Konami dancing with the King

Japanese publisher announces deal that will see Dance Dance Revolution promoted via Burger King Kids Meals.

Last month, Burger King released three Xbox and Xbox 360 games--"Sneak King," "Big Bumpin'," and "Pocketbike Racer"--as part of a promotion to target the coveted youth market. Now the fast-food chain is going after gamers again, courtesy of a new deal with Japanese publisher Konami.

Starting today, Burger King Kids Meals will come bundled with one of eight toys based on the best-selling Konami franchise, Dance Dance Revolution. The toys include a minimusic mixer, an animated DDR Dancer action figure, a ministrobe light, and a miniature "Foot Moves" dance pad. The toys will be available through December 31 or while supplies last.

The promotion will also see DDR-branded Kids Meal bags and cups and a minisite on bk.com, and it's receiving support from a print and television marketing campaign. It is also tied to the recent releases of Dance Dance Revolution SuperNOVA for the PlayStation 2 and Dance Dance Revolution Ultramix 4, as well as the forthcoming release of Dance Dance Revolution Universe for the Xbox 360 early next year.

Written By

Want the latest news about Dance Dance Revolution SuperNOVA?

Dance Dance Revolution SuperNOVA

Dance Dance Revolution SuperNOVA

Discussion

87 comments
Alienspade
Alienspade

taotle BS how konami is selling there selfs to a fat making corperation im against it....konami should feel bad for them selfs

Omgwtflolzz
Omgwtflolzz

LAWLz talk about *****ing yourself out. Hmm is BK doing that or Konami? I'd flip a coin to determine which one is the better *****. o_O anyway, I think we can agree that our youth are in need of some dancing/exercise. Anything that gets kids up from their Whopper, which has 670 calories, 39 grams of fat, and 11 grams of saturated fat, is a good thing I believe. source: http://scottstein.powerblogs.com/obesity [url=http://scottstein.powerblogs.com/obesity]Link[/url]

nero777
nero777

Well, it's just toys i guess

Maquis_UK
Maquis_UK

Konami have tasted bad for years too.

faizali86
faizali86

maybe they should team up with viva pinata developers or something. but i would never buy a bk game.

sinceps1
sinceps1

"K1LLSWITCH I would like to thank the people who bought the 3 Burger King video games. Thank you for allowing this crap to be on next-gen. Now everyone is going to bank on cheap gaming also. I'm expecting Walmart or even Taco Bell to jump on the band wagon to promote their different products from their store or resturant. Thank you so much guys!" Wow wow wow, what is wrong with budget titles? I bet a small company got made a buck out of this so I must support the crap burger king games. Lol, Burger king is helping the economy in small ways but good ways.

ElZilcho
ElZilcho

from the title of this report i thought they were gonna drop some major news about metal gear solid 4, konami dancing with the king i thought was a reference to the game being "king" for them right now and they were "dancing" with the idea of putting it on the 360 once and for all, curse thy trickery gamespot! curse thee!

MAD_VD
MAD_VD

In the UK Ofcom is banning commercials for foods high in salt, sugar and fat during children's programmes and on adult shows popular with under-16s. All to do with new rules in advertising. Im wondering if these games will not be playable during set times of the day and they will have a 16+ age limit!!!

EscoDaddy14
EscoDaddy14

Darn...no new awesome budget games....lol I want a small basketball game with the King!

mjwickstrom1
mjwickstrom1

Yippee!!! Another BK game for me to get!:P

VicMackey
VicMackey

I have been inspired to create a Smash Bros-style fighting game featuring all fast food mascots. The top tier will be The King, Ronald, Jack, and the Taco Bell Dog. Even with the ancillary characters of each burger-regime, it'd be a prett thin cast of characters, so minor mascots like Chuck E Cheese and even that little fleeing hot dog man (Wienerschnizel? I forget) will fill out the ranks. Paris Hilton might even agree to represent Carl's Jr. I'd throw in the WE LIKE THE MOON Spongemonkeys from Quiznos as an unlockable, even though they'd probably ask that that creepy talking baby be their official mascot. Sure, it'd be a licensing nightmare to get all the company's lawyers to play nice, but imagine the alternative. Without this game to settle their scores, the beefs (haha, get it? Where's the beef?!) will spill out into the streets with crews in paper BK Krowns violently duking it out with disaffected youth in clown makeup and red wigs. Even far-to-cool-to-be-marketed-to guys like K1LLSWITCH will agree that it's better to keep these guys busy with games than to be caught in the middle of their gangwars (artist's rendition below)! http://ronaldgetsshot.ytmnd.com/

exterminator13
exterminator13

[This message was deleted at the request of a moderator or administrator]

wonkisjones
wonkisjones

jajaja don't be mean with the king!!! he's trying his best with the next-gen consoles.. I don't think that's too bad... at least I hope so...

imbacon
imbacon

K1LLSWITCH, Get over it.

danxxx
danxxx

omg the king is goin to dominate the world¡¡¡¡

K1LLSWITCH
K1LLSWITCH

I would like to thank the people who bought the 3 Burger King video games. Thank you for allowing this crap to be on next-gen. Now everyone is going to bank on cheap gaming also. I'm expecting Walmart or even Taco Bell to jump on the band wagon to promote their different products from their store or resturant. Thank you so much guys!

TintedChimes
TintedChimes

I thought they were going to include songs for the game...oh well..the king is still scary in a plastic sort of way.

NightRain
NightRain

Oh no they didn't!!! LOL... Oh my god... I thought 3 King games was enough.. now this... O_o

DamageCity
DamageCity

Too bad you'll be too fat from eating BK to play DDR.

dchan01
dchan01

Yay make kids fat and slim them down, all in one breath!

icym
icym

All we now is a fighter with everyone.. personally, I'd play Jack from the wonderious Jack In The Box franchise!

Gamepro2421
Gamepro2421

drive down this road for about 10 mintues, you'll see a man in a yellow poncho, his name his Hank, he'll take you to the whooper lair....if your not here in 15 minutes we'll eat your food....

sieg6529
sieg6529

oookay, so now we associate games with creepy corporate icons???

Kravyn81
Kravyn81

[quote="ketsuatama"]Nothing like Dance Dance to get the Whopper off your waist![/quote] Or is it the opposite? Nothing like Dance Dance to get you for a Whopper? Eh? EH??

The_Weekend
The_Weekend

DDRmania .... let's have a drummania one at Macdonalds ok?

808crunk
808crunk

guess i'm going to BK for lunch today

imbacon
imbacon

"A guy at a nearby college dressed up as the Burger King for Halloween this year. He would go from dorm to dorm and just stand outside people's windows, staring, until they saw him." If the story involves being pantless, you've got a major motion picture deal on your hands!

Sheiko
Sheiko

All Hail the King. lol

sabru8
sabru8

Big Bumpin......reallly?

CheddarLimbo
CheddarLimbo

That guy is freaking scary. A guy at a nearby college dressed up as the Burger King for Halloween this year. He would go from dorm to dorm and just stand outside people's windows, staring, until they saw him.

BurningChrome
BurningChrome

"Neoyamaneko 2001 just called and said DDR is yesterday's news." Right on bro'!! DDR is 2001 and unimportant,unless your gay-not that there's anything wrong with that,I'm just sayin'!!

Neoyamaneko
Neoyamaneko

[This message was deleted at the request of a moderator or administrator]

IsmirZone
IsmirZone

Konami is kissing some ass here.

dholmes19
dholmes19

The King is gonna break it down with DDR!! Now that is scary.

adonis2109
adonis2109

V_Zarnold_N "yep pretty soon you will see wii advertisements at starbucks and ps3 stuff in hot topic and a bunch of other mass marketing crap" And what's really wrong with that? We're gamers, gaming companies already have us and our money. They don't need to advertise to us. It's the mainstream that game companies have to work so hard to get to increase their share of the market after the initial sales of games and consoles. So what if they advertise at Starbucks or Hot Topic or Burger King; if game companies don't get sales they can't exist, which means you can't buy their games, and I don't think anyone wants that.

V_Zarnold_N
V_Zarnold_N

yep pretty soon you will see wii advertisements at starbucks and ps3 stuff in hot topic and a bunch of other mass marketing crap

willz822
willz822

ninmicrosega Uh...where in this article did it say DDR was exclusive to the 360? Talk about fanboy stupidity at it's finest. Pathetic. And before you start accusing me of being a fanboy, I own a 360 and a PS3.

Cloud737
Cloud737

Why did they do that? Aren`t the games selling well by themselves?

ninmicrosega
ninmicrosega

What's that? Dance Dance Revolution Universe is exclusive to the 360? Do I hear another "Sony's been owned"?

Rokin1
Rokin1

Nothing better could come up from them making partners anyway

OPOLO
OPOLO

I bought all three, but I'll pass on the dance thing

Dolacide
Dolacide

I don't think it will do to much for the sales.

slipslayer_666
slipslayer_666

Meh, thats corporate marketing for ya. You see two great things (burgers and video games) so you blend them together to try to make a gigantic profit. Their slogan this time will probably "Dance your Way and Have It your Way at BK" and then they'd mention somethign about the king. I wonder if Konami will team up again and give kids MGS toys, glowing smoking Snake, Sparkle action Raiden, Sword Slash Ninja, etc.

ketsuatama
ketsuatama

Nothing like Dance Dance to get the Whopper off your waist!

Rhubarb9
Rhubarb9

bah this is crap either give us a game or nothing at all (DDR being a bad idea as you need the dancing pad)