Hello Kitty x Street Fighter merch incoming

Comic-Con 2011: Sanrio icon to play dress-up with familiar fighting franchise costumes starting next fall.

Capcom has already picked numerous fights with SNK, Marvel, Namco, the Tekken series, and even Professor Layton, but the publisher today announced arguably the most surprising crossover of all, Hello Kitty x Street Fighter. While the apparent feud between Sanrio's adorable Japanese feline and Capcom's posse of punch-drunk pugilists isn't deserving of a game just yet, the two companies today announced a partnership for cobranded merchandise featuring the franchises.

"Attack me if you dare; I will crush you!"

The line of merchandise will incorporate both brands' styles, with "a broad range" of items promised. The only specific treatment announced for the line was centered on the notion of Hello Kitty donning the familiar costumes of Capcom's fighting game stars. No mention was made of Badtz-Maru or Keroppi. The first Hello Kitty x Street Fighter merchandise is expected to hit stores in fall of 2012.

While Street Fighter certainly has a game industry pedigree, the Capcom series is a relative neophyte next to Hello Kitty when it comes to merchandizing. The Sanrio icon is just over half a century old and the face of the company with more than 50,000 items sold around the world, including perfumes, skateboards, cameras, Monopoly games, and car license plate bolt covers. In 1990, the amicable mascot even got her own pink-tinted Dreamcast console.

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Discussion

78 comments
supertom221
supertom221

This... This is...... BRILLIANT!! Another idea!!: Mega-Man X Carebears : Rainbow Network Edition!! or maybe...: Resident Evil X Power Rangers: Zombie Zordon Edition!! YEEAAAAHHH!!!!

Mega_Skrull
Mega_Skrull

And people say Capcom is trying to kill Megaman... No, Capcom is trying to suicide... in a very weird way...

jamyskis
jamyskis

In Soviet Russia, Hello Kitty kicks Ryu's butt.

fkbwii
fkbwii

This has the same shock factor as Megaman in MvC3.

DeadrisingX1
DeadrisingX1

[This message was deleted at the request of the original poster]

DeadrisingX1
DeadrisingX1

WTF... (God if this was actually true... what would become of Oni and Evil Ryu? )

omenator
omenator

Stop, just stop. This better be a joke or heads will spin.

ffviiifreak
ffviiifreak

looks funny like an april fools joke

mariostar0001
mariostar0001

I don't believe it, but this actually sounds workable. :o :P

tjoeb123
tjoeb123

@servb0ts This. Especially with all the recent screw-ups from them. If they actually want to do something Mega Man-related, then they should put him (particularly his Legends incarnation) in UMvC3.

servb0ts
servb0ts

Capcom needs to quit smoking that crack lol.

Diophage
Diophage

While they're at it, they should do Devil May Cry x Sesame Street. That would fit just about as much as this does.

nini200
nini200

First Freddy Krueger in MK9, now Hello Kitty crossing Street Fighter in merchandise. 3 words for my reaction... I CAN'T WAIT!!! I own quite a few Hello Kitty games on Dreamcast. I'm definitely going to pick up Chococat in whatever outfit he wears!

disneyanime91
disneyanime91

SWEET HEART-WARMING DIABETIC HELLO KITTY GOODNESS :D AWWW YEEEAAAAAHHHHHH

cardinal_gundam
cardinal_gundam

damn I didn't realize that the dreamcast took 10 years to R&D, probably some kind of curse Hello Kitty put on Sega's hardware division LOL...

ANUBISZER0
ANUBISZER0

Hello Kitty can kill you with cuteness.

twistedface12
twistedface12

at first i thought its a DLC for the game that would make hello kitty fight tekken and street fighter characters

Phil-teh-Pirate
Phil-teh-Pirate

Hello Kitty Blanka would be awesome. And thanks Capcom / Sanrio for making it easier to buy gifts for nerdy gamer girlfriends / wives / sisters. But theres really no need for most of the commenters below me jumping on their soapbox and saying capcom are evil. Sadly they wouldn't be doing this if they didn't believe there was a demand for it.

taddia
taddia

CAPCOM WHAT WRONG WITH U!?!?!?

Sniper-Gamer
Sniper-Gamer

lol When I looked at this I thought it was going to be a game. :P

-Vulpix-
-Vulpix-

[This message was deleted at the request of the original poster]

shaun_ofda_dead
shaun_ofda_dead

capcom has been heavily milking sf since 1994 (comic books, special controllers, I even have a card game from back then), so this is nothing new. The outrage here should really be how hello kitty is creeping into EVERYTHING. (not that I mind, makes shopping for my girlfriend easy. This is something she will really enjoy considering that she is a fan of both franchises).

mellow09
mellow09

Street fighter, the only franchise to out milk Call of Duty.

Cartr1dgeBased
Cartr1dgeBased

this is a japanese thing. not something for us to be concerned with. moving on...

tsunami2311
tsunami2311

Has capcom lost what little sanity they had?

TheBlackEclipse
TheBlackEclipse

They should make Hello Kitty a secret character in Street Fighter V. That'd be f***ing hilarious and awesome at the same time.

Beaugita
Beaugita

I read this and thought it was a joke... It wasn't a joke...

91210user
91210user

I am a proud owner of a Hello Kitty game, I think the game has excellent production values. I also tried the Hello Kitty MMO but it's a shame that I'm not really into it (like many MMOs), because I think it lives up to what Hello Kitty is. I wouldn't be surprised if this game becomes badass and maybe players would finally see Chun-Li's sweeter side.

Dareitus
Dareitus

We're hyping up Hello Kitty Dolls now? We're hyping up Hello Kitty Dolls. We're actually hyping up.... Hello Kitty Dolls. A YEAR BEFORE THEY ARE RELEASED?!? Seriously. Nothing else to write about? Really? Nothing?

OaklandRaiderz
OaklandRaiderz

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drswank
drswank

Dreamcast was around in 1990? Awesome proofreading :).

GunBladeHero
GunBladeHero

*Look at screen* *Facepalm!* *Rubs eyes to get a better view of the screen* *Facepalm!* *Scratches head* *Look at screen yet again* *Facepalm!*

mrzero1982pt2
mrzero1982pt2

you guys are aware that this has snidely SLIPPED the release window for sfxt, right? FALL/WINTER 2012!

soulless4now
soulless4now

I never liked Hello Kitty when I was younger, but now I think I have a reason too. O_O

Nerissa
Nerissa

Hello Kitty kicking a** and taking names, LOL

ToTs_00
ToTs_00

LOL. I can just see an evil Hello Kitty that looks like Akuma. :)

Archer_97
Archer_97

jeez. i never pictured hello kitty in a fighting game. im actually curious as to what this will be like O_o

drangel_jam
drangel_jam

Whatever, if Capcom is trying to expand the SF brand, as long as they don't hurt the games... I don't game. And if they decide to make a quirky cross game, power to them, they better make sure they pick the right platform and the right demographic, cause I won't be buying no game with Hello Kitty name and content in it.

genesis1000
genesis1000

I truly misread the title of this article.

Emp-Naval
Emp-Naval

That link at the end of the post, it was posted on 1999!!! aaahhhh, I jsu tlove old things it just gives you that feeling down your sole.... aaaaaahhhhhhhh

Psychikos
Psychikos

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