Quantic Dream's 2010 narrative-focused Heavy Rain grossed $100 million, proving that developers should "stop thinking that innovation rhymes with unprofitable," according to studio co-CEO Guillaume de Fondaumiere.
Speaking today during the Digital Dragons game festival in Krakow, Poland, Fondaumiere said, as reported by Games Industry International, that most publisher's would strive for the sales numbers Heavy Rain was able to achieve.
"These projects have been and are profitable, to some extent," he said. "I'll give you one example that I know about: Heavy Rain. Let's say it's $22 million to produce. With marketing it's maybe $30 million. With distribution, $40 million. Sony earned $100 million with the game, so it's very profitable. It's the sort of margin that most publishers would strive for, for any game."
The latest official Heavy Rain sales update came in September 2011, when Quantic Dream revealed the game had sold over 2 million copies.
Also at this time, Fondaumiere called the used game market one of the biggest problems in the industry, noting that the second-hand market cost Quantic Dream millions on Heavy Rain.