Hasbro Sports Announced

You knew it had to happen sooner or later - Hasbro Interactive has announced that it will be focusing on sports games with its newly founded Hasbro Sports label. The new label will develop games for gaming enthusiasts with interests in action, strategy, and simulation, along with titles for children and families.

The first titles to release from the new label are Trivial Pursuit NASCAR edition, Hasbro Sports Digital Camera, and NFL Football and NASCAR versions of Hasbro Interactive's Em@il Games - all of which should release to retail this summer and fall.

"We believe there's an enormous opportunity to make sports products that are fun and accessible for the average game player," explained Hasbro Interactive president Tom Dusenberry. "With our familiar brands, hot licenses, and all-family approach, Hasbro Interactive is uniquely positioned to broaden the market for sports games. We believe we can redefine this genre of games, just as we've done with the interactive games market."

Jim Buchanan, who is currently general manager of the Microprose and Atari units, will head Hasbro Sports. Buchanan is no newcomer to sports after having held executive positions at Hyde Athletic and Saucony Footwear.