Grand Theft Auto V may have cost $266 million to develop and market - Report

GTAV may have cost as much as $266 million to create and market, according to Scottish newspaper.

Rockstar Games' open-world action playground Grand Theft Auto V may have cost up to £170 million (approximately $266 million) to develop and market, according to a report by Scottish newspaper The Scotsman (via Kotaku).

The piece claims that industry analysts are predicting that up to 25 million copies of the game could be sold in its first year on the market, representing more than £1 billion ($1.56 billion) in sales, an identical figure to the one given by EEDAR analyst Jesse Divnich in November last year.

Earlier this year, Sterne Agee analyst Arvind Bhatia used a "hypothetical probability model" to estimate development costs of $137.5 million. Contacted by GameSpot, a Rockstar Games representative declined to confirm or deny the figure, saying that the company does not comment on rumour or speculation.

In January last year, a Los Angeles Times report revealed that BioWare's Star Wars: The Old Republic had cost $200 million to develop. By comparison, Sony's PlayStation-exclusive racer, Gran Turismo 5, cost around $60 million to produce.

Grand Theft Auto V launches globally next week on September 17 for the Xbox 360 and PlayStation 3.

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331 comments
SmuffyGT
SmuffyGT

The numbers are useless to most of us without knowing where the money went. Specifically, how much was directed to advertising.

steve216
steve216

$266 mil that's about 4.5 mill sales, the'll make that on the first day alone.

pwc2
pwc2

I, for one, am very excited for GTA V, and just because they're on current gen consoles, DOES NOT make it suffer, the way some of you think.

Garm31
Garm31

People wonder why GTA can't sell as many copies as Call of duty. Reason why. It's because of Rockstar not showing shit. Holding their cards close to their chests. This big veil of secrecy. SHOW US SOME MORE OF THE GAME!

cesarexec22
cesarexec22

sucks that it going to play on such shitty consoles smh..can you imagine the graphics on next gen..might be ported hopefully to at least pc

lingo56
lingo56

It's going to make at least 1 billion back, I mean unless the game is garbage (which is increadibly unlikely) this game is probably going to sell more than anything else this year.

lc4eav
lc4eav

well spend or well waste, we dont know that. wait till the game come out and you'll get the answer. 

THUMP UP FOR all their hardwork and risked their lives for this game.

CBN16
CBN16

I saw an article that said they have already earned an estimated £1,000,000,000 at launch because of the number of preorders.

blueboxdoctor
blueboxdoctor

Well, in all fairness I do think they will sell enough to make up for it

Rachpoil
Rachpoil

Will definitely buy GTA V if they make it available for PC; ALL other GTA versions were amassing and V appears to be even better than all the others. For GTA IV in 2008 i rented a PS3 a few weeks after the release and hated the damned console. I purchased the PC version at the end of 2008 and still play it from time to time. This time however i will patiently wait GTA V to be available for PC before buying it (if ever or when ever) instead of renting a console and spoil some of the fun.

R083R70
R083R70

Even if I was the slightest bit curious about the development and production costs of the game I would want to hear the number from Rockstar themselves.


I can hardly believe it's going to be out next week, I suppose I'm a little naive but after 5 years with no news you start to wonder if there will ever be another; this tactic definitely jacks up sales though just look what it did for Skyrim. 

MateykoSlam
MateykoSlam

they wont sell 25M copies lol. not even san andreas sold 25M

Dictatroll
Dictatroll

And they're gonna sell 20mil games.

Garm31
Garm31

Will we get a review before release?  I need to see the framerate or texture pop in before I buy it.

picho86
picho86

I hate bloated games so much...

Garm31
Garm31

Amazing a game can sell so well with VERY LITTLE! gameplay  to show.

patrick31180
patrick31180

I work in smiths toy store ill have the game Friday o ye

jhpeter
jhpeter

And yet is not near to be perfect. Its for old graphics gen. Shame.

NbAlIvEr10000
NbAlIvEr10000

4 more days til' I get this game!!!!!! :) YIPEE

SingletreeAve
SingletreeAve

Saw a GTA V commercial over the weekend.  I was surprised at how stiff the character animations looked.  Seems they could do better for a couple hundred mil.  Maybe it just didn't translate well to tv.

excludedkratos
excludedkratos

that's rockstars business, who's been running their mouth?!

DonGibon
DonGibon

And they will sell 10m at 60euros a game, thats what i call fucking win!!!

quidditch3
quidditch3

WTF everytime I post a link it goes pending and then deleted. thanks alot stupid moderators

Fursnake
Fursnake

Wowee wow wow wow, that's quite the developmental costs. One would think that after having made 4 of these games that they could make it a without spending so much or at least get it to next gen at that price.

patrick31180
patrick31180

id say it will sell 30mil units this year

drabant
drabant

@Garm31 Secrecy is exactly why GTAV will sell good on pre-orders, and why it has so much hype.

King_Aragorn49
King_Aragorn49

@Garm31 lol - the most expensive game ever made - already broke even on preorders and not a single mission and barely any gameplay shown...

Rockstar dont need your advice...

AizazSharif
AizazSharif

@Rachpoil they not putting this on PC because they are making us fool. If they really had spent that much why it isnt coming on next gen like AC or Watch Dogs? GTA sucks now

enartloc
enartloc

@MateykoSlam They will sell even more.You have 360 and ps 3.Then you have the next gen and PC on the future,this game is one of the most anticipated in history,the preorders are already at insane numbers.Just to give you an example,Diablo 3 (who sold 13 mil copies PC alone) had 800 k preorders registered on vgz charts for US before it launched,GTA V has 2.5 MILLION

quidditch3
quidditch3

Not even close it cost 1/3 of GTA V

Rachpoil
Rachpoil

@AizazSharif@Rachpoil

Unfortunately you may be right Aizaz but hope the King (King_Aragorn49) is right, with Rock Star you never know. There have been a few “indications” they are planning to develop a PC version but we have nothing close to a confirmation yet. I think Rock Star will probably continue its GTA titles tradition to the PC. If we look at GTA IV, yes the PC version lunched with a few issues but the game was still more than playable. And Rock Start was very responsible by releasing a patch very soon after. Personally, I have very few complaints about the quality of GTA IV. But one thing for sure, I will never play a game that is meant to be played on a PC on anything else than a PC. If i remember correctly, Rock Star could not make Red Dead Redemption available for PCs because of some kind of strange legal issue. Too bad because I would have bought that game and hope Rock Star will not make the same mistake with GTA V.

King_Aragorn49
King_Aragorn49

@AizazSharif @Rachpoil it is fool. Coming to next gen & pc..

Why would they announce that now? kill their own sales.

Because morons like me will pay for this epic game twice. Once now, and once nextgen/pc in 6 months time.

IndependenceYou
IndependenceYou

Does the staff really read most of these comments? Hahah. Id be impressed.

IdiotFool
IdiotFool

@quidditch3 Actually, 1 / 2.65 (100 million over 265 million) is both slightly more than 1/3 and actually quite close.  In decimal, it's 0.3773 vs. 0.3333, respectively.  So... yea... you're all kinds of wrong.