For the past couple of years, independent game maker InstantAction has pioneered the idea of high-quality gaming delivered directly through a Web browser. Today, the developer announced an extension of that technology, saying that developers can now add an element of portability to their products, thanks to its new online distribution service that allows for embedding games nearly anywhere on the Internet, including blogs and social networking sites.
According to InstantAction, the technology works in much the same way as embedding a YouTube video, as it incorporates "in-browser, thin-client, and progressive downloading technologies." As with streaming video, users can jump into a game instantly, instead of spending time downloading the software. However, games still must meet case-by-case minimum hardware specifications.
Currently, the embed functionality is only available to PC users. However, InstantAction plans to launch Mac and mobile support on a title-by-title basis in the future.