Hirai: PS3 will keep--or surpass--PS2's market share

Sony Computer Entertainment president claims his company's console will win next-gen struggle; also addresses E3, PSP, UMD, and PS3 online plans.

This week, yet another game-industry analyst issued yet another report predicting yet another winner in the next-gen console race. However, unlike a July note which warned that Sony's "techno-elite" strategy could be its downfall, this week's report from the Yankee Group forecast the PlayStation 3 as emerging victorious from the fracas to succeed the current crop of game platforms.

"By the time third-generation consoles reach market maturity in 2011, the PlayStation 3 will once again be the market leader," said Yankee Group in its report. The Boston-based industry-research firm went on to predict that over the next five years, Sony would sell 30 million PS3s in North America, attaining a 44 percent market share.

However, with the PlayStation 2, Sony currently enjoys around a 60 percent market share. The Yankee Group's prediction had Microsoft selling 27 million Xbox 360s to increase its slice of the gaming pie to 40 percent--meaning Sony would cede roughly 16 percent of its North American customers to its archrival. (The report has Nintendo retaining its current approximate 16 percent market share, selling just 11 million Wiis over five years.)

The Yankee Group report generated a surge of interest and sparked numerous verbal skirmishes between console enthusiasts. But how did Sony feel about it? Was the company happy to receive a reprieve from the ongoing consumer backlash about the PS3's dual $499 and $599 pricing? Or was it concerned about the fundamental market shift the report augured?

To get some answers, GameSpot spoke with Sony Computer Entertainment American president Kaz Hirai about the Yankee Group report and his company's ongoing preparations for the PS3's November launches in Japan, North America, and Europe. The executive also addressed the controversy surrounding Sony's first handheld, the PSP: Will there be a price drop? Will there be a redesign? And is the PSP's UMD format going the way of Betamax and MiniDisc? And what about those rumors fingering Sony as one of the architects of the drastic downsizing of the Electronic Entertainment Expo (E3)? GameSpot put those questions--and others--to Hirai earlier this week.

GameSpot: Why do you think the Yankee Group report has the PS3 coming out on top?

Kaz Hirai: Different people have different opinions, and at this point in time they're all forecasts. And people make forecasts based on the information they have at hand--their experience with what the companies in this space have done in the past, et cetera. And I think that as far as the Yankee Group goes, they've looked at the information they had at hand. It's generally a very positive report, but you can tell they've done a lot of their homework because there are some things that we need to work on. We've had those ups and downs as far as manufacturing is concerned on the console, for example, and that's being properly addressed. So I think they looked at all the information they have at hand--good, bad, or indifferent--and came to this conclusion. And I obviously think that they did a great job on this report.

GS: Now according to their report, by 2011, when the next-gen console market matures, the PS3 will have a 44 percent market share. Do you think that's a fair prediction?

KH: 2011 is, what, five years from now? So I really can't say one way or the other whether that percentage is the right percentage. My plan basically is to make sure that we keep at least as much market share as we have had with the PS1 and the PS2. We don't plan on ceding any of the market share to our competitors, especially after the cycle has gone deep.

GS: Right. But Sony has something like 60 percent market share now, and they have Microsoft gaining over 15 percent of that.

KH: Well, the numbers change depending on how you slice and dice the data. What I'm saying is, given any metric they use to chart sales between 2006 and 2011, or calendar year to date of 2001, whatever you do, when we look back, I'd like to think that our market share will be as good--if not better--than what we've accomplished with the PS2 in the same kind of time frame since launch.

GS: Speaking of dates, its three months to the day from now that you guys are going to launch.

KH: Correct. Yes.

GS: How are things looking there?

KH: Everything's pretty much on track. I just came back from Las Vegas where we we're still actually having our internal sales and merchandisers gather for basically four or five days of intense meetings. Everything from retail strategy to talking about the interactives, and how you can reboot it if your power goes out, so everything from nuts to bolts all the way up to the retail strategy. So we're internally really getting geared up to go to market with this beautiful console in three months' time, and at this point in time all signs are good to go.

GS: The 360 was plagued by significant shortages at launch. What steps are you taking to make sure the PS3 doesn't meet the same fate?

KH: Well, I think that you know this is all relative, but you need to put it in context. I think that we've always talked about shipping 2 million units worldwide within the calendar year. [UPDATE--Sony has contacted GameSpot to clarify the number of PS3s available at the end of the calendar year. The company is targeting 2 million PS3s available at launch, and an additional 2 million by the end of 2006.] Since we're going with three territories, we haven't really come up with an allocation just yet. But even if you do the simple math you're talking about less than 700,000 units per territory, per major territory, between launch and the end of the year. So even if there was some fluctuation--you give Japan more, you give the US more, what have you--you're going to end up with some shortages. So I think that if we've done our jobs right and if we've been able to really have the consumers become interested in this product, then, unfortunately, I think it's going to be very much of a challenge to be able to meet every single unit demand that's out there in the market. That's just a logistical impossibility. Unless we suddenly say, "Well we want to wait until June of next year to launch because we want to stockpile product," I don't think that's the approach we want to take.

GS: So is the PS3 already being manufactured?

KH: We haven't started manufacturing yet. Some of our ops guys were actually just in China, and also in Japan just reviewing the [production] lines and everything else. But they are, again, preparing as we speak to get the manufacturing going. We've not announced and we haven't set really a specific date to say, "As of this day we're going to start manufacturing."

GS: How many games do you plan to have available at launch?

KH: That is still very hard to determine. Even looking at our first-party portfolio, from the [Sony] Worldwide Studios, we're looking at what titles are going to be available at launch. We don't want to launch everything on day one, because we certainly want to manage the portfolio, and say, "These two titles need to be launched in December, or this one needs to go in January," just to keep the portfolio fresh. It's also a matter of which games actually have enough polish to go out on day one as opposed to those which could use another good three weeks and still make it within the year, but really become the second wave. I think the third parties are basically doing the same thing as well. As with any console launch, I think the definitive title lineup for launch--and possibly up until maybe the end of the year--that sort of list will probably not be finalized until a month before launch, give or take. I think it's too early to say at this point in time which games definitively are going to be launch titles, and I certainly can't speak for the third parties.

GS: When Microsoft launched the 360, they had a "launch window" of about 90 days when so-called "launch titles" could come out. Does Sony have a similar definition of launch titles?

KH: No, when I say "launch title" I was referring to more, in this particular instance, titles that come out really day and date with the console launch, or maybe out a week or so. That was what I was talking about as I said "launch titles."

GS: So, this week Vivendi Games announced that F.E.A.R. is going to be a launch title for PS3. Will that come out on the same day and date as the console?

KH: When I was answering your question it was more day and date with the launch.

GS: Right. Well, I'm just saying, I know a lot of third parties are saying, "This is a launch title"...

KH: Right, and I think everybody is basically kind of hedging their bets at this point in time because again, they don't know if title X is ready for launch day and date, or if they want to wait a couple of weeks to put more polish on it or just to manage your portfolio titles. Again, I think that's really a moving target for everybody, and it won't get locked down until about a month before launch.

GS: Now, moving onto the PlayStation Network Platform, is that going to be online on November 17th when the PS3 launches?

KH: The plan is to take the console online on November 17th as we launch and I also assume as we launch in Japan on November 11th.

GS: So the service will be available immediately?

KH: Correct.

GS: Great. We got a taste of the PlayStation Network Platform's version of Marketplace at E3, and how you could buy in-game items for Warhawk and such. But how is it going to differentiate itself from Xbox Live? What services will it offer that Xbox Live doesn't?

KH: We're not ready to announce exactly the service features of the online service just yet. But, I think I talked about this at the E3 press conference as well, as far as we're concerned--online, offline, it doesn't really matter. It's basically another form of delivering entertainment. Some things are better done offline. Some things are better done online. It's really not a differentiating factor to basically put all of our eggs in the online basket, because I don't think it makes a whole lot of sense at this point in time. So it's basically just a matter of balancing the two--that has always been our strategy, as opposed to basically putting all of our eggs in the online basket.

GS: OK, now you mentioned "entertainment." Sony is in kind of an enviable position because you guys have a great library of TV properties, film properties, and music properties, whereas Microsoft doesn't. Can we expect to see movies, music, and TV shows being distributed on the PlayStation network?

KH: You're absolutely right about the assets that the Sony Group brings in terms of entertainment content. We definitely plan, and will leverage a lot--if not most--of the entertainment content that Sony brings. Having said that though, we want to make sure that we're not just suddenly becoming a vehicle for delivering Sony entertainment content only. At the end of the day, people don't distinguish between a movie that's from Sony Pictures, or Twentieth Century Fox, or Paramount, or Warner Bros. I don't want to be in a situation where all we have is Sony products, and I'd much rather make sure that we have a well-rounded portfolio of software offerings or title offerings from a variety of different studios. If that means that we have to wait whatever time it takes to make sure that we're satisfied with the portfolio, I'd much rather do that than to just go out there and try to leverage off the Sony portfolio.

GS: Now speaking of content delivery to a Sony platform, I know that there have been a lot of questions about the Connect service for the PSP. And I was kind of wondering what the status was of that. I know at CES a Sony executive mentioned it was going to go online in March, I believe? There was going to be downloadable television shows and music and whatnot for your PSP.

KH: Right.

GS: Will that happen this year?

KH: We are still hard at work on the download service for PSP. And again, we want to make sure that what we're offering is something that we can be happy with as opposed to something that's just put together for the sake of getting something out there as quickly as possible. That applies both for the audio side as well as the video side as well.

GS: Now, in regards to the PlayStation One games that PSP owners can download, will we see that this year?

KH: The plan is to bring that this year, as close to launch as possible, as we start embarking on our online initiative. Again, the sooner we can bring that, those titles out to the market, the better. Obviously, we certainly are not going to have 1,200 titles come out at once.

GS: Of course.

KH: You also need to realize that some of the games just don't translate well onto a PSP environment, games that require the use of the two analog sticks, for example. That requires some thinking as to how you want to do that in a PSP environment. So there are some limitations from that perspective as well. But the plan is really to have something day one, or as close to day one as we can.

GS: Right. Now you mentioned the PSP hardware. Now obviously there have been rumors about a PSP hardware redesign. Will Sony have any news on that front anytime soon?

KH: No, right now we're comfortable with what we have. I mean, you probably have seen some of the numbers that were included in the Q1 earnings report from Sony Corporation and as far as the platforms go. Between PlayStation, PS2 and PSP, the PSP happens to be the fastest-growing product we've ever launched. I think we cleared 20 million units worldwide within the first what, about 18 months or so. And in the US, we've already cleared 5.2 million. Again, it's only been in the market a year and five months, so we're obviously very happy with the technology we've packed into the current PSP, and we don't have any plans to redesign the PSP at this point in time.

GS: The other question is, of course, a possible PSP price drop. Is that going to happen this year?

KH: Again, [there are] no adjustments on the horizon as far as PSP goes. We're happy with the pricing, we're happy with the value proposition and we also just recently introduced what we call the Core Packs. I think that's a great value proposition to the consumer. So we have no plans to revisit the price at this point in time.

GS: Now one of the bigger criticisms the PSP has come under fire for is the UMD movie format. There's been some reports, especially in some of the Hollywood trades, that movie studios and retailers are pulling support for the UMD format. Also, now you guys are coming out with this new video-to-Memory Stick [Duo] system. Do you still consider the UMD a viable format? If so, how do you plan on reinvigorating interest in it? Or do you see more of a direct-Memory-Stick-video video platform in the future?

KH: We see the UMD as really being a delivery medium of entertainment content. And as is the case with PlayStation 3, some things lend themselves better to a delivery medium through online to the memory stick. Other content lends itself better to a prerecorded medium in the form of a UMD disk. At the end of the day, our strategy is first and foremost to establish and certainly grow the PlayStation Portable as a portable gaming and entertainment device. As a by-product of that we've set up a format called the UMD. If there are advantages, or for the motion picture companies to take advantage of UMD to deliver their content or music companies to deliver their content on UMDs, that's great. But at the same time, if they perceive another delivery medium or other ways of delivering that content to the consumers to be enjoyed on the PlayStation Portable, at the end of the day that's all going to help in increasing the installed base of the PlayStation Portable, and that's all good news as far as we're concerned.

GS: Now, there were unconfirmed reports that Sony was one of the main companies that was behind the demise of E3, one of the companies that said they didn't want to participate in it anymore. In regards to E3, what do you think the disadvantages of the old form were and what advantages do you think the new form of E3 will kind of bring?

KH: Well, I think the new form of E3 still needs to really be discussed and decided on among the ESA [Entertainment Software Association] member companies. Those conversations have begun, but nothing concrete has really been decided on that just yet. I do think that the old E3 was great at what is was designed to do perhaps 10 years ago. But as the industry evolved, and as the show became bigger and bigger, a lot of the member companies said, "You know what? We need to take a real hard look at what E3 brings as a benefit versus the cost to put on the show." As you know, the E3 show is put on by the ESA. We also needed to, as a bigger issue, really look at the strategic objectives of what the ESA needs to do for its member companies. It was really a part of those discussions where the specific issue of E3 came up, because it is a very large source of funding for the ESA. We had to basically say, as a part of that strategic overview, "Where does E3 fit in? Is it the right format? Is the current format the right format? Are the member companies getting the kind of benefit that they want, the return for the costs for participating? " All those factors really went into the discussion. Then, basically, the result was that we should really relook at how we approach E3 and make it more of a focused event for the industry, so that we are able to reap better benefits from the investments that we're making for an event of that size.

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Discussion

860 comments
xHOJUx
xHOJUx

The comedic value of this article is astounding in hindsight.

Syphon_Filter2
Syphon_Filter2

I hope he will bring more machines and the machines have no problems with playing play station 1, 2, and 3. Sometimes its hard to trust these companies, because they just want to make money.

AA7
AA7

Kaz is a fool, he will dammage Sony and their good rep.

J-X2731
J-X2731

all ps3 haters head 4 the xbox or nintendo forums........and honestly who cares if u cant afford a PS3......u ppl diss it coz u cant afford it......stupid fools!

nev70
nev70

YOU GIVE IT A HUGE PRICE POINT ABOVE WHAT THE AVERAGE GAMER WILL PAY AND YOU EXPECT WHAT???????

gaggle64
gaggle64

PS3 to EXPAND Sony's market share? The other one's got bells on.

Aircool_212
Aircool_212

Well, whatever happens, the PS3 will not go down to well in Europe, especially here in the UK. $500 works out at about £230 which is about 270 Euros (rough estimates) yet the PS3 will retail for a minimum of £500 which is a **** load of cash for what's on offer. Would anyone in the US pay $1000 for the PS3? Aircool

phinsfan
phinsfan

It's Ridge Racer, RIIIIIIIIIIIIIIDDDDDDDGGGGGEEEEE RRRRRAAAAAACCCCCEEEEEERRRRRR!!!

R3V3RS3D
R3V3RS3D

You guys are clowns, seriously. I'm not into the Wii or the XBOX 360 - so guess what I usually DON'T do. Yeah ... I don't swarm their forums to talk crap because I'm nervous that the claims I'm making about the "greatness" of MY chosen system will be wrong. I check this stuff out because I'm interested and excited about the PS3. Why don't you talk about "your" system's with people who are also interested? It's kind of irritating having to read all the stupid crap you have to say. Unbelievable.

PwnageUK1989
PwnageUK1989

Xbox 360 for me! Ive got to pay me car insurance as well from me saturaday job so i cant afford a ps3 much as id like one. Dont really fancy the WII as i hate light gun games at arcades and reckon id just prefer a regular controller. Besides Halo has to be one of the funnest games ive ever played with me mates xcluding smash bros and socom

nev70
nev70

pb1285n Can I just say, this is why none of you are market analysts. The reason why Kaz Hirai and The Yankee Group believe the PS3 will do so well is because they think there is enough demand from "techno-freaks" to sell out the console during the initial release and by the time that dies down they will find it affordable to drop the price enough that the average consumer will buy it WHAT i disagree economies of scale which i believe you are aluding to, will not happen in the matter of a few months ,SONY are taking a big enough lose as it is on their current PRICE POINT as it is .Sony will not drop its price for as long as it can ,REMEMBER all those huge development costs of the PS3 ? where will they be recouped from ? . If things do go badly after the initial launch window Sony may not have any choice but to drop the price point to be more competitive with its rivals . What if sony doesent hit its projected manufacture targets what then ? .One thing is for sure this is a huge marketing gamble on Sonys part and could go either way , they have never faced such strong competition since they have been in the video console market before, MS will really push them hard and with Nintendos brilliant market positioning , trying to set them selves apart who knows what will happen .

metaldeath87
metaldeath87

pb1285n: I'd like to know what world you live in where people have all this disposable income. Sorry, buddy, the cost of living is rising faster than wages, and millions of people are unemployed.

HeyzeusNYC
HeyzeusNYC

Why does sony force us to try out new formats that never work out... COme on.. We had Betamax... We had Mini Disc, UMD, .. now blu ray I honestly like HD DVD's over bluray any day.. compare both side by side HD Dvd is better than bluray

SPANNER-MAN
SPANNER-MAN

Yo ssjtrunks6. I beg to differ man i am getting one, and yes i do care about the price. See your not thinking about the fact the system will have bugs and defects, and from what this interview is stating, there's definately going to be shortage of system. So tell me this what happens if you get a defective system when you buy yours and you can't exchange it for another one because they don't have enough for everyone. Trust me you'll be pissed as hell. And what makes it worse is that you have to call sony, and according to there warranty plans, you have to schedule your system for delivery and all that you know what to get it fix. Man 600 bucks is like an investment to have it crash, and i can tell you right now that's going to happen. It happened with microsoft and it will happen with sony, but for some reason sony is going to get away with it. For some people sony can't do no wrong. Its not the fact that its just 600 bucks man. Its that fact that you spend 600 bucks and its not working. Thats when you'll get pissed. And that's why i am going to wait at least 6 to 8 months after the system launches to get one. Don't worry i am no sony hater, because all the televisions in my house are sony products. And i can't want to get my PS3, but as you can see if i need a good one thats working properly with no defects i can either get lucky or just be patient. And i choose patient. Until then i'll be chilling with my 360 until i get both then it will be chaos, for then i will controll them all. Hhhhhhhhhahhahhahahahahahahahahahaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa. That's how its suppose to be peeps. later.

ssjtrunks6
ssjtrunks6

Stop relating to the price.... ok yeah it is alot of money, but everyone knows that so stop bringing up that old news who ever is getting one does not care about how much it costs, so stop bringing it up, that just proves that you are not getting one, or the only thing that you look for is cheap gaming equipment its simple, it you complain about the price just if you plan on getting a ps3 get a job or just dont buy one get over the fact that the price is more than any other new generation console.... stop whinning over it already

A-TEX
A-TEX

The PS3 has quite a fight ahead of them. They're promising more of the same, but at a higher price. Plus you'll have to pay for upgrades. Imagine Mom, Dad, and little Billy showing up at "Best Buy" to get a new system. They see all three systems on display. 360 and PS3 look pretty much the same, but then they take a look at the Wii. "Wow!" they say as they swing the controller left and right, up and down. Then they see the price. Mom and Dad are ecstatic, plus little Billy is having a blast. pb1285n seems to be a big Sony supporter, but his arguments are full of it. PB states that people are more educated and therefore have more money and will therefore buy a PS3. Wow, that's quite the conclusion. Here's my conclusion--people are more educated and therefore will know the PS3 is drain of money when they can spend less to play video games in a compeltely new way. PB also says people will buy the PS3 because, "They want their Madden 07 and FPSs now. " Take a look at Red Steel. Freaking awesome and it's a completely new gameply style. Read what the CEO of EA has to say, they are pumped about the possibilities of the Wii. He doesn't have much to say about the PS3. See ya later, Sony. You got cocky. Sell your PS3's to the goobers who are willing to waste their hard-earned cash on "pretty" games.

Centurion12
Centurion12

And thus the downward spiral began... Not with a boom, but with a price tag.

Centurion12
Centurion12

[This message was deleted at the request of the original poster]

chrisp1
chrisp1

pb1285n: If the Wii does not dramatically gain market share from what Nintendo held with the gamecube then there is something wrong with the world (although this is true anyway). The public is being offered an incredibly well-priced way to play games like never before while Sony and MS offer nothing except more power. Not to mention that the gamecube was a weak piece of hardware. Of course there will always be a place for these uninspired power-hungry consoles because people are just impressed by cutting-edge graphics (as am I). Plus, while PS3 will see price drops so will the Wii. Imagine in a few years when you can pick up a Wii for an extra nothing and the other consoles are still moderately priced. I will admit that I thought the same sort of thing would happen with the PSP and the DS but the PSP has done very well despite the fact the DS offers much more potential to developers and better gameplay to gamers. Conclusion: people are stupid, rich people have the potential to take the PS3 far. With regards to the Blu-ray technology...well...there's no way I'm paying for it when I don't want it so goodbye PS3 until a huge price drop. I don't care if it does become the next standard, I don't have good eyes anyway so why would I care about higher definition DVDs. Last note. You think: "10 years ago Wii would have worked but people are tired of gimmicks now. " I think "you're an idiot." the world is full of gimmicks and people love them. For the record, I'm not a Nintendo fanboy, in fact I bought my PS2 before by gamecube but for me Sony have dropped the ball this time around and Nintendo has stepped up their game.

beedouk
beedouk

But its the price think about it 360+Wii=same price as a PS3 why spend that much on a console when you can get two for one and most games that are out on PS3 are on 360 and then the Wii has more veritey

pb1285n
pb1285n

Can I just say, this is why none of you are market analysts. The reason why Kaz Hirai and The Yankee Group believe the PS3 will do so well is because they think there is enough demand from "techno-freaks" to sell out the console during the initial release and by the time that dies down they will find it affordable to drop the price enough that the average consumer will buy it. This is a pretty realistic notion since Sony is still a brand your average consumer loves and trusts (contrary to what the people on this website think since most of you don't meet the credentials of the "average gamer"). What you should also realize is that the price of Wii could end up helping Microsoft and Sony in the end. A consumer who wanted to buy more then one console but due to price constraints only planned on buying one, then sees the price of Wii and buys a Sony or Xbox as well. Overall it won't hurt Nintendo but on paper it looks bad. You think your average consumer is poor buy you have to realize in this day and age most people are educated with better jobs, and on top of that they are marrying later, so your average consumer has more money to spend on leisure. Plus with gaming becoming so much more mainstream you have a wider audience to entertain. Your average gamer isn't like many of us who live for the classics. They want great special effects and lots of action. Yes everyone knows Mario and Zelda, but for what they once were, they don't care about cell-shaded Zelda or Mario in space. They want their Madden 07 and FPSs now. Sony and Microsoft will fight for the top spot in these console wars for this reason only, no matter which console is the best. Nintendo is NOT in touch with the typical gamer anymore to point where I think they are delusional. 10 years ago Wii would have worked but people are tired of gimmicks now. Wii will sell better in Japan but it will remain in 3rd place. The price could be the only thing saving it from another flop. Sony may drop to 2nd, depending on how much the price drops, but I think it will inch by Microsoft in the end once blu ray technology becomes more affordable. On a final note Nintendo needs to get in touch with a wider audience if they ever want to pass the other consoles. I feel they cater way too much to the Japanese market and fanboys. Microsoft and Sony have found a happy medium between giving fanboys want they want and keeping everyone else interested. ---- Now on to Blue ray. People say it's too soon for a new video format, but I see Blu ray as an extension of the DVD format not a completely new idea. I can't tell whether it will be the NEW format but I can tell you within the next couple of years DVD will be weeded out. Yes it was nice while it lasted but as HD technolgy becomes more affordable more companies will be moving toward HD video formats. You guys say it is unnecessary but it leaves room for so much expansion that it doesn't make sense staying with DVDs. I say DVD will go the way of the Beta-max, way before there time.

overcode
overcode

Everyone can whine about the price and Blu-ray. We all know that the PS3 is going to be gigantic... not overnight, but it will be. Since there is so many Sony bashers here, I'll say this about the 360: outside of maybe 2 or 3 games I see no reason to buy a 360 and 2 or 3 games isn't enough to justify a 360... and they are games that aren't even out yet. 90% of the current 360's game library is atrocious. You can "Gears of War" or "Halo 3" me all you want. Those are just gonna be another bunch of lame shooters with the shaders turned on high.

Karjah
Karjah

" oh, only silly people buy consoles on launch day, and wonders why it brakes down a few months later..." exactally we should NOT as gamers put up with this at all. If your paying 200 dollars for a dvd player you expect that dvd player to last at least a few years right? NOT so with Microsoft and Sony right now. quality of console should be consistent from launch to last day on the shelf. If i pay 500 dollars for a 360 it had better damn well still run in 4 years. That's all I have to put out.

nev70
nev70

niteowl74 Do we even need blue-ray or hd-dvd for god sakes? Am i the only person that thinks dvds are just fine and they are forcing a new medium on us too soon? No your not I WOULD LOVE A PS3 BUT AS A GAMES MACHINE THE PRICE CANNOT BE JUSTIFIED,we do not need this formeat this gen and i have heard no LOGICAL point for it .SONY are using thier video games buiness TO PUSH A NEW FORMAT ON THE PUBLIC HENCE THE PRICE $600 WELL @ THAT PRICE **** ***

grnidbandit
grnidbandit

metdevthegamer- Oh, I'm sorry, forgot to emphasize how hard. Granted, heads of companies do try hard to make their product look good, I was merely noting how hard he's been doing it since E3. And proof? Take into account every story between the start of E3 and today directly related to Sony and its PS3, tell me you can't see the desperation slowly growing. Ummm ok I still dont understand what kind of deseperation your talking about, most of the articles are from analysts, which most have been negative, I never heard Kaz saying or anyone from sony, Oh please pick the PS3 over the 360 and Wii, unlike Peter Moore who has come out and voiced his opinions on the PS3, Sony has pretty much stayed away from talking about their competition directly, now with numbers they rebutal, unlike nintendo who comes out and says there not competing with MS and Sony, now all the sudden there is competition, sounds like the only ones who really act deseperate are nintendo and MS, nintendo playing the cat and mouse game saying they are/are not competition, MS saying a while back Halo 3 would be out on PS3 launch, since thats not possible they will release gears of war around that time, thinking its going to hault sonys console sales, you should look at whos really desperate

Maquis_UK
Maquis_UK

what like psp kicked nintendos ass? LMFAO. what a moron, it seems the average gamer in the street knows more than this guy.

jraziel1019
jraziel1019

[This message was deleted at the request of a moderator or administrator]

ert47
ert47

Wow.. people are taking this WAY too seriously... How about we wait a year or so and see what happens? oh, only silly people buy consoles on launch day, and wonders why it brakes down a few months later... *ushers fanboys back to the happy farm*

bror_jace
bror_jace

I didnt know sony had something to do with the E3 problem...and makes a lot of sense since(their conference) its the most embarrasing thing I´ve ever seen in this industry..jaja i still see it from time to time to laugh a lilbit. those numbers on the psp sales are actually true? I got nothing against sony but this guy is a total jerk,he should be fired right now,that would help sony in its neverending quest to reign supreme.

metdevthegamer
metdevthegamer

grnidbandit said: "To me, it seems as if he's trying too hard to make the PS3 look good.------------------------------------------------------------------------------------------------------------------ Ummm how does it look like that?? please show your proof, and what head of any department or company does not try hard to make their product look good??, what the product is suppose to speak for themselves? especially when the world is being introduced new technology?" Oh, I'm sorry, forgot to emphasize how hard. Granted, heads of companies do try hard to make their product look good, I was merely noting how hard he's been doing it since E3. And proof? Take into account every story between the start of E3 and today directly related to Sony and its PS3, tell me you can't see the desperation slowly growing.

niteowl74
niteowl74

Do we even need blue-ray or hd-dvd for god sakes? Am i the only person that thinks dvds are just fine and they are forcing a new medium on us too soon?

VegetaMaelstrom
VegetaMaelstrom

Some people here are saying that Sony is forcing the blu ray technology down our throats without offering a choice. I guess you COULD look at it that way, but if you do then you must also concede that MS shoved a hard drive down your throats with their Xbox. And in a very puzzling move MS seem to have nuetered the 360 by not having a hard drive equipped on every system when they ranted and raved about the Xbox's hard drive as a HUGE advantage over the PS2. Many of you posters are absolute hypocrites. Shame on you.

SpareJesus
SpareJesus

GrimBee: The Wii will not offer DVD playability out of the box, you must buy an addon periphial. Everything else is more or less correct, however.

GrimBee
GrimBee

Autolycus excellent points made my friend, i wish i could narrow it down like you did though LOL! Mark unix, you make a good point about the xbox live, HOWEVER, arent you forgetting the FREE silver xbox live? Essentially that will be exactly along the same lines as what sony are offering for free. With xbox live gold, you basically get an excellent reliable service (from what I have heard) and "you get what you pay for". But you dont HAVE to pay for xbox live, plenty of my friends own 360s, i dont, but three of them use the silver and are having just an awesome time with it. It's just that people presume that xbox is always costing them, when it actually isnt. So really, all in all, with the overall price of games for the 360 (already the price is dropping! I seen games retail NEW for £14.99!!) along with the already successful xbox live (yes, even the free silver one) and basically you have the OPTION to buy the extra stuff.. it is posing sony a really good ..poser! But it's not JUST the 360 that is the threat.. which is the most worrying part. It is the threat of the very chep Wii, the battle against sonys very own ps2, the 360 AND the battle with hd dvd against blu ray.. Nintendo has basically offered us a whole lot for this generation, new ways to control games, a faithful backwards compatibility system (one which is probably going to be THE greatest in backwards compatibility) and also a free online service PLUS not forgetting the linkage with the ds and the possibilities of download play and the ability to use the touch screen and mic to control wii games.. oh, and play dvds right out of the box AND have a remote to go with it LOL. The 360 is offering a remarkable next gen experience, which will no doubt rival the ps3 extremely closely. Who would are if it was marginally better? people who bought the ps2 instead of the xbox didnt care.. The 360 is offering a hd dvd add on (eventually the 360 package would be a better purchase than JUST a standard hd dvd player in the long run..) and not forgetting that it has a growing library of games ALREADY and is offering the best online service avaliable. Sony.. offering a blu ray player as standard (nobody has use for these YET), backwards compatibility with the ps2 and ps1.. dvd playback.. the.. er.. ability to er... have the option to purchase a £170 rear view mirror for gran turismo 4 hd (ala psp)... and ... ahem, gyroscope controllers with no rumble. Oh, yes, i forgot about the graphics too.. Nothing sony is offering so far is actually getting the majority of people excited. When people saw the movies for metal gear solid 2, people got excited. But metal gear solid 4? The graphics would definately be capable of running on a 360. And so their "big gun" is not so big this time around. All im saying is that for sony to dominate the market, it is going to have to really REALLY offer us things that make us excited, want to buy it, and make us feel like we really really made a wise purchase. But at $600 a pop, not many people simply shell out $600 for something they may return. When people spend $600 on one electronic item, you would honestly think that it is worth all that time and hasstle. If it was going to be cheaper, it would sell, no matter what. Im nnot saying that the ps3 wont sell, but whether it is going to sell better than the wii or the 360 or even the ps2, is a completely different matter. It is crazy for kaz to say that it will take the ps2s market share.. why? Because he ALREADY stated that the ps3 is not in the same league as that generation. He stated that the ps3 is designed for the people who want the best platfom (i.e the most expensive and feature packed (who said the wii wasnt...?)) hence, it is going to be released to a different market to the ps2 market (who is stuck in the dvd genre, and in the £100 price tag aswell). Now, with comparisons to the 360 against the ps3. Dont forget that its the japanese which will probably, most definately get the 60gb version of the ps3, which means the rest of us pay $600 for the standard version. Well, at least £450 for the standard version for us brits. because, if you think about it, if its £1500 for a bog standard blu ray player.. then imagine the price of a 30gb ps3 with blu ray and everything.. so you can see why it would cost $600 for a 30gb ps3... The 360 has the plus point of being able to upgrade as you like. Essentially you really DO get what you pay for, because you decide to pay for it. But sony is telling you that in order to play ps3 titles, you gotta have the expensive blu ray aswell.. which kinda sucks. The only way i think the ps3 will dominate the market share (have a chance to beat the ps2 share) would be if the console had a brief re-design.. meaning, that you can simply pull out the disk drive of the ps3 as you like, and upgrade it to either a hd dvd or blu ray drive as you wish (it would come with dvd as standard). Thats the only way I see the ps3 at least having a good chance of obtaining what it is promising. BEcause the buying public would see that they arent taking a gamble at this moment in time. In a few years, if blu ray really does take off.. then people will surely buy the ps3. But until then, its going to be a large struggle to obtain those figures they say they will get... methinks

mark_unix
mark_unix

about the production... the xbox360 hadn't started production 3 weeks before the release date.... goes to show how well sony is doing with it's production, with doing it so early compared to Microsoft... and about this: $299 no HD, wired controller, no wireless $399 20gb HD, wireless controller, free month of xbox live,no wireless OPTION to later PURCHASE HD-DVD System down the road now calculate 4+ years of xbox live, then you just notice both the xbox360 are almost $100 more expensive then the PS3, without Blu-Ray and without a 60GB HDD...

Kupo03
Kupo03

Kaz Hirai? It's Ridge Racer. RIIIIIDGE RAAAAACER!

dsgamer1
dsgamer1

Mr. Harai has spoken. My PS3 will earn me a fortune. hahaha Give me all your money suckers!

grnidbandit
grnidbandit

To me, it seems as if he's trying too hard to make the PS3 look good.------------------------------------------------------------------------------------------------------------------ Ummm how does it look like that?? please show your proof, and what head of any department or company does not try hard to make their product look good??, what the product is suppose to speak for themselves? especially when the world is being introduced new technology?

metdevthegamer
metdevthegamer

To me, it seems as if he's trying too hard to make the PS3 look good.

grnidbandit
grnidbandit

Autolycus XBOX 360. Two versions. $299 no HD, wired controller, no wireless $399 20gb HD, wireless controller, free month of xbox live,no wireless OPTION to later PURCHASE HD-DVD System down the road PS3 $499 20gb HD, 1 controller, Blu-Ray (not capable of playing 1080p) $599 60gb HD, 1 Controller, Blu-Ray, wifi XB360 customers have a choice. They dont want HD, they dont have to get HD. They want to pick it up later when they can afford it, great. Also they can watch 1080p(which will be coming out via HD-DVD within the year, look it up) PS3 users have no choice. They are stuck with blu-ray. So when blu-ray fails, they are stuck with their beta max player. They are both capable of being great systems, here's the problem. The hardware is to advanced for the programmers. For the past 15+ years developers(game makers) have had to write code(and learn) to write for a single processor. These new systems(360 and ps3, Wii not included) are all Multi processor. Now the programmers have to UNLEARN what they have learned and figure out a new way to do things. The UE3 engine, doesnt even use close to half the power any of the systems are able to produce. Why? Because they dont know how to write the code for it. So for right now, they are all equal because nobody is capable of pullin out the extra power. If you know what you are talking about PS3 is a rip off. If you don't sony is great because they tell you they are. ___________________________________________________________ Your basically talking about something thats not even out yet to judge, the blu-ray is there for the extra storage, the date will be uncompressed for the graphics meaning the ps3 graphics will look better than the 360's, that remains to be seen I think since developers have finally gotten the final dev kits, I thought the next gen was about great looking games and new innovative games, PS3 does this with the warhawk demonstration at E3 also with the racing game they showed using the PSP, devs have already said they like the fact they have extra storage space to work with on the blu-ray, they might make bigger games on the ps3 as to opposed the 360, imagine a game like GTA whereit has been talked about extra content needs to be downloaded from XBL, the ps3 version might come with all the extra's preloaded, that way people without an internet connection or a broadband connection dont get left out, the wii looks good also, just the way how it plays, but when it comes to visuals, its nothing next gen

nuttabutta
nuttabutta

cannibal, im gonna counter that stuff you just posted: okay, 60 GB HDD is good...more than 360, but you get a 20 GB on the cheaper model, and since MS is releasing a big HDD in the next year or so that really doesnt do much and gives them a choice to upgrade...ethernet plug is pretty standard...1080p, again, only on the more expensive model, and since not many own an HDTV that can produce that image quality, that wont matter for the next few years or so...dvd and cd player pretty standard...who cares about the memory stick crap...backward compatibility is definitely a plus, much better than the 360s, so ps3 wins there...wifi, well, not everyone will need wifi and again 360 owners get a choice...so most of the stuff you said really doesnt matter...

cannibal127-9
cannibal127-9

599.00 PS3 Includes: 60GB HDD, 4 2.0 USB ports, Ethernet plug, 1080p HDMI output, Bluetooth technology (up to 7 controllers and connectivity with ANY bluetooth capable device including headsets), DVD player, CD player, Multimedia interface (MP3, WAV, Various video formats), Memory Stick read, Compact flast read, SD card read, PlayStation 1 & 2 (95% backward compatibility as of now, with intentions of 100% at launch). WiFi connectivity (communications with various devices including PSP) built in. 1 digital optical output 399.00 XBox 360 Includes: 20GB HDD, 2 memory card slots, DVD player, CD player, 3 USB slots, Ethernet port, Backward compatibility with Xbox (limited but growing), 2.4 GHz (communications with up to 4 wireless controllers) Sorry Autolycus, but it's clear that the PS3 is NOT a rip-off and it simply comes down to getting what you want if you want it. It's a total matter of opinion, and it's not fair for you to try and force yours down the throats of others.

Imavnas
Imavnas

Far too many naysayers here. I say wait. All Execs will speak BS. Hirai, Moore, Iwata; their not about to feed you REAL info. NONE of them will do so. Wait for the freaking system to launch, then rag on it if it blows. Unless any of you here actually work for Sony and know it's going to fail based on insider information, your "points" are all based on fanboyism and money woes, nothing more.

willjoea
willjoea

There was never any doubt in my mind that Sony was going to come up short as far as allocations of the PS3. They wouldn't dare risk PS3 units sitting on store shelves on launch weekend especially after the shortages experienced with the Xbox360. Shortages translate to high demand. No one ever takes initial supply into consideration. I'm sure any shortages will be perpetrated by Sony themselves. People never want anything more then when they're told they can't have it. Personally I think the PS3 will be D.O.A. at launch, much like there Blu-ray disc format.

Autolycus
Autolycus

XBOX 360. Two versions. $299 no HD, wired controller, no wireless $399 20gb HD, wireless controller, free month of xbox live,no wireless OPTION to later PURCHASE HD-DVD System down the road PS3 $499 20gb HD, 1 controller, Blu-Ray (not capable of playing 1080p) $599 60gb HD, 1 Controller, Blu-Ray, wifi XB360 customers have a choice. They dont want HD, they dont have to get HD. They want to pick it up later when they can afford it, great. Also they can watch 1080p(which will be coming out via HD-DVD within the year, look it up) PS3 users have no choice. They are stuck with blu-ray. So when blu-ray fails, they are stuck with their beta max player. They are both capable of being great systems, here's the problem. The hardware is to advanced for the programmers. For the past 15+ years developers(game makers) have had to write code(and learn) to write for a single processor. These new systems(360 and ps3, Wii not included) are all Multi processor. Now the programmers have to UNLEARN what they have learned and figure out a new way to do things. The UE3 engine, doesnt even use close to half the power any of the systems are able to produce. Why? Because they dont know how to write the code for it. So for right now, they are all equal because nobody is capable of pullin out the extra power. If you know what you are talking about PS3 is a rip off. If you don't sony is great because they tell you they are.

Charlie2688
Charlie2688

OMG I didnt knew this was the official Sony bashing forum!