 

jinzo9988
jinzo9988

Um... yes, but people are watching LoL off of their computers, so naturally they have Twitter and all this stuff at their fingertips.  When you watch the NBA and the NFL and stuff like that, you're in front of the TV... not the computer.  Also, because you stream in the games, you're more likely to be involved with social media in general because you're on the same platform.  You don't even have to own a computer period to watch the NFL and the NBA, much less be savvy enough or have the interest to use social media.

feleas
feleas

and people said e-sports aren't real. ha! suck it NFL.

electron-1
electron-1

i am a cricket
and i am chirping

Dexyu
Dexyu

this was fun!!

Dexyu
Dexyu

VASH THE STAMPEED!

Tygravius
Tygravius

Where are these people hiding then? Only 11 comments? I go on twitch all the time and League of Legends is ALWAYS the leading viewership (I swear, it's average has to be around 90k viewers at any given time).

I have a feeling this game pulls the ostrich head under the sand to everything else going on, no?

ahrikawaii
ahrikawaii

And I'm sure a lot more people would have watched it if it happened a Saturday night instead of a Friday... I'm pretty sure a lot of people, like myself, work saturday morning. Watching the VODs is not even half as exciting as knowing you and millions of other people are eager to see what happens next.

Last year it was on a Saturday night and it was amazing, I could sit down, grab a few beers, relax and watch it, knowing that the next day I had nothing to do.

Yeah, I'm sorry, I'm still kinda angry about it =(

PsyonicPlague
PsyonicPlague

is it just me, or are comment sections bare compared to how it was before the new gamespot site?

allever
allever

I know.. I know.. the crickets are chirping.  Don't you all come in at once and post your opinions.  It's obvious, such a tremendous phenomenon like the League of Legends (or something like that) would be such a big hit.

/sarcasm off

MAGIC-KINECT
MAGIC-KINECT

It's probably a bunch of fake views. WOW might be cool for some people, but not as many as Super Bowl or Oscars. Or maybe if they are speaking of reddit ONLY.  Or maybe the world is truly fked. :)

MikeLirette
MikeLirette

@WantYouBad I watch LoL and have said it, and I don't get "beat". What world do you live in? Haha.

WantYouBad
WantYouBad

@FCT-Steve-O How much does Gamespot get paid to market and advertise these video game championship news articles? All these articles get the fewest views, and they're mostly by people denouncing it.

Busta
Busta

@jinzo9988   Because cellphones can't access twitter and reddit?  They don't have simplified apps that attempt to make their use easier?  People on welfare and under the poverty line have cell phones.  

For the sake or argueing. Say this article is inaccurate and/or made up.  What are you nit picking at?  An article on a gamesite trying to promote gaming?


Phooey442
Phooey442

@feleas You think most people watch the Super Bowl on the internet? This article is laughable at best.

chibi-acer
chibi-acer

@ahrikawaii The semi-finals were way more exciting.  SKT steamrolled Royal Club.  It was fun to watch, but also anti-climatic.

andrescapo_
andrescapo_

@ahrikawaii I feel your pain... I had to work in the morning so I couldn't watch it either.

Detriiment
Detriiment

@PsyonicPlague That's cuz no one visits this site anymore, people hate that they have to disable adblock to watch videos.  They claim that they should be able to choose whether or not they want to support a website.


Therefore, fuck GameSpot.

ahrikawaii
ahrikawaii

@chibi-acer Well, yeah, that's true. I watched the last 2 game VODs and it wasn't even that great, too one sided. The semi-finals were better, I agree. But still, I hated not being able to watch it, regardless of the quality of the games.