Kaz Hirai giving CES 2014 keynote

Sony president and CEO Kaz Hirai will deliver the opening keynote address at the 2014 Consumer Electronics Show (CES) in Las Vegas, organizers have announced.

Hirai's speech will take place at 8:30 a.m. PDT on the first day of the show, January 7, and will touch on his perspective as it relates to "insights about the latest innovations occurring at the intersection of content and hardware."

His CES address is part of the Tech Titans keynote series. Other speakers announced so far include Intel Corp. CEO Brian Krzanich and Audi chairman of the board Rupert Stadler.

CES 2014 will be held January 7-10, 2014 in Las Vegas, Nevada. By that time, Sony's PlayStation 4 will have been on store shelves for almost two months, though it is not clear what role--if any--gaming will have in Hirai's speech.

Sony is reportedly working on an Oculus Rift-like virtual reality headset for the PS4. A past report suggested this technology could be announced in 2014, making CES 2014 a possible venue for the reveal.

Hirai was promoted to president and CEO of Sony last February.

He originally joined Sony in 1984 as part of its music group. In 1995, he transferred to Sony Computer Entertainment America, where he was instrumental in launching both the PlayStation 3 and PlayStation 2, and he eventually became its president and CEO.

In a 2006 management shake-up, Hirai replaced Ken Kutaragi as president of Sony Computer Entertainment International, where he helped turn around the then-money-losing PlayStation business.