Layoffs hit Sony public relations

SCEA reorganization affects unspecified number of PR workers; all employees now operating from Foster City headquarters; no impact on game development.

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More layoffs have hit Sony's game division, though no game developers were affected. A Sony representative confirmed to GameSpot today that a "reorganization" at Sony Computer Entertainment America has come at the cost of an unspecified number of public relations employees' jobs.

All SCEA's PR teams will now be in one place.

A Sony representative confirmed that its public relations department in San Diego has been closed. All public relations efforts at SCEA will now be operated out of the company's Foster City, California headquarters.

"The reorganization has no impact on [Sony Computer Entertainment Worldwide Studios], San Diego Studio [which will] continue to operate [its] normal course of business," the spokesperson said, adding that additional positions will be opened in Foster City.

Layoffs have rocked Sony on numerous occasions this year. In March, Sony shut down Zipper Interactive, the outfit responsible for the PlayStation-exclusive SOCOM and MAG franchises. And in April, Sony confirmed it would cut 10,000 jobs by the end of the year. The company also recently scuttled Wipeout shop Studio Liverpool, though that outfit is now showing signs of life.

Discussion

40 comments
Thirdrail1
Thirdrail1

After spending $50 million on advertising for the North American Vita, and only generating 600k-700k in North American Vita sales, you'd think SCEA would be firing Guy Longworth, and his stunningly incompetent marketing division. That's like $75+ in promotion per Vita sold. You could achieve better results with your advertising budget by just leaving dollar bills on the ground like bread crumbs to lure passerby into the Vita section of Gamestop.

swamptick
swamptick

Another day....another bit of bad news for Sony.

Victorious_Fize
Victorious_Fize

Get Kevin Butler back.

 

That's all your PR really needs.

Lhomity
Lhomity

Dear Sony,

 

Since you currently have the giant banhammer out, would you mind swinging it once more, this time taking out Sony Computer Entertainment Europe too? Merge all of its resources into SCEA, dissolving all regional PlayStation stores and providing just one functional store with the same content to all PS3 owners. The EU division is a disgrace, the store has been broken for several weeks, content keeps getting delayed and there's not enough information being relayed to customers every time something goes wrong (almost weekly).

 

Cheers. Sincerely,

A PS3 fanboy with a 1500+ game collection and several PlayStation consoles, a PS Plus subscriber, and a big-spending supporter of SCE's fine products since the first PlayStation console launched.

jrabbit99
jrabbit99

it's sad the there are so many layoffs in the games industry right now. i hope they all find jobs soon. its rough in this job environment.

GalvatronType_R
GalvatronType_R

Hmm, I wonder if they got rid of Christina Kim and all the other weirdos who cover E3 for them (including that peculiar tatted up Latino dude who wears red leather jackets).

PillyChickle
PillyChickle

With some of the ridiculous things coming out of Sony mouthpieces in recent years, it's about time.

params7
params7

Moral of the story : Major in computer science or engineering. Not marketing :P

Megavideogamer
Megavideogamer

Sony is just regrouping and hopefully will "get it together" The world economy is not going to get better anytime soon. Sony is just riding out the economic storm. That is why they released the cheaper 12GB Flash memory SuperSlim PS3 in Europe. Which has been hit the hardest Greece, Spain, ireland have all been in danger of going belly up. Sony has to cut jobs and costs. They will survive but it will take some doing.

CaptainHerlock
CaptainHerlock

I see the Microsoft faithful are reading the news and going "GIGGITY! GIGGITY!! GIGGITY!! GIGGITY!!. This is not unusual, lots of companies cut back on redundancies from within. In the interest of equality, Microsoft laid off advertising and marketing people back in February AND May, and yet I don't see anyone saying "IT'S OVER FOR MICROSOFT!!". 

dylan417
dylan417

To all those making jokes, just stop. People losing hard-earned jobs isn't a laughing matter, especially in this economy.

avatarIVN
avatarIVN

Its the cruel reality of the world nowadays. In my humble personal opinion, I would rather work at a reduced salary for a time than get fired out of the blue. It may sound like non-sense, and many would disagree, but considering how hard is to get a job inmediately (some people spend several months looking for anything) the fact that you will receive at least a couple dollars in the next days helps you overcome the hardness of it 

zilcher
zilcher

Hopefully they can the people who set up the awful PSN store. It's filled with clutter, the same things over and over again. 

Apastron
Apastron

You can tell that there is at least one person in Sony's PR department from the use of the word 'reorganisation'.

TheArcade
TheArcade

To think this is the same corperation who created the PS2! Verily, Sony has fallen on hard times.

DarkSaber2k
DarkSaber2k

"no impact on game development." So why is this being reported on a gaming site?

dr_jashugan
dr_jashugan

And what about the marketing dept. that made those awful PS3 comercials? 8-\

SolidTy
SolidTy

Sorry to hear about those affected. :( It's tough times, these days. At least game development wasn't cut.

Vickman178
Vickman178

Thats what happens when you take millions dollar losses 6 years in a row.

nurnberg
nurnberg

I wish that Sony made money.  The PS3 is the best console on the market.

sleepnsurf
sleepnsurf

Get rid of their junk tv's and stereos. Stick with gaming 

Riverwolf007
Riverwolf007

terrible for the pr guys but come-on how hard is it to do that job and exactly how many people do you need to hype like a drunk girl at a party.

omg! omg! omg! u guysh! i am sooooooo ashome! 

abnergoinbig
abnergoinbig

I hope something good happens to Sony. They should stop focusing on the TV's thats losing them so much money and focus on what makes them the most money.

blackace
blackace

LOL!! At least they are cutting employees who are the least important. Anyone can do public relations. It baffles that they are able to cut 10,000 jobs yet open Mobile Stores all over the world. They are still losing millions. Their new PS3 Slim might save them a few more pennies though.

decoy1978
decoy1978

GAME OVER MAN, GAME OVER!!!!

 

 

Not...

djmaster1994
djmaster1994

SONY DOOM!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Triton
Triton

PR job. Now that's a job to have.

thom_maytees
thom_maytees

This is unfortunate and I wish those who lost their jobs luck in their future.

hickabickabooya
hickabickabooya

Hmmmm, this could be a sign that Sony is planning a change in their PR style. Or, they could have just thought, these guys aren't worth it. Course, it could be a ton of other things.

Victorious_Fize
Victorious_Fize

The only other work Sony's PR ever seem to do is spray perfume on Sony's general BS. Which is not a problem stemming from the inherent PR division.

 

Get Kevin Butler back.

TrueGB
TrueGB

 @CaptainHerlock MS hasn't lost over 50% of its share price in the last few years. For MS, it's just cost cutting. For Sony, it's trying to stop the hemorrhaging. Not that I believe Sony will die any time soon, but they're going through hard times and their may be hard decisions made with regards to the Playstation division soon (hint: their previous CEO is on record saying Sony would dump the Playstation division in a heartbeat if it meant saving the TV division).

CaptainHerlock
CaptainHerlock

 @dr_jashugan 

Despite the common gamer misconception that's been widely purported, Sony didn't make those commercials, and neither did their marketing department. The advertising campaigns are created by outside companies. The Kevin Butler ads for instance, were created by Deustch Inc. I admit the crying baby ad was a bit obtuse for "gamers", who largely don't get symbolism. 

inventor23
inventor23

 @blackace Yes, anyone can do PR, but doing it well is another thing. Don't generalize something you don't really understand.