Lady Gaga has been credited as having her finger firmly on the pulse of pop culture, and that keen sense of what's hot has apparently led her to the realm of video games. Today, the Associated Press is reporting that Lady Gaga will exclusively debut new tracks from her upcoming album Born This Way in Zynga's popular Facebook game FarmVille, which boasts 46 million unique users a month.
To access the tracks, players will be required to perform a certain number of tasks to hear one new track per day from May 17-19. Other tracks that aren't exclusive to Zynga's social-oriented agriculture game can also be unlocked leading up to the album's May 23 release date. The tracks can be heard in a farm called GagaVille. The AP's report did not indicate which tracks would be available for unlock in the game.
Zynga and Lady Gaga will also be partnering on an album-giveaway opportunity, whereby gamers can pick up a digital copy of Born This Way and an in-game unicorn by purchasing a $25 game card through Best Buy. Purchasers will also be entered into a contest to win a spot in the singer's next video shoot.
Additional Lady Gaga-branded items can be had by playing other games developed by Zynga. Lastly, those who play Zynga's Words With Friends will have a chance to win concert tickets and signed albums.