When the New York Times said the PlayStation 3 "just isn't that great" in November, many Sony fans were up in arms. However, those words were relatively kind compared to what Time had to say.
In naming its "5 Things That Went From Buzz to Bust" for 2006, the magazine put the PS3 right up there with Snakes on a Plane, O.J. Simpson's If I Did It book proposal, and Bode Miller's goose egg at the Winter Olympics.
The piece begins harshly ("The big story in computer games this year was HOW TO BLOW A HUGE LEAD, by Sony." (capitals in original)), continues brutally ("The PS3 is hideously expensive," "the launch titles were lame"), and ends with a schoolyard insult ("You know you're in trouble when you get beat by something called a Wii"). Time's disdain for the PS3 isn't unprecedented.
For the console's launch, the magazine also ran an article titled "Sony's PlayStation 3 Is Not Worth the Hype."