Korean Web company expands Westward

NHN readies an Internet portal featuring casual and other online games for an American audience; site to be unveiled this fall.

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NHN Corp. says it's looking to become a worldwide player. The Korean Internet and online game company has announced it is expanding its operations with a gaming Web portal targeted toward the United States, planned for this fall.

NHN is one of South Korea's largest and fastest-growing Internet corporations. The company boasts that it alone controls 70 percent of the South Korean search-engine market--more than Google and Yahoo combined. In 2005, it outpaced Google in terms of stock-price gains, 218 percent to 103 percent.

Many industry watchers expect Korea's game market, already valued at $1.7 billion, to make substantial jumps in the near future, largely because of the country's penchant for online PC, mobile, and casual games.

Yet NHN believes the next big leap in online gaming will be in North America. That's one reason why the company has set up shop in Mountain View, California--where it is surrounded by "several potential key technology partners"--and is developing an American game-based destination.

"Our plan is to become a major player worldwide, so getting a foothold in the US is a critical step," said cofounder and global CEO Beom-Su Kim. "The market for online interactive entertainment in the US is much broader than the small hardcore segment, and much of it is under served."

The company, which employs 50 people and plans to add at least 30 more by 2007, did not elaborate on any of the US site's games or features. NHN's leading portal, hangame.com, features online versions of games such as Tetris and Pool.

Discussion

19 comments
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thepeter
thepeter

..."gunbound ultimate" or something?

thefjk
thefjk

Kewl, EXPANSION and getting more TERRITORIES is the way to go dudes!

radiostyle
radiostyle

actually i already have known lots of NHN's games but it sucks. however some other games come from other companies are very nice! how about huxley or tabula rasa? i think korean games and products are better than all chinese things and some american.

DarkS2K
DarkS2K

please let it be DJ max! that would be awesome.

castor_troy
castor_troy

lol @ apacheann6. I dont know of any Korean games, but korean car companies like Hyundia and Kia suck!!

Raziel_MGS
Raziel_MGS

yea i dont think korean rpgs are going to do that well here, yea!

relset
relset

koreans are great but, i don`t really know at least one game of them...

pclee14
pclee14

f U korean companys fckin PWN..except for kia.....

watercandle
watercandle

I'm Korean, but it is a fact that Korean games and developers sucks except just a few of them. They may fail if they don't have something appealing to worldwide market.

jkr2krz
jkr2krz

[This message was deleted at the request of a moderator or administrator]

suhunkorea
suhunkorea

hey you korean game haters can go to h___

saeki
saeki

Korean products of all kinds suck!!!

ShadowFrog
ShadowFrog

Umm... what kind of games do the have?