Inside Xbox shuttered in Europe

Microsoft confirms that its in-house Xbox dashboard editorial unit in Europe will suffer the same fate as its US counterpart.

by

Larry "Major Nelson" Hryb today confirmed that Microsoft is to cease production of first-party content in Europe, and would be retiring the Inside Xbox brand in the region.

Inside Xbox's Andy Farrant and Dan Maher.

Inside Xbox has been broadcasting since 2008. The UK's flagship programme, Sent U A Message, won the Best Broadcast award at 2011's Games Media Awards. The US version of Inside Xbox was closed last week, removing the brand for those viewers in America, Canada, Australia, and New Zealand.

Hryb today updated his blog post about the US closure, stating that Microsoft in Europe had decided to "move away from the current first-party produced content model and transition to a third-party content model." He confirmed that this meant that the Inside Xbox brand would be retired in the region.

After the US closure was announced a petition was started online in an attempt to avert the closure in Europe; as of press time it had garnered 2,224 signatures. After the announcement was made, Dan Maher, one of the faces of Inside Xbox UK, tweeted, "Inside Xbox is no more, as are our jobs. Your support during the last four years has meant the world to us."

Discussion

16 comments
brunocj2
brunocj2

From the moment they updated the Dashboard to suit Kinect I could never find their videos easily again. Always had to rummage through the menus to find them. Before they were always RIGHT THERE! It was a bad move really... Never mind.

constantterror
constantterror

No its more like they ain't got any devs to make their own games it just shows you how much the industry is starting to hate greedy M$ EA.

x-2tha-z
x-2tha-z

This is sad. I liked the shows these guys made. Sometimes MS don't realise when they have something good. They can now add these shows to their list of first party developers as things that used to be good about Xbox.

jsmoke03
jsmoke03

that is sad...only because ms doesn't want to make their own games

 

buft
buft

Those shows where good and what will we have to replace them, advertisements for cars and food like the united states has?

 

jtthegame316
jtthegame316

sent you a message was awesome use to find out on the xbox about up and coming releases. they should of kept it going

The_Mighty_KELP
The_Mighty_KELP

Man, I LOVED SentUAMessage. Even my siblings who don't care about games watched it with me just because they were so funny.

ToTs_00
ToTs_00

Did any one in the US or Europe even watch these shows?

fantasyfacade
fantasyfacade

Ah no, I liked the two guys, I watched Sent U a Message all the time, it was my favourite thing to watch on the XBox. I hope they get a job quickly so they won't be off my screen for long.

pszone
pszone

Consle sale well and let people down. Playstation and ninendo dont let fans down and do mirosoft care about there fans no  care about money and saveing it . New low for xbox creator. feel soz for fans here.

NickyWithATicky
NickyWithATicky

Maybe Gamespot could hire them as there isn't enough sarcastic British humour on this site.

Leatherhide
Leatherhide

 @pszone A commercial company that cares about money! How dare they! You really think Sony and Nintendo are much different? Do you think they donate every penny they make to charity? All of those companies have flaws. Sony removes advertised features like OtherOS and is screwing around with DRM while Nintendo still has a crappy online service and bad hardware to price ratio.