Iwata: "I think the public view of Nintendo will be changed"

President Satoru Iwata says once Wii U sees better adoption, company's public image will improve; Zelda Wii U details coming soon.

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If Nintendo can move enough Wii U units going forward, the public view of the company will be changed, according to president Satoru Iwata. Speaking with the Guardian, the industry executive admitted that communicating the novelty of the Wii U--relative to the original Wii--has been challenging thus far, but noted that new software will help things turn around.

"So, what we really need to do now is to launch software titles for the Wii U that can take advantage of its unique aspects, one after the other," Iwata said. "So much so that a great number of people are able to touch the Wii U and feel how unique it is. We need to expand the number of such people. And once the number of people has reached critical mass, I think the public view of Nintendo will be changed."

High-profile first-party Wii U games due out this year include Pikmin 3 (August), The Legend of Zelda: Wind Waker HD (October), Donkey Kong Country: Tropical Freeze (November), and Super Mario 3D World (December). Next year's lineup includes Mario Kart 8 and an all-new Super Smash Bros. title, among others.

Another major Wii U product in the pipeline is the brand-new Legend of Zelda title. Iwata did not provide any firm details about this project, but said Nintendo will make a "relevant announcement" about the game in the not-too-distant future.

The Wii U has officially sold 3.45 million units to date as of March 31. Nintendo has not provided a sales update for the platform since April. The company will announce first-quarter sales results on July 31.

Discussion

1409 comments
kingoflife9
kingoflife9

i believe the wii u can succeed, mostly everyone i know who played it at a gaming expo spends more time with the wii u than the ps4 or xbox one.  those systems feel the same as current gen, and wi u is just classic fun.

kiramasaki
kiramasaki

@kbaily The problem with the games you mentioned was that most of them were failure or niche titles that no one played. Its  like going to the most expensive restaurant in the world and them saying we hot dogs, burgers, chips, and tacos on the menu. Chibi robo and odama are the only two that I recall being on a console and that was on the nintendo gamecube, and neither did terribly well. I know chibi got a sequel/spin off on the ds.  But its faded into obscurity.


When people say they want nintendo  to make new first party games, they mean good ones that translate into franchises, not one offs that nobody every plays. 


But your view is typical of both nintendo as a company and its consumers, you have essentially gotten to the point where its so bad you don't even realize it anymore. You act like the list of games you listed off would impress someone, when they are really sub par. Your like the fool who became so treasure crazy he began to see everything as gold and jewelry and then parades around in dirt while everyone else can just look at them in pity. The problem is nintendo came and had some solid contributions but their time is past. Honestly even their highly regarded franchise like Zelda and mario have become stale and would be better off in the hands of new developers  with creative new ideas. But nintendo trots out stuff like Super Luigi which is just a paint scheme difference from super mario bros, which is just a rehash of mario bros etc. The last great Super Mario game was 64, and the last one that really took Mario to new levels was RPG on the Snes.

kbaily
kbaily

You know everyone complains about no new Nintendo IPs and yet I list a ton of new IPs and not just the casual stuff like Wii Sports and Nintendogs despite the fact it counts.  Dillion's Rolling Western and Harmoknight (3DS shop), Rhythm Heaven, Chibi Robo, Odama, Drill Dozer, Geist, Elite Beat Agents, not to mention unique 3rd party IPs exclusive to Nintendo hardware that you all ignored like Zack and Wiki, Madworld, No More Heroes, the upcoming Wonderful 101 and then these don't sell well and you act all surprised when companies go back to cranking out the same sequels, spinoffs and reboots.  Even more amusing when Miyamoto mentioned making a new IP for 2014 all the comments were whines about seeing "Zelda U."

sonic1992
sonic1992

IF THIS IS AN 8TH GEN CONSOLE THEN WE NEED A LOT OF DLC MAPS FOR BLACK OPS 2 WE GOT ASSIANS CREAD 3 DLC FOR WII U BUT WE NEED MORE GOD DAMM IT

sonic1992
sonic1992

We need shouting games on it , Horror and DLC maps to come a more sales console please JUMP UP HIGH NINTENDO not all ways down so mulch on the same old cartoon games each time they are for KIDS for god shake. think about the games on the PS5 very real and Xbox TWO as well do better NINTENDO.

Triton
Triton

I think the image has already changed, and not for the better. And yep another batch of Zelda and Mario games will turn it around - Not!

corrus
corrus

Actually Nintendo hate third party games why cos they don't want to share money from sells with the game companies EA lost so much money from them maybe 5or 6M only that fools Ubisoft still support them cos thinks that Nintendo would give them money

wyan_
wyan_

Again, Nintendo has no good third party support.

whitetiger3521
whitetiger3521

If you really cared about your public image Nintendo you would have given the gamers what they wanted. But no you would rather stay a generation behind in hardware and milk your outdated franchises or just add U behind everything.

ooshellshock
ooshellshock

???  This is the most bizarre logic I've ever heard.  The perception of Nintendo & its product is the major reason the WiiU isn't selling... so how exactly does he expect to magically sell all these units to achieve "critical mass"?  Its like saying: "People will think we're successful again once we're successful selling lots of product".  No Sh*t...

Snakepond1
Snakepond1

I'll get a XboxOne for hardcore games, WiiU for Nintendo games and a PS4 for Naughty Dog games.

arc_salvo
arc_salvo

@kbaily 

Eh, Nintendo's not releasing Call of Duty, Assassin's Creed, or the same sports game every year, so they're okay by my book.

Sure they release stuff in a series/franchise, but it's not always the same and they don't do it every year.  Sometimes you have to wait a long time before you see the next game in your favorite Nintendo series.

That said, I do find the lack of 3rd party support for Wii U disconcerting.  I've never bought any console for 1st party only.  Will be buying the 3DS next now that all my must-have portable titles either have come out or will be coming out for it, but I'm on a wait and see path for the Wii U.

I buy almost every Nintendo handheld nowadays, but their consoles are less relevant for me than they used to be.

19James89
19James89

@kbaily It's only Sony and Xbox fan boys who complain about Nintendo releasing the same franchises on every generation of console, yet they play annual installments of the same game or several games from the same franchise on one generation of console. So I wouldn't take what they say seriously at all. They're just upset that Nintendo refuses to become just another third party publisher for Sony and Microsoft. 

One concerning thing I have read regarding Wii U owners is some of them stating that they're not going to buy Rayman Legends because Ubisoft delayed and made it multiplatform despite them clearly wanting the game. I think that's silly and I'd imagine that if Ubisoft's IP's fail to shift units and make them a profit, they'll abandon ship and then that's less support for the Wii U which affects us Wii U gamers as a whole. The same applies to Warner Brothers Interactive and Batman Arkham Origins. I hope these third title games bring in new Wii U owners and I hope the existing Wii U ownership base will support these third party publishers.

Elem187
Elem187

@corrus real console? You mean the Tablet CPU and low-end GPU ???

No thanks, The PS4 is pathetic compared to even a mid range PC. If you want to experience games as the developer intended the game to be experienced, there is no other choice than PC next gen...

You go ahead and play your 30fps titles that dip into the low 20's... I'll stick with 60fps gaming on PC and Wii U.

snxx
snxx

@corrusI don't know... The Atari 2600 looked pretty real to me on top of it's 1.19 MHz processor and 128 bytes of RAM.

19James89
19James89

@Triton I'd imagine games like Pikmin 3, Wonderful 101, Project X and Fire Emblem will help change the fortunes of the Wii U too.

Elem187
Elem187

@corrus Has anyone ever told you, you have the grammar of a 5 year old?

snxx
snxx

@corrus Yeah, that seems pretty rational. I can actually picture experienced and competent business acting exactly like that.

Elem187
Elem187

@wyan_  The only publisher ignoring Nintendo systems is EA ... Thats not exactly a big loss. I can't remember the last time I purchased an EA game for either my PC or consoles.

19James89
19James89

@wyan_ If Electronic Arts constitutes good third party support then I'm delighted that they're not supporting the Wii U. Nintendo does need better third party support, but this will come when Nintendo release their first party titles.

19James89
19James89

@whitetiger3521 So you represent all gamers? Well you don't represent me. Nintendo has given me what I wanted. An innovative piece of hardware and great software titles in the offing.

snxx
snxx

Hey, do you wanna see how a PS1 game looked like? Here, take a look: go to youtube and paste /watch?v=TD_GqlNtNjo after the ".com".
Then go to 2:10 and be prepared to see how magnificent the graphics were.

Now, if after you watch that video you still believe Skyward Sword graphics "look like PS1", please consult an optometrist, and if he tell you that your "optics bio-devices" (aka, "eyes") are fine, then maybe you could try something in the psychiatry field.

About your second, screen, from your "2001" game, I noticed something about it, a minor detail called "HD REMAKE". ^_^

Wow, just wow. I wonder if you wear pink glasses like that on your daily life or just when dealing with videogames. Have a good day! :)

WTF1555
WTF1555

@corrus Nintendo hardware is cheap.the graphics are always weak!.

Elem187
Elem187

@ooshellshock Nintendo's only mistake was not having enough first party titles ready for the first year on the market.... but it will be sorted starting next week.

whitetiger3521
whitetiger3521

@ooshellshock They are stuck in damage control. They just aren't willing to admit that they fucked up with the Wii-U.

jtthegame316
jtthegame316

@Snakepond1 i like it when peoples decisions are based on games and not brands. that is what sucks about the industry at the mo people who buy based on brands. but people like yourself who buy based on games we are what is good for the industry

Elem187
Elem187

@19James89 @kbaily As a consumer I'm not charity.. If Ubisoft wants my money, they have to make a game I want.

I could careless about Rayman going multiplatform. I was willing to buy the game in Febuary when there wasn't much else on the system, but come September there is way too many games coming out that i'm going to purchase.. later down the road, if I need a game, I may pick it up.

I am personally looking forward to Watch Dogs, so I may buy that day one... But I can't say Rayman looks all that attractive when lined up against DK, WW, Mario, Watch Dogs.

arc_salvo
arc_salvo

@Elem187 I think your'e seriously underestimating what the PS4 (and probably the Xbone) can do man.  Yeah I'm primarily a PC gamer, but it's the customizability and backwards compatibility that sell the PC for me as a platform rather than the sheer power.

C'mon, what tablet nowadays has a 1.8ghz Octacore and a graphics card that can produce teraflops?  The PS4 will be competitive with many gaming PC's for a bit yet.

Plus, I'm sure it'll age better than the PS3/X360 did, especially with all that ram.  30 fps that drops to 20?  That's a huge exaggeration, and you mention the Wii U which actually IS rivaled in power by tablets.

WoodenStick
WoodenStick

 @19James89 also DuckTales HD, i think it will match Nintendo like a glove.

19James89
19James89

@Elem187 Bethesda is also ignoring the Wii U as is 2K games, Take-Two Interactive, Activision, Bungie, Square Enix and the list goes on.

whitetiger3521
whitetiger3521

@19James89 @whitetiger3521 People wanted a Wii 2 with perfected motion controls, not this Wii U bullshit. They wanted hardware that would be on par with the next generation.. What did they do? They come out with something that's on par if not slighly more powerful than current gen. Alot of major 3rd party developers have abandoned the system. Sales of the system clearly show that gamers are not happy with what Nintendo has to offer. But of course Nintendo fans are gonna defend Nintendo no matter what they do.

corrus
corrus

@snxx Dude you have to be blind this looks little better than PS1 FF10 looks much better than your Zelda that is game from 2012 and still one PS2 game from 2001 looks much better than that

ooshellshock
ooshellshock

@Elem187 I completely agree with you on that point.  However, I question that there are enough people who are simply waiting to buy a WiiU until the next Mario, Zelda, etc. comes out to achieve that "Critical Mass" Iwata is speaking of.  I'm not for or against Nintendo personally, but I can't imagine there is a marketplace of such consumers large enough to generate the sales "success" he's claiming.  It may have been a lack of software that held it back at launch, but I think negative public perception of the console go far beyond that at this point. 

Snakepond1
Snakepond1

I feel they are so many good games out there why limit yourself to one system. It's always about the games and never the systems.

surppo
surppo

@19James89 @Elem187 Thats pretty much been the story of every nintendo console since the 64.  The wii was different because it introduced motion controls but the fad fizzled fast.  The wii u had a chance to be great but they missed two big opportunities.  First the name, it sucks and even worse it caused a whole lot of confusion as to what it was (add on or new console).  Secondly the controller, this one starts with the 3ds.  If nintendo wanted to get an edge on next gen with inferior hardware the should have used their dominance in the handheld market.  The 3ds should have had two analog sticks and it should be the controller for the wii u.  It cost the same and actually does less than the 3ds.  The wii may have white washed the memories of the bumbling business practices of nintendo,  n64 sticking with cartridges lose them all their 3rd party support (konami, square, capcom amongst others). Gamecube refusing dvd and online support further alienating 3rd party developers.  Nintendo has had it rough after the super nintendo.

19James89
19James89

@Elem187 That's fair enough, but my worry with the Wii U is that third party games aren't going to bring in the revenue for third party developers and publishers and they're simply going to pull out of supporting the Wii U altogether which will mean my Wii U will simply gather dust as I wait for Nintendo to release their first party titles which are guaranteed sellers.

Elem187
Elem187

@19James89 if they are refusing to purchase the game because of those reasons, then I agree, but i can't say I'm going to buy Rayman right away.. I might wait for a price drop on the E-Shop. I purchased ZombiU at full price a week before Ubisoft gave a massive discount on it.... Can't say I was too happy.

19James89
19James89

@Elem187 I wasn't typing to you directly. My point is there are numerous Wii U gamers who on this very site have stated they're boycotting Rayman because it was a) delayed and b) has become a multiplatform game. These reasons are stupid and if this is the attitude of Wii U gamers in general then they can have no complaints if Ubisoft decide to pull out of supporting the Wii U altogether due to a lack of sales and a lack of profitability. It has nothing to do with charity, so I don't know where you've gotten that notion from.

Elem187
Elem187

@WoodenStick The last time I played a DuckTales game was on a Nintendo, so I'll probably pick it up on Wii U rather than on Steam.

Elem187
Elem187

@whitetiger3521 @19James89 

Why are you assuming Nintendo wants the same dudebro market that Sony and Microsoft chases after?  They don't.... and quite frankly since they are the only console maker that doesn't chase after the dudebro is precisely why I purchase Nintendo over Sony or Microsoft.

19James89
19James89

@whitetiger3521So you conducted market research into what a majority of gamers wanted from the Wii U then? Also you can play with the Wii motion controllers. You don't have to use the tablet controller if you don't want to. 

Hardware is not the be and end all. If hardware was such a major issue with gamers people wouldn't bother with consoles and would just build/buy gaming PC's. Also the PS Vita is a better handheld console then the 3DS and yet it's getting its backside handed to it by the 3DS. Why? Because the Vita has a lack of software. Guess what happened to the 3DS? It struggled in the beginning because of a lack of software. The Wii U is in the same boat. It has nothing to do with hardware specifications. 

Third Party developers have abandoned ship apart from Ubisoft and that's because when the Wii U first came out all these companies did was pump old ports and shovelware on to the system. Just take a look at EA's Wii U titles for further evidence. PS and XB might well enjoy playing such tripe, but clearly Wii U gamers do not and that's why they have abandoned ship. 

Maybe when the Wii U picks up third party developers can put some effort into making great games for the Wii U like the Wonderful 101, Rayman Legends, Sonic Lost Worlds etc. 

Elem187
Elem187

@snxx @corrus he knows he's being an idiot and nobody believes him....

I just don't understand why his life is so pathetic he spends so much of his free time going around slamming things he has no interest in.

I have no interest whatsoever in a dudebrostation or a dudebrobox, but I wouldn't waste a second of my life going around making fun it or people who do like shallow 30 frame a second brown shooter space marine games...

but then again I'm a adult... he is probably 12.

snxx
snxx

@corrus HD. Remake.
Just stop, you're embarrassing yourself.

Snakepond1
Snakepond1

I believe multiple consoles are important to the gaming industry. I believe each brand brings its own vision and innovation to the industry.

HonorOfGod
HonorOfGod

@Snakepond1 Maybe even this.. have you ever considered the death of first party games in exchange for multi plats all the way with exclusive content?

HonorOfGod
HonorOfGod

@Snakepond1 Do you think that because of that very reason, a world where we have a single console with all these awesome games would be better? or would you like more consoles out there like now and for people to have to buy other consoles to get to play them and or miss out on games because of it?


I was just wondering since I am like you and I ask myself this all the time.