GRID driving Codies to Japan

UK publisher announces its ambitions for the land of the rising sun, first game to be published there later this year.

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Codemasters wants to be big in Japan. The British company, which was founded in 1985, has set its sights on conquering the market as a publisher. The first game to be shipped east will be the multiplatform Race Driver: Grid (titled just GRID in the US).

The Japanese edition of the game, which is due for release in the winter, will be "fully localised" for the country, and will include Japanese speech and text. The game will be bundled with fellow racer Colin McRae: DiRT, a decision made based on the success former Colin McRae games under licence have enjoyed in the country.

GRID already features content set in Japan, including Drift and Touge events set in locations including Tokyo Shibuya, Yokohama, and Haruna.

Codemasters CEO Rod Cousens commented, "We have pursued options in the market for some time and this announcement is but a first indication of our ambitions in that market... The recent success of key western titles in Japan is indicative of the current trend where Japanese gamers are not only more aware of popular western gaming brands but actively seeking them out."

Codemasters has also recently netted an exclusive deal to develop Formula One-licensed games, and snapped up the Sega Racing Studio in Solihull.

Discussion

32 comments
The_InJimid8tor
The_InJimid8tor

Well Hope it works out for them and that there will be some Japanese interested in it,Two for one is a great deal if that's how they sell it. But they should have never taken out the V8 Supercars or DTM Touring cars series in Grid or taken Colin McRaes name off of DiRT (in the U.S. version) He had fans here as well. They can keep there F1 game next year! I want a V8 Supercars full season or true WRC game! C'Mon Codies!

Lord_Alan
Lord_Alan

Bring back TOCA Touring Cars!

thenephariouson
thenephariouson

The Japanese are simply Nationalist, this simply makes it difficult for any 'Western' influences to have any real impact over there. Its really that simple.

CVM_123
CVM_123

well its better 2 than 1

howardorr
howardorr

There was a poll not so long ago by some magazine in Japan and all top twenty fave games as voted for by the Japanese public were Japanese games. It'll be very very hard to break into the market for Codies, but the success of Gran(ny) Turismo will pave the way for them.

Pete5506
Pete5506

I found Grid to be one of the better racing games

pigsybum
pigsybum

what makes a racing game aracde is the handling, for GRID's case, it's considered simulation. It's arcade to some ppl because it has some add-on features like flashback and crash derby

atrimus
atrimus

"It's both for Ps3 and 360... and this bares ill for GT5." no it won't. one's an arcade racer, the other's a simulator. Gran Turismo has already carved out its share of the market. personally i think both are a bit overrated.

Gifted_One
Gifted_One

Too bad i don't live in Japan to play some of the games they will make exclusively for Japan.

cd19
cd19

[This message was deleted at the request of the original poster]

cd19
cd19

[This message was deleted at the request of the original poster]

cd19
cd19

[This message was deleted at the request of the original poster]

cd19
cd19

Trying to sell your non Japanese game in Japan, would be like trying to sell Kingdom Hearts to a Madden player.

Stabby
Stabby

@ -Renegade EA eh? "Their" best games are published by them rather than developed... poor Japan in that case...

KingTuttle
KingTuttle

I'm a huge WRC fan...I think it's great knowing that using Colin's name in the title will provide royalties to his children he left behind in his tragic death.

ColdfireTrilogy
ColdfireTrilogy

Um sweet? Now all the people in japan that use GS can cheer lol...

Ozzie234
Ozzie234

It's both for Ps3 and 360... and this bares ill for GT5.

jackrocks123
jackrocks123

make ps3 version and ds but not 360 not being biased but its not sold well over there same with psp i think

-Renegade
-Renegade

@stabby EA is problaby the biggest non Japanese developer in Japan.

thenephariouson
thenephariouson

pffft, i would'nt bother! leave em with the coin collecting plumber & those very tedious incarnations of the same games (FF, SF, etc, etc, etc)!

Sagacious_Tien
Sagacious_Tien

Of course they should publish GRID there/. Im not too sure how DiRT will rank, but a 2 for 1 deal will be something that even the Japanese can't turn a blind eye too.

x_maestro_x
x_maestro_x

interesting!!! The jap market is an interesting one, they want everything localized, everything made for them and by them, I hardly see people from japan online, only a few, does this happen as well on the PSN?

kos1085
kos1085

Think i will hold off buying any racing games until midnight club

AngelCage
AngelCage

Japan? X360? Success? Nah, they should stick to the PS3 in the land of the rising sun, they will waste quite a lot of money to make a X360 version to sell 50,000 copies in the better scenario.

360player_eq12
360player_eq12

what better way to do that then make a crappy DS version.

shadystxxx
shadystxxx

Two great arcade racing games. I cannot wait althought it should be a long one for the codemasters F1 game, hopefully it will be a pure sim F1 like it should be. Although they took colin mcrea into the "arcadey" genre when it used to be a sim rally racer i hope they dont do the same with F1 although i loved dirt.

Gribb85
Gribb85

Haven't seen this sort of optimism regarding the japanese market for some time, lets hope Codies can deliver. Codemasters is proving increasingly forward in their movements, nice to see a British company with such a refreshing approach.

Stabby
Stabby

Is there any non Japanese developer big in Japan? And I mean REALLY big? Given that they seem to spite alot of foreign games just on that basis... despite "Codies" positive outlook...