RedOctane founders Kai and Charles Huang--best known for the Guitar Hero series--have announced plans to create new types of fitness games for mobile devices, with a focus on increasing social play.
The new company, Blue Goji, aims to overhaul current cardio workouts by directly linking physical exertion and gameplay. While few specific details were made in the announcement, the company has said that it intends to track activity to help monitor personal fitness goals, as well as turn exercise into a more social experience.
“Our goal is to help people lead healthier and more active lives by providing anyone across all fitness levels with a fun way to work out, one that is accessible and compelling to use,” Kai Huang said in a statement. “With Blue Goji, we’re developing a platform to support a variety of entertainment content that enables people to immerse themselves in their workout routines for a more enjoyable and social experience.”
The games will target mobile and tablet devices, with plans to interface directly with exercise equipment, including treadmills, stationary bicycles, and elliptical machines. The company is currently accepting applications from software developers who are interested in working on the platform.