Kaz Hirai to be named Sony Corp. president - Report

<i>Nikkei</i> reports PlayStation boss to move to new role as early as April; Howard Stringer to remain chairman and CEO.

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Sony's Kaz Hirai has shuffled around the corporate ladder quite a bit in the past year. Last March, the longtime Sony employee was promoted to executive deputy president. And in June of that year, he was promoted again to the role of SCEI chairman. Now, according to a new report in Japanese business publication Nikkei, Hirai is moving again, this time to the role of Sony president.

Kaz Hirai is on his way to becoming Sony president.

Translated via consumer tech blog Engadget, the Nikkei report states that Hirai could become company president as early as April. Additionally, the translated report states that Sir Howard Stringer will remain chairman and CEO of Sony. No official word from Sony has come down just yet, and as of press time, Sony had not responded to GameSpot's request for comment.

Hirai joined Sony in 1984 as part of its music group. In 1995, he transferred to Sony Computer Entertainment America, rising through the ranks to become its president and CEO. In a 2006 management shake-up, Hirai replaced Ken Kutaragi as president of Sony Computer Entertainment Inc. in Japan, where he helped turn around the then-money-losing PlayStation business.

Discussion

86 comments
fabz_95
fabz_95

This can only be a good thing.

endorbr
endorbr

Kaz Hirai played on the CEO slot. Sony receives +3 stamina and +4 charisma to all divisions.

Son_Jazrin
Son_Jazrin

Meh. The big question is, what does this change mean for Sony? Big new ideas? A new, innovative direction? Guess time will tell.

strayfies
strayfies

Looks like a good thing. Best of luck to Kaz, he's been at the company for almost as long as I've been alive!

Sigil-otaku
Sigil-otaku

@Oldboy08 Wow, you got upvoted for an ignorant fanboy reply. Anyway if your really dumb enough to repeat the mistakes of the past (such as when PS fanboys made fun of Xbox fanboys for the revelation of kinect by saying PS3 was the only hardcore system left and then shortly after they revealed PS Move) then your bound to just embarrass yourself. Seriously do you love games or companies? Gamers should love all systems and want to play games rather than argue on forums about who has the best company they prefer to limit themselves to playing and ignore all good stuff from outside that one company.

Neo_Sarevok
Neo_Sarevok

Remember when they did the grand unveiling of the new PS3 controller, yet it looked the exact same as the PS2 controller?

EPaul
EPaul

Hopefully he makes Sony profitable again

KaizerJinn
KaizerJinn

hopefully this turns out good for $ony...

revilnemesis
revilnemesis

okay I really have no idea who Howard Stringer is, besides what has been said in the article, so can someone please tell me how he ruined Sony?

OJ_the_LION
OJ_the_LION

Good for him. Whatever jokes we may make about his e3 2006 presentation, the fact is he helped turn around the PS3's lackluster launch into a profitable successful run. We'll see if this translates into a good PS4 launch or not, although I do hope having someone who headed the PS division running the day to do means there's a bit more focus on Playstation company-wide.

Oldboy08
Oldboy08

@Sturm_ng Kinect is awful, have fun with your Kinect 2 based Next Xbox while we enjoy our gaming centered PS4.

Sturm_ng
Sturm_ng

I hope this guy will do a better job at giving the Playstation brand better. Some of the current accessories for the PS3 is not up to par with the X-Box. Between the Kinect and the Playstation move, Kinect wins. The Playstation move is just plain stupid and the design......

Khoo1992
Khoo1992

Why still keeping Stringer?

revilnemesis
revilnemesis

what has Stringer done to get all this hate? (sorry never heard of him before today)

emperiox
emperiox

@packtop On what planet? There's been like 3 news articles about the Nintendo CEO's taking huge paycuts. Nintendo is having more money trouble then Sony atm...

coltACP
coltACP

Kaz hirai for MASSIVE DAMAGE!

enoslives7
enoslives7

Why reward someone who is tanking the company?? Sony's stock is in a freefall.

packtop
packtop

Changing CEO might be for the better i remember about 10 years ago when Nintendo was talking about becoming like Sega because they had trouble making money. They decided to change CEO and since then they have released WII,DS both of them was highly successful,3DS too early to see how successful it will be but i think it's on a good way and the upcoming WII-U. I wouldn't want something similar to happen to Sony too( i mean about starting to released weird consoles not becoming more popular) i think just Nintendo is enough but a new CEO might be a good change for SCEA and maybe he will surprise us in the future with things we would have never excepted from Sony before that or maybe it will be for the worse.

Stoopid_Cow
Stoopid_Cow

[This message was deleted at the request of the original poster]

kweeni
kweeni

Congrats, Ridge Ra-..uhhh I mean Kaz Hirai! :P

kiramasaki
kiramasaki

Like Sony but stringer needs to go, because some of the worst gaffs like the go were under his watch.

nurnberg
nurnberg

He deserves to be the CEO and chairman. Sony has been losing money for years with Stringer. Stringer deserves the boot after such a bad performance.

tachsniper
tachsniper

@ii20JcM05ii their weakest brand? Seriously? Thats why the PS2 is the best selling game console ever in history and one of the best selling consumer electronics items ever. Since the PS3 price drop it has done nothing but gain momentium, and who was it on the screen to calm all of us down after the PSN got hacked, It was Kaz and he did a damn fine job leading from the front. This is a good thing for SONY. Kaz cut his teeth in the trenches of bad E3 memes, he earned this position it wasn't handed to him.

ii20JcM05ii
ii20JcM05ii

This sound terrible. I SWEAR by SONY cameras and all their other products..... but now the head of their weakest brand, the PLayStation is going to head the company? This does not sound good to me........

BasilVZero
BasilVZero

Sounds good hopefully he can get sony out of the bind that it is in and has been in the last few years with his new position.

PlatinumPaladin
PlatinumPaladin

Either the pool of talent at Sony is kinda lacking, or this guy is very, VERY good at his job.

franzito
franzito

Bureaucratic news. As long as this man keeps up the good work if promoted, it's his life which is gonna change, not mine.

CptRexKramer
CptRexKramer

Yeah, and his first act as President is to drop the ridiculous price of the poor selling Vita. You'd have thought Sony would have learned from the 3DS fiasco.

Masoodahmedkk
Masoodahmedkk

What are all that Ridge Racer comments? Probably a new meme like arrow to the knee.

Masoodahmedkk
Masoodahmedkk

[This message was deleted at the request of the original poster]

B-boy
B-boy

thanks to this make very popular the video game indries and make sony playstaion one best selling console ever, nintedo should learn something about this guy

rain_ishigawa
rain_ishigawa

When will Kevin Butler be promoted? (just had to get it out there)

marvel456
marvel456

I'm wonder if his salary will be FIVE HUNDRED AND NINETY NINE US DOLLARS! :P

FallenOneX
FallenOneX

I hope he can bring things back to the days when I truly loved what the Playstation was doing. Then again, they were competing against the SNES, Jaguar, and Sega CD back then. Now, they just want to push whatever new media format they have waiting in the wings than actually making the customer happy.

loopy_101
loopy_101

"It's RIDGE RACER... RIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIDGE RACER!"

sheikweight
sheikweight

About time Kaz gets what he deserves.

SpiderLuke
SpiderLuke

Why am I on my third Playstation 3 for a broken Blu-Ray laser? Why do I have to pay $100 every time for you to fix it, Sony? Why does it always seem to happen after an update? If you could stop that from happening, that would be great, Kaz. kthx. Bai.

bluebird08
bluebird08

sony is awesome, please keep online free. i love being able to play online for free, microsoft is a bunch of greedy jerks