Halo 3 launch breaks Australian sales records

Halo 3 claims the largest entertainment launch in Australian retail history. One in four Xbox 360 owners down under buy the final instalment in the Halo trilogy in the first 24 hours of sale.

As our US team reported this week, Halo 3 broke all previous American entertainment sales records by trouncing both Spider-Man 3 and Harry Potter and the Deathly Hallows' opening weekend cinema earnings by posting A$195 million ($170 million) in just the first day of sale.

Microsoft Australia today announced official sales figures down under, with the highly anticipated title rampaging its way to becoming the highest-grossing Australian entertainment launch in history. Halo 3 sold more than 50,000 copies at an estimated retail value of over A$6 million in its first 24 hours.

The Microsoft-published internal figures represent a significant attach rate for the Xbox 360 console in Australia, with Australian Xbox director David McLean revealing: "We are thrilled with the success of Halo 3 in Australia, and with the fact that a quarter of all Xbox 360 owners rushed out to buy Halo 3 on day one."

Independent sales tracker GfK Australia was unable to confirm the figure as they track weekly and the title has not yet completed the minimum audit period, but product analyst Andrew Milgate commented, "If the one-in-four attach rate is true, that's an excellent outcome."

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167 comments
Deth_Walkr
Deth_Walkr

Silly people. Do you know why they are comparing Halo to movies? Because movies are the only entertainment releases that have the $$$ to compare with Halo. How many games release do you know make more money than a movie release? Stop hating and go get your bib ya babies.^_^ Halo=FTW

lsny
lsny

Hordaak - What you said must seem quite harsh, but I've never been one for political correctness, so good on you - I agree. A big congrats to Microsoft on this...I despise them when it comes to computers, but my Xbox is a dream machine.

p00phead
p00phead

[This message was deleted at the request of the original poster]

hordaak
hordaak

you know whats funny? When I was a kid (loongg time ago) I used to argue on the school bus which is better....Atari or Intellivision. Then it was Atari 5200 Vs. Colecovision. Then Sega Master system Vs. Ninteno Nes..yada yada. Why? Because I was a kid and could only afford one system. You always hate on what you can't have. Lets face it, most of the trolls are younger people that cant afford two or three systems. Now that I'm older, I bought all 3 systems and a kick ass PC. And of the four, I like my xbox 360 the best. Lets call fanboys what their real names should be: "poor ass losers" or "broke ass b*tches".

nickythenewt21
nickythenewt21

I thought it broke ALL records pretty much everywhere... I guess not.

DeltaSpirit
DeltaSpirit

and to believe people where wondering why Microsoft didn't (promote) do much in Australia i guess this proves they didn't have to

Beards_Mahoney
Beards_Mahoney

Halo 3 broke all previous American entertainment sales records by trouncing both Spider-Man 3 and Harry Potter and the Deathly Hallows' opening weekend cinema earnings by posting A$195 million ($170 million) in just the first day of sale.

Pretty impressive considering Harry Potter and the Deathly Hollows is still two movies away from a cinematic release.

Still, congrats to their success. Well deserved. The game is undeniably awesome.

---OkeyDokey---
---OkeyDokey---

looks like fanboys hate on everything that popular, and the most popular things at the moment are halo and the wii. coincidence? i think NOT! lol

boobush
boobush

I don't doubt it's a good game, but my guess is that a movie ticket cost less that a game. srcsm

davidahughes200
davidahughes200

halo 3 is a mint game. People can bad mouth all they want on here but the sales figures don't lie do they thats why this article is up here.

trigger501
trigger501

HAHAHA i laugh at the peeps that say Bioshock is betta than Halo. Halo isnt the best game of all time but Bioshock... pls bioshock for the 360 was stuffed so full it doesnt even run as smooth as it should be.. i mean look at the physics when the splicers die, and the flying gattling guns, it wasnt optimized enough for the 360 imho. halo runs a lot smoother, vissuals in Halo is better i think coz of the wide environment, bioshock has corridors with textures popping out all over the place... :( i havent tried bioshock PC though.. but i think my 8800 gts 640 will juz eat it for breakfast. if the ragdoll physics and textures are the same in the 360 and PC i would say Bioshock wasnt optimized at all....

wjkflke
wjkflke

I loved halo 3. online is awsum and the missions are awsum. i rekon i could play the campiegns like 10x and not even be bored of it.

Areola54
Areola54

"resistance is top quality" :lol: joke of the year

Great_Ragnarok
Great_Ragnarok

also I'm tired of people criticizing games saying they aren't innovative!! for peace sake innovation comes with necessity and isn't compulsary. over the existence of video games theres been hundreds of fps games and there have been aspects deemed good and aspects deemed bad.Halo 3 has made near perfect game play by putting the best from the past. and thats perfectly fine!

Great_Ragnarok
Great_Ragnarok

dammit if people don't like halo then don't play it. why do they feel the need to insult us fans. jeez!

Delongman
Delongman

Good job! I just wish they had announced this for Europe as well! Winning over the Europeans heart is what MS should consolidate!!! Anyways anther milestone for Halo in the bag!!!!!

Silicon_Noob
Silicon_Noob

"resistance is top quality" ???? Top quality? Where? I must have missed that bit. All I saw was rushed, sloppy and substandard.........Creating certain paralels with this current overhyped Halo release........I think I'll just wait for orange box.

chewygun
chewygun

jaredrichards3 "have you got a ps3? resistance is top quality (you do need an HD TV), I know a lot of games have a lot of hype and don't live up to it but resistance sure dose deliver. plus resistance is only 1 of many games better than halo. I am a huge fan of battlefield, half life 2 etc. and yes i don't think many halo players have played these type of games. i have one friend who just flat out refuses to play any other game but halo. I try to explain to him that he is missing out but it looks like he's not the only one who thinks this way. " looks like ur the one thats refusing to play halo

Silicon_Noob
Silicon_Noob

"have you got a ps3? resistance is top quality", Yes I Have a ps3(no games) and had resistence (before I traded it in). I also have a 360 and a pc. And yes I played it in hi-res though unfortunately that didn't save it from being a $h1tload of F*(k. It had sloppy textures that in some cases wouldn't have looked out of place on the ps2, and often the game just ended up feeling rushed and boarderline broken, sure there are bits of excellent gameplay where you are in a warzone with dozens of allies and enemies fighting around you, but all too often gameplay degenerates into a corridor crawler. "Bioshock used art more than polishing, while halo 3 has outstanding visuals and looks very real." Lol visuals so outstanding they can't even manage hi-def, Bioshock was able to run at a nice crisp 1080p, and what can Halo manage? 640p...Lol. Resolutions aside Bioshock visually beats Halo 3 in every conceivable category, and yes Bioshock uses art as well as polishing to create attractive environments as Opposed to Halo's barren featureless building architecture, lack of AA and low resolution visuals. FYI I don't expect you to take any of this in, (Halo fanboys cannot be argued with), but seriously dude I struggle to see where this game is even able to distinguish itself from its Xbox forebeares, it looks exactly the same in terms of visuals and gameplay....and after all these years it's all lookin' rather tired.

jaredrichards3
jaredrichards3

have you got a ps3? resistance is top quality (you do need an HD TV), I know a lot of games have a lot of hype and don't live up to it but resistance sure dose deliver. plus resistance is only 1 of many games better than halo. I am a huge fan of battlefield, half life 2 etc. and yes i don't think many halo players have played these type of games. i have one friend who just flat out refuses to play any other game but halo. I try to explain to him that he is missing out but it looks like he's not the only one who thinks this way.

aussie_gamer13
aussie_gamer13

Silicon, Bioshock lasted 14 hours while halo 3 will last 500. It has so much more content and features, and the graphics are different. Bioshock used art more than polishing, while halo 3 has outstanding visuals and looks very real. Gears of war isn't even first person.

Silicon_Noob
Silicon_Noob

"Resistance kicks Halo's arse! better weapons, graphics, game play and maps. don't believe me ? just try it. " Lol don't make me laugh dude Resistence was an insipid piece of crap, even more overrated than Halo. I will however agree with you that Halo doesn't desreve most of its hype and success, cuz at the end of the day it's just a somewhat enjoyable fps which doesn't try to go in any new direction, an with some fairly underwhelming graphics. Have all the Halo sheep even played shooters like bioshock, Gow, stalker or rainbow 6? cuz all of them make for a much more epic and polished experience!

jaredrichards3
jaredrichards3

How is this game unique and what makes it better than other fps? halo 2 was good for it's time but compared to the fps of the last 3-4 years it's slow and very basic. Halo 3 looks like the same game as Halo 2 just with better graphics. If anyone remembers this is the same thing many people were talking about when Halo 2 came out they reckon it was more like halo 1.1/ After playing other fps on the PC you would be crazy to play a slow basic shooter game like Halo. Resistance kicks Halo's arse! better weapons, graphics, game play and maps. don't believe me ? just try it.

artiebillymac
artiebillymac

I was one of them that bought it at launch but whats with all the hate & fanboy comments but congrats to bungie & microsoft .

NeonNinja
NeonNinja

riccochet is right. I would call it jealousy, though. However, there are plenty of gamers out there who own other systems and won't troll around. Right now, no one can see the Xbox trolls, because everyone is busy praising Halo 3. But the same will apply once other games are released for other systems. Jealousy, yeah, everyone has it, and unfortunately, most trolls go and show it off, too.

riccochet
riccochet

Naw it's not jealousy... it's trolling. Honestly it's like shooting fish in a barrel. Just watch, when killzone 2 and MGS 4 come out the xbox trolls will be going nuts in those forums. The problem is that people keep on feeding these trolls and actually think that they will 'win' the argument or something.

jyrexx
jyrexx

Its amazing what jealously will do. Always brings out the fangirls and the haters. You won't see me hating on PS3 games....ever. If I like it, I'll play it, if I don't like it, I won't play it.

Gigas_Yuu
Gigas_Yuu

The worse thing than a fanboy is one who views himself as a leader and says the same old "enjoy the system you have"/ EVERY1 LIVE IN GAMING HARMONY. No one will listen to you. Ever. I'm not a fanboy, but I just get so tired when people make dumb speeches. It's like I hear the violin music in the background and then the music gets inspirational, and then! AND THEN....... No one cares. Fanboys will be themselves reguardless. Whoever doesn't have a 360 is simply missing out. That's all that needs to be said. I'm not going to talk about hall of fames, history (que more corny speech music) , NES or SNES. Ugh. We're in the future. Let's keep up with the healthy competition.

condemned100
condemned100

A true gamer would not argue about what console is better or is more "Powerful". But about the games the games is what matters. Fanboys are no good. It's been going on like that for years and years...and it's time to give it a rest. Just enjoy the system you have Regardless if it's the PS3, Xbox 360, or the Wii. They are all good Systems and all Deserve they're rightful place as Video game Consoles. Fanboyism has been going on for years and years since the Atari era and NES and SNES and PS2 and Original Xbox era. It's time to give it a rest. Just Love the system you have and Love the Games you have for them.

slapme7times
slapme7times

i suppose we shouldn't forget all the money to be made off of the coming DLC and the XBL subscriptions.... Halo 3 is going to rake in alot of money between launch and christmas.

eljono
eljono

[This message was deleted at the request of a moderator or administrator]

eric7233
eric7233

Bottom line is this .. i would be extremely upset if would have spent my money on a ps3 ...they dont have crap for games and are only coming out with a couple decent exclusives over the next year .. .i have been having a blast with my xbox 360 from the get go.. perfect dark zero , kameo , oblivion, bioshock,eternal sonata, gears of war, viva pinata, project gotham racing, forza motorsport, comand and conquer, halo 3, the list goes on .. AND i am eagerly awaiting the games mass effect , fable 2, lost oddesey, Army of two, shadow of aten ,fallout 3, ninja gaiden 2 and the host of games being made for both systems.....every game sony fans were hoping for turned out bad exept for heavenly sword but its a 6 hour run and its ovver .. not fun enough to warrant another play through .. only big deal you guys have coming is MGS but that series is crap those games are not fun to play ...just a bunch of pretty cutscenes.

drangel_jam
drangel_jam

There's only 200K 360's sold in Australia? That's underwhelming. That market is smaller than I thought.

vortmos
vortmos

Halo 3 deserves 7.5 out of 10 at most. The sales are fantastic news for the 360 (which im happy about) but Halo 3 is as average as a game gets in my opinion. its a shame because i was hoping for something to keep me busy until actual great games like Assasins Creed, GTA and CoD4 come out.

GlifeG
GlifeG

HALO HALO HALO for life. sony sucks and will always suck and has sucked since ps1 I have owned NES, SNES, N64,SEGA G, DREAM CAST,Gamecube,XBOX,XBOX360 thats 8 system whats missing? SONY!!!! Real gamers know the truth. SONY STOP THE LIES..fanboys of sony, STOP THE LIES. I wanted a PS3 then found out its was just pretty pictures at 2005 E3. SONY STOP THE LIES!!! sony all 3 systems ps1 ps2 and ps3 combined dont have 1 game as good as halo 1 I will not even talk about halo 2 or halo 3, It does not matter how many ps2s have been sold!!!! that does not help the gamer show me good games. SONY STOP SELLING ME LIES!!!! HALO 3 IS TRUTH NO LIES HALO 4 LIFE

paladin75
paladin75

on 1up.com the average score for H3 is 7.3(when last i checked). Like I said review scores mean nothing to most gamers. If its a franchise that they like theyll get it whether bad or good score. People love Halo, all 3 games are great, my main thing was I wanted to finish the story. Multiplayer is another good thing about it,except when you get those racist d**kheads, you gotta take the good with the bad. A lot of my friends think it shouldve got a lower score due to the fact that theres really not too much new stuff in the game. still though its a great game, not the best FPS out there, but its up there.

Gigas_Yuu
Gigas_Yuu

Poor Dani. Someone needs to help him out or something. He's getting rolled.

bluntiss
bluntiss

[This message was deleted at the request of a moderator or administrator]

bluntiss
bluntiss

[This message was deleted at the request of a moderator or administrator]

goldeneye_basic
goldeneye_basic

DaniLider, you don't see why it is a 9.5 because you are a Sony fanboy. It looks like you don't own an Xbox or 360 yet you feel the need to bash the rating, even though you haven't played it. Your profile doesn't even have any PS3 games on it. You paid $500 or more for a system and didn't buy any games? "If everyone has a right to a own opinion how come I said mine and everyone says I'm wrong? Or is it only Halo fanboys have right to an opinion? Simply Hypocrite" - You have the right to your opinion and everyone else has the right to say you are wrong. That is their opinion. Do you see your OWN hypocrisy? "If this keeps up, Halo 3 will be another form of discrimination... xD People already discriminate black people, gay people, terrorist people... " -Even if you were kidding like you "say" you were, that statement doesn't even make sense. Where do you even come up with an analogy like that? Your logic is terrible. Are you trying to say people disagreeing with your opinion is the same oppression that black people faced during the civil rights movement? That is truly sad dude. Valkron1 "DaniLider = Halo hating terrorist sympathizer " - I agree. Who wastes their time reading a story and then spends hours of their time replying to comments about a game they don't even like? Don't you have anything better to do? I may read the articles about games I don't have an interest in, but I certainly don't waste my time posting and replying about things I "claim" I don't have an interest in. I personally think you came on here to fire people up and to keep reading their responses to your B.S. just so you can keep the flame wars going.

DaniLider
DaniLider

@ hordaak Since the release of Xbox 360, how many years did you wait for Halo 3? and Gears of War? and Bioshock? and Oblivion? Now tell me another game worth anything besides those 4 that isn't coming out for PC or is out already for PC? Please... You know nothing... We maybe WAITER's but you Xbox Fanboys are DUMBER's

hordaak
hordaak

Look, if you ask a sony fanboy about halo 3, they will score it a 3 or so. Xbox 360 gamers would score it about a 9.8 on average. so, to get an unbiased opinion, if you look at the critics score, they average about a 9.6. Sony fanboys will say as much negative things they can because all they do is wait around and watch video footage of games that will come out two years from now. They arent passionate about any games that have come out. xbox 360 owners are PLAYERS.. ps3 owner are WAITERS

DaniLider
DaniLider

@ bluntiss When the developers learn how to use PS3 effectively, you will be crying cause you will have to buy a Xbox 720 to have those graphics. When Xbox 360 came out, everybody was complaining too...

vaultinasafe
vaultinasafe

Pretty good! Nothing like American sales though.