Heavy Rain grossed $100 million - Report

Quantic Dream head says 2010 game was "very profitable" for Sony, claims it is a fallacy that experimental games can't be successful.

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Quantic Dream's 2010 narrative-focused Heavy Rain grossed $100 million, proving that developers should "stop thinking that innovation rhymes with unprofitable," according to studio co-CEO Guillaume de Fondaumiere.

Speaking today during the Digital Dragons game festival in Krakow, Poland, Fondaumiere said, as reported by Games Industry International, that most publisher's would strive for the sales numbers Heavy Rain was able to achieve.

"These projects have been and are profitable, to some extent," he said. "I'll give you one example that I know about: Heavy Rain. Let's say it's $22 million to produce. With marketing it's maybe $30 million. With distribution, $40 million. Sony earned $100 million with the game, so it's very profitable. It's the sort of margin that most publishers would strive for, for any game."

The latest official Heavy Rain sales update came in September 2011, when Quantic Dream revealed the game had sold over 2 million copies.

Also at this time, Fondaumiere called the used game market one of the biggest problems in the industry, noting that the second-hand market cost Quantic Dream millions on Heavy Rain.

Discussion

264 comments
OldSchoolPlaya
OldSchoolPlaya

Why is it that this game can sell two million copies and earn 100 million, and The latest Tomb Raider sold 3.5 million copies, and the companies claimed that they lost money!?!

Bionic_
Bionic_

I bought PS3 for this game 

WyteMike77
WyteMike77

It does mean that they're good. If there is a group, and more to your example, a country of people willing to purchase said "dead genre" then it's good for those. Let's agree that there are those out there that only play sport sims, or racing sims, or arcade fighters, or first person military shooters, or action adventure, or whatever genre that you are about to bring to this battle. Those that are only open minded to that one genre only like their one way of playing. Some people are little bit more open minded and can stomach a few other game styles than just their normal mix. Let's put this Heavy Rain in that arena. This title just isn't your cup of tea. I get that. You want more constant interaction and less delay between sequences of events. That sounds like the very definition of ADHD. That being said, begin your swings of attack. I'm confident now in saying that you couldn't have played the game in full or you expected a different game play style. Not that your wrong for having "your" opinion, just that it's completely wrong to say it's "hardly thought provoking or innovative at all". Give it a try. For real this time. Also, understand that it's a QTE investigative type game and not Uncharted action adventure or Call of Duty military first person shooter. Just like watching a movie or TV, you have to understand that in The Green Mile you're not going to get Neo and agent Smith fighting it out. Doesn't mean that The Matrix is the way movies should be made. It also doesn't mean that The Green Mile wasn't done right and isn't deserving of being called a phenomenal movie. You gotta be a bit more open minded there. Hope that one day you see what I'm saying here. I'm sure it won't be today.

WyteMike77
WyteMike77

as well as it should be. If it weren't for those of us with "obsessive collecting disorders", or my take on OCD, there'd be even more on the used game shelves than currently are. I'm just glad that, first-someone was able to read all of the way through that, second-someone understood/gets it too. There are entirely too many that can't comprehend that very simple concept.

HSV002
HSV002

Great game, a tad on the short side but still good!

steelmouth
steelmouth

lol its funny how 2mil copies sold translate to "very profitable" for QD yet for most developers this is a complete failure

Hells_rebelion
Hells_rebelion

Keep on keepin on Quantic!  Great game and I look forward to everything in the future.

bkohary
bkohary

If Square Enix produced it, they'd be sacking 300 staff for its "failure"

JamesThePrince
JamesThePrince

Heavy Rain is like the golden game of Sony playstation three :) 

EvilShabazz
EvilShabazz

Tomb Raider was profitable, too - just not as profitable as the MBA bean-counters told stock investors, so the bean-counting pencil pushers got sad.

All of these articles lately are more about expectations and stock prices than anything really tangible.

experience_fade
experience_fade

I loved Heavy Rain. 2 million is nice for an exclusive, but I can't help but realize why most developers choose to release their product multi-console. 

To think, Heavy Rain likely would have sold double, maybe even more?

Makes me think of Tomb Raider. In less than a month (ish) of it being out, it's already outsold Heavy Rain.

Emfanever
Emfanever

Oh no, second hand games hurt the developers. Hypocrites

fursecu
fursecu

very good story, i watched the walkthrough on tube, please do this on pc

GameYakuza
GameYakuza

I don't get people praising the game as innovative. it's more a movie than a game, the dragon's lair of this generation.

tightwad34
tightwad34

Who said experimental games can't be successful? If that was the case we would see very few new IPs and we all know how bad that could be for the industry. They do much more good than bad.

electro57
electro57

I bet the game started selling once the kids found out you can have sex in the game.

xGr4ffitix
xGr4ffitix

I agree. That's the problem with the gaming industry I think. We had so many games to choose from when we were kids, and none of them were alike. Now you can take 10 games out of your library and every one of them are similar. Shooters are 'safe'. Sandbox-y games are 'safe'. Now, I'm not saying shooters and sandbox games are bad, but at the same time, back in the day people weren't afraid to try out something completely different. You had a beat-em-up on one cartridge, a kart racing game on another, an adventure platform on one, and an open world RPG on another. Now you've got...A shooter...A shooter...A shooter...A shooter. Lol. Make your money from your 'safe' games, then use a smaller budget for a 'risky' game. That way you won't be losing much, and if your risky game becomes successful, then you can profit a crap ton when you sequel or continue it.

Devil_wings00
Devil_wings00

Glad to see the point and click genre make such a crazy comeback these last few years and heavy rain was one of the catalysts for that. Nice to know it actually made some money to.

BowlofNoodles
BowlofNoodles

I bought a used copy.  Well worth it, since I will probably only replay it for different trophies/endings. 

barrica
barrica

I only played the demo and my god "the graphics" Jesus. Unfortunaly i dont have a ps3 to play it but i would love to try. Just from the demo i felt that PS3 has the best graphics in comparason to the xbox but it must be hard to get the most out of every core.

Nxss-effa-sim
Nxss-effa-sim

So all things considered it cost $92 million to make and grossed $100 million. Making 8 cents on every dollar you spend doesn't sound that profitable to me. Unless I'm misinterpreting what they mean by Sony "earn[ing]" $100 mil.

DerSchwarzMann
DerSchwarzMann

@OldSchoolPlaya They likely spent more money making it and marketing it. The fact that Heavy Rain spent 30 million to market a game (HOLY SHIT) seems indicative to me that (based on how little I saw of HR and how much I saw of TR) Tomb Raider spent a lot more money on advertising. Also, any company that loses even a penny from an investment will bitch and moan.

Coco_pierrot
Coco_pierrot

@experience_fade It is a deal they do with the publisher, in this case Sony, to make a game only for them ... it gives some security, a team from Sony as support and well , it is something for Sony to say : Hey if you want to play that, you have to have a PS3 ...

If there isn't any exclusive deal anymore , why would I buy a consol ? Just buy a PC where whatever you buy isn't as important as matching the minimum spec.

frylock616
frylock616

@experience_fade 


Most publishers do it so they can make as much money as possible so they can keep games coming out while preventing their studios from shutting down due to lack of profit.

Kashmiro
Kashmiro

@Emfanever While I agree with you, it is true that the second hand market "hurt" game sales. Without a second hand market they probably would have earned more from the game. However, the game made a lot of money anyways. 

Queuing_is_back
Queuing_is_back

@Emfanever 

Quantic Dream lost out on over $100 million in profits from second hand games. $100 million + $100 million = $200 million.

Kashmiro
Kashmiro

@GameYakuza Because it did not fit exactly what the pre-defined context of a video game is? That is exactly where we get innovation, by just adhering to everything that has been preset by default and never trying to stride outside the lines... 

Hells_rebelion
Hells_rebelion

@GameYakuza What constitutes a game?  It has interactivity and tons of it.  Just because it wasn't a run and gun shooter doesn't make it any less of a game....

SchumiF1
SchumiF1

@tightwad34 I'm glad this was considered successful. I pre-ordered the game just to help support something different. If games that do something different aren't supported the market would be even more saturated with shooters. And the last thing we need is more of them.....

Kashmiro
Kashmiro

@acelogan1989 "Mutliplayer is the only reason to support a developer! Without multiplayer developers don't deserve my money! I don't care if they make something drastically different than everyone else that has an incredible story and is an overall wonderful experience. Without multiplayer, I'm not buying."

Just trying to flesh out your logic into a more cohesive argument.  

Crzy1
Crzy1

@Nxss-effa-sim No, it cost 22 million to make, plus 8 million to market, plus 10 million to distribute for a total of 40 million.  You misinterpreted what he was talking about.  Altogether the profit would have been an estimated 60 million or 150% profit.  Not bad at all.

The_Ice_Griller
The_Ice_Griller

@DerSchwarzMann @OldSchoolPlaya He meant $30m as in it was an additional $8m on top of the $22m to produce the game.  Then it was an additional $10m to market, thus totaling $40m at the end of the day.

GameYakuza
GameYakuza

@Kashmiro@Hells_rebelion ifyou break down the game's structure, you realise it's not the promised branching storyline: it's more four independent storylines, that barely intersect. and each storyline is just a series of scenes, that are either completed or failed, wit the latter resulting in either a slap on the hand with no comsequence (for example, if you fail to escape the police or remove all the evidence in the shop), or just prematurely ending the storyline. that's why it's not innovative: it removes control from the player when it is most important. can you actually save jason? can you fail the tests? can you identify the killer prematurely? apart from the ending, the story is meant to unfold in one single way. sure, your "choices" are reflected in the ending, but that's too little too late. it's basially the same game as indigo prophecy, but in HD.

Hells_rebelion
Hells_rebelion

@GOGOHeadray @Queuing_is_back @Emfanever  Exactly, these people who say second hand hurts the market are stupid.  Most people who buy second hand wouldn't have bought it new.  Also not to mention buying second hand brings in new customers which may even buy your next big game "New".

jimrhurst
jimrhurst

@EL_Bomberdor @321FOX123 Yeah, its meant to be $40M total, including development, marketing, and distribution.  That leaves $60M in profit.  Very successful.

WyteMike77
WyteMike77

@gamespotgunners @GameYakuza @Kashmiro @Hells_rebelion I second this. Why is it that so many assume that a "game" is only platform / shooter / sport? why have so many poo-pooed the QTE-point and click-investigative - suspense thrillers genre? Ohh, because it's not their typical run-of-the-mill game. My 8 year old nephew agrees with those narrow minded gamers. His response is the same as theirs, "I don't get it". Well, I expect that from such a feeble mind. Keep up the great work QD and I can't wait for Beyond:Two Souls. I'm glad that you profited so well with HR, even with so many naysayers of this "type of game".

gamespotgunners
gamespotgunners

@GameYakuza @Kashmiro @Hells_rebelion Even this I can't agree with. There were many subtleties, which whilst not being completely over the top were nice. Didn't do the homework with your kid he'd tell you he got in trouble at school as opposed to when you force him to do it and he comes to you saying his teacher was happy with him. These distinct subtleties were definitely a nice touch. Also look at a game that was many people's GOTY last year (The Walking Dead) if Heavy Rain isn't a 'game' then neither is 'The Walking Dead' and they are both 'interactive movie-game hybrids' with the game bit coming from their point and click roots. I think it was an innovative game in that it didn't try to be in the same vein as what was considered a 'game' by everyone else. They pushed the boundaries of what a game truly was and always has been interactive media. For me innovation is starting to dissapear from AAA titles and that is why Beyond looks so compelling and why Journey was so great last year in the age of the trilogy followed by another trilogy all within 6 years. Games like this allow for experimentation and I think they should be praised for it even if they aren't perfect which Heavy Rain certainly wasn't.