Kane and Lynch ads belatedly banned in UK

Advertising Standards Authority upholds complaints about the UK advertising campaign for Eidos' violent shooter...months after its release.

SCi-owned Eidos has had its knuckles rapped by the ASA over its TV, poster, and magazine ads for Kane & Lynch: Dead Men, released in the UK on November 23.

A total of 26 complaints were registered with the advertising watchdog, with the majority of the objections being that the ads--particularly the poster--were offensive because they included "shocking images, which condoned violence, especially towards women."

The poster and one magazine ad show the game's two main characters, Kane and Lynch, standing in the background, one talking on a mobile phone and the other holding a rifle. In the foreground, Yoko, the daughter of a yakuza boss, is sitting down, a gag taped across her mouth and mascara-smudged tear stains on her face. Kane is wearing surgical gloves and is pulling the woman's hair.

The second ad was a close-up of the original, not showing the rifle and missing a quotation, and the televisual version showed the two characters in scenes including shooting into a group of hostages, and a man apparently having his throat cut.

Eidos defended its ad campaign by saying that the magazine ads were placed in magazines which were targeted at adults, and that the posters had been taken down and replaced with a different design after it became known that there had been complaints. It said that the TV ad had been shown after the 9 p.m. watershed, and was "cinematic."

The ASA ruled that the image shown in the poster was likely to be seen as condoning and glorifying real violence, and to cause "serious or widespread" offence. It also slammed the "I should regret it, all the pain I've caused" quote from the TV ad, stating that this could also be seen to condone real violence and cruelty.

As a result of the ASA's ruling, the Kane & Lynch TV ad and the image used in the poster and magazine spots have now been banned from being shown again in the UK.

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92 comments
planetpib
planetpib

LOL @ knux15! dude ur right on about the violence and sex things. I have lived in the UK and in the US (livin in Texas now). And thats exactually how things are in both those countries.

knux15
knux15

well, uk has always been a sex haven and the us is the violence haven... man if only we combined... (o wait, damn revolutionary war!)

-barker-
-barker-

the first ad seems pretty offensive towards women, but it shouldn't make a difference, it's still just a f***** game. anyone who can't distinguish a game from the real world is still just a f***** idiot.

Fat_Boy_PT
Fat_Boy_PT

Dont these ppl have anything better to do? Seriously? Oh well more free publicity for K&L which is good. Love the game. And i cant wait for the new, free online maps

Michael324
Michael324

K&L is worth the fuss. And Jeff's career.

jackaldc10
jackaldc10

Bum you hear that gamespot ! bum go on take another point off me

WormyTheWorm
WormyTheWorm

Kane & Lynch: Deadmen = a good, fun game with a different & good multiplayer. This thread = troll city

ChuckNorris82
ChuckNorris82

I didn't like the game, but the UK takes stuff way over the edge......26 complaints, OMFG!!

jtthegame316
jtthegame316

good game would of been a awesome game if they got the game machanics right.

JohnnyNeat
JohnnyNeat

Garbage incompetent game of a cool borrowed concept. Eidos shouldn't make a stink because in this case, bad publicity is good publicity for this GARBAGE of a game!

ljaygrimes
ljaygrimes

Game sucked anyway, this is probably the most attention its ever received..

Cujo31
Cujo31

What ever game it is...if its 17+ or 18+.....and is in a magazine catered to adults then what the heck it the problem? People under 17 years old are very capable to watch rated R movies and watch porn all with a click of a button. But people are more worried about game ads in adult magazines that children most likely well get their hands on...OMG! People need to get their priorities in-line.

Cujo31
Cujo31

What ever game it is...if its 17+ or 18+.....and is in a magazine catered to adults then what the heck it the problem? People under 17 years old are very capable to watch rated R movies and watch porn all with a click of a button. But people are more worries about game ads in adult magazines that children most likely well get their hands on...OMG!

MichaelGeorge70
MichaelGeorge70

kane a lynch blows i am so glad I tried before i brought

cadburysgalaxy
cadburysgalaxy

Emma, how many of the 26 "complaints" were from shareholders or otherwise work for Eidos? Names please. People like Max Clifford were selling publicity stunts like this a mullion years ago. Your "news" article reads like a Kane & Lynch advert! :P Case in point: count the comments saying we're dying to see the "banned" ads now! I wonder how many subconsciously want the game too? Don't do it!!!! :)

cadburysgalaxy
cadburysgalaxy

Emma, how many of the 26 "complaints" were from shareholders or Eidos employees? Names please. Hacks like Max Clifford were selling publicity stunts like this a mullion years ago. Your "news" article reads like a Kane & Lynch advert! Gotcha! ^_^

jddb
jddb

UK do not like gun violence on games it only a game

Jedilink109
Jedilink109

Gay...why is it that people put MORE meaning into things than what is needed in the first place? That's dumb. :(

Sheegot
Sheegot

I honestly thought the ads were nice looking for once. FOR ONCE

rob_dAmAgE
rob_dAmAgE

i'm not even going to bother to read the other user comments about this topic, because more than likely it will be flooded with jeff cronies still lusting after his deformed ball sack and crap reviews. K&L ROCKS!!!!! what's with europe & australia????? why are they so uptight???? is all i gotta say about the article. finally, to everyone with good taste: see you on fragile alliance's new levels come 4/17!!!!!!

KingSigy
KingSigy

We should've banned the ads when the game came out, because the game is just horrible. It would've stopped Eidos from attempting another atrocity of this kind.

datbush
datbush

i see there are plenty of immature morons who still hate the game cuz the fat man got himself fired. as if its the games fault......

EnozmeH
EnozmeH

This is hilarious! The hype and all talk in general has died down about this game, glad that it took the UK this long to finally realize what to moderate :)

k2theswiss
k2theswiss

wow they ban something neeeded baned in the first place for being bad good job UK you ban something right for once maby u infuince other countirs to ban bad games not good games like gta

alfie1980
alfie1980

wii-g and dawg9000.maybe there is a bit too much censorship in the UK,but, we can drink at 18! homo

alfie1980
alfie1980

[This message was deleted at the request of a moderator or administrator]

skyline7284
skyline7284

Its a sucky game anyways.... i believe a former editor here said that too....

Stabby
Stabby

Dawg9000 - What? wii-g - adds get banned in US all the time but I don't care and neither should given that they're adds... not the products. I hate advertising...

speed45823
speed45823

they should just ban the game. It was HORRIBLE anyway.

elitedead
elitedead

I hope they get there asses sued off =| death to kathryn and lemington!

wii-g
wii-g

Hahahah, homo..anyway glad its not that serious here in america! I dont kno wut i would do if that happens here to any game.

plaestic
plaestic

The ASA should be fired.

Dawg9000
Dawg9000

Well as long as America doesn't have a homo problem I don't care. lol

Delongman
Delongman

I dnt even know how to react to this...

Nooborzor
Nooborzor

Heh, no one seemed to care about the huge amount of stupid K&L ads that were on Gamespot! U culd mak ur own trailerzzzz!! VIVA LA JEFF!!!

juggleJUGGLER
juggleJUGGLER

the Europeans got something against violence whats new

lamprey263
lamprey263

Glorify violence?! Are you kidding me?! I'm not saying it doesn't, but there'd be a lot less good TV and films if the same standard of advertising was held to them.

lumeiwan
lumeiwan

This is one game that i don't seem to care about anymore.

leimeisei
leimeisei

not like anyone cares or anything. Kane and Lynch sucks. I wish it wouldve been banned from the US too so i wouldn't have rented it and been exposed to the crappyness of that game

robobie
robobie

FireboltX you are an idiot, thats from family guy, not south park lol