Guitar Hero, Rock Band bolster CD sales

The NPD Group finds enthusiasm generated by rhythm gaming partly offsets declining US music sales.

In August, Activision CEO Robert Kotick criticized a Warner Music executive for not appreciating how valuable an appearance in Guitar Hero was not just for the game, but also for the musician. The industry-tracking NPD Group provided a little perspective this week on just how much Guitar Hero and its fellow rhythm games are doing for the music industry.

Although the NPD Group found that US consumer demand for music was down 2 percent in the third quarter of 2008, it noted that fall was softened by franchises such as Rock Band and Guitar Hero. According to the NPD, 22 percent of music buyers for the quarter reported playing a rhythm game in the previous three months, with many of them finding out about new artists and purchasing music as a result.

"Even though gaming competes with music for the consumer's entertainment wallet share, music-related games are evolving into an important source for music discovery that can have positive revenue implications for the recording industry," NPD entertainment industry analyst Russ Crupnick said.

NPD gaming analyst Anita Frazier also chimed in, noting that the rhythm genre was the best-selling genre in the industry. Frazier said that, through November, rhythm games made up 16 percent of US software sales for the year.

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Discussion

66 comments
necronaux
necronaux

Makes sence. Now we'll see the lawsuits clammering for a portion of their (music industries) increased profits (cd sales, downloads).

rarson
rarson

"Even though gaming competes with music for the consumer's entertainment wallet share, music-related games are evolving into an important source for music discovery that can have positive revenue implications for the recording industry". Duh.

jjdomo
jjdomo

Eh. I download music for free off the internet.

jordan92278
jordan92278

DDR_Midian Posted Dec 23, 2008 10:05 am PT "I want my band in GUITAR HERO DAMMIT! We have better guitar parts than dragon force and can pull it off live... and were only 16" I just saw DragonForce live on tuesday... they were amazing. you have no idea what you're talking about

DDR_Midian
DDR_Midian

"I want my band in GUITAR HERO DAMMIT! We have better guitar parts than dragon force and can pull it off live... and were only 16" As someone who saw DragonForce live last October, I think I speak for many people when I say... stfu.

Grant_Guy
Grant_Guy

I want my band in GUITAR HERO DAMMIT! We have better guitar parts than dragon force and can pull it off live... and were only 16

solideagle13
solideagle13

Lol after reading the comments it sounds like Previous Listeners of Crap Anonymous.

solideagle13
solideagle13

I buy albums used mostly so I'm probably not helping the music industry much lol.

Jonnyd108
Jonnyd108

Maybe if the music industry didn't sign so many sharty artists then people would actually go out and buy albums.

DXnickP
DXnickP

I can definately say that although I've been a fan of many of the artists on GH and RB games for several years, the games have definately helped me to discover other great music. I've bought far more albums since getting into the genre.

SmashChamp88
SmashChamp88

Guitar hero and rock band are one of the biggest reasons i now listen to bands like metallica and disturbed! Woot!

witide
witide

I discovered a whole heaps of great music thanks to Guitar hero.

playa42018
playa42018

If it wasn't for Rock Band, I can't even remember the last time I bought an album.

Adam_the_Nerd
Adam_the_Nerd

I'm pretty sure download rates were bolstered more.

frankfurter209
frankfurter209

No, my computer can't handle Spore, but I couldn't fathom ever paying for music

trw534
trw534

thats true i played guitar hero 2 and found old songs i liked but never heard before

Austin907
Austin907

Frankfurter, you're probably one of the people (like me) who pirated spore (b4 the flames i bought a real copy it's just me and Will Wright and every other same person that hates securom that want to kill it)

Genexi2
Genexi2

Was Guitar Hero 2 that set me back $160 in CD albums I purchased based on some of the tunes/artists I liked from the game. It's viral I tell ya...............long as I don't start blowing cash buying real-live versions of the game controllers for hooking into my amp. My acoustic costed enough as-is.

Land-0-Funk
Land-0-Funk

I bought the Wolfmother and Priestess songs from GH :)

endocrine
endocrine

GH and Rock Band's songs are usually from mainstream musicians. Sure younger kids may not have heard many of the bands on these games, but they have not really introduced any new bands to me. Also, its kinda funny to see that music games are helping to turn around all the damage the RIAA has done to the industry.

Spartan_418
Spartan_418

oh wow.. half the songs/ artists on my iPod are off of GH3... i never realized that.

villihamson
villihamson

I hate when people say learn to play a real guitar.....It's a game, and even though can't help at all with real instruments it got me into a lot of different types of bands That I'd never heard of and some that i had but didn't like other stuff But the songs chose for the games were great.

eldude007
eldude007

That is great news. These rhythm games are educated the young generation about great artists of the past. I am young, but I am a rock aficionado.

kellyjaye1
kellyjaye1

i generally dont like too much modern music, much of it all sounds the same to where i dont even listen to music radio much anymore. Since Rockband and downloadable songs have gotten big with it, ive been listening to many of these songs differently, like how the drumming sounds. From this, Ive been downloading music i didnt care much for to begin with and actually enjoying them in a way i can relate more to. Also they are generally songs i never would have considered downloading from iTunes or even buy the albums. Shinedown and 6 a.m. are a couple of them that I now appreciate

threedown
threedown

rockband is one of the few games ive yet to get bored of, its introduced me to quite a bit of music... hopefully it will even expand into more genres, and more underground or unknown music... its a great and fun way of hearing something new

LAZZOR
LAZZOR

So I guess DragonForce isn't the only band that should be kissing Activision's and Harmonix's collective butts.

rockfresh126
rockfresh126

Definitley bought Doolittle after playing it on Rock Band.

ACiDBuRn2k4
ACiDBuRn2k4

What dkidfrmdbx said is definately true. I'm from the Soundview area of the BX.. Rockband/Guitar Hero has made a HHUUGGE impact on young peeps round here. Lets get some more Mike Patton/FNM/Mr. Bungle on RB so they can listen to some good stuff :-)

MonkeyWrench127
MonkeyWrench127

It's funny how my entire music collection is dictated by the setlists of Guitar Hero and Rock Band XD

thetravman
thetravman

It's great how gaming is paying attention to music alot lately. GH, RB, RR, Singstar, Wii music and some other games. Some may not be great. Although, I'm getting a little tired ot people comparing the identical games of RB and GH. Anyway, related to the news, I always wanted to listen to Aerosmith since I heard some of their songs before. Thanks to GH: Aerosmith, I finally got into them.

ruffluffs
ruffluffs

yeah I heard a few good bands I never heard of from rb and gh

dkidfrmdbx
dkidfrmdbx

wow thats great news i am from the south bronx, new york and the people her eonly really listen to rap,hip hop, raggaeton, bachata, and merengue, due to the rb and gh games i can definitely say that people here such as myself have definitely opened our ears t good rock music... even yesterday i was playing rockband and i realize i love alot of songs from the games

Fodpea
Fodpea

im not surprised i heard of a lot of great music thanks to rb and gh

XeonForce
XeonForce

I'm huge into music and knew about 80% of the artists I've seen, but I had no idea who Mastadon or Tool were until these games. The main reason I play and keep buying DLC is to discover new music.

okassar
okassar

Music discovery for sure, there are several bands that I like now that I didn't even know before Rock Band...I guess that's "newby",but whatever lol.

KWHCoaster
KWHCoaster

@mjc0961 - Not to worry, you won't have to rely on your parents' allowance all your life.

HAK_SAW
HAK_SAW

When I purchased guitar hero III and Rock Band, I instantly bought all the songs I liked. so I guess I'm helping out the artists.

marioforever07
marioforever07

i found some rly gd artists through GH3 like muse, dragonforce nd started to rly like metallica.

razgriz_101
razgriz_101

well i first heard senses fail through GH3 and i bought 2 of their albums in a double pack for £11. Also its shown me a lot of new music was never really a fan of Lamb of God till GH2.But i found a lot of new music and its great fun.

anton10000
anton10000

This is so true, Nine Inch Nails, Sonic Youth, Smashing Pumpkins, Garbage, and many more I have fallen in love with thanks to these games.

Axionus
Axionus

@Arlondiluthel - lol I don't think anyone listened to Bang Camareo before GH2, Now I love their stuff, they even have GH and RB in some of their music videos. GH and RB have opened people's eyes to different music. Before I would just listen to songs I liked that my friends would listen to and stuff on the radio, now I listen to mostly RB and GH soundtracks lol

Superion74
Superion74

I listen to rock since I was in college, and I got into Guitar Hero (and later Rock Band) because I wanted to play a game that has songs that I enjoy. However, these games definitely help me discover bands that I didn't pay attention to, and contemplate on buying their songs on iTune as well.

moph_dog
moph_dog

Guitar Hero opened my eyes to Priestess, wooo!