Israel Defence Forces uses gamification to promote its part in Gaza conflict

IDF blog features a virtual army game offering users badges and points for sharing the blog's content on social media.

The social-media campaign employed by the Israel Defence Forces (IDF) in its latest conflict with Hamas over the Gaza Strip includes gamification.

The IDF's virtual army game.

The IDF blog features a virtual game, titled "IDF Ranks: The Virtual Army Game", which encourages visitors to the site to earn points and badges in return for spreading IDF content online through social media.

"IDF Ranks is an interactive game, directly implemented into all of the IDF's social platforms, allowing you to be a virtual part of the IDF," the blog states.

"Every action you take--reading, commenting, liking, sharing, or even just visiting--will earn you points, and help you climb the ladder of IDF Ranks. Specific actions will win you beautiful badges, and one day you might even become the chief of staff of IDF Ranks."

While the game was incorporated into the IDF blog in July, it has drawn more recent criticism from commentators who view the IDF's actions as a promotion of war in the current Gaza conflict.

"Israel is trying to enlist the people of the world in its campaign with military ranks, badges, and points," ReadWrite's Jon Mitchell wrote last week. "Innocent people are dying on all sides, and the IDF wants to reward people for tweeting about it. Israel has gamified war."

However, an IDF spokesperson refused to refer to the game as a gamification of the current conflict.

"In no way is 'IDF Ranks' meant to gamify Operation Pillar of Defense or any military actions during the operation," the spokesperson told ReadWrite.

According to Mitchell, 10 visits to the IDF blog gives users the "Consistent" badge, while searching the blog bestows the "Research Officer" badge.

"It's impossible to fathom how anyone could justify this trivialisation of war," Daily Life's Amal Awad added. "People are being killed, and the conflict is spiralling out of control, but observers can titillate themselves with a reward system for taking a side."

The game is positioned next to a "Rocket Counter" on the IDF blog, showing the number of rockets that have hit Israel since last year.

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685 comments
c-jones
c-jones

This is an interesting way to get people to talk about the conflict and help it gain more news and media converge. At first glance the whole thing sounds like a bad thing, rewarding people with military badges and rankings from talking about the conflict. But if you really think about it the idea it's pretty sound. From having people gain virtual rewards for posting and reading articles about the conflict you get a basis of people that will want to continue reading and collaborating about the subject. By collaborating they bring the topic back to the forefront of people's minds that there is a conflict here and it needs to end  gain more coverage so they might get some aid from the attention. By introducing gamification or game like elements to the media and articles relating to the conflict you will get more people 'playing' or talking about it and maybe gain some aid out of all the coverage.

Crush_Project
Crush_Project

wow a game where you actually get to play as the bad guys. 

 

wonder if you get bonus points for shooting civilians or bulldozing someones home.   That and i hope its a flight sim, cause the isreali's have hidden in their bunkered neighborhoods since lebanon. 

 

gamefreak215jd
gamefreak215jd

That's just sick,disgusting and inhumane,The whole idea of gaming to promote real life hatred and violence.

AyatollaofRnR
AyatollaofRnR

How is it gamifying war? Israel has to counter the propaganda that the media loves to propagate everytime they try to defend themselves against hamas. Nothing wrong with encouraging people to share about what actually goes on.

 

Ie: the childs body that the Egyptian minister held was infact killed by a Palestinian rocket or the number of photos circulating that are in fact from the syrian conflict.

 

wiidominance
wiidominance

Keep god damn ugly politics out of mah god damn games... 

scottabc
scottabc

Do I get an 'achievement' for harassing civilians at checkpoints built on occupied land or maybe for helping Israeli 'settlers' steal Palestinian farmers lands? Oh the possibilities are endless...

YearoftheSnake5
YearoftheSnake5

Military propaganda being spread through a game? Disturbing, to say the least.

hellangel_boy
hellangel_boy

Why people talk much about HAMAS, Gaza , and the Palestinians like they know everything about ?!! I don't care about the media and I don't care about anything, but the scenes of Gaza are truly hard and the humane situation there is completely awful , and while innocent people die every day, Israel is trying to turn a real war into a game just to make people support its cause (if it has any) while some people who support it don't know much about the truth.

tgwolf
tgwolf

...Sure glad there are no negative comments on this point, otherwise I would have to point out that Liberals used media censorship and fraudulent ballot-counting machines, and that the elected individual in the White House made Bush look like a saint (in more ways that one...) in terms of scandal, contempt of delegated Constitutional power and general despotism...Sure glad I didn't have to bring up the many aspects of that...

aussiemuscle
aussiemuscle

"commentators who view the IDF's actions as a promotion of war in the current Gaza conflict." - no more so than the game released a few years ago that had you fighting on the other side of the conflict....

LJMStrike
LJMStrike

WellI  looked at the date and it isn't the first of April so this is serious? Honestly how can war be glamorised like this. I will never take sides in a war that involves the killing of innocent civilians. This is horrible

Icepick_Trotter
Icepick_Trotter

"Israel has gamified war."Oh, my god! that's the first time that ever happened!

 

It was ok when we had a game made by the army with the specific purpose of having young gamers interested in enlisting, presenting war as something cool.

 

...But this is just wrong...

xpresshc
xpresshc

.... And the winner is (Gaza), good for them

thequickshooter
thequickshooter

leave political matter out of gamespot 

 

we have enough problems on the news and social networks 

 

and i'm not really sure if this article is about a facebook game or a website 

 

if you want to publish politics make sure it's fun to play or discuss :)

warhawk-geeby
warhawk-geeby

That's pretty sick.

 

And by sick I refer to the repulsive definition, not that of being cool.

 

A rocket counter too, showing the amount of rockets that have hit Israel?  What the hell.  Things aren't half a bit strange on that side of the world..

tightwad34
tightwad34

So from what I gather Israel is kind of making a mockery of this? If that's the case I refuse to believe it.

theKSMM
theKSMM

This isn't history's first instance of a nation trying to rally its people behind a war effort.  The only difference now is that it's happening on Twitter and the WWW.

GulliversTravel
GulliversTravel

Israel is also the only country that gets away with recruiting soldiers that are not of Israeli origin.

edant79
edant79

Twitter is without a doubt...the worst thing that ever happened to planet Earth.

binghanem
binghanem

what a joke, just like when Israel talks about peace and kills women and children haha 

Mega_Loser
Mega_Loser

what did i just read, are they kidding us?

what next, israeli expansion war chips and cola?

wow, faith in humanity took critical damage.

 

Sunuva22
Sunuva22

if only wars occurred through games instead : '( . I would love to live in that world.

Revenant_Evil
Revenant_Evil

Why is this a news story on gamespot.com? Talk about real gaming news only, please. Spare me this pro-war, pro-israeli propaganda bullshit. Thank you.

alixkid
alixkid

Drop the Bomb on the evil Israel State that is backed by the greed of the US.

Dragdar
Dragdar

the point of the jew-international clique has nothing to do with religion...

it's about a no entry ethnic cult of which the members NEVER make competition to each other, rather it is an effort of monopolizing economic and socio-political power

 

to implement a supremacist policy over the goyim who are "not good for anything other than to do hard labor for us" while they collect interest and own our banks issue bailouts to themselves

 

"even the best of goyim should be killed" the clique is not bound to american or any soil, they can live today in London, tomorrow in Beijing,in Rome, in Moscow in Vienna , go anywhere and lobby anyone, stir trouble and hatred, buy people with silver pieces.

 

americans are to be marked for enslavement

i hear circumcision is all the fashion among goyim americans

and who implemented that idea into your society

 

it amazes me how blind people can get.

 

just look at how many american and european politicians had to kiss the jewish wall before being granted administration.

 

if you dont see it, you need not new eyes, you need a new brain.

1superman
1superman

Wait, why are people pissed at Gamespot?  I didn't think they created the social network, but rather just reporting on it...

PcGamingRig
PcGamingRig

last night hamas actually tweeted about a direct hit... tweeted it. lol

HKILLER88888
HKILLER88888

As if it's an empty place that needs to be filled...visiting gets you score?are there Facebook farmers in there?i never got the point of browser games like those in Facebook or stuff like Travian.usually the one who is stupid enough to donate it will be always up top and untouchable or the guy has found a cheat other than that it just brings conflict between players to rub each other to get more points or just spend  whole day liking,sharing,inviting others or just visiting the page...

whoho159
whoho159

this is very insulting im frim israel so fuck you gamespopt 

edpeterson
edpeterson

Ah, so it's basically being used for propaganda. Ain't Israel grand?

kakashi552
kakashi552

did you people read the article? the IDF spokesperson said it wasn't gamification. GameSpot's title for this article is "Israel Defence Forces uses *GAMIFICATION* to promote its part in Gaza conflict." while the article itself tries to maintain some neutrality, the stance of the writer is unmistakeable from the title.

xand3rro
xand3rro

this is just shameful take this article down

Edunear
Edunear

please remove this article

green_scorpion
green_scorpion

How many crimes against humanity does it take to rank up?  Do I get more points for firing missiles into random neighborhoods or dumping burning white phosphorus on civilians?

 

FojMohsin
FojMohsin

And GameSpot is promoting this... I didn't expected this from GS.

ukraguy
ukraguy

If Hamas doesn't exist, then the IDF will have no excuse to attack like that. Simple. Why don't Arabs realize by now that they can't beat Israel by force? Isn't it time to do something like what Martin Luther King Jr. and Gandhi did; they didn't use weapons to get what they wanted. 

 

Also, Israel declared independence and got their land. If only Palastinians treated Israelis fairly and considered them as another fellow Palestinians in the past...

FojMohsin
FojMohsin

How cheap can Israel get? First murdering so many innocent people and now this crap?!

alexbartle
alexbartle

this is fucking outrageous. I dont know how Israel get away with this stuff. it makes me sick that they get away with basically destroying and murdering Palestinians every day for god knows how long and some how manage to make themselves look like the good guys and Palestine look like the bad guys!    

aLLo991
aLLo991

i won't be surprised  if gamespot employees becoming the targests of Al Qaeda

Yuusha09
Yuusha09

I see Israel is making sure their next generation is just as hateful as the current one.

aLLo991
aLLo991

gamespot shuld be  boycotted for this article in  support of the  terrorists

Sgthombre
Sgthombre

"If the Palestinians would put down their weapons there would be peace. If Israel put down their weapons, there would be no Israel." 

Muteki_X
Muteki_X

Kind of a bulls*** move if you ask me. 

params7
params7

Making this into a game is absolutely sickening from Israel. Use the media to portray how righteous they when Palestenians civilians are being killed in number more than 10 times Hamas managed with their bottle rockets. Its genocide and the world is just watching it happen.